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Ojukwu C: Frau

Frau

The edited volume explores the building blocks of the new EU Product Liability Directive. Offering normative and comparative perspectives, it examines its role within the broader legislative framework. The volume also looks specifically at its application to artificial intelligence. Rigorous and comprehensive, it is a magisterial overview of this transformational legislation.

Doctrinal, Comparative and Interdisciplinary Approaches

New Product Liability Directive

Schriftenreihe Recht der Internationalen Wirtschaft

Der bewährte Klassiker kommentiert v.a. die aktuelle Fassung der Europäischen Gerichtsstands- und Vollstreckungsverordnung (EuGVO) als Herzstück des europäischen Zivilprozessrechts.

Neu geregelt werden dort das Recht der Gerichtsstandsvereinbarungen und der parallelen Rechtshängigkeit wie auch die Anerkennung und Vollstreckung ausländischer Entscheidungen. Die Neuauflage berücksichtigt neben diesen Reformschritten eine Vielzahl auch neuer Urteile zur Auslegung der EuGVO sowie die einschlägige Literatur. Auch das LugÜ (Lugano-Übereinkommen), die EuVTVO (Vollstreckungstitel-VO), die EuMVVO (Mahnverfahrens-VO) und die EuGFVO (Kontenpfändungs-VO) werden ausführlich kommentiert.

EuGVO, Lugano-Übereinkommen, EuVTVO, EuMVVO, EuGFVO

Europäisches Zivilprozessrecht

Palgrave Studies in Marketing, Organizations and Society

A Value-Centered Marketing Approach

Consumer Healthcare Behavior and Technology

edition suhrkamp

Wie man Populisten besiegt

Gegen den liberalen Defätismus

Project Management, Planning and Control: Managing Engineering, Construction and Manufacturing Projects to PMI, APM and BSI Standards, Ninth Edition is a comprehensive guide designed to equip the reader with essential principles and techniques for managing engineering and technical projects from start to finish. This ninth edition is a widely recommended handbook, now enhanced with fresh insights to meet the evolving needs of project management professionals. Featuring brand new case studies, this edition includes significant updates on governance, adjudication, Building Information Modeling (BIM), agile project management, culture and diversity, international projects, sustainability, artificial intelligence, and digital tools. Chapters are restructured with clearly titled sections organized by theme, improving clarity and usability. Ideal for those pursuing Project Management Professional (PMP) qualifications, this edition aligns with the latest Project Management Body of Knowledge (PMBOK) from both the Project Management Institute (PMI) and the Association of Project Management (APM). It also includes questions and answers to help readers test their understanding. This book is an indispensable resource for both students and seasoned professionals seeking to master project management.

The Art and Discipline of Delivery

Project Management, Planning and Control

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal‑brand‑based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

Palgrave Studies in Technology and Innovation in Africa

Over the past two decades,&nbsp;Southern&nbsp;African countries have gained&nbsp;increasing recognition&nbsp;in&nbsp;global agricultural markets, yet they continue to face significant&nbsp;internal&nbsp;and&nbsp;external&nbsp;challenges. Domestically, low productivity, limited production capacity,&nbsp;and&nbsp;weak trade structures constrain agricultural growth&nbsp;and&nbsp;competitiveness. Externally, restricted access to agricultural finance&nbsp;and&nbsp;modern technologies, together with&nbsp;institutional limitations, further impede progress. Moreover, climate change disproportionately affects farming&nbsp;systems&nbsp;across the region,&nbsp;intensifying vulnerability&nbsp;and&nbsp;food&nbsp;insecurity. This contributed volume brings together scholarly research on&nbsp;sustainable&nbsp;food&nbsp;systems&nbsp;in&nbsp;Southern&nbsp;Africa, key&nbsp;challenges&nbsp;to sustainability,&nbsp;and&nbsp;the policy frameworks shaping the region’s agricultural transformation. It will be of great interest to students and scholars of sustainability, the rural economy, food supply chains and agritech, as well as on business in Africa more broadly.Tanyaradzwa Rukasha
 is an Agriculture Economist who is currently working as a Lecturer&nbsp;in&nbsp;the department of Development Sciences&nbsp;and&nbsp;Policy at Marondera University of Agriculture Sciences&nbsp;and&nbsp;Technology (MUAST), Zimbabwe. Her work experience&nbsp;includes being attached to various capacities within the Agribusiness sector, Academic&nbsp;Institutions&nbsp;and&nbsp;NGOs.
 Brighton Nyagadza
 is a Digital Marketing academic&nbsp;and&nbsp;Deputy Unit of Assessment Lead (Business &amp; Management Studies) at York St. John University, United Kingdom, Fellow of the Higher Education Academy,&nbsp;and&nbsp;Fellow of the Academy of Marketing Science,&nbsp;and&nbsp;Certified Business &amp; Management Educator. He has published widely&nbsp;in&nbsp;reputable books&nbsp;and&nbsp;high impact journals.
 Joseph Muroiwa
 is a Lecturer&nbsp;in&nbsp;the Department of Agricultural Economics, Education&nbsp;and&nbsp;Extension at Bindura University of Science Education (BUSE), Zimbabwe.&nbsp;In&nbsp;addition to academia, he has worked within the banking sector, the Zimbabwe government, the agribusiness sector&nbsp;and&nbsp;NGOs.
 Basil Shumbanhete 
 is a Lecturer in the School of Accounting, Faculty of Commerce, Management and Law, at the University of Namibia. He is currently pursuing a Ph.D. at Chinhoyi University of Technology. He holds an MSc. in Accounting and Finance, an ACCA professional qualification, and is a CIMA student.&nbsp;

Over the past two decades, Southern African countries have gained increasing recognition in global agricultural markets, yet they continue to face significant internal and external challenges. Domestically, low productivity, limited production capacity, and weak trade structures constrain agricultural growth and competitiveness. Externally, restricted access to agricultural finance and modern technologies, together with institutional limitations, further impede progress. Moreover, climate change disproportionately affects farming systems across the region, intensifying vulnerability and food insecurity. This contributed volume brings together scholarly research on sustainable food systems in Southern Africa, key challenges to sustainability, and the policy frameworks shaping the region’s agricultural transformation. It will be of great interest to students and scholars of sustainability, the rural economy, food supply chains and agritech, as well as on business in Africa more broadly.

Innovations and Challenges in Southern Africa

Sustainable Food Systems

In a movement-defining book, the "godmother of the current moment of dissatisfaction with establishment politics" (The New York Times) tells the story of the rising anti-monopoly movement and charts a course to a democratic futureIn a short, sharp political book, The Nation magazine's "Anti-Monopolist" columnist and "a prophet of the resurgent left" (Franklin Foer) explains the battle between the forces of oligarchy and the rise of the new anti-monopoly movement. Using the stories of modern anti-monopoly heroes including Federal Trade Commission Chair Lina Khan; grocer Anthony Pena, who turned his frustrations with big box stores into a new grocers movement; and Doha Mekki, a Sudanese immigrant who developed the first successful criminal wage-fixing case for the Department of Justice; Teachout explains how anti-monopoly cuts across traditional political lines and gives real teeth to economic populism. Teachout, a scholar of the law of democracy and a politician whose run for governor of New York State shocked the political establishment, argues that monopoly is the architecture of private tyranny, and that breaking corporate power is essential to building a new democracy. From AI to agriculture, healthcare to energy, Americans understand that corporate concentration doesn't just cause inequality; it organizes power. Anti-Monopoly gives that feeling a name, a history, and a way forward. After a spate of books out of the Abundance movement arguing that we need to remove local democracy and focus on efficiency at scale, this book provides a sharp counterpoint.

A Citizen's Guide

Anti-Monopoly

What separates brands that lead their category from those still chasing it? Velocity - directional momentum built through community, AI and strategic speed. Velocity Marketing provides mid to senior marketing professionals with a comprehensive implementation system for building brands that compound. This practitioner's field manual bridges three decades of traditional brand-building principles with the systems, behaviours and community dynamics building the most valuable brands of the next decade. It translates complex emerging technology - AI, community mechanics, decentralised ownership - into immediately actionable marketing strategy. Drawing on field-tested frameworks including the One Rule Formula, Velocity Loops and the Decentralised Brand Scorecard, every chapter delivers strategic depth alongside practical 'Monday Morning Moves' that teams can implement within days. Featuring real-world examples from Nike, Adidas, Lufthansa, Starbucks and other major organisations, this book demonstrates how forward-thinking brands are building compounding momentum through community collaboration, AI-enhanced operations and velocity-driven learning systems. Whether you lead marketing at a Fortune 500 enterprise or a growth-stage mid-market organisation, Velocity Marketing is the definitive implementation guide for building brands that never stop earning their place.

B2B Brand Building, Momentum and Category Leadership

Marketing at Velocity

Platform Supply Chains in the AI Era

This open access book provides a systematic and in-depth analysis of the critical risks inherent in modern platform-based supply chains. Employing rigorous analytical methods, including game theory and advanced, computationally efficient simulation techniques, it delves into three core areas: operational risks, information and data risks, and quality and compliance risks. The book moves beyond traditional supply chain paradigms to address challenges unique to the platform economy. This includes the strategic threat of platforms using seller data to launch competing products, the complex trade-offs in managing third-party product quality, the impact of reactive capacity on quality decisions, and the challenge of optimizing inventory across networks of unprecedented scale.
 
 It is an essential resource for graduate students, academic researchers, and advanced practitioners in the fields of operations management, supply chain management, and information systems. The content is suitable for readers with a graduate-level understanding of these disciplines.

Risk Management

Platform Supply Chains 5

Equips legal professionals and stakeholders with a clear, authoritative, and practical guide to the UK legal treatment of digital payments and tokenised assets. The Law of Digital Payments explores the evolving landscape of UK financial law as it adapts to innovations in digital finance. With fintech disrupting traditional models of value exchange, legal professionals must navigate complex regulatory challenges concerning digital wallets, open banking APIs, smart contracts, decentralised finance (DeFi), and the treatment of tokenised assets under common law. This work delves into how UK courts and regulators are addressing these innovations. It provides clarity on the current legal treatment of payment tokens, security tokens, cryptoassets and non-fungible tokens (NFTs). It also investigates the impact of the Financial Services and Markets Act 2023, the Bank of England's stance on central bank digital currencies (CBDCs), and how the Payment Services Regulations and E-Money Regulations are applied to innovative business models. Drawing upon regulatory guidance, case law, and international developments, the book is designed to help practitioners, regulators, academics, and financial institutions understand and navigate the complex intersection of law and digital finance. This title is included in Bloomsbury Professional's Banking and Finance Law online service.

The Law of Digital Payments

A dazzling exploration of the phenomenon of prediction betting markets that asks: what happens when democracy becomes another commodity? For many, Donald Trump's decisive election victory over Kamala Harris in 2024 was a shock. Traditional polls had the race on a razor's edge. But, for those with eyes on prediction betting markets, a very different story was being told. In recent years, prediction markets have swept the world, fundamentally changing the nature of the gambling market, and making their youthful pioneers billionaires. Posed as binary 'Yes/No' questions about future events, prediction bets allow any difference of opinion - whether on politics, wars, assassinations or popular culture - to be financialised. But are these markets really a new phenomenon? What does it mean when markets get closer to the truth than the institutions we built to protect us? And what happens when those tasked with safeguarding democracy possess financial stakes in its volatility? From Renaissance Rome, where merchants wagered on papal conclaves, through London coffee house gossip during the Napoleonic Wars, to the Pentagon's ill-fated terrorism futures exchange, The Big Bet describes the full five-hundred-year arc of a permissive regime which no one designed and no one voted for. Drawing on deep expertise, Michael Auerbach examines how these markets are changing our world, and what they mean for the future of our democratic self-governance. Because they are not an anomaly - they are the logical endpoint of a society that has applied market capitalism to every aspect of life. And in a world when everything is a wager and nothing is off limits, knowing where the chips will fall matters more than ever.

Prediction Markets and the Future of Democracy

The Big Bet

Frau

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