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Ojukwu C: Frau

Frau

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively &gt;This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

Palgrave Studies in Technology and Innovation in Africa

Over the past two decades,&nbsp;Southern&nbsp;African countries have gained&nbsp;increasing recognition&nbsp;in&nbsp;global agricultural markets, yet they continue to face significant&nbsp;internal&nbsp;and&nbsp;external&nbsp;challenges. Domestically, low productivity, limited production capacity,&nbsp;and&nbsp;weak trade structures constrain agricultural growth&nbsp;and&nbsp;competitiveness. Externally, restricted access to agricultural finance&nbsp;and&nbsp;modern technologies, together with&nbsp;institutional limitations, further impede progress. Moreover, climate change disproportionately affects farming&nbsp;systems&nbsp;across the region,&nbsp;intensifying vulnerability&nbsp;and&nbsp;food&nbsp;insecurity. This contributed volume brings together scholarly research on&nbsp;sustainable&nbsp;food&nbsp;systems&nbsp;in&nbsp;Southern&nbsp;Africa, key&nbsp;challenges&nbsp;to sustainability,&nbsp;and&nbsp;the policy frameworks shaping the region’s agricultural transformation. It will be of great interest to students and scholars of sustainability, the rural economy, food supply chains and agritech, as well as on business in Africa more broadly.Tanyaradzwa Rukasha
 is an Agriculture Economist who is currently working as a Lecturer&nbsp;in&nbsp;the department of Development Sciences&nbsp;and&nbsp;Policy at Marondera University of Agriculture Sciences&nbsp;and&nbsp;Technology (MUAST), Zimbabwe. Her work experience&nbsp;includes being attached to various capacities within the Agribusiness sector, Academic&nbsp;Institutions&nbsp;and&nbsp;NGOs.
 Brighton Nyagadza
 is a Digital Marketing academic&nbsp;and&nbsp;Deputy Unit of Assessment Lead (Business &amp; Management Studies) at York St. John University, United Kingdom, Fellow of the Higher Education Academy,&nbsp;and&nbsp;Fellow of the Academy of Marketing Science,&nbsp;and&nbsp;Certified Business &amp; Management Educator. He has published widely&nbsp;in&nbsp;reputable books&nbsp;and&nbsp;high impact journals.
 Joseph Muroiwa
 is a Lecturer&nbsp;in&nbsp;the Department of Agricultural Economics, Education&nbsp;and&nbsp;Extension at Bindura University of Science Education (BUSE), Zimbabwe.&nbsp;In&nbsp;addition to academia, he has worked within the banking sector, the Zimbabwe government, the agribusiness sector&nbsp;and&nbsp;NGOs.
 Basil Shumbanhete 
 is a Lecturer in the School of Accounting, Faculty of Commerce, Management and Law, at the University of Namibia. He is currently pursuing a Ph.D. at Chinhoyi University of Technology. He holds an MSc. in Accounting and Finance, an ACCA professional qualification, and is a CIMA student.&nbsp;

Innovations and Challenges in Southern Africa

Sustainable Food Systems

Law and Practical Reason

Moral Responsibility and Artificial Intelligence

A friendly, accessible, and empowering career guide for 16-22-year-olds at the very beginning of their working lives. Start Now is a straight-talking, reassuring guide for anyone at the very beginning of their working life, whether you're looking for a Saturday job, an internship, a first role after university, or are simply trying to figure out what comes next. There's no single 'right' way to start your career anymore. The world of work has changed and most people won't follow a neat path from one job to another. You might study and work at the same time. You might try different things, switch direction, or build multiple income streams along the way. Blending practical advice with real-life stories, Start Now covers everything from getting your first job and managing your money, to understanding how modern careers actually work - including how technology and AI are changing the workplace, the hiring process, and how you can use them to your advantage. You'll learn how to: · Get your first job; · Build confidence, independence and real world skills; · Balance work, study and everything else going on in your life (without burning out); · Understand pay, rights, and how to handle workplace challenges; and · Explore different ways of working - from part-time jobs to starting something of your own. With the tone of a big sibling and the clarity of a great mentor, Start Now meets you exactly where you are: at the start. Because you don't need a perfect plan. You just need to begin.

The Essential Guide to Jobs, Money and Making it Happen

Start Now

edition suhrkamp

Was kommt danach?

Liberale Demokratie ohne Zukunft

An in-depth exploration of the network of agencies involved in policing child pornography—and what the future of security and care looks like. Facing the Child investigates the technocratic expertise in the policing of child sexual abuse material (CSAM). Mitali Thakor argues that CSAM has come to be framed as primarily a digital problem, to be resolved digitally, thereby unleashing a new form of corporatized policing helmed by global technology companies. Ambitious in scope, this multi-sited global ethnography draws on four years of original fieldwork and interviews with technology companies in the US, the United Nations in Bangkok, Thai and Dutch NGOs, and law enforcement in the US and the Netherlands. The book argues that in the 2010s, a network of technology companies, NGOs, and law enforcement created the notion of a “virtual child” in need of techno-solutionist saving to justify a vast expansion of surveillance technologies. The book examines how pervasive myths of child abuse online were exploited to serve the aims of seemingly disparate groups, from Christian neo-abolitionists to NGOs conducting virtual sting operations. It is this complex relationship between the care and securitization needed to fix the child victim as an object of data, concern, and rescue that the book explores.

Surveillance, Care, and the Policing of Violent Images Online

Facing the Child

Synthetic Media, Deepfakes, and Cyber Deception: Attacks, Analysis, and Defenses introduces the only analytical Synthetic Media Analysis Framework (SMAF) to help describe cyber threats and help security professionals anticipate and analyze attacks. This framework encompasses seven dimensions: Credibility, Control, Medium, Interactivity, Familiarity, Intended Target, and Evocation. Synthetic media is a broad term that encompasses the artificial manipulation, modification, and production of information, covering a spectrum from audio-video deepfakes to text-based chatbots. Synthetic media provides cyber attackers and scammers with a game-changing advantage over traditional ROSE attacks because they have the potential to convincingly impersonate close associates through text, imagery, voice, and video. This burgeoning threat has yet to be meaningfully addressed through any written treatment on the topic. The book is co-authored by three cyber influence and deception experts who have gained deep knowledge and experience on the topic through diverse, true operational pathways and backgrounds. The diversity and perspectives of the author team makes the content in the book the broadest and deepest treatment of synthetic media attacks available to readers.

Attacks, Analysis, and Defenses

Synthetic Media, Deepfakes, and Cyber Deception

Ein politisches Wunder und wie wir es vor seinen Feinden schützen | Das Buch vom gefragten Experten für eine realistische Europapolitik

Welches Europa brauchen wir?

A practical guide to navigating AI's transformation of literacy and education, this book combines the long-standing values of writing studies with instruction on how students and teachers can write more effectively with AI. Mirroring the seismic changes on writing brought about by the printing press, the typewriter and the internet, AI's impact on literacy, teaching and writing marks a shift in how we think about knowledge production, intellectual labour and composition. Moving students away from a myopic, transactional, 'vending machine-style' approach, Writing with AI offers techniques on engaging with these new technologies more critically and thoughtfully. With structured, adaptable frameworks based upon relational and conversational models of engagement, this book allows students to better articulate and compose their needs, refine their questions, and engage in an iterative exchange with more meaningful and useful responses from generative learning language models. Introducing a four-part recursive framework - Question, Analyze, Iterate, Compose (QAIC) - that guides students through a deliberate process, Writing with AI gives students the tools for ensuring that AI is integrated thoughtfully and ethically into their work rather than being used as a shortcut. Designed for immediate classroom use, the book features: - Consideration of the ethics of AI - How students can formulate context-aware questions for prompts - Guidance on how students can assess and refine AI-generated content - Explanation on how the use of AI can be a part of a process that expands critical thinking skills - Demonstrations of how AI-assisted insights can be structured into meaningful compositions Offering a structured way to interact meaningfully with AI in the current pedagogical moment, this is an essential resource to exploring the monumental next stage in human development that isn't going away. A readable, accessible alternative to resisting change, Writing with AI reveals that artificial intelligence reinforces the very processes that are essential to good writing, rather than replacing them.

Literacy in the Digital Age

Writing with AI

Scam World

Palgrave Studies of Marketing in Emerging Economies

This book explores the issue of sustainable consumption in the African context, filling a significant gap in literature. Relating specifically to SDG 12, ‘Responsible consumption and production,’ this two-volume edited collection argues that the core drivers of sustainable consumption in the African context are considerably different than in other regions. For example, studies show that developed countries tend to have a greater interest in sustainability compared to developing countries, and that Africa lags behind in adopting sustainable consumption practices. &nbsp;
 Offering a deeper understanding of this issue, authors explore how and why consumers make decisions, and what influences them towards sustainable behaviour, identifying the key drivers and challenges to sustainable behaviours. Volume I focuses on understanding the core issues and covers topics such as understanding consumer responses to green marketing strategies, the role of trust in sustainable consumption choices, and sustainable fashion, to name a few. Volume II focuses on the innovative ways that organizations in Africa drive forward the targets of SDG 12, and explores the use of technology and AI, social media, in contexts &nbsp;such as the tourism and retail industries.
 &nbsp;K. Mercy Makhitha 
 is currently Professor and Dean: Faculty of Business and Management&nbsp;Sciences at Cape Peninsula University of Technology (CPUT).&nbsp;&nbsp;&nbsp;
 Debbie Ellis
 is a Full Professor of Marketing in the School of Commerce at the University of KwaZulu-Natal (UKZN) and President of the African Social Marketing Association (AfSMA).&nbsp;&nbsp;&nbsp;
 Daniel K. Maduku
 (PhD) is an Associate Professor of Digital Marketing and Entrepreneurship at the University of Doha for Science and Technology (UDST).&nbsp;&nbsp;
 Robert E. Hinson
 &nbsp;is the Pro Vice-Chancellor of the Ghana&nbsp;Communication Technology University (GCTU).&nbsp;

Foundations of Sustainable Consumption in Africa

Sustainable Consumption Behaviour in Emerging Markets of Africa, Volume I

Frau

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