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Catalogue complet

Ojukwu C: Frau

Frau

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

A dazzling exploration of the phenomenon of prediction betting markets that asks: what happens when democracy becomes another commodity? For many, Donald Trump's decisive election victory over Kamala Harris in 2024 was a shock. Traditional polls had the race on a razor's edge. But, for those with eyes on prediction betting markets, a very different story was being told. In recent years, prediction markets have swept the world, fundamentally changing the nature of the gambling market, and making their youthful pioneers billionaires. Posed as binary 'Yes/No' questions about future events, prediction bets allow any difference of opinion - whether on politics, wars, assassinations or popular culture - to be financialised. But are these markets really a new phenomenon? What does it mean when markets get closer to the truth than the institutions we built to protect us? And what happens when those tasked with safeguarding democracy possess financial stakes in its volatility? From Renaissance Rome, where merchants wagered on papal conclaves, through London coffee house gossip during the Napoleonic Wars, to the Pentagon's ill-fated terrorism futures exchange, The Big Bet describes the full five-hundred-year arc of a permissive regime which no one designed and no one voted for. Drawing on deep expertise, Michael Auerbach examines how these markets are changing our world, and what they mean for the future of our democratic self-governance. Because they are not an anomaly - they are the logical endpoint of a society that has applied market capitalism to every aspect of life. And in a world when everything is a wager and nothing is off limits, knowing where the chips will fall matters more than ever.

Prediction Markets and the Future of Democracy

The Big Bet

Palgrave Studies in Marketing, Organizations and Society

This book leverages a value-centered marketing perspective to understand how technology can be used to predict consumer healthcare seeking and perceptions of the healthcare service experiences. It adopts a comprehensive definition of healthcare, encompassing various access points such as primary care, mental health care, cardiovascular care, and ambulatory care, as well as the choice between tele-health and traditional in-office settings.Chapters address topics including the application of artificial intelligence in predicting healthcare access, how the regulatory environment shapes product decisions for AI usage in healthcare, the role of technology in practice settings, and its influence on care-seeking decisions and perceptions of care quality. The volume concludes with discussions on the ethical implications of technology in healthcare delivery.Featuring contributions from leading scholars specializing in the intersection of business, technology and healthcare behaviors, this edited work is an essential resource for researchers and policymakers focused on the impact of technology on consumer well-being and the management of public health systems.Stacey R. Finkelstein
 is Professor of Marketing at Stony Brook University, USA. She earned her PhD and MBA from the University of Chicago Booth School of Business.&nbsp; Her research lies at the intersection of marketing and public policy, addressing questions related to food decision making, healthcare access and utilization, vaccine hesitancy, and how people living in poverty navigate the social services ecosystem. In recognition of her work, she received the American Marketing Association (AMA) Marketing and Society Special Interest Group (MASSIG) Early Career Award in 2019 and the&nbsp;
 Journal of Consumer Affairs
 &nbsp;Best Paper Award in 2021 for her work exploring the impact of omission bias and moral culpability on parents' vaccination plans for their children. She is currently serving as the Joint Editor in Chief of the&nbsp;
 Journal of Public Policy in Marketing
 .

A Value-Centered Marketing Approach

Consumer Healthcare Behavior and Technology

Studies in National Governance and Emerging Technologies

This book examines how artificial intelligence systems and their applications in security and defence are entangled with governance and policy processes in the EU. Combining concepts and insights from (critical) security studies and science and technology studies, it argues that behind the various AI-related policy initiatives in the EU are particular narratives on security and defence based on European fears of technological innovation and strategic gaps. In this respect, the book casts light on how such beliefs have become increasingly instrumentalized in the European governance dynamics, and subsequently embedded in successive policy initiatives and security and defence research programmes. It challenges conventional understandings of AI technologies as mere security and defence-enabling instruments, by providing a conceptually driven analysis of how certain visions of AI help govern and control one of the most dynamic emergent socio-technical fields. The book will appeal to all those interested in artificial intelligence, security studies, technology and European governance.&nbsp;
 
 Raluca Csernatoni is a Research Fellow at Carnegie Europe, where she works on the nexus between European defence and emerging technologies. She is also Guest Professor at the Centre for Security, Diplomacy and Strategy (CSDS), Vrije Universiteit Brussel, Belgium, and Visiting Faculty in the Department of International Relations, Central European University, Austria.

Artificial Security and the Politics of Hype in the EU

Palgrave Studies in Technology and Innovation in Africa

Over the past two decades,&nbsp;Southern&nbsp;African countries have gained&nbsp;increasing recognition&nbsp;in&nbsp;global agricultural markets, yet they continue to face significant&nbsp;internal&nbsp;and&nbsp;external&nbsp;challenges. Domestically, low productivity, limited production capacity,&nbsp;and&nbsp;weak trade structures constrain agricultural growth&nbsp;and&nbsp;competitiveness. Externally, restricted access to agricultural finance&nbsp;and&nbsp;modern technologies, together with&nbsp;institutional limitations, further impede progress. Moreover, climate change disproportionately affects farming&nbsp;systems&nbsp;across the region,&nbsp;intensifying vulnerability&nbsp;and&nbsp;food&nbsp;insecurity. This contributed volume brings together scholarly research on&nbsp;sustainable&nbsp;food&nbsp;systems&nbsp;in&nbsp;Southern&nbsp;Africa, key&nbsp;challenges&nbsp;to sustainability,&nbsp;and&nbsp;the policy frameworks shaping the region’s agricultural transformation. It will be of great interest to students and scholars of sustainability, the rural economy, food supply chains and agritech, as well as on business in Africa more broadly.Tanyaradzwa Rukasha
 is an Agriculture Economist who is currently working as a Lecturer&nbsp;in&nbsp;the department of Development Sciences&nbsp;and&nbsp;Policy at Marondera University of Agriculture Sciences&nbsp;and&nbsp;Technology (MUAST), Zimbabwe. Her work experience&nbsp;includes being attached to various capacities within the Agribusiness sector, Academic&nbsp;Institutions&nbsp;and&nbsp;NGOs.
 Brighton Nyagadza
 is a Digital Marketing academic&nbsp;and&nbsp;Deputy Unit of Assessment Lead (Business &amp; Management Studies) at York St. John University, United Kingdom, Fellow of the Higher Education Academy,&nbsp;and&nbsp;Fellow of the Academy of Marketing Science,&nbsp;and&nbsp;Certified Business &amp; Management Educator. He has published widely&nbsp;in&nbsp;reputable books&nbsp;and&nbsp;high impact journals.
 Joseph Muroiwa
 is a Lecturer&nbsp;in&nbsp;the Department of Agricultural Economics, Education&nbsp;and&nbsp;Extension at Bindura University of Science Education (BUSE), Zimbabwe.&nbsp;In&nbsp;addition to academia, he has worked within the banking sector, the Zimbabwe government, the agribusiness sector&nbsp;and&nbsp;NGOs.
 Basil Shumbanhete 
 is a Lecturer in the School of Accounting, Faculty of Commerce, Management and Law, at the University of Namibia. He is currently pursuing a Ph.D. at Chinhoyi University of Technology. He holds an MSc. in Accounting and Finance, an ACCA professional qualification, and is a CIMA student.&nbsp;

Innovations and Challenges in Southern Africa

Sustainable Food Systems

What separates brands that lead their category from those still chasing it? Velocity - directional momentum built through community, AI and strategic speed. Velocity Marketing provides mid to senior marketing professionals with a comprehensive implementation system for building brands that compound. This practitioner's field manual bridges three decades of traditional brand-building principles with the systems, behaviours and community dynamics building the most valuable brands of the next decade. It translates complex emerging technology - AI, community mechanics, decentralised ownership - into immediately actionable marketing strategy. Drawing on field-tested frameworks including the One Rule Formula, Velocity Loops and the Decentralised Brand Scorecard, every chapter delivers strategic depth alongside practical 'Monday Morning Moves' that teams can implement within days. Featuring real-world examples from Nike, Adidas, Lufthansa, Starbucks and other major organisations, this book demonstrates how forward-thinking brands are building compounding momentum through community collaboration, AI-enhanced operations and velocity-driven learning systems. Whether you lead marketing at a Fortune 500 enterprise or a growth-stage mid-market organisation, Velocity Marketing is the definitive implementation guide for building brands that never stop earning their place.

B2B Brand Building, Momentum and Category Leadership

Marketing at Velocity

NomosExaminatorium

Längst zählt das Europarecht in seinen Grundzügen über das Wahlfach hinaus zum festen Kanon des Prüfungsstoffs im ersten und zweiten Staatsexamen. Angesichts der Fülle des Primär- und Sekundärrechts sowie der großen Zahl grundlegender Entscheidungen des EuGH fällt es den Studenten allerdings schwer, den für ein erfolgreiches Examen erforderlichen Stoff zu identifizieren.
Hier bietet das Examinatorium von Professor Sebastian Heselhaus die nötige Orientierung. Klar gegliedert wird der für Klausur und mündliche Prüfung relevante Pflichtstoff in 17 Kapiteln aufbereitet, von der Entstehungsgeschichte der Gemeinschaft über das Institutionengefüge bis hin zu den Grundfreiheiten und der Wirtschaftsverfassung. Jedes Kapitel gliedert sich in drei Teile:
¿ ein Repetitorium, in dem die materiellen Grundlagen des jeweiligen Themas übersichtsartig dargestellt werden
¿ eine Rechtsprechungsübersicht, in der die grundlegenden Entscheidungen des EuGH mit Sachverhalt und Lösung referiert und kommentiert werden
¿ einen Ausblick auf aktuelle Fragestellungen und Themen

Das Buch richtet sich an Examenskanditat:innen im Ersten und Zweiten Staatsexamen.

Examinatorium Europarecht

WiWi klipp & klar

In Zeiten digitaler Transformation liefert dieses Buch eine schnelle und zugleich fundierte Einführung in alle wichtigen Bereiche der Wirtschaftsinformatik. Aufbauend auf der Struktur der ersten Auflage wurden die Inhalte aktualisiert, erweitert und konsequent an aktuelle Entwicklungen ausgerichtet. Neben bewährten Grundlagen wurden insbesondere Themen wie generative Künstliche Intelligenz, KI-Agenten, NoSQL-Datenbanken, Cloud Resource Management und FinOps sowie aktuelle IT-Governance-Ansätze integriert und praxisnah aufbereitet.&nbsp;Das Buch richtet sich an Studierende und Studieninteressierte aller Fachrichtungen mit Bezug zur Wirtschaftsinformatik ebenso wie an Praktiker*innen, die ihr Wissen gezielt auffrischen und einen Einblick in aktuelle Entwicklungen erlangen möchten. Anschauliche Grafiken, konkrete Beispiele sowie durchgängige Aufgaben mit Lösungen fördern das Verständnis und ermöglichen die direkte Anwendung des Gelernten. Der modulare Aufbau erlaubt einen flexiblen Einstieg in alle Themenbereiche.Der Inhalt<ul><li>Planung und Konzeption von IT-Systemen: Geschäftsprozesse, Datenbanken</li><li>Umsetzung von IT-Systemen: Netzwerke, Cloud-Computing, Digital Business, IT-Sicherheit</li><li>Management von IT-Systemen: IT-Controlling, Business Intelligence, IT-Service Management</li><li>Weiterentwicklung und Zukunftstechnologien: Internet of Things, Virtual/ Augmented Reality, Künstliche Intelligenz, Maschinelles Lernen</li></ul>
 Die Autor*innen
 
 Anett Mehler-Bicher 
 
 und 
 Bernhard Ostheimer 
 sind Professoren für Wirtschaftsinformatik an der Hochschule Mainz.
 Frank Mehler
 lehrt als Professor an der TH Bingen Informatik und Wirtschaftsingenieurwesen sowie Wirtschaftsinformatik an der Hochschule Mainz.
 Nicolai Kuntze
 lehrt als Professor an der Hochschule Mainz Informatik, insbesondere IT-Sicherheit.
 Lothar Steiger
 ist als Lehrbeauftragter für Wirtschaftsinformatik an der Hochschule Mainz tätig.

Wirtschaftsinformatik klipp & klar

This book examines how ideological factionalism, cultural conflicts, and competing visions of justice have shaped America’s perception of multiculturalism. The author believes that the flash points disrupting America stem from feeling that one’s group is being disrespected, whether by threatening it with violence, or, more subtly, by a cold, exclusionary pattern. Building on the author's concept of religious humanism, the book offers a systematic explanation of the roots of factionalism and offers new pathways for embracing multiculturalism. In the process, the author critiques mainstream models of utility theory and identity politics, proposing a revised framework that headlines the search for meaning as the dominant soulful force shaping behavior. &nbsp;In later chapters, the focus shifts towards making multiculturalism work. Proposed reforms are grounded in civic purpose, offering economists, policymakers, and the public practical tools necessary to promote constructive dialogue and institutional inclusion. Successful multicultural policies should aim at promoting national unity by honoring hyphenated-American cultural identities.&nbsp;Victor Glass 
 is Professor of Professional Practice and Director of the Center for Research in Regulated Industries (CRRI) in the Department of Finance and Economics at Rutgers University Business School, Newark, New Jersey, USA. He holds a PhD in Economics and an MBA from Columbia University. He has published articles and books on net neutrality, business data services, customers as competitors, the next generation of wireless technology, smart grid technologies, and antitrust policies, among others.

Economic Theory, Cultural Memory, and the Case for Institutional Reform

Reframing Multiculturalism in the United States

A friendly, accessible, and empowering career guide for 16-22-year-olds at the very beginning of their working lives. Start Now is a straight-talking, reassuring guide for anyone at the very beginning of their working life, whether you're looking for a Saturday job, an internship, a first role after university, or are simply trying to figure out what comes next. There's no single 'right' way to start your career anymore. The world of work has changed and most people won't follow a neat path from one job to another. You might study and work at the same time. You might try different things, switch direction, or build multiple income streams along the way. Blending practical advice with real-life stories, Start Now covers everything from getting your first job and managing your money, to understanding how modern careers actually work - including how technology and AI are changing the workplace, the hiring process, and how you can use them to your advantage. You'll learn how to: · Get your first job; · Build confidence, independence and real world skills; · Balance work, study and everything else going on in your life (without burning out); · Understand pay, rights, and how to handle workplace challenges; and · Explore different ways of working - from part-time jobs to starting something of your own. With the tone of a big sibling and the clarity of a great mentor, Start Now meets you exactly where you are: at the start. Because you don't need a perfect plan. You just need to begin.

The Essential Guide to Jobs, Money and Making it Happen

Start Now

Frau

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