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Winning with Data and the Athlete Brand
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Winning with Data and the Athlete Brand

Livre (broché)env. 55.90 CHF
livrable dans env. 10-20 jours

For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create-memories that last decades beyond their final performances-represents vastly untapped commercial potential.

avril 2026, env. 194 pages, Anglais
Taylor and Francis
978-1-041-19330-2

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