Winning with Data and the Athlete Brand
Von:
Green FionaFor business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create-memories that last decades beyond their final performances-represents vastly untapped commercial potential.
April 2026, ca. 194 Seiten, Englisch
Taylor and Francis
978-1-041-19330-2
Taylor and Francis
978-1-041-19330-2

