Wine Sales and Distribution
The Secrets to Building a Consultative Selling Approach
Contenu
This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.
Informations bibliographiques
février 2024, Anglais
Rowman & Littlefield
978-1-5381-8514-8