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Denker J: Welchen Einfluss hat die
Kunden-Marken-Beziehung auf die Retoure

Welchen Einfluss hat die Kunden-Marken-Beziehung auf die Retourenquote im Mode-Online-Handel?

Told over nine charged days, Sheer is the gripping tale of a controversial beauty mogul’s insatiable ambition and the slippery ground between empowerment and abuse of power. It’s 2015 and Maxine Thomas, the founder and creative director of the cult makeup company Reveal, has just been suspended by her own Board for a scandalous transgression. Housebound in her New York City apartment, where she awaits the verdict on her future, Max recounts her version of the events that have brought her to this moment. From her start as a precocious suburban child in the eighties to her decades as a workaholic visionary, Max proselytizes a sheer, dewy look—cosmetics through a female gaze—all while battling sexist investors, the whiplash of cultural change, and the mounting pressure to keep her sexuality a secret. But when Max’s story catches up to her present, she must contend with the cost of true transparency. Who has she become in her relentless pursuit of success? And what will happen if she loses it all?

A Novel

Sheer

The Works

Explore the life and art of Vincent van Gogh through 50 of his most important works. Part of a brand new series celebrating the works of great artists, The Works: Vincent Van Gogh is an exquisite exploration of 50 masterpieces from the celebrated Dutch painter, whose work continues to captivate audiences worldwide. This volume presents 50 of Vincent van Gogh's most iconic pieces in a striking, high-design book format. From the luminous yellows of Sunflowers to the swirling night skies of Starry Night, each painting is presented in stunning detail with thoughtful analyses and biography from acclaimed art historian Sally Grant, that illuminates van Gogh's passionate approach to color, brushstroke, and emotion. Perfect for budding and season art lovers, or anyone looking for a beautiful, bold book to adorn their shelves or coffee table. This volume is an essential tribute to a trailblazing icon of 19th century art.

The essential masterpieces

The Works: Vincent van Gogh

Ich wollte schon immer die Lebensfreude eines 17-jährigen Jungen auf dem Weg zu seinem ersten Date haben - und gleichzeitig die finanzielle Gelassenheit einer 90-jährigen Millionärswitwe.Heute habe ich genau das erreicht: Ich lebe im höchsten Gebäude der Welt, dem Burj Khalifa, muss nie wieder arbeiten und habe Erfüllung in meinem Leben gefunden.In diesem Buch erzähle ich dir ehrlich meine Geschichte. Vom kleinen, schüchternen Jungen, der vor große Herausforderungen gestellt wurde, sein erstes Unternehmen fulminant gegen die Wand fuhr und wieder bei Null anfangen musste. Ohne reiche Eltern, ohne Startkapital - aber mit dem Willen, sich niemals mit einem durchschnittlichen Leben zufriedenzugeben.Dieses Buch ist für dich, wenn du mehr willst: mehr Geld, mehr Erfolg, mehr Bedeutung. Ich erzähle dir, was hinter der Fassade meines Lebens steckt - und welche Erkenntnisse ich auf meinem Weg gewonnen habe.Du lebst nur einmal. Aber wenn du es richtig anstellst, ist einmal genug.

Wie Scheitern zum Sprungbrett für ein außergewöhnliches Leben wurde

Hinter der Maske

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

How Corporations Built Our Choices and Sold Our Freedom

Choose Your Captivity

Fashion aficionado Iain R. Webb celebrates the glamour of British VOGUE in the 1950s with this adorable book of 24 beautifully elegant postcards to color in. Color in these gorgeous postcards from VOGUE and immerse yourself in a glamorous world of cocktail dresses and luxurious ballgowns, smart suits and elegant hats, allow yourself to be swept away by the timeless beauty of these iconic designs. This book of hand-drawn postcards has been created by the award-winning writer, fashion editor, curator and Royal College of Art Professor, Iain R Webb. The artworks are inspired by iconic images from British VOGUE in the 1950s and feature a glamorous dream wardrobe from key designers including Christian Dior, Balenciaga, Givenchy and Chanel. Each postcard is detachable, so you can enjoy coloring them in yourself or send them to a fashion-savvy friend. These postcards make the perfect present for all those who love vintage fashion.

Detachable postcards to colour in

Vintage Vogue

Bending the Rules is a fascinating, provocative, and highly entertaining visual exploration of identity and gender through fashion. Celebrated costume designer Camille Benda seamlessly weaves together the cutting-edge and the historical—spanning high fashion, dress in film, trendsetting brands, art history, and more—showing that gender and fashion have always been intertwined. Brought to life with a dazzling array of more than 160&nbsp;images, Bending the Rules combines short essays and interviews with creative professionals to offer snapshots of fashion and gender expression across cultures, places, and time. This unique portrait of fashion and identity explores how clothing can be serious and playful, limiting or liberating, express joy or longing, fear or fun, and much more. Readers will find captivating examples as wide-ranging as gender-confirming underwear line Urbody to Buddhist monastic life, Brad Pitt’s red-carpet skirt to gay cowboys and codpieces, Playboy and bustiers to Native American Two-Spirit beings. For anyone fascinated by fashion or the sociology of clothing, identity, and gender, this book offers a one-of-a-kind immersive experience. VISUALLY RICH: More than 160 visuals include illustrations by Gwyn Conaway, a costume designer, fashion historian, and culture specialist, as well as archival and contemporary photography, self-portraits, magazine covers, embroidery, and more. &nbsp; AN ACCESSIBLE ENTRY POINT TO THE WORLD OF FASHION: Through illustrated timelines, custom graphics, and content crafted with a sense of humor, playfulness, and curiosity, this artful social science book is accessible for newcomers and experienced fashion enthusiasts, from tweens exploring their own newly forming identity to cool aunts and switched-on grandparents. A GLOBAL APPROACH: From an 18th-century French chevalier to Japanese kimonos, medieval alchemical manuscripts to 15th-century Flemish paintings, African Ndebele aprons to Scottish tartans, this deeply researched exploration spans time, cultures, and geography. Perfect for: <ul><li> Fashion enthusiasts </li><li> Costume and clothing designers </li><li> Beauty and body image advocates </li><li> LGBTQIA and nonbinary readers seeking examples of gender expression throughout history </li><li> Students and educators </li><li> Anyone interested in fashion, design, gender studies, sociology, and history </li></ul>

Fashion Beyond the Binary

Bending the Rules

Gianfranco Walsh, Alexander Deseniss und Marc Linzmajer führen grundlegend und systematisch in die Konzepte, Methoden und Abläufe des Marketing ein und bieten einen Überblick über das gesamte Stoffgebiet. Jedes Hauptkapitel enthält neben einem kurzen Einführungsfall und diversen Case Studies eine aktuelle und ausführliche Fallstudie, die den Kapitelinhalt anschaulich auf ein Praxisbeispiel anwendet. Auf diese Weise werden konkrete, managementbezogene Phänomene praxisnah beschrieben und problemorientiert analysiert. Neben den klassischen Lehrbuchinhalten enthält das Buch Kapitel zum Konsumentenverhalten und zu spezifischen Marketingbereichen wie Dienstleistungs- und Online-Marketing. Auf Kapitelebene kann digitales Zusatzmaterial heruntergeladen werden. Das ebenfalls bei Springer Gabler erschienene „Marketingübungsbuch, 3. Aufl.“ von Walsh et al. 2022 enthält Aufgaben, die auf das Lehrbuch abgestimmt sind. Sie ermöglichen es den Leserinnen und Lesern, ihr Wissen zu prüfen und zu vertiefen.
In der 4. Auflage wurden alle Kapitel aktualisiert, einige Kapitel wurden grundlegend überarbeitet. Das Thema Künstliche Intelligenz wird durchgehend stärker berücksichtigt und neue Fallstudien sind hinzugekommen.
Das Buch richtet sich an Dozierende und Studierende der Betriebswirtschaftslehre sowie Praktikerinnen und Praktiker, die sich vertiefend mit Marketing beschäftigen wollen.

Eine Einführung auf der Grundlage von Case Studies

Marketing

Foundations of Fashion Studies

By the 1940s the New York fashion industry had come into its own. Sportswear, which had evolved from its origins to include simple casual wear for travel, leisure, town and country, was at the centre of this shift. Drawing on an array of sources, this book examines how New York sportswear evolved during the 1930s and 1940s to become the definitive American style. It reveals how designers such as Claire McCardell, Clare Potter and Tina Leser created a fashion identity for New York that was as dynamic and modern as the city itself. Author Rebecca Arnold interrogates the American ideal of athletic, long-limbed women and looks for the first time at how sportswear impacted and was impacted by ideas of patriotism and democracy, as well as its links to notions of cleanliness and hygiene, and to 1930s theories of body image and contemporary dance. As part of the Foundations of Fashion Studies series, this classic text now includes a new foreword by Emma McClendon and a new afterword and further reading list by the author.

Fashion, Sportswear and the Image of Women in 1930s and 1940s New York

The American Look

Business Statistics of the United States

Business Statistics of the United States is a comprehensive and practical collection of data from as early as 1913 that reflects the nation's economic performance. It provides several years of annual, quarterly, and monthly data in industrial and demographic detail, including key indicators such as: gross domestic product, personal income, spending, saving, employment, unemployment, the capital stock, and more. Business Statistics of the United States is the best place to find historical perspectives on the U.S. economy. Of equal importance to the data are the introductory highlights, extensive notes, and figures for each chapter that help users to understand the data, use them appropriately, and, if desired, seek additional information from the source agencies. Business Statistics of the United States provides a rich and deep picture of the American economy and contains approximately 3,500 time series. The data are predominantly from federal government sources, including: ·Board of Governors of the Federal Reserve System ·Bureau of Economic Analysis ·Bureau of Labor Statistics ·Census Bureau ·Employment and Training Administration ·Energy Information Administration ·Federal Housing Finance Agency ·Department of the Treasury

Patterns of Economic Change

Business Statistics of the United States 2026

Diamantsticker Anziehpuppen

Großer Diamant-Anziehspaß 
Dieses Frühlings-Feen-Stickerbuch ist eine wunderbare Kombination für Sticker- und Feenfans ab 5 Jahren. Mit über 900 funkelnden Glitzersteinen kannst du die Outfits der 16 Feen und Elfen des Frühlings in Szene setzen. Einfach zauberhaft!&nbsp;<ul><li>Diamond Dots als Sticker:Der Trend im praktischen Stickerformat mit über 900 Diamantstickern</li><li>Einfache Handhabung: Die über 900 bunten, funkelnden, selbstklebenden Aufkleber können ohne Hilfsmittel mit den Fingern gestickert werden</li><li>16 zauberhafte Anziehpuppen: Die wunderschön illustrierten Figuren können kinderleicht mit den selbstklebenden Steinchen verziert werden - so wird jedes Feenkleid zum glitzernden Kunstwerk</li><li>Hochwertig und praktisch:Dank der Perforation lassen sich alle Seiten einfach heraustrennen</li><li>Ein perfektes Geschenk oder Mitbringsel: Dieses ganz besondere Stickeralbum lässt die Augen kleiner Stickerfans leuchten - ob zum Geburtstag, zu Ostern oder einfach so zwischendurch&nbsp;</li></ul>Es glitzert und funkeltDieses Stickerbuch ist ein glänzender Klebespaß für kreative Kinder, die Diamond Painting lieben und gerne stylen und dekorieren. Eine tolle Beschäftigung ab 5 Jahren und ein riesengroßer Klebespaß mit Glitzereffekt!

Über 900 Glitzersteine

Diamantsticker Anziehpuppen – Frühlingsfeen

Marking the fortieth anniversary of Please, the duo's first album release, the instant Sunday Times bestseller Pet Shop Boys Volume presents their entire visual output to date in a contemporary literary format. Pet Shop Boys - Neil Tennant and Chris Lowe - are the most successful duo in the history of pop music. Three-time Brit Award winners and six-time Grammy nominees, they have sold more than 50 million records worldwide, including No. 1 hits such as 'West End girls', 'It's a sin', and 'Always on my mind', and platinum-selling albums Please, Actually, and Very. Uniquely spanning the worlds of music, art, film, theatre, design, and fashion, Pet Shop Boys have forged an identity as unforgettable as their sound. From the seminal graphic design of their record sleeves to their groundbreaking videos and innovative stage shows, they have set the bar for the visual presentation of pop. Celebrating the fortieth anniversary of the release of their first album in 1986, Pet Shop Boys Volume is the definitive retrospective of the duo's career. Expanding upon Pet Shop Boys Catalogue, published two decades ago, it presents their entire visual output to date, year by year. Sleeve artworks and packaging, stills from every video, film, and performance, stage sets and costume designs, photoshoots, publications, and even Christmas cards all feature, as does every collaboration with luminaries including Mark Farrow, Wolfgang Tillmans, Martin Parr, Bruce Weber, Sam Taylor-Johnson, Derek Jarman, Scott King, Zaha Hadid, Tom Scutt, and Es Devlin. Concise commentaries by Chris Heath and Philip Hoare provide illuminating insights into the genesis of each project. Hoare's original introduction is accompanied by a new introduction from Libby Sellers who considers the importance of Pet Shop Boys within the history of design, while a new foreword by Jeremy Deller reflects on the enduring impact of their music and image. With a jacket designed by Farrow and a new conversation between Heath, Tennant, and Lowe, Pet Shop Boys Volume is a visual feast and a sumptuous tribute to four decades of creative innovation.

The complete visual record (The Instant Sunday Times bestseller)

Pet Shop Boys Volume

Understanding the influence of Gen Z on Fashion Brands

Gen Z's Fashion Revolution

Welchen Einfluss hat die Kunden-Marken-Beziehung auf die Retourenquote im Mode-Online-Handel?

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