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Bhupendra Thapa

The "Spongeworthy" Economy. What Seinfeld Can Teach Us About Resource Scarcity

Why do some pop-up stores create lasting impact while others disappear without a trace? 

The Pop-Up Strategy explores how temporary retail can become a powerful strategic tool in a post-pandemic, omni-channel world. Building on research first conducted in 2013 and comprehensively revised for 2026, the book combines retail strategy, consumer psychology, experience design and practical implementation to explain what makes a pop-up work and why temporariness alone is never enough. 

In this book, you will learn when a pop-up is the right format, why limited-time experiences can generate urgency and engagement, and how to turn an initial idea into a strategically coherent and operationally viable concept. You will learn how to identify the right audience, select a location and timing that fit customer behaviour, design memorable physical and phygital experiences, build anticipation and community, manage the compressed operational timeline, and measure what remains after the doors close. 

At the heart of the book is a seven-domain model of pop-up success potential, designed to help brands, entrepreneurs, marketers and retail professionals evaluate a concept before committing substantial resources. Practical tools - including a planning checklist, worked example, sample budget and implementation timeline - translate the framework into action. 

Rather than treating the pop-up as a smaller version of a permanent store, The Pop-Up Strategy shows how temporary retail can test ideas, strengthen brands, create communities and generate insights that last far beyond the activation itself. The store may disappear. Its value does not have to. 

First publication 2013 · Revised English edition 2026

Mastering the Success Factors of Ephemeral Retail in the Post-Pandemic Era

The Pop-Up Strategy

'Timely ... an important call to arms' FINANCIAL TIMES 'A must-read' THOMAS PIKETTY, author of Capital in the Twenty-First Century 'A thoughtful solution to the most important question of modern democracy' JARED DIAMOND, author of Guns, Germs, and Steel 'Brilliant and insightful a tour de force' STEVEN LEVITT, author of Freakonomics From its inception, liberalism offered a glittering promise of shared prosperity, equality, democratic values and the free pursuit of knowledge. At first, it flourished. And then it faltered. Once a tantalising beacon of hope, it began to erode and decay at the hands of elitism, intolerance and rising autocracy. One could say that liberalism is broken. So what comes next? Nobel prize-winning co-author of Why Nations Fail Daron Acemoglu charts the rise and fall of liberal democracy, and offers hope for a way forward: a new theory that lays the groundwork for how we can - and must - remake liberalism before it's too late.

Remaking a Politics of Shared Prosperity - FROM THE WINNER OF THE NOBEL PRIZE IN ECONOMICS

What Happened to Liberal Democracy?

Hartmut Kainer

Technisches Produktmanagement. Band 2: Markt, Kunde und Nutzen

Francesca Gursch

Sergej Mamutov

Entwicklung eines Online-Shops für Fahrzeug-Ersatzteile anhand des Business Model Canvas

Digitale Geschäftsmodelle und Strategien

 Anonymous

A comparative analysis of the European Union and China

The role of policies and regulations on sustainability and their role towards supply chain resilience

Edsrafel Andales

Hewlett Packard's Remarkable Business Strategies

KI-gestützte Unterstützung im Anforderungsmanagement. Potenziale, Grenzen und Gestaltungsempfehlungen

Eze Chidi Nwauba

A Comprehensive Framework for Business Collaboration

Intrapreneurial Administrative Guide

Der Einfluss der Feminisierung des Arztberufes auf Organisations- und Versorgungsformen im vertragsärztlichen Bereich. Eine Untersuchung zur Ermittlung genderspezifischer Trends

Feminisierung der Ärzteschaft

Arthur Hender

Electric Vehicle User Charging Behaviour: Implications for Charging Infrastructure Planning and Business Models

Why Environmental, Social, and Governance (ESG) Is Reshaping Corporate Strategy

The "Spongeworthy" Economy. What Seinfeld Can Teach Us About Resource Scarcity

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