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Sergej Mamutov

KI-gestützte Unterstützung im Anforderungsmanagement. Potenziale, Grenzen und Gestaltungsempfehlungen

B2B sales is changing faster than anyone expected, and AI isn't coming for your job; it's coming for your habits.

"Yourself Augmented" is the modern playbook for salespeople who want to stay relevant, irreplaceable, and radically effective in the AI era.

This book takes you beyond theory into real, practical examples showing how to master the three core channels of modern outreach: Email, LinkedIn, and Cold Calls. You'll learn what great outreach really looks like today, how to craft personalized messages that sound human, and how to use AI to build human relationships, not meaningless automation.

From decoding buyer signals to writing messages that actually earn replies, from using AI to think sharper (not lazier) to handling complex cold-call scenarios - this is a one-stop guide for modern sellers who refuse to sound like robots.

If you've ever wondered how to blend human judgment with AI - to work 10x faster, sell smarter, and still feel authentic - this book will show you how to become the kind of seller no algorithm can ever replace!

Tell your Manager "I'm Not Replaceable"

Yourself Augmented

"This is a thoughtful, clear, inspiring roadmap for organizations navigating AI's promise and pitfalls. A valuable resource for mission oriented practitioners." - Paige Fullman, Host of "Current Affairs Unfiltered"
Are you caught in an AI tug-of-war?
Nonprofits, government agencies, and social impact companies are feeling tension over Artificial Intelligence. On one side, enthusiasts pull toward rapid adoption, eager to harness productivity gains to do more good. On the other, skeptics and conscientious objectors pull back, fearing that the technology will undermine values central to their mission.
When they see this tug of war in their teams, many leaders drop the rope, resulting either in a total ban that no one follows or a policy-free free-for-all that leaves the organization vulnerable to reputational, legal, and ethical risks.
In Amplify Good Work, Dr. Karen Boyd offers a judgment-free, practical guide to ending the tug-of-war. Drawing on over a decade of experience in mission-driven sectors and AI ethics research, Dr. Boyd provides a framework to move beyond "yes or no" and toward confident, values-aligned judgment.
Inside this book, you'll discover:A Mission-First Strategy: Why values-centered AI policy and practices are critical to your work how to build one that protects your mission and community trust.
The Values Framework: Deep dives into how AI impacts your mission-critical values, including privacy, sustainability, equity, social connection, and much more, and how to mitigate those risks.
Human vs. AI Strengths: What can AI do, and what are we better at? You'll learn how to identify and defend human-only tasks and how to use AI as a scaffold while keeping human control of quality.
Practical Implementation: A step-by-step playbook for assessing readiness, prioritizing use cases, and managing the human change that AI brings to a team.


Unlike generic AI guides or sales pitches from tech companies, Amplify Good Work speaks directly to the challenges facing mission-driven organizations. When your work depends on community trust and you serve people with limited recourse if things go wrong, the stakes of AI implementation are genuinely high. If AI gets it wrong, your community member doesn't get the wrong pair of socks, they could be losing out on housing, food, or job placement assistance.
Whether you are an enthusiast looking for new ideas, a skeptic looking for support, or a leader who needs to manage a team with both, this book gives you the tools to amplify your effort without compromising your values.
Stop pulling against each other and start moving forward together. Learn how to use AI to amplify the good work you were born to do

Effective, Ethical AI for Mission-driven Work

Ampilfy Good Work

Pull up a chair. If you've found your way to these pages, there is a good chance you are carrying a quiet, heavy question in your heart. Perhaps it visits you during that familiar "Sunday Night Dread," when the hum in your belly tells you your nervous system is bracing for another week of Outlook invites and digital noise. You've played by the script: you have the title, the salary, and the glowing LinkedIn recommendations. Yet, you feel like a "Company Persona"- always consuming but never quite full.We are standing at a threshold unlike any other in human history. We are being told that Artificial Intelligence is coming for our "transactional" work-the coding, the calculating, and the organizing. It is a world that has asked us to function like machines for decades, and many of us have tried to oblige. But here is the radical truth this book invites you to consider: the antidote to AI anxiety is not upskilling in technology, but "down-skilling" into your essential humanity.This book is not a manual on how to outrun the algorithm. You cannot win a race against a machine that doesn't need to sleep or eat. Instead, this is a guide for an "Identity Detox." We are going to lovingly separate your deep, eternal self from the temporary role you play at work. We are going to acknowledge that your job title-no matter how impressive-is not your soul.Throughout our time together, we will explore:The Shift from Processing to Presencing: Moving away from the reactive survival mode of the "Speedy Lung" and into a state where you can sense the future that actually wants to emerge.
The "Spark Joy" Audit: Using an essentialist mindset to delegate "Robot Work" to the machines, freeing you to inhabit your true Zone of Genius.
The Wisdom of the Void: Learning how to trust the space between "trapeze bars"-that mist-filled gap where you have let go of the old identity but have not yet grasped the new.
Right Livelihood 2.0: Finding your Ikigai-the intersection of what you love, what you are good at, what the world needs, and what you can be paid for in a world of wisdom and synthesis.
The Bodhisattva in the Boardroom: Discovering how to be "in the system, but not of it," using non-attachment as the ultimate career superpower.

You are not a broken machine that needs constant optimization. You are Naturally Creative, Resourceful, and Whole. This journey is about "Detoxing" your professional identity until you are no longer trying to be a better robot, but a more complete human.The world doesn't need more busy people; it needs more people who have come alive. So, let the dust of the day settle. Take a breath. It is time to stop being a "Human Resource" and start being a human being again.Welcome to your real life.

Finding Heart-Led Career in the Age of AI

A Soulful Transition

Wie du schneller lernst und dein Potenzial befreist. Erweiterte Neuauflage

Limitless

Synthetic Media, Deepfakes, and Cyber Deception: Attacks, Analysis, and Defenses introduces the only analytical Synthetic Media Analysis Framework (SMAF) to help describe cyber threats and help security professionals anticipate and analyze attacks. This framework encompasses seven dimensions: Credibility, Control, Medium, Interactivity, Familiarity, Intended Target, and Evocation. Synthetic media is a broad term that encompasses the artificial manipulation, modification, and production of information, covering a spectrum from audio-video deepfakes to text-based chatbots. Synthetic media provides cyber attackers and scammers with a game-changing advantage over traditional ROSE attacks because they have the potential to convincingly impersonate close associates through text, imagery, voice, and video. This burgeoning threat has yet to be meaningfully addressed through any written treatment on the topic. The book is co-authored by three cyber influence and deception experts who have gained deep knowledge and experience on the topic through diverse, true operational pathways and backgrounds. The diversity and perspectives of the author team makes the content in the book the broadest and deepest treatment of synthetic media attacks available to readers.

Attacks, Analysis, and Defenses

Synthetic Media, Deepfakes, and Cyber Deception

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the twenty-first century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

In einer Welt, in der Künstliche Intelligenz, Blockchain und Big Tech die Märkte in Rekordtempo umwälzen, stellt sich für Anleger nur eine Frage:&nbsp;
 

 Wie unterscheidet man einen nachhaltigen Trend von einer gefährlichen Spekulationsblase? "Tech Money" liefert die Antwort durch ein messerscharfes, datenbasiertes System. Anstatt auf vage Prognosen zu setzen, führt Igor Pejic die Leser durch 100 ausgewählte Charts, welche die verborgenen Muster der Technologiezyklen offenlegen. Sie lernen nicht nur, die Mechanismen hinter exponentiellem Wachstum zu verstehen, sondern entwickeln eine klare Strategie für den idealen Ein- und Ausstieg. Dieses Buch ist der strategische Masterplan für alle, die technologische Disruption nicht nur beobachten, sondern aktiv zur massiven Vermögensbildung nutzen wollen.

Börsenerfolg mit Alphabet, Nvidia und Co

Tech Money

A groundbreaking bridge between traditional financial theories and emerging interdisciplinary approaches, offering a unique perspective on finance in these uncertain times. From a seasoned expert in finance, behavioral finance, complexity science, and quantum finance. Adaptive Finance is a forward-looking exploration of the evolving world of finance, addressing the most pressing challenges and emerging trends facing financial markets today. It examines how traditional economic and financial models, long dominant in the field, are being redefined by advancements in behavioral science, mathematics, and technology. Financial professionals and academics must confront risks and dynamics that established theories often fail to capture in an era marked by complexity, technological disruption, and global uncertainty. This book provides the intellectual foundation needed to tackle these challenges. The chapters span a wide range of topics—from behavioral finance and causal models to quantum finance and innovations in financial systems—offering a comprehensive view of the forces reshaping finance. The book begins with well-established frameworks and progressively explores cutting-edge concepts, guiding readers through the transformation of financial theory and practice. Each chapter stands on its own, making the book suitable for both comprehensive study and selective reading. The authors present a timely perspective on how finance must adapt to a more complex and dynamic world.

Embracing Uncertainty and Complexity

Adaptive Finance

Emerging Macrofiscal and Governance Challenges and Opportunities in Developing Asia and the Pacific

Great ideas are all around us, waiting to be discovered. Here's how to find them. We're used to imagining creativity as a lightbulb moment - sudden, mysterious, reserved for the gifted few. But what if ideas aren't conjured from thin air? What if they're discovered - more like precious artifacts that we unearth and refine? In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn't magic, it's method. The most successful innovators don't wait to be struck by brilliance; their creative process is more like archeology. As keen-eyed explorers, they scan the terrain, dig with intention, and, with a little luck, find gold. With vivid examples from the arts, science, and business, Newman shows how creativity often comes from discovering what was already there. For example, how Jackson Pollock tapped into deep patterns in nature to create his famous "drip" paintings; how Korean filmmakers created an entirely new genre by closely studying foreign films; or, how Paul Simon made Graceland by carefully sifting through previously recorded material for what he could take away. By revealing the hidden steps behind breakthrough success, How Great Ideas Happen uncovers a repeatable method that anyone can follow, reframing creativity not as a rare gift, but as a universal capacity waiting to be unlocked through exploration. The creative process is an adventure of ideas - this book is your guide.

The Hidden Steps Behind Breakthrough Success

How Great Ideas Happen

International Series in Operations Research & Management Science

This book provides a comprehensive exploration of how digital technologies are reshaping supply chains across industries. With a clear focus on strategic goals and practical implementation, the book offers valuable insights into how organizations can leverage digital transformation to enhance efficiency, agility, and competitiveness in a rapidly evolving market. The book first examines the business objectives and motivations driving digital transformation initiatives. It then explores real-world applications in retail and logistics, highlighting successful use cases and emerging trends. Finally, it explores the role of control towers in supply chain management, offering a forward-looking perspective on integration, visibility, and decision-making.
The book serves as an essential source for students and scholars who are interested in digital transformation and supply chain management. It also provides an informative read for managers and practitioners who need to deepen their knowledge of digital transformation in the supply chain domain.

Business Objectives and Applications

Digital Transformation of Supply Chains

KI-gestützte Unterstützung im Anforderungsmanagement. Potenziale, Grenzen und Gestaltungsempfehlungen

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