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The Quantum AI Era of Neuromarketing

Leveraging Data Science and Machine Learning

Predictive Intelligence for Transforming Healthcare Insurance

How Privacy Panic Led Tech Regulation Astray—and How to Fix It

Fear of Data

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization. In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact. Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy. You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams &gt;Supported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale. Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Equips legal professionals and stakeholders with a clear, authoritative, and practical guide to the UK legal treatment of digital payments and tokenised assets. The Law of Digital Payments explores the evolving landscape of UK financial law as it adapts to innovations in digital finance. With fintech disrupting traditional models of value exchange, legal professionals must navigate complex regulatory challenges concerning digital wallets, open banking APIs, smart contracts, decentralised finance (DeFi), and the treatment of tokenised assets under common law. This work delves into how UK courts and regulators are addressing these innovations. It provides clarity on the current legal treatment of payment tokens, security tokens, cryptoassets and non-fungible tokens (NFTs). It also investigates the impact of the Financial Services and Markets Act 2023, the Bank of England's stance on central bank digital currencies (CBDCs), and how the Payment Services Regulations and E-Money Regulations are applied to innovative business models. Drawing upon regulatory guidance, case law, and international developments, the book is designed to help practitioners, regulators, academics, and financial institutions understand and navigate the complex intersection of law and digital finance. This title is included in Bloomsbury Professional's Banking and Finance Law online service.

The Law of Digital Payments

Contributions to Economics

This book is of interest to economists working in applied demand analysis, marketing professionals studying product substitution and complementarity, and policymakers evaluating the effects of taxes, subsidies, and regulatory interventions on consumer behavior. Applying the analytical framework on the internal structure of consumption, this book explores how different categories of consumer spending interact and how these relationships shape the broader structure of consumption.The analyses focus on timely and policy-relevant issues, including the distributional impacts of the COVID-19 pandemic, inflation, the implementation of safe drinking water standards (with particular attention to low-income households), and the potential effects of carbon taxes on consumer expenditures.A key strength of the framework lies in its ability to derive comprehensive arrays of own- and cross-price elasticities from household expenditure survey data—even in the absence of direct price information.

Impacts of Price Elasticities, Saving, and Inflation

Studies in the Internal Structure of Consumption

Research in Creative Writing

Writing Human in the Age of AI

A USA Today Bestseller. A dramatic new future of work in which managers assemble exactly the expertise they need—within minutes. 2026 PROSE Award Winner: Business, Finance, and Management "If you’ve ever wished you could assemble your version of The Avengers at work, this book will help you make it happen.” —Adam Grant, #1 New York Times-bestselling author of Think Again and host of the podcast Re:Thinking Gone are the days of static organizational charts and staffing based on the manager’s rolodex and intuition. Now you can recruit any expertise you need from a global online network within minutes: an on-demand, on-the-spot expert at the exact moment that you need their help. You can right-size their involvement, too; some of those experts give a second opinion or a moment of brainstorming, whereas others join as full-fledged team members for a sustained collaborative effort. This is the future promised by flash teams, a model that The New York Times has already praised for its “revolutionary potential”: a world where experts are available anytime and everywhere, where remote work has become a norm, and where AI is in the loop to guide team decisions. In Flash Teams, award-winning management scholar Melissa Valentine and computer scientist Michael Bernstein chart the opportunities of flash teams and navigate the challenges that teams and managers will face. They distill lessons from their own work assembling and managing flash teams on demand that every manager can learn from so they can successfully use flash teams in their own organizations. Drawing on original research and industry examples, this book will help readers to: <ul><li>Recognize and source needed expertise within minutes</li><li>Anticipate and plan team designs with AI</li><li>Redesign team structures on the fly as projects evolve</li></ul> Industries are already being transformed by this new approach to teaming. Flash Teams arms leaders, managers, and entrepreneurs with the tools they need to accomplish their goals with confidence, speed, and agility.

Leading the Future of AI-Enhanced, On-Demand Work

Flash Teams

An executive operating system for leading AI-driven strategic transformation Intelligence as a Commodity: Human Judgment as a Competitive Advantage delivers a structured leadership playbook for executives navigating AI adoption. Written by Rajeev Kapur, who built a billion-dollar business at Dell, and Jason Hunter, a senior consultant for the Blue Ocean Strategy Network, the book moves beyond AI trends to provide actionable frameworks for strategic foresight, organizational redesign, and ethical AI governance at the enterprise level. The book introduces flagship tools including HorizonAI for scenario-based strategic planning, HealthCheckAI for operational resilience assessment, and AI Deep Blue Strategy for AI-driven market innovation. Additional frameworks cover Executive Archetypes, the AI Leadership OS, AI Organizational OS, and Collective Intelligence Framework, each designed to shift organizations from reactive AI adoption to proactive, sustainable competitive positioning. Readers will also find: <ul> <li>Frameworks for assessing AI readiness and prioritizing initiatives across enterprise operations and strategy functions</li> <li>Tools for integrating human-AI collaboration while managing ethical, operational, and governance risk at scale</li> <li>Scenario-based strategic planning methods using HorizonAI to anticipate market shifts and technology disruptions</li> <li>Organizational redesign approaches for building agility and hybrid intelligence into existing leadership structures</li> <li>Guidance on embedding ethical AI governance and risk management into enterprise-wide adoption programs</li> </ul> Written for C-suite executives, directors, entrepreneurs, MBA participants, and consultants overseeing strategy, operations, and innovation, this book provides the frameworks and tools needed to lead AI-driven transformation with clear organizational design, ethical governance, and measurable business outcomes at the enterprise level.

Human Judgment as a Competitive Advantage

Intelligence as a Commodity

From Ann Handley, Wall Street Journal bestselling author of Everybody Writes, comes a smart, timely, clear-eyed guide to knowing when to speed up, when to slow down, and when the shortcut costs more than it saves. You already know how to go fast. What nobody taught you is when not to. In ASAP: As SLOW As Possible, Ann Handley rebels against the false urgency baked into modern work and life—and shows you how to recognize Slowments: the moments when slowing down is not weakness, hesitation, or delay. It's the smarter move. Because when everyone has access to the same shortcuts, the real edge is knowing when not to take them. With research, brain science, vivid storytelling, and Handley’s signature wit, ASAP: As SLOW As Possible reveals the hidden speed traps that weaken our judgment, creativity, and original thinking—especially in an age when AI makes the fastest path feel like the smartest one—and gives you a practical way to know when speed is serving you and when it’s taking you farther from what matters. You'll discover: <ul><li>The Hasty Progress Illusion—why motion can feel like mastery, even when nothing lasting is taking hold</li><li>The ASAP Matrix—how to know exactly when to autopilot, when to pause, and when a moment deserves more of you</li><li>The six Slowments in life and in work—the pivotal moments when slowing down changes what happens next</li><li>How to protect your judgment in a world eager to outsource it</li><li>When choosing analog leads to sharper ideas, wiser decisions, more creative approaches, stronger relationships, and meaningful work</li><li>How to stop confusing speed with progress—and start choosing the pace the moment actually requires</li></ul> ASAP: As SLOW As Possible reveals slowness as a generative force and for the first time gives you a way to harness life’s most important slow moments. Not by doing less, opting out, or becoming the kind of person who ferments things in a shed. But by knowing when speed helps—and when it hollows out the very thing you hoped it would serve. It’s time to choose the long road when the shortcut costs too much.

When to Take the Long Road in a Shortcut World

ASAP: As Slow as Possible

Act on 8 percent understanding and build unstoppable momentum from scratch In Unready: The Suprising Advantage of Acting Before You Feel Ready, Soulaima Gourani, a serial tech entrepreneur, Fortune 500 advisor, World Economic Forum Young Global Leader, and venture partner in the space and defense industry, shares the unconventional operating principle behind her rise from seventh-grade dropout to Silicon Valley founder who raised millions in VC funding and won Best AI Product of 2024. Drawing on her own journey and six years of her weekly podcast interviews with global leaders, entrepreneurs, investors, and changemakers, Gourani introduces the 8% Rule: if you understand eight percent of a situation, that is enough to act. Rather than waiting for perfect information, she demonstrates how action creates momentum and how courage outperforms credentials. The book provides a framework for operating boldly when you feel underqualified, underfunded, or underestimated by those around you. Readers will also discover: <ul> <li>How to convert incomplete knowledge into decisive action using the 8% Rule as your operating framework</li> <li>Strategies for building momentum and winning against the odds when resources and credentials are limited</li> <li>Real-world lessons from Gourani's journey raising millions in VC funding and building an award-winning AI company</li> <li>Techniques for overcoming the paralysis of waiting for perfect information before committing to bold moves</li> <li>Practical guidance on prioritizing courage over credentials and choosing action over analysis in high-stakes situations</li> </ul> Unready belongs on the shelf of entrepreneurs, founders, aspiring leaders, and anyone who has ever felt underqualified or underestimated. Gourani's hard-won framework turns uncertainty into a launchpad for decisive, momentum-building action that defies conventional expectations.

The Surprising Advantage of Acting Before You Feel Ready

Unready

In 
 Psychologie des Kaufens. Warum wir Emotionen und keine Produkte kaufen
 zeigt Bestsellerautor und TV- und Medien-Experte 
 Joern Kettler
 , warum klassische Verkaufslogik nicht mehr ausreicht. Kunden sind informierter, kritischer und anspruchsvoller als je zuvor. Sie vergleichen mehr, vertrauen weniger und entscheiden dennoch häufiger emotional, als sie selbst glauben.
 
 Die entscheidende Frage ist deshalb nicht mehr: Wie präsentiere ich mein Produkt besser? 
 Die entscheidende Frage lautet: Wie werde ich im Kopf und im Herzen meines Kunden relevant?
 Genau darauf gibt dieses Buch Antworten. Joern Kettler verbindet Psychologie, Emotionen, Linguistik, Neurobiologie, Neurowissenschaft und Körpersprache zu einem 
 ganzheitlichen 360°-Blick auf den Kunden
 . Er zeigt, wie Kaufentscheidungen entstehen, warum Vertrauen der stärkste Verkaufsfaktor ist und wie Verkäufer unausgesprochene Signale, Wünsche und Einwände frühzeitig erkennen können. Denn wer den Kunden ganzheitlich versteht, verkauft nicht mehr über Druck. Er verkauft über Relevanz.
 Praxisnah &amp; wissenschaftlich fundiert: kein weiterer Vertriebsratgeber, sondern ein neues Standardwerk für die psychologischen Prozesse hinter einer Kaufentscheidung. Dieses Buch ist für alle die verstehen möchten, wie Menschen heute wirklich kaufen.

Psychologie des Kaufens. Warum wir Emotionen und keine Produkte kaufen

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Scaling AI Across Your Organization

From AI Users to Solution Builders

The Quantum AI Era of Neuromarketing

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