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The Quantum AI Era of Neuromarketing

Useful & Usable

Springer Series in Supply Chain Management

This book analyzes the transformative potential of blockchain technology for supply chains operating under uncertainty, offering actionable frameworks and strategies for sustainable, transparent, and data-driven business networks.It analyzes how blockchain technology can optimize supply chains in uncertain environments. It explores strategic implementations across industries such as oil and gas, renewables, and omni-channel retail, addressing challenges like efficiency, transparency, security, and environmental impact. The book introduces frameworks for component vs. product tracing, two-step authentication models, integrated network design, and traffic uncertainty modeling. Each chapter presents concepotual models and decision-making tools tailored for practitioners and researchers. It examines the use of smart contracts in blockchain-enabled supply chains, showcasing their potential to automate compliance, lower transaction costs, and build trust, while addressing key challenges such as legal enforceability, code vulnerabilities, and cross-jurisdictional governance. Furthermore, it explores synergies between blockchain and complementary technologies such as Artificial Intelligence (AI) and the Internet of Things (IoT), demonstrating how integrated systems can enable real-time tracking, predictive analytics, and autonomous decision-making in complex supply networks. It critically addresses adoption barriers and evaluates sustainability trade-offs, suggesting that these may incentivize green blockchain innovations to mitigate energy consumption concerns. By bridging theoretical foundations with real-world case studies, this book provides actionable strategies for adopting blockchain in complex, dynamic environments.This book is structured to take the reader on a journey from the fundamental concepts of blockchain in supply chains, through its practical applications and optimizations in various industries, and finally to the specific challenges and innovative solutions for implementation.

Strategies, Barriers, and Innovations in Sustainable and Secure Network Design

Blockchain-Driven Supply Chain Management Transformation

A fascinating examination of how wellness influencers have shaped a booming global industry--and why we should take their cultural power seriously.Wellness influencers are powerful players in the health space, guiding what we eat, how we exercise, and even how we define well-being. Wellness insider Mariah L. Wellman examines how US social media influencers have transformed the industry by positioning themselves as relatable authorities, often rivaling actual health experts in reach while redefining who gets to claim health and vitality.In Search of Wellness offers the first in-depth analysis of the wellness influencer industry, explaining not only how it works but why it resonates so deeply. Drawing on interviews with popular influencers and nearly a decade of research on the wellness industry, Wellman shows how influencers blend personal narratives with expert knowledge to build trust and expand their authority, attracting followers from around the world. Timely and accessible, this book reveals how influencers are redefining wellness itself--and why so many of us are eager to follow their lead.

How Social Media Influencers Transformed an Industry

In Search of Wellness

How to Stay Valuable When Everything Else Changes

The Future Proof Product Manager

Innovations in Intelligent Internet of Everything IoE

Biomedical Applications of AI and IoMT in Smart Healthcare

See how marketing shapes the brands, products, and experiences you encounter every day. Pride and Ferrell's "Marketing," 22nd Edition helps you build real-world marketing skills through engaging examples, current trends, and hands-on activities. Explore topics such as AI, digital and global marketing, social media, and sustainability while learning how businesses connect with customers and solve marketplace challenges. Interactive cases, career-focused features, and Marketing Plan in Action activities help you apply what you learn and develop the critical-thinking, communication, and problem-solving skills employers value. With Cengage's learning platform, MindTap, you'll benefit from guided AI-powered support, interactive learning tools, video-based assignments, and real-time feedback -- making it easier to understand concepts, stay engaged, and prepare for success in your coursework and future career.

Marketing

Insights from a Luxury Brand Expert

The Art of Customer Relations

The Fight for the Future of Work

We Are Not Machines

The Essential Guide to Launching Your Career in Artificial Intelligence

Break into AI

A practical, clever, down-to-earth guide to making decisions big or small, fast—from writer, journalist, and nationally acclaimed decision coach Nell McShane Wulfhart. We are drowning in choices—from major life decisions like whether to move, marry, or change careers, to relentless daily dilemmas about what to wear, eat, say, or do. In a world that glorifies optimization and “smart” choices, we’ve wound up paralyzed, deferring, deliberating, and overthinking to the point of exhaustion.&nbsp; Decision-making has become a source of stress instead of empowerment. Nell McShane Wulfhart is here to change that. In Decide in an Hour, she tackles the epidemic of indecision head-on and offers readers a lifeline: the tools to make better choices quickly, without feeling guilty, spiraling, or second-guessing. In this book, Wulfhart teaches us how to: <ul><li>identify the decision we’re actually making (a shockingly common obstacle)</li><li>eliminate noise and make the call—fast</li><li>follow through with confidence, even when others disagree</li><li>make the most common major life choices (career, relationships, kids, where to live) through the use of a decision-making field guide</li></ul> Equal parts wise, warm, and no-nonsense, Decide in an Hour offers clarity and momentum for how to start making smart, confident decisions today.

The Handbook for Making Better Decisions Faster

Decide in an Hour

**This edition will be released in March 2027. If you want to get a copy ahead of then, have a look at our hardback edition, released in May 2026.** 'If you're worried about wasting your life, read this book.' Rutger Bregman, author of Humankind A ridiculously in-depth guide to finding a fulfilling and impactful career in an age of AI. You have about 80,000 hours in your career: 40 hours a week, 50 weeks a year, for 40 years. This means your choice of career is the most important decision you'll ever make. Choose well, and you can have a more rewarding, interesting life, and also help solve some of the world's most pressing problems. Choose poorly, and you could waste decades. So what should you do? Most advice is based on no research, instead offering (misleading) platitudes like 'follow your passion'. It's surprisingly out of date, focusing on traditional paths rather than those most likely to thrive in an age of AI. And if you want to help others, the advice is even more simplistic: telling you to choose careers like nurse or doctor, when there are paths in which almost anyone can save more lives. In fact, some careers have hundreds of times more impact than others, but most of us have no idea which ones. Benjamin Todd is the founder of 80,000 Hours, a non-profit that's spent over ten years researching how to have a meaningful and impactful career. Here he introduces a tried-and-tested toolkit framework that has already led thousands of people to change their path. It covers:<ul><li>What really makes for a dream job, and why finding it probably doesn't involve 'following your passion'.</li><li>How to identify which global problems are most pressing, and why they might involve AI as much as climate change.</li><li>Which roles are likely to be automated, and how to ensure yours isn't among them.</li></ul> It's also full of practical tips and tools. You'll come away with a plan to use your 80,000 hours in a way that's rewarding and fulfils your potential to make a difference. 'This career guide is among the most thoughtful and grounded I've seen.' Cal Newport, author of Deep Work 'A remarkably rigorous guide about how to find that perfect career for you.' Ali Abdaal, author of Feel-Good Productivity 'Based on evidence and good sense, not platitudes.' Steven Pinker, author of The Better Angels of our Nature 'The most informative book you can read if you're stuck trying to make one of life's most important decisions.' Hannah Ritchie, author of Not the End of the World

How to Have a Fulfilling Career That Does Good

80,000 Hours

Emerging Trends in Science, Innovation and Business

"Federated Learning Applications in Healthcare: Empowering Wellness" is an ambitious and timely endeavor aimed at providing a comprehensive exploration of the intersection between federated learning and healthcare.Federated learning, a decentralized machine learning approach that enables model training across multiple devices or institutions without centralized data sharing, holds immense promise for revolutionizing healthcare by facilitating collaboration, preserving patient privacy, and improving healthcare outcomes. This book aims to unravel the complexities of federated learning and demonstrate its transformative potential in various healthcare applications. Through a combination of theoretical insights, practical guidelines, case studies, and real-world examples, the book aims to empower readers to harness the potential of federated learning to address pressing healthcare challenges effectively.Whether readers are healthcare professionals seeking to leverage data-driven approaches to improve patient care, researchers exploring innovative solutions at the intersection of machine learning and healthcare, policymakers grappling with regulatory and ethical considerations, or technologists developing cutting-edge healthcare solutions, this book serves as a valuable resource for understanding, implementing, and advancing federated learning in healthcare.

Empowering Wellness

Federated Learning Applications in Healthcare

The Quantum AI Era of Neuromarketing

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