The problem with Barilla's broken supply chain and a possible solution

Seminar paper from the year 2013 in the subject Business economics - Supply, Production, Logistics, grade: 3.8 (A), Davenport University, W.A. Lettinga Main Campus, course: Sustainable Supply Chain Management, language: English, abstract: The main problems that Barilla is having can all be traced back to the broken, or lack of supply chain that Barilla has. Barilla lets their distributors make the decisions on how much they will carry and deliver, as well as how much Barilla will produce. This combined with the lack of technology and transparency causes an ineffective and dysfunctional supply chain. Barilla made a big mistake letting their distributors make the decision, and then tell Barilla how much they were going to carry in their distribution center.