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Williams M: The PEMDAS of People

The PEMDAS of People

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

Bayesian Entrepreneurship

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live our best, most human lives in an age of machines. “The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” —E.O WilsonOur choices and experience of the world are increasingly shaped by powerful interests and godlike technology. Somebody else is deciding what ‘good’ choices look like—and often that means good for them, not for you. From the social media apps hijacking your attention and algorithms quietly curating your reality, to the markets profiting from confusion and AI systems slowly eroding your thinking: your choices are shaped by people who understand your psychology better than you do, and use that knowledge for their own ends. Against this backdrop, it is easy to feel diminished and 'done to'.This book is about fighting back—individually and collectively—and becoming the best of ourselves. Becoming superhumans. Drawing on over 1,000 experiments run across more than 70 countries, Halpern and Costa show how you can boost your own agency and decision-making, how we can upgrade our systems and institutions so that it is easier for everyone to choose well, and how we can shape AI so that it amplifies human capability rather than replacing it.Superhuman ultimately asks us to make the biggest choice of all: in an age when machines can think, decide and even feel on our behalf—what kind of humans do we want to be? <ul><li>Human. Reclaiming agency and becoming a better decision-maker (Chapters 1-3). Understanding how human attention and sense-making works, so that we can self-guide, rather than be hacked by others - and more effectively turn our intentions into action.</li><li>Supra-human. Building systems that support us to choose well together. (Chapters 4-7). Humans are social creatures, who think aloud and together. It's a feature not a fault. Social networks, markets and institutions strongly enable us to achieve things we could never do alone, but also operate as ‘supra-human’ influences on our behavior. Yet individually and collectively we have power to channel and shape them too - more power than we realize</li><li>Super-human. Shaping the technology that will shape us. (Chapter 8) AI could be the ultimate ‘bicycle of the mind’, but it can also become a crutch rather than a coach. It poses opportunity and challenge - to boost our capabilities to superhuman levels, or to become our inadvertent master.</li><li>Future-human. What kind of humans do we ultimately want to be? (Conclusion) Our minds today have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We can make choices that will alter our minds and those that follow: what shall we choose?</li></ul>

Reclaiming Our Power to Choose and Shape the Future

Superhuman

Austen's most popular novel, the unforgettable story of Elizabeth Bennet and Mr. Darcy, now in a collectible Deluxe Edition celebrating the 250th anniversary of the author's birth Generations of readers have fallen in love with Jane Austen’s beloved classic Pride and Prejudice. The sparkling Elizabeth Bennet, the taciturn Fitzwilliam Darcy, and an array of characters that range from irrepressible to almost irredeemable, move through this comedy of manners about the danger of first impressions. Set in a provincial world away from London, Austen’s novel pokes fun at the machinations of courtship rituals while celebrating the importance of friendship and sisterhood. Penguin Classics is the leading publisher of classic literature in the English-speaking world, representing a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

Pride and Prejudice

Pelican Books

'Probably the UK's greatest living statistician' Telegraph From the UK's 'statistical national treasure', a clever and data-driven guide to how we can live with risk and uncertainty We live in a world where uncertainty is inevitable. How should we deal with what we don't know? And what role do chance, luck and coincidence play in our lives? David Spiegelhalter has spent his career dissecting data in order to understand risks and assess the chances of what might happen in the future. In The Art of Uncertainty, he gives readers a window onto how we can all do this better. In engaging, crystal-clear prose, he takes us through the principles of probability, showing how it can help us think more analytically about everything from medical advice to pandemics and climate change forecasts, and explores how we can update our beliefs about the future in the face of constantly changing experience. Along the way, he explains why roughly 40% of football results come down to luck rather than talent, how the National Risk Register assesses near-term risks to the United Kingdom, and why we can be so confident that two properly shuffled packs of cards have never, ever been in the exact same order. Drawing on a wide range of captivating real-world examples, this is an essential guide to navigating uncertainty while also having the humility to admit what we do not know

How to Navigate Chance, Ignorance, Risk and Luck

The Art of Uncertainty

A SHORT COURSE IN SALES BASICS. 7 Lessons in&nbsp;Sales&nbsp;is a quick course in selling, giving you everything you need to know in just seven short chapters. From listening and asking pertinent questions, to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson. * Lesson 1: Jump-start your success formula * Lesson 2: Develop product and service expertise * Lesson 3: Understand buying motives * Lesson 4: Turn objections to your advantage * Lesson 5: Presentations and closings * Lesson 6: Create action-provoking systems * Lesson 7: Implement motivation and support systems Explore the main themes and ideas in sales, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in Sales&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Selling in 7 Steps

7 Lessons in Sales

Penguin Classics Deluxe Edition

Jane Austen's witty exploration of the perils of mistaking fiction for reality, now in a collectible Deluxe Edition celebrating the 250th anniversary of the author's birth During an eventful season at Bath, young, naïve Catherine Morland experiences fashionable society for the first time, both its pleasures and its pitfalls. She is delighted with her new acquaintances: flirtatious Isabella, who shares Catherine’s love of Gothic romance and horror, and sophisticated Henry and Eleanor Tilney, who invite her to their father’s mysterious house, Northanger Abbey. There, Cather learns the danger of an active imagination. With its broad comedy and irrepressible heroine, this is the most youthful and optimistic of Jane Austen’s works. Penguin Classics is the leading publisher of classic literature in the English-speaking world, representing a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

Northanger Abbey

There is a leadership skill no one taught you--yet it determines the quality of every decision you make.Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today's environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don't yet know how to say.In Winning Without Persuading, Esther Choy--founder of the Leadership Story Lab--offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.The real leadership power lies in learning how to find the stories that change everything.Through her T² principle--Transaction × Transformation--Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.You'll learn how to: <ul><li>Make better decisions by uncovering what your team isn't saying--before it's too late</li><li>Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal</li><li>Create interpersonal connections that enable people to feel seen, speak up, and stay--strengthening engagement, retention, and team performance</li><li>Ask the questions that surface original, high-value thinking--not rehashed answers</li><li>Lead with clarity, human insight, and authentic voice in an age where AI can generate answers--but not understanding</li></ul> In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line between information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.

The Science of Influence and Manipulation

Brainjacking

'I have heard from many readers that they love thinking along with Reacher. Can they see the clues too? Can they see them before Reacher does? This book lets you find out.' LEE CHILD Puzzle solving has never been so deadly. Step into the world of Jack Reacher to solve killer challenges, logic puzzles, and brain teasers with this action-packed puzzle book for adults. Created by Alan Connor, puzzle setter for hit TV shows The Traitors, Ludwig, House of Games and Only Connect, this book delivers clever, varied brain teasers and detective-style puzzles that reward sharp thinking and attention to detail. You don't need to have read the Jack Reacher novels to know how to play. You just need to adopt his cool, calm, matter-of-fact approach to solve the puzzles. Perfect for anyone who enjoys a brain-teasing challenge, this collection of logic and word puzzles suits those who like to work alone in a diner with a bottomless cup of coffee as much as those who like to work in a group, sharing their knowledge to reach a solution. Remember: be on your feet and be ready. If in doubt, drink coffee.

The Official Jack Reacher Puzzle Book

What Would Reacher Do?

Jane Austen's complex tale of social class and morality, now in a collectible Deluxe Edition celebrating the 250th anniversary of the author's birth Shy and penniless Fanny Price is brought up on her uncle Sir Thomas Bertram’s estate, Mansfield Park, as an act of charity. Sir Thomas also owns land— and benefits from the labor of enslaved people— in the Caribbean colony of Antigua. Fanny is miserable until her kind cousin Edmund Bertram takes her under his wing. Having secretly fallen in love with him, Fanny suffers severely when his head is turned by the captivating Mary Crawford. Fanny’s quiet fortitude makes Mansfield Park one of Austen’s most psychologically astute novels. Penguin Classics is the leading publisher of classic literature in the English-speaking world, representing a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

Mansfield Park

The Essential Guide to Winning on Wall Street

Pitch the Perfect Investment

The expanded version is only around 620 words, so a full 800-word cut isn't possible - but here's a tight, punchy version close to the original length:
Words That Sell: The E-Commerce Copywriter's Guide to Copy That Connects, Convinces, and Converts
In a digital marketplace where attention is shrinking and competition is multiplying, the words on your product page, email, or landing screen are doing one of two things: earning a sale or losing one. There is no neutral ground.
Words That Sell is a practical guide for e-commerce entrepreneurs, digital marketers, and copywriters who want their words to do more than fill a page. It is for the business owner whose product descriptions feel flat, the marketer whose clicks are dead despite strong open rates, and the copywriter who knows something is wrong but cannot name it. This book names it - and shows you how to fix it.
It diagnoses the most common conversion killers: vague messaging, weak value propositions, inconsistent brand voice, and a fundamental misread of where the buyer is in their decision journey. Then it goes further, teaching you how online shoppers actually think - what they need to feel, believe, and understand before they click buy, and how emotions, urgency, and perceived risk shape every decision.
At the heart of the book is a clear, repeatable framework for defining customer pain points and organizing your message by priority - leading with what matters most to the reader, not what is most impressive to the seller.
Whether you are refining a product page, building an email sequence, or overhauling a landing page, Words That Sell gives you the strategy and clarity to create copy that connects, convinces, and converts.
Want it shorter still, or adjusted in tone?

Mastering Copywriting for E-Commerce Success

Words That Sell

The PEMDAS of People

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