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Williams M: The PEMDAS of People

The PEMDAS of People

The expanded version is only around 620 words, so a full 800-word cut isn't possible - but here's a tight, punchy version close to the original length:
Words That Sell: The E-Commerce Copywriter's Guide to Copy That Connects, Convinces, and Converts
In a digital marketplace where attention is shrinking and competition is multiplying, the words on your product page, email, or landing screen are doing one of two things: earning a sale or losing one. There is no neutral ground.
Words That Sell is a practical guide for e-commerce entrepreneurs, digital marketers, and copywriters who want their words to do more than fill a page. It is for the business owner whose product descriptions feel flat, the marketer whose clicks are dead despite strong open rates, and the copywriter who knows something is wrong but cannot name it. This book names it - and shows you how to fix it.
It diagnoses the most common conversion killers: vague messaging, weak value propositions, inconsistent brand voice, and a fundamental misread of where the buyer is in their decision journey. Then it goes further, teaching you how online shoppers actually think - what they need to feel, believe, and understand before they click buy, and how emotions, urgency, and perceived risk shape every decision.
At the heart of the book is a clear, repeatable framework for defining customer pain points and organizing your message by priority - leading with what matters most to the reader, not what is most impressive to the seller.
Whether you are refining a product page, building an email sequence, or overhauling a landing page, Words That Sell gives you the strategy and clarity to create copy that connects, convinces, and converts.
Want it shorter still, or adjusted in tone?

Mastering Copywriting for E-Commerce Success

Words That Sell

Klassiker im Insel Verlag

Ein Buch über Selbstfindung, Projektionen und den Mut, die eigenen Fantasien zu hinterfragen
Die lebhafte Catherine führt ein zurückgezogenes und bescheidenes Leben auf dem Land. Weder besonders schön noch vermögend, halten sich auch ihre Aussichten auf eine aufregende Zukunft in Grenzen. Um der Langeweile ihres Alltags zu entfliehen, beflügelt sie ihre Fantasie mit der Lektüre von Schauerromanen. Ihr Leben nimmt eine ungeahnte Wende, als sie eines Tages den jungen Henry kennenlernt und auf dessen Familienanwesen in Northanger eingeladen wird. Dort meint Catherine nicht nur düsteren Familiengeheimnissen auf der Spur zu sein, sondern sieht sich schnell auch in ein heilloses Gefühlschaos verstrickt...

Roman | Hochwertige Schmuckausgabe mit Farbschnitt | Heilloses Gefühlschaos und düstere Familiengeheimnisse hinter den Mauern von Northanger

Northanger Abbey

Losers

A former prom queen bully returns to her hometown only to become entangled in a steamy game of revenge and redemption with the four boys–now dangerously attractive men–she used to torment in the first of Harley Laroux’s infamously dark, sexy, queer, why-choose duology – perfect for readers of Sadie Kincaid, LJ Shen, and Eva Ashwood. NOW A DELUXE LIMITED EDITION paperback with foiled cover, stenciled edges, and two-sided tip-in fan art! I was supposed to have it all. I’d been Prom Queen, Cheer Captain - high school’s most savage Queen Bee. I could have everything I wanted. Except them. The freaks, the weirdos, the school’s ultimate losers: Manson, Jason, Lucas, and Vincent. Our hatred for each other couldn’t keep us apart, not even when my own mistake got Manson expelled and made me the ultimate villain to the rest of them. One night was supposed to be enough. I couldn’t resist forever. For one night I gave myself over to the men I wasn’t supposed to want and satisfied the darkest parts of my soul. But some things are meant to stay in the dark. One night, and it was over. Nothing more than a game. Now, with college behind me, our worlds collide yet again. Four men, all willing to share me as their plaything until my debt to them is paid. Another game to satiate my dark cravings, the twisted rules of which bring us all even closer than before. But games aren’t meant to last. When the debt is paid and the game is done, what if I don’t want to walk away?

Losers: Part One: Deluxe Limited Edition

The Retail Sales Survival Series

The No-BS Playbook for Furniture, Mattress, and Appliance Salespeople

The Complete Furniture and Appliance Sales Survival Guide

Penguin Classics Deluxe Edition

Shy and penniless Fanny Price is brought up on her uncle Sir Thomas Bertram's estate, Mansfield Park, as an act of charity. Sir Thomas also owns land-and benefits from the labour of enslaved people-in the Caribbean colony of Antigua. Fanny is miserable until her kind cousin Edmund Bertram takes her under his wing. Having secretly fallen in love with him, Fanny suffers severely when his head is turned by the captivating Mary Crawford. Fanny's quiet fortitude makes Mansfield Park one of Austen's most psychologically astute novels.Edited with an Introduction by Juliette Wells.

Mansfield Park

Truer now than when it was written—the prophetic classic now back in print. Twenty-six years after its original publication, Borsook’s “smart, funny and irreverent” (The New York Times) critique of high-tech has proved a prescient assessment of a toxic ethos which has seeped into every corner of our world. Cyberselfish saw the warning signs about a culture violently lacking in compassion, tremendously opposed to regulation, more comfortable with computers than people, and surprisingly ignorant. An ironic position, given this cohort was perhaps the single biggest recipient of the greatest government subsidy of technology and expansion in history. But it is also a culture that believes in Ayn Rand and the stockholder theory of value and acts as if privacy isn't for the Little People. Borsook foresaw that once tech boomed to new heights of financial success, those at the helm would feel their achievement in one sphere should result in greater power and influence in others. Today, as titans of the tech world have inserted themselves even further into all aspects of society, Borsook’s insights have become more universally applicable than even she could have imagined. But what will result if the people who shape public policy know nothing about history or political science or, most importantly, how to interact with other humans? Cyberselfish posits this is the true revenge of the nerds.

A Critical Romp through the Terribly Libertarian Culture of High Tech

Cyberselfish

The definitive guide to transforming everyday interactions into remarkable wins, from Harvard Law, MIT, and University of Michigan's negotiation experts. What if you could walk away from every conversation with exactly what you want?At work, at home, and in our daily interactions, our lives are full of constant negotiation: <ul><li>Trying to score a promotion at work</li><li>Changing an airline flight</li><li>Even getting our spouse to take out the trash</li></ul>But, while we like to think we know how to get our way, too many of us struggle to capture what we know we deserve.In Never Settle, renowned negotiation experts Attia Qureshi and John Richardson move beyond the basic theory of persuasion to help you learn these invaluable skills to get more in every aspect of your life.Drawing from decades of experience teaching at elite institutions and incorporating insights they've culled from FBI negotiation tactics, they offer readers groundbreaking, actionable strategies to negotiate with confidence and achieve extraordinary results, no matter the circumstances.With easy-to-follow, habit-building exercises, this revolutionary guide reveals how you can build trust through reciprocity, get more through a strategic no, and craft win-win outcomes using creative problem-solving.Accessible and empowering, Never Settle equips you with the techniques you need to unlock the best deal, without settling for anything less.

Persuasion & Negotiation Skills to Get What You Want

Never Settle

oder Die Kunst der Überredung | Hochwertige Schmuckausgabe mit Farbschnitt | Die erste Second-Chance-Romance der Weltliteratur

Anne Elliot

A SHORT COURSE IN SALES BASICS. 7 Lessons in&nbsp;Sales&nbsp;is a quick course in selling, giving you everything you need to know in just seven short chapters. From listening and asking pertinent questions, to presenting the features and benefits of your product or service to match your customer's needs, you'll discover how to become a world-class salesperson. * Lesson 1: Jump-start your success formula * Lesson 2: Develop product and service expertise * Lesson 3: Understand buying motives * Lesson 4: Turn objections to your advantage * Lesson 5: Presentations and closings * Lesson 6: Create action-provoking systems * Lesson 7: Implement motivation and support systems Explore the main themes and ideas in sales, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in Sales&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Master the Basics of Selling in 7 Steps

7 Lessons in Sales

mitp Anwendungen

LibreOffice sicher nutzen und alle wichtigen Office-Aufgaben im Alltag souverän umsetzen
<ul><li>Für Einsteiger und Umsteiger, die eine kostenlose Alternative zu Microsoft Office produktiv einsetzen möchten</li>
<li>Schritt-für-Schritt-Anleitungen für den sicheren Umgang mit Writer, Calc, Impress, Draw und Base</li>
<li>Zentrale Aufgaben wie Briefe erstellen, Tabellen berechnen, Präsentationen gestalten und Daten verwalten praxisnah erklärt</li>
<li>Arbeiten mit Dateien aus Word, Excel und anderen Office-Programmen problemlos umsetzen</li>
<li>Fokus auf typische Anwendungen im Büroalltag mit verständlichen Beispielen und klaren Workflows</li></ul>


Alle wichtigen Funktionen
Das freie und kostenlose Bürosoftware-Paket LibreOffice 26 bietet Ihnen alles, was Sie auch mit anderen gängigen Office-Paketen machen können. Mit diesem Buch erhalten Sie einen umfassenden Einstieg in alle wichtigen Programmfunktionen, die in der täglichen Praxis relevant sind. Selbst mit Dateien aus Word, Excel und Co. können Sie in LibreOffice problemlos arbeiten. 
Einfacher Einstieg in alle Programme
Der Autor Winfried Seimert zeigt Ihnen anhand vieler Beispiele die vielfältigen Anwendungsmöglichkeiten aller LibreOffice-Programme: Textdokumente mit Writer verfassen, Tabellenkalkulationen mit Calc, Präsentationen mit Impress, Zeichnungen mit Draw und Datenverwaltung mithilfe von Base. 
Zahlreiche Praxisbeispiele
So lernen Sie zum Beispiel, wie Sie Briefe formatieren, Formeln darstellen, Diagramme und Präsentationsfolien erstellen sowie eine Adress-Datenbank füttern und abfragen.
Mit dem Wissen aus diesem Buch wird Ihnen die tägliche Arbeit mit LibreOffice leichtfallen.

Aus dem Inhalt:
<ul>
<li>Basiswissen</li>
<li>LibreOffice</li>
<li>Textdokumente mit Writer</li>
<li>Tabellenkalkulationen mit Calc</li>
<li>Präsentationen mit Impress</li>
<li>Formeln mit Math</li>
<li>Zeichnungen mit Draw</li>
<li>Datenbanken mit Base</li>
</ul>

Umfassendes Praxiswissen für Ein- und Umsteiger

LibreOffice 26

A rigorous, cutting-edge overview of the range of methods used to conduct causal inference in the social sciences. This textbook provides a lucid, rigorous, and cutting-edge overview of the methods used to conduct causal inference in the social sciences, covering all the core techniques and latest advances. Offering a detailed survey of the current state of microeconometric theory, Damian Clarke delves deeply into machine learning applications and presents developments in difference-in-difference methods, instrumental variables, multiple hypothesis testing, and other advanced topics. With a diverse range of examples and exercises offering hands-on experience, Applied Microeconometrics equips graduate students and researchers to apply state-of-the art scholarship to actionable problems. <ul><li>Integrates a rich array of machine learning methods into causal modeling frameworks</li><li>Covers recent advances in difference-in-differences and dynamic research designs, formal discussions of challenges related to inference and hypothesis testing, and heterogeneity analysis</li><li>Features a breadth of real-world examples from recent papers</li><li>Includes coding implementation in Python, R, and Stata</li></ul>

Applied Microeconometrics

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live our best, most human lives in an age of machines. “The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” —E.O WilsonOur choices and experience of the world are increasingly shaped by powerful interests and godlike technology. Somebody else is deciding what ‘good’ choices look like—and often that means good for them, not for you. From the social media apps hijacking your attention and algorithms quietly curating your reality, to the markets profiting from confusion and AI systems slowly eroding your thinking: your choices are shaped by people who understand your psychology better than you do, and use that knowledge for their own ends. Against this backdrop, it is easy to feel diminished and 'done to'.This book is about fighting back—individually and collectively—and becoming the best of ourselves. Becoming super-humans. Drawing on over 1,000 experiments run across more than 70 countries, Halpern and Costa show how you can boost your own agency and decision-making, how we can upgrade our systems and institutions so that it is easier for everyone to choose well, and how we can shape AI so that it amplifies human capability rather than replacing it.Super-Human ultimately asks us to make the biggest choice of all: in an age when machines can think, decide and even feel on our behalf—what kind of humans do we want to be? <ul><li>Human. Reclaiming agency and becoming a better decision-maker (Chapters 1-3). Understanding how human attention and sense-making works, so that we can self-guide, rather than be hacked by others - and more effectively turn our intentions into action.</li><li>Supra-human. Building systems that support us to choose well together. (Chapters 4-7). Humans are social creatures, who think aloud and together. It's a feature not a fault. Social networks, markets and institutions strongly enable us to achieve things we could never do alone, but also operate as ‘supra-human’ influences on our behavior. Yet individually and collectively we have power to channel and shape them too - more power than we realize</li><li>Super-human. Shaping the technology that will shape us. (Chapter 8) AI could be the ultimate ‘bicycle of the mind’, but it can also become a crutch rather than a coach. It poses opportunity and challenge - to boost our capabilities to superhuman levels, or to become our inadvertent master.</li><li>Future-human. What kind of humans do we ultimately want to be? (Conclusion) Our minds today have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We can make choices that will alter our minds and those that follow: what shall we choose?</li></ul>

Reclaiming Our Power to Choose and Shape the Future

Superhuman

The PEMDAS of People

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