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Williams M: The PEMDAS of People

The PEMDAS of People

'Es war ein wunderschöner Tag für Box Hill, und auch alle anderen äußeren Umstände wie Reisevorbereitung, Bequemlichkeit und Pünktlichkeit sprachen für einen angenehmen Ausflug. ... Es fehlte nichts zum Glücklichsein, als sie dort ankamen. Sie legten sieben Meilen in Vorfreude auf das Vergnügen zurück, und alle waren voller Bewunderung, als sie ankamen ...'

... So beschreibt Jane Austen in ihrem Roman 'Emma' einen Ausflug ins Grüne. Picknicks waren damals ein beliebter Zeitvertreib: Draußen sein und bei herzhaften Snacks und himmlischen Kuchen die Natur genießen, ein erfrischender Eistee, dazu angenehme Gesellschaft und gute Gespräche - was könnte es Schöneres geben an einem sonnigen Frühlingstag oder an einem Sommernachmittag? Genießen Sie Ihr Picknick wie bei Jane Austen - mit Sandwiches, herzhaften Scones und erfrischenden Limonaden, frischen Früchten und köstlichen Törtchen.

Rezepte & Zitate. Aus der Thorbecke Tea Time-Reihe

Picknick mit Jane Austen

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live their fullest human life in an age of powerful technology.We have more choice than ever before yet feel less in control. This book is about fighting back—individually and collectively—and becoming the best of ourselves.Drawing on over 1,000 experiments run across more than seventy countries, Halpern and Costa pair rigorous scientific findings with compelling stories, to pull back the curtain on the psychological, systemic, and technological forces that shape our decisions and behavior. More than that, they outline practical ways to make better decisions and put humans back in the driver’s seat with agency to shape—rather than be manipulated by—the forces around us.Super-Human unfolds across three parts: <ul><li>Human. What can each of us do to sharpen our own decision-making and strengthen our agency?</li><li>Supra-Human. How can we design social networks, markets, and institutions to expand human agency?</li><li>Super-Human. How can we shape artificial intelligence so that it amplifies human capability and agency rather than replacing or eroding it?</li></ul>Our minds have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We have an advantage they lacked: we can see the choices coming. Super-Human ultimately asks us to make the biggest choice of all: in an age when machines can “think,” act, and even “feel” on our behalf—what kind of humans do we want to be? Can we become both more super, and more human?

Reclaiming Our Power to Choose and Shape the Future

Super-Human

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

The MIT Press Essential Knowledge series

What lies underneath digital platforms—their invisible architecture and governance that determine everything visible. Every time you unlock your phone, stream a show, or start your car, you’re entering a world shaped by thousands of engineering decisions you’ll never see. Most platform conversations fixate on their visible canopy—business models, user experience, competitive strategy—the “leaves,” in a sense. Platforms by Amrit Tiwana excavates their roots. The book begins with a simple DNA test that separates authentic from faux platforms, then traces the forces turning tractors, pacemakers, and elevators into platforms. Using the platform trinity, the author explores principles behind why platforms behave so differently, why superior technology doesn’t always win, and why—unlike products that reach a final form—platforms never stop evolving. From there the book explains platforms’ two hidden root systems: The first system, architecture, shows how Lego-like “modular” design, frozen interfaces, and prefab building blocks let thousands of outsiders contribute pieces that snap into colossal systems. The second system, governance, describes where architecture confronts human behavior. Elegant architecture flails with poor governance, so both demand discipline.

Platforms

«Nos estamos promocionando todo el tiempo, en cualquier ámbito. Por eso este libro sirve para todos. Podés arrancar hoy mismo. No hace falta estar totalmente preparado. Empezá a promocionarte y ajustá mientras avanzás. Lo importante es hacer. Y estoy convencido de que si aplicás El Método Briones, vas a lograr resultados.» Todo es una venta. En un mundo donde todos compiten por atención, el que no se promociona pierde. La habilidad más valiosa hoy en día es saber hacer marketing: comunicar quién eres, qué ofreces y por qué conviene elegirte. Beltrán Briones explica el sistema que creó él mismo y que demuestra su eficacia todos los días para posicionar su empresa, generar clientes y vender departamentos. A través de su experiencia en el real estate, el autor prueba cómo la promoción y las relaciones públicas constantes pueden implementarse con éxito en cualquier rubro. Esta es una guía práctica. Un manual para emprendedores, profesionales y empresarios que quieren mejorar su imagen y aumentar la demanda. Explica qué métricas mirar, cómo probar distintos canales y cómo construir una marca que efectivamente ayude a vender. El Método Briones se basa en conceptos simples y prácticos aplicados al día a día de cualquier compañía. ENGLISH DESCRIPTION “We’re constantly promoting ourselves all the time, in every aspect of life. That is why this book is for everyone. You can get started today. You don’t need to be fully prepared. Start promoting yourself and adjust as you move forward. The important thing is to take action. And I am convinced that if you apply The Briones Method, you will achieve results.” Everything is a sale. In a world where everyone is competing for attention, those who don’t promote themselves lose out. The most valuable skill today is knowing how to do marketing: communicating who you are, what you offer, and why you should be chosen. Beltrán Briones explains the system he created himself, which proves its effectiveness every day in positioning his company, generating clients, and selling apartments. Through his experience in real estate, the author demonstrates how consistent promotion and public relations can be successfully implemented in any industry. This is a practical guide. A manual for entrepreneurs, professionals, and business owners who want to improve their image and increase demand. It explains which metrics to track, how to test different channels, and how to build a brand that effectively helps drive sales. The Briones Method is based on simple, practical concepts applied to the day-to-day operations of any company.

El método Briones / The Briones Method

How active inference and the free energy principle transform our understanding of technology and design. Design for Entropy offers a bold rethinking of human-technology relations by bringing active inference and the Free Energy Principle—leading frameworks in neuroscience and cognitive science—into dialogue with design theory, as well as the sociology and psychology of technology. Luca Possati argues that any artifact—any technology—can be understood as a network of predictions and predictive models about human behavior and its environment. The active inference agent is, by definition, a technological agent—one whose survival and adaptation depend on the ability to construct, reshape, and inhabit a predictive niche. This perspective opens the door to a new approach for addressing foundational questions about design and the role of technology in social groups and the psychological dynamics of human-technology interaction. Through in-depth case studies—covering smartphones, adaptive robotics, and smart cities—Possati introduces the Designer-Artifact-User (DAU) software model, an active inference-based tool for UX design. He also confronts psychological and social challenges, including digital addiction, depression, affective modulation, and the role of technology in mentalizing.

Active Inference and Technology

Design for Entropy

Principles, Applications, and Cases

Financial Decision-Making

'I have heard from many readers that they love thinking along with Reacher. Can they see the clues too? Can they see them before Reacher does? This book lets you find out.' LEE CHILDPuzzle solving has never been so deadly. Step into the world of Jack Reacher to solve killer challenges, logic puzzles, and brain teasers with this action-packed puzzle book for adults.Created by Alan Connor, puzzle setter for hit TV shows The Traitors, Ludwig, House of Games and Only Connect, this book delivers clever, varied brain teasers and detective-style puzzles that reward sharp thinking and attention to detail.You don't need to have read the Jack Reacher novels to know how to play. You just need to adopt his cool, calm, matter-of-fact approach to solve the puzzles.Perfect for anyone who enjoys a brain-teasing challenge, this collection of logic and word puzzles suits those who like to work alone in a diner with a bottomless cup of coffee as much as those who like to work in a group, sharing their knowledge to reach a solution.Remember: be on your feet and be ready. If in doubt, drink coffee.

The Official Jack Reacher Puzzle Book

What Would Reacher Do?

'A thrilling story of journalistic investigation . . . Baker's undeniable talent might make me sick with envy, but the truly nauseating thing here is the moral void he sketches at the heart of the tech world' Sarah Ditum, The Times A searing critique of the crony-capitalist, talent-scraping culture of the Stanford elites, by a brilliant young journalistWhen seventeen-year old Theo Baker arrived at Stanford University one brisk September morning, its manicured lawns, palm trees and sparkling fountains, all under azure Californian skies, provoked in him both wonderment and a sense of anticipation. After all, this legendary campus, where Rodin sculptures rub shoulders with nuclear laboratories, is where Silicon Valley was birthed. Its research park housed the headquarters of Facebook and Hewlett Packard, with venture capitalists a stone's throw away, ready to fund the next promising teenager's startup. With an annual budget eclipsing the budgets of 116 countries, yet a reputation for being laid-back and innovative, Stanford seemed like tech heaven. Instead, Baker discovered a cultural rot. In this astonishing debut Baker recounts his freshman year mission to uncover the secrets behind Silicon Valley's training ground. He describes the Stanford inside Stanford, a strange, money-soaked subculture of infinite excess and access, afforded only to those special few students plucked from the crowd and expected to create billion dollar companies. And he documents a culture of getting ahead at any cost, of cut corners enabled and embraced. A culture that went to the very top. Baker's investigations for the student newspaper would soon place him in the impossibly difficult position of investigating his own university's president, a famous neuroscientist with a squeaky-clean reputation. By the end of his freshman year, after Baker's reporting revealed two decades of unreported research misconduct allegations, including in a study that claimed to have found the cause of degeneration in Alzheimer's patients, Stanford's president was forced to resign. Both coming-of-age story and clear-eyed exposé, Baker takes us inside this elite American world like no other, revealing the ambitious, amoral, and at-times laughably absurd truth behind the institution training kids to rule the world.

An Education in Power at Stanford University

How to Rule the World

10 Little Vehicles

Fans of monster trucks can count down from ten to one as they follow ten different crunching, munching, roaring trucks! Ten little monster trucks geared up for a show. Crowd gives a cheer—Roar! Ready, set . . . go! Get ready to rumble! On each page of this sturdy, action-packed board book, young readers can count down their favorite monster trucks from ten to one. Truck lovers will spot a shark truck, a school bus truck, even a unicorn truck, all performing stunts as they race around the arena. With noisy words on every page, this is the perfect book to read aloud—REALLY LOUD!—with your little monster truck fan. Also available: 10 Little Tractors 10 Little Excavators 10 Little Construction Trucks 10 Little Race Cars 10 Little Airplanes

10 Little Monster Trucks

From James B. Stewart, the New York Times bestselling co-author of Unscripted and winner of the Pulitzer Prize, a deeply reported investigation into Harvard University, what happened when the Trump administration declared war on it, and the epic battle between the old guard and new money for control over a fabled institution Harvard University, a symbol of excellence and prestige for nearly 400 years, has been under attack. The assault, by no means limited to the right-wing attacks on DEI, or the lawsuits brought by the Trump administration over billions of dollars in Federal funding, has exposed deep fault lines within academia and American society at large. The Harvard presidency is arguably the most powerful and influential position in academia, not least because it comes with huge sway over the university’s vast $68 billion endowment. Beginning with the controversial tenure of Lawrence Summers as president of Harvard, James Stewart goes behind the scenes with power brokers and students alike to reveal how Summers’s abrupt departure set the stage for a progressive backlash when Drew Faust was hired as his replacement, and for the choice of Claudine Gay as the university’s first Black president. After Hamas attacked Israel, Republican Congresswoman and Harvard graduate Elise Stefanik led a Congressional inquiry into antisemitism on campus. As the controversy intensified, Gay was accused of plagiarism and forced to resign. But these events were only the preamble to the multiple lawsuits the second Trump administration would file against Harvard in the years to come, forcing Harvard into the impossible position of trying to defend academic freedom at the risk of losing crucial funding. A propulsive, character-driven narrative, replete with bold-faced names, combining deep investigative reporting and breaking news, this will be the definitive account of an institution on the brink. Using Harvard as the prism, Stewart confronts some of the most entrenched and sensitive fault lines of our polarized age, as the countervailing forces of meritocracy, elitism, identity politics, and tradition bear down on higher education from all sides. At stake is not only the future of Harvard, America’s preeminent university, but the very idea of education itself, and the unending struggle for the soul of the nation.

The War for Harvard and the Future of Higher Education

Ivory Tower

The expanded version is only around 620 words, so a full 800-word cut isn't possible - but here's a tight, punchy version close to the original length:
Words That Sell: The E-Commerce Copywriter's Guide to Copy That Connects, Convinces, and Converts
In a digital marketplace where attention is shrinking and competition is multiplying, the words on your product page, email, or landing screen are doing one of two things: earning a sale or losing one. There is no neutral ground.
Words That Sell is a practical guide for e-commerce entrepreneurs, digital marketers, and copywriters who want their words to do more than fill a page. It is for the business owner whose product descriptions feel flat, the marketer whose clicks are dead despite strong open rates, and the copywriter who knows something is wrong but cannot name it. This book names it - and shows you how to fix it.
It diagnoses the most common conversion killers: vague messaging, weak value propositions, inconsistent brand voice, and a fundamental misread of where the buyer is in their decision journey. Then it goes further, teaching you how online shoppers actually think - what they need to feel, believe, and understand before they click buy, and how emotions, urgency, and perceived risk shape every decision.
At the heart of the book is a clear, repeatable framework for defining customer pain points and organizing your message by priority - leading with what matters most to the reader, not what is most impressive to the seller.
Whether you are refining a product page, building an email sequence, or overhauling a landing page, Words That Sell gives you the strategy and clarity to create copy that connects, convinces, and converts.
Want it shorter still, or adjusted in tone?

Mastering Copywriting for E-Commerce Success

Words That Sell

The PEMDAS of People

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