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Executive Foundations

Odio T: The Operations Advantage

The Operations Advantage

Business success beyond sales

Build strategic and technological insight at the intersection of finance and innovation. Principles of Fintech by Alex Zarifis is a practical textbook designed for undergraduate and postgraduate students in business and financial management. Closely aligned with modules in Fintech, digital finance and financial innovation, it equips learners with the knowledge and applied frameworks needed to understand, evaluate and implement financial technologies across contemporary systems. This textbook explores the core technologies and business models shaping the Fintech landscape, from generative AI and blockchain to digital payments, InsurTech and WealthTech. Students are guided through how fintech solutions are developed, implemented and scaled, while critically assessing issues of ethics, governance, regulation and risk management. This textbook includes: - Clear learning objectives and summaries to frame each chapter and consolidate understanding - Applied frameworks linking theory to financial practice - Reflective questions and activities to encourage deeper analysis - Real-world examples to strengthen critical evaluation With its balanced integration of theory, application and critical reflection, Principles of Fintech prepares students to contribute to the evolving world of digital finance and financial innovation.

Financial Technology, Business Models and Strategic Innovation

Principles of Fintech

Build an organic social media strategy that drives measurable engagement, strengthens brand trust and delivers long-term business value. Organic Social Media is a strategic playbook for marketing managers, social media leads, and digital professionals responsible for turning content into consistent performance. As platforms evolve, algorithms shift and AI reshapes how content is created and distributed; organizations must move beyond reactive posting toward structured, insight-led strategy. This book shows you how to align audience understanding, platform selection and content planning with clear commercial outcomes. Written by Jenni Li Fowler, Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT), this fully updated second edition reflects the realities of managing social media at scale. Drawing on enterprise-level experience, it combines proven frameworks with real-world examples to help you integrate influencer marketing across the full strategy lifecycle and apply generative AI responsibly, transparently and effectively. You'll learn how to: - Build audience-first strategies that drive engagement and community growth - Ask the right questions to shape insight-led social media planning - Develop scalable content plans aligned to brand and business goals - Create and manage strategic content calendars with clear performance metrics &gt;With a clear focus on execution, alignment and ROI, Organic Social Media equips you to strengthen brand voice, improve internal workflows and deliver consistent, measurable results in a fast-changing digital landscape. Themes include: social media strategy, community building, content planning, influencer marketing, generative AI, social media analytics

How to Build Flourishing Online Communities

Organic Social Media

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively &gt;This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

Business today remains tethered to a paradigm that is long out of date. This mindset assumes that universal answers exist: businesses can simply apply compartmentalized operations and follow linear paths to success. Experienced managers know business doesn't work this way. Where should they turn? In this groundbreaking book, Doug Garnett shows how complexity science reveals a new understanding of how business works that is as useful on the front lines as in the C-suite. This discipline--the study of behaviors in highly interconnected, adapting systems dominated by emergence--is revolutionizing fields from biology and economics to psychology and artificial intelligence. Recognizing a business as a complex adaptive system operating within other complex systems changes our perspective on everything from core concepts of demand, profit, and strategy to the nature of business success. Managers who grasp the order hidden within complexity discover not only a powerful new understanding of their role but also potential for dramatic contributions to success. The Complexity Paradigm features vivid examples ranging from local coffee shops to major corporations like PepsiCo, Boeing, Mattel, Starbucks, and General Motors as well as tech giants such as Apple and AT&amp;T. Grounding eye-opening theory in the realities of business, this foundational look at complexity offers deep insight and value for practitioners and students alike.

Using Systems Science to Drive Business Success

The Complexity Paradigm

Ready to turn your contracting skills into a thriving business?The Contractor’s Handbook is your ultimate guide to launching, running, and scaling a profitable contracting company. Whether you’re just starting out or looking to elevate your existing business, this book covers everything you need to know to succeed in the competitive world of contracting. Inside, you’ll discover:<ul><li>Proven Business Strategies: Learn how to establish a solid foundation, from business planning to securing your first clients.</li><li>Essential Financial Management: Master budgeting, pricing, and financial forecasting to ensure your business remains profitable and sustainable.</li><li>Winning Sales Techniques: Develop effective marketing strategies to attract clients, close deals, and build a strong reputation in your market.</li><li>Operational Excellence:Streamline your processes, manage projects efficiently, work effectively with vendors, and deliver high-quality work that keeps clients coming back.</li><li>Leadership and Team Building: Learn how to hire, train, and lead a skilled team that will help your business grow.</li></ul>Packed with real-world examples, expert advice, and actionable tips, The Contractor’s Handbook is your comprehensive roadmap to building a successful and sustainable contracting business. Whether you're aiming to stay small or expand into a multi-million-dollar enterprise, this book will give you the tools and confidence to achieve your goals.
Start your journey to contracting success today!

The Essential Guide to Starting and Growing a Successful Contracting Business

The Contractor's Handbook

How to Think Differently about Thinking Differently

Smart Contrarians

Scale your business and gain the freedom you dreamed of as a founder. Chuck is exhausted. The company he founded has a superior product and was gaining traction. Now, sales are slipping, his executive team is falling apart, and he can't remember the last time he made it home for dinner. How long can this last? But then Chuck meets the right mentor. Harper owns a bar that doesn't seem special, but beneath the surface it is just one piece of a wealth-producing empire. Harp has cracked the code for scaling businesses without sacrificing everything else in life. More than a modest bartender, Harp is about to share the secret to his success. It all starts with Chuck asking a deceptively simple question: "How do customers happen?" Over a series of late-night conversations, Harp reveals a growth operating system that busts myths about strategic planning, holds people accountable for the business drivers that truly matter, and rallies executive teams around a common goal. Equal parts gripping fable and vital business playbook, the tools in The Million Dollar Napkin are real, tested, and proven. Entrepreneur, investor, founder, and CEO Ryan Deiss is an expert on scaling and customer value optimization. His system works for his companies, it works for Chuck, and it will work for you. In this book, you'll learn to make the following: <ul><li>value engines that show the process of how your company creates value</li><li>scorecards that show how well that process is working</li><li>quarterly sprint plans that show how to make that process better</li></ul>Together, these three components create a self-reinforcing loop called the Growth Flywheel. Your job as CEO isn't to work harder, it's to keep the flywheel spinning. Ryan Deiss's The Million Dollar Napkin shows you how with a fast-paced story and a step-by-step guide for building a business that grows predictably and scales sustainably, without burning yourself out.

A Simple System That Turns Chaotic Companies Into Scalable Growth Machines

The Million Dollar Napkin

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

A practical introduction to designing and managing contemporary visitor attractions. Visitor Attraction Management by Carol Southall, Amanda Payne and Frances-Marie Hitchen is written for undergraduate students studying Tourism, Hospitality and Events Management who need a clear and applied understanding of how visitor attractions are created, operated and sustained. This textbook supports students by linking tourism management frameworks with the realities of a fast-changing global attractions sector. The book explores the full spectrum of visitor attractions, from theme parks and cultural museums to luxury eco-resorts and emerging digital experiences. It examines how memorable visitor experiences are designed and managed, how attractions operate day to day and how branding, promotion and innovation shape competitiveness. This textbook includes: - Clear explanations of different types of visitor attractions and experience design principles - Coverage of attraction operations, service quality and risk management - Branding and promotion strategies for marketing attractions and experiences - Discussion of emerging technologies and entrepreneurial innovation &gt;With expanded real-world examples from destinations including Petra and Venice, attractions such as Alton Towers, Walt Disney World and the British Museum, and digital innovations like the Terracotta Warriors AR Experience in China, this textbook equips students with the knowledge and confidence to prepare for careers in tourism and visitor attractions management.

Contemporary Approaches in the Global Tourism Industry

Visitor Attraction Management

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization. In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact. Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy. You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams &gt;Supported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale. Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Start-Up Confessions is the hilarious and unashamedly frank story of the founding and funding of one of the UK's most successful start-ups. Opening up about both ambition and frequent failure, co-founder and serial entrepreneur Gauthier van Malderen argues that progress in start-ups is in moving from one failure to the next as fast and as cheaply as possible 'learning fast enough not to repeat the truly expensive mistakes'. But this story of a company's growth is also an accessible and practical guide to founding and running your own business. It offers essential advice on fundraising and pitching to investors and hiring key staff, shows how to manage status, salaries and expectations as you move from a few people in a room to a thriving business. And it shows you how to scale the structure, how to work with the board and how to establish a thriving company culture without losing your soul.

A Founder's Guide to Getting It Wrong (and Sometimes Right)

Start-Up Confessions

An Alternative Business Handbook

The Feral MBA

The Operations Advantage

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