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Literature, Cultural and Media Studies (R0)

Vincent F. Hendricks

Camilla Mehlsen

The Ministry of Truth

BigTech's Influence on Facts, Feelings and Fictions

&lt;p&gt;Prologue.- Chapter. 1. From Citizen to User in the Marketplace of Ideas.- Chapter. 2. From User to Product in the Era of Attention Economy.- Chapter. 3.-&amp;nbsp;Designed Denial: Infodemics and Fake News.- Chapter. 4.-&amp;nbsp;Boobs and Borderline Content.- Chapter. 5.-&amp;nbsp;Influencers and Superspreaders.- Chapter. 6.-&amp;nbsp;Clandestine Casino.- Chapter. 7.-&amp;nbsp;Arbiters of Truth.- Chapter. 8.&amp;nbsp;What Now!?.&lt;/p&gt;

Elon Musk ist der mächtigste Mann der Welt. Tesla machte ihn zum dreihundertfachen Milliardär, mit seinem Satellitennetzwerk Starlink beeinflusst er das Kriegsgeschehen in der Ukraine. Sein Social-Media-Netzwerk X nutzt Musk als Bühne für seine persönliche Propaganda. Im Herbst 2024 kaufte er sich auch noch in die US-Regierung ein. 
Musk inszeniert sich als Retter der Zivilisation, doch sein Geniegestus birgt eine erschreckende Kehrseite: Ungewöhnlich viele Arbeitsunfälle in seinen Fabriken, gefährliche Fehler des Tesla-Autopiloten und zahllose gebrochene Versprechen werfen einen dunklen Schatten auf seinen Erfolg. 
Die Investigativjournalisten Sönke Iwersen und Michael Verfürden reißen in diesem Buch Musks Fassade ein. Sie analysieren interne Tesla-Daten, werten Gerichtsakten aus und sprechen mit Kunden, Mitarbeitern und Hinterbliebenen. Ihre Recherchen zeigen einen Konzern außer Kontrolle und einen Chef ohne Skrupel. Sie sind ein Vorgeschmack darauf, was die Welt von Musk als erstem globalen Oligarchen zu erwarten hat. 
'Ich habe kein Problem damit, gehasst zu werden', sagt Elon Musk. Seine Biografie gleicht einer Kaskade von Kämpfen - mit seinen Mitarbeitern, seinen Geschäftspartnern und in seinen privaten Beziehungen. Nun ist er der Schattenpräsident der USA und greift über sein Netzwerk X weltweit in die Politik ein. Musk geriert sich als Schutzpatron für rechte und rechtsextreme Politiker. Die preisgekrönten Investigativjournalisten Sönke Iwersen und Michael Verfürden zeichnen das Porträt eines libertären Techno-Autokraten, der keine Grenzen akzeptiert. Sein Motto: Die Welt gehört ihm, alle anderen leben nur darin.&nbsp;Aktualisierte und leicht überarbeitete Neuauflage nach den sich überschlagenden Ereignissen in der US-Regierung und rund um das Tesla-Werk in der brandenburgischen Gemeinde Grünheide.

Enthüllungen aus dem Reich von Elon Musk | Das »Beste Wirtschaftsbuch 2025«: Sonderpreis der Jury

Die Tesla-Files

A radical retelling of human history through collapse - from the dawn of our species to the urgent existential threats of the twenty-first century and beyond.** FEATURED IN THE NEW BBC SERIES CIVILISATIONS: RISE AND FALL ** ** THE SUNDAY TIMES BESTSELLER **'A brilliant, utterly convincing account of the evolution of human society and why we are probably reaching humanity's end days' HENRY MARSH'Absolutely essential reading for understanding why past civilisations collapsed, and how to protect our own from the same fate' LEWIS DARTNELLFor the first 300,000 years of human history, hunter-gathering Homo sapiens lived in fluid, egalitarian civilizations that thwarted any individual or group from ruling permanently. Then, around 12,000 years ago, that began to change.As we reluctantly congregated in the first farms and cities, people began to rely on novel lootable resources like grain and fish for their daily sustenance. And when more powerful weapons became available, small groups began to seize control of these valuable commodities. This inequality in resources soon tipped over into inequality in power, and we started to adopt more primal, hierarchical forms of organization. Power was concentrated in masters, kings, pharaohs and emperors (and ideologies were born to justify their rule). Goliath-like states and empires - with vast bureaucracies and militaries - carved up and dominated the globe.What brought them down? Whether in the early cities of Cahokia in North America or Tiwanaku in South America, or the sprawling empires of Egypt, Rome and China, it was increasing inequality and concentrations of power that hollowed these Goliaths out before an external shock brought them crashing down. These collapses were written up as apocalyptic, but in truth they were usually a blessing for most of the population.Now we live in a single global Goliath. Growth obsessed, extractive institutions like the fossil fuel industry, big tech and military-industrial complexes rule our world and produce new ways of annihilating our species, from climate change to nuclear war. Our systems are now so fast, complex and interconnected that a future collapse will likely be global, swift and irreversible. All of us now face a choice: we must learn to democratically control Goliath, or the next collapse may be our last.'An excellent survey of human history through the collapses of Goliath-like kings, states and empires' OBSERVER'A comprehensive overview of societal collapse, based on the analysis of dozens of cases spanning thousands of years from the Paleolithic to today. Highly recommended' PETER TURCHIN'A deeply sobering and strangely inspiring history of how societies collapse - and how we can still save ours. Read it now, or your descendants will find it in the ruins' JOHANN HARI'Like reading Thomas Piketty filtered through Mad Max' NEW YORK TIMES

The History and Future of Societal Collapse

Goliath’s Curse

Should we give up privacy to fight disease, for national security, or to help train AI systems? Recent crises, from the Covid-19 pandemic to the Russian invasion of Ukraine, from Gaza and Afghanistan to the seemingly unstoppable rise of AI, have put privacy under severe pressure. Privacy in Crisis argues the opposite: these crises show that privacy needs to be protected even more. Privacy in Crisis looks at vital current issues: at political manipulation and misinformation, government surveillance, racial tension, hybrid and cyberwarfare (and real wars, such as those in Ukraine and Gaza), the overwhelming power of the internet giants, and surveillance society, and how interference with privacy is key in all of them. It shows how specific crises bring many of these issues together in perfect storms of privacy invasion. The different threats to our privacy revealed by these crises tell parallel stories and are inextricably linked. There are common themes and common technologies - the threats involve the same data, the same profiling systems and the same approaches. In many cases the systems are run or owned by the same small set of companies, controlled by the same few people. Addressing them is difficult but possible - this essential book outlines how.

Law and Policy in Times of Extremism, Pandemics, and War

Privacy in Crisis

The second edition of Strategic Brand Management and Development provides a comprehensive, multi-perspective approach to creating and marketing successful brands, now updated with new content on brand purpose, AI in branding, and expanded case studies including a brand of Indian origin.Readers will gain practical knowledge for developing effective brand strategies through the book's unique combination of managerial, socio-cultural, and psychological perspectives. New features include chapter-opening concept summaries for quick reference, expanded coverage of brand equity models, and new sections on brand purpose and AI in branding. The addition of two in-depth global brand case studies allows readers to see the interconnections between different branding concepts in real-world applications, while updated content on brand activism and aesthetic strategies reflects current industry trends.This textbook is designed for undergraduate and postgraduate students studying brand management, marketing strategy, and consumer behaviour who already possess fundamental marketing knowledge. It is particularly suitable for courses in Strategic Brand Management, Branding, and Brand Design in higher education institutions.Supporting materials include PowerPoint slides with additional content and an updated document with links to sources and examples that can be used in classroom teaching.

An Interdisciplinary Approach to Marketing Successful Brands

Strategic Brand Management and Development

Humanity's most spectacular era yet is increasingly within reach.So why are we doing everything we can to hold it back?The bestselling author of The Rational Optimist delivers a daring vision of the future - one that is potentially dazzling, but only if we stop sleepwalking into self-inflicted decline.We're on the brink of a truly spectacular explosion of productivity and prosperity, argues Matt Ridley, thanks to a combination of artificial intelligence, material science and genomic knowledge that is unprecedented in its scope and implications. With characteristic wit and ferocity, he confronts the irrational pessimism that dominates public discourse and examines the bureaucratic bloat, regulatory overreach, ideological superstition and crony capitalism that stand in the way.Optimistic in conclusion but unsparing in its analysis, The Flourishing is a rousing call to achieve and innovate by refusing to settle for a merely adequate future when a magnificent one is within reach.

The Rational Pessimist

In einer Welt, in der Künstliche Intelligenz, Blockchain und Big Tech die Märkte in Rekordtempo umwälzen, stellt sich für Anleger nur eine Frage:&nbsp;
 

 Wie unterscheidet man einen nachhaltigen Trend von einer gefährlichen Spekulationsblase? "Tech Money" liefert die Antwort durch ein messerscharfes, datenbasiertes System. Anstatt auf vage Prognosen zu setzen, führt Igor Pejic die Leser durch 100 ausgewählte Charts, welche die verborgenen Muster der Technologiezyklen offenlegen. Sie lernen nicht nur, die Mechanismen hinter exponentiellem Wachstum zu verstehen, sondern entwickeln eine klare Strategie für den idealen Ein- und Ausstieg. Dieses Buch ist der strategische Masterplan für alle, die technologische Disruption nicht nur beobachten, sondern aktiv zur massiven Vermögensbildung nutzen wollen.

Börsenerfolg mit Alphabet, Nvidia und Co

Tech Money

Dieses Buch zeigt Managern und Kommunikationsverantwortlichen, wie Kommunikationsabteilungen zukunftssicher aufgestellt und ganzheitlich gesteuert werden können. Dazu ist es notwendig, das Geschäftsmodell der Kommunikation zu verstehen: welche Wertbeiträge für die Organisation geschaffen werden, welche Produkte und Leistungen entstehen, wie man im KI-Zeitalter arbeitet und welche Ressourcen und Anreizsysteme bedeutsam sind.Der Inhalt<ul><li>Strategische Kommunikation als Managementaufgabe</li><li>Grundzüge des Communication Business Model</li><li>Value Creation: So trägt Kommunikation zum Unternehmenserfolg bei</li><li>Resources &amp; Revenues: Mit welchen Mitteln Kommunikation Wert schafft</li><li>Operating Model: Wie die Kommunikationsabteilung arbeitet</li><li>Activities &amp; Products: Welche Leistungen die Kommunikationsabteilung erbringt</li><li>Anwendungsbeispiele und Einsatzfelder</li><li>Praktische Ansätze zur Sicherung der Zukunftsfähigkeit</li><li>Praxiserfahrungen</li></ul>Die AutorenChristoph Lautenbach
 begleitet Kommunikationsleitungen und ihre Teams bei der Entwicklung von Strategien und der Organisation von Kommunikationsabteilungen. Er ist Geschäftsführender Partner der Managementberatung Complement Advisors in Frankfurt am Main, die aus Lautenbach Sass hervorgegangen ist.
 Dr. Jan Sass
 verfügt über mehr als 30 Jahre Erfahrung in der strategischen Kommunikationsberatung. Er ist Gründer von Lautenbach Sass und war zuvor im Management internationaler Network-Agenturen tätig.
 Dr. Jana Brockhaus
 ist Consultant bei Complement Advisors. Sie arbeitete zuvor am Lehrstuhl für Strategische Kommunikation der Universität Leipzig und schlägt die Brücke zwischen Wissenschaft und Praxis.
 Prof. Dr. Ansgar Zerfaß
 ist Inhaber des Lehrstuhls für Strategische Kommunikation an der Universität Leipzig und Initiator der Akademischen Gesellschaft für Unternehmensführung &amp; Kommunikation, in der sich über 50 internationale Konzerne und fünf Hochschulen für die Zukunft der Disziplin engagieren.

Grundlagen, Bausteine und Beispiele für eine zukunftsfähige Kommunikationsfunktion

Das Communication Business Model

Roman

Heimat

Born from a desire for creative freedom, web series often circumvent screen industry gatekeepers and attract smaller, niche audiences; but fewer views do not necessarily make the format, or its audience engagement, less valuable. This book looks behind the scenes to uncover how and why audiences engaged with nine Australian web series released between 2020 and 2023. Interviews with web series producers reveal their motivations, audience acquisition and maintenance strategies, funding methods, and platform specific approaches. These first-hand accounts are then compared with viewership metrics and the content of audience commentary, resulting in the illumination of social, cultural, and industrial values of audience engagement with these innovative productions. This book identifies key factors that influence audience behaviours such as perceived authenticity, platform choice, and the types, forms, and costs of engaging with web series. These factors are considered with respect to online community building, relationships between creators and audiences, and commercial uses of the format, resulting in the creation of a typology of web series audiences. Readers benefit from understanding the value and characteristics of each type of viewer across a diverse range of examples featuring differing audience demographics, zero to over $1 million budgets, and platforms such as YouTube, Facebook, and TikTok. Vibrant narratives are used to convey each series' backstory, providing an informative and engaging reading experience for screen industry practitioners, marketing and broadcast professionals, and aspiring filmmakers. Academics and students in the fields of media studies, audience engagement, screen production, creative labour and entrepreneurship, social media, and algorithmic culture will also benefit from this research.

Audience Engagement in the Web Series Ecology

Watching Web Series

The platform owns the relationship you built.

Discovery is broken, sameness pays, and the algorithm changes the rules the moment you master them. The "creator middle class" was always a myth, and independence turned out to be the most expensive rent in the business.

No One Planned This traces how entertainment got rewired-from Netflix's 2004 streaming pivot through MCNs, infinite feeds, and the collision of TV and social video-until the factory model began eating itself.

Then it shows what actually survives when the feed moves on: channels over one-offs, ritual over spikes, identity over anonymous reach, owned rooms over rented land.

Written by the analyst who modeled Netflix's early disruption at Wedbush and helped scale Disney-acquired Maker Studios, this is a book about building systems that keep working long after the playbooks and platforms change.

How Platforms Rewired Entertainment

No One Planned This

'I couldn't put it down'- T.J Emerson, bestselling author of The Last Mrs Sinclair 'A great summer pick' - Amanda Reynolds, bestselling author of Close To Me All aboard for one killer voyage. On a sun-soaked voyage around enchanting French Polynesia, three rising stars, their CEO and their partners are living the dream: cocktails, coral reefs, and the promise of reward after a year of hard work. But as the tight quarters of their luxury superyacht close in, tensions emerge - not just between the guests, but the jaded crew serving them. Soon, secrets surface, marriages crack, and danger stalks guests below the deck. And when a passenger is found dead, it's clear the glossy facade has shattered forever. Because here on the high seas, everyone's hiding something - and no one can escape what they've done . . . Below Deck is the pulse-pounding destination thriller from Nikki Allen, perfect for fans of Ruth Ware and Lucy Clarke. Praise for Nikki Allen: 'A brilliant, twisty thriller . . . I was gripped' - Peter James, author of the bestselling Roy Grace series 'The perfect destination thriller to lose yourself in this summer' - Natasha Boydell, bestselling author of The Fortune Teller 'Nikki Allen is one to watch' - Sarah Goodwin, bestselling author of The Yacht 'An accomplished white-knuckle ride from start to finish' - Kate Riordan, author of R&amp;J bookclub pick The Heatwave 'Perfect for fans of Lucy Foley. A destination thriller with something to say' - Kingsley Pearson, prize-winning author of Flat 401 'Exhilarating' - Prima

Below The Deck

The Ministry of Truth

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