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Catalogue de droit

Bachnell G: The Man Who Hated
Advertising

The Man Who Hated Advertising

Howard Luck Gossage and the Advertising Revolution That Predicted the Future of Marketing

Christine Lagarde is a woman of firsts: first female head of the IMF, first female President of the ECB - and all without a classic career path through the world of finance. In her first autobiography, she recounts her rise, her successes and setbacks, and her fight against prejudice. It sheds light on the great crises of the global economy, her courageous decisions, and her distinctive perspective on power, emancipation, and change. Complemented by the voices of her most important companions, the result is a multifaceted portrait of a woman who breaks boundaries and consistently challenges the status quo.

Lady First

Kamal Shair's book is a classic rags to riches story: the village boy, who with determination and education, achieves business success, wealth, more wealth, and then influence and power. What makes it unusual is that it emanates from the Arab world. Rarely among Arabs have individuals from thoroughly modest backgrounds, with no access to links, networks or connections become truly global commercial players. Shair was born in a small town in what was then Transjordan and dragged himself through school (his mother was illiterate), moved to college in Beirut, then sailed off to America (Michigan and Yale) and returned to the Middle East to create a multinational corporate empire engaged in trade, construction and manufacturing. Dar al Handasah - Arabic for House of Engineers - was founded in a small flat in Beirut and today, spans the globe with offices in 37 countries. In its early years, Dar al Handasah fought off competition from established western consultancies to win contracts for prestige engineering throughout the Middle East. Eventually, its activities extended further to Europe, the United States, Africa and Asia. By not following the usual pattern of patronage and favours, Kamal Shair applied a fresh kind of ethic in an environment with a loosely-structured business ethic. In the process, he lived through and witnessed at first hand and at close quarters some of the most dramatic events of the modern Arab world. This is quite an extraordinary tale and a very original prism through which to read the turbulent post-World War II history of the Middle East. At the same time we see the growth, despite all the odds, of one of the world's great engineering and business enterprises in a narrative of epic and inspirational proportions.

The Emergence of an Arab Global Business

Out of the Middle East

A gripping and entertaining memoir that shines a rare light on an industry that is disrupting our lives. Veteran Morgan Stanley banker Alok Sama thought he'd seen it all. Then he found himself chief dealmaker at the most influential technology investor in the world-SoftBank, the backer of Arm Holdings, Yahoo, Nvidia, TikTok, Uber, T-Mobile, Alibaba and WeWork. The Money Trap is Sama's thrilling, stranger-than-fiction personal odyssey featuring his experiences alongside SoftBank's iconic founder, Masayoshi Son, a visionary maverick who wants to be remembered as "the crazy guy who bet on the future" and whose mission is "happiness for everyone." Sama takes the reader on a wild journey as he consorts with A-list CEOs and heads of state, and negotiates mega-deals on a Gulfstream jet, Son's sanctuary with its exquisite Japanese garden, and a waterside restaurant in the Turkish Riviera-all while contending with a mysterious dark-arts smear campaign that takes a toll on his private life. This fascinating and humorous saga provides a unique insider perspective on the insanity of high finance and venture investing. Written with self-deprecating wit, unflinching honesty and searing introspection, The Money Trap is ultimately a morality tale: in life, as in technology investing, more money isn't always the answer.

Lost Illusions Inside the Tech Bubble

The Money Trap

Demis Hassabis, DeepMind and the Quest for Superintelligence

The Infinity Machine

Amid unprecedented growth in electricity demand and the rapid buildout of digital infrastructure, energy has become a strategic imperative. A visionary entrepreneur and energy industry pioneer, Michael Polsky has spent the last half-century at the forefront of the innovation, technology, and market shifts that define the energy landscape. With only $500 in cash, four suitcases, and a few words of English, Polsky immigrated to the US from Soviet Ukraine in 1976. Over the next 25 years, he built two successful energy companies before founding Invenergy in 2001. Since then, the company has grown into North America's largest independent energy developer, owner, and operator. Polsky has navigated all forms of politicization and uncertainty to achieve singular scale in the industry, having developed more than 230 projects, including some of the most complex energy infrastructure in the world. Reflecting on his remarkable journey, Polsky draws on his experience across nearly every energy technology to provide a firsthand account of the profound transformation underway. Inexhaustible is a story of deep determination and relentless effort, presenting a pragmatic vision for the future of American energy--and what it will take for us to achieve true energy independence.

My Journey Into the Future of Energy

Inexhaustible

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

The Henry G. Fenton Story

San Diego Rising

Every object has a story to tell...Fine art. Priceless jewels. Museum-worthy masterpieces. In 1970s New York, the auction world was a velvet-rope affair--until Arlan Ettinger crashed the party.With his wife, Barbara, Arlan launched Guernsey's, a scrappy, anything-goes auction house that turned the industry on its head. Forget Old Masters--Guernsey's sold the unexpected, the irresistible, the downright bizarre. Doors from the legendary Chelsea Hotel. The entire contents of the SS United States. Personal treasures from JFK. If it had a story, Guernsey's could sell it--and suddenly, everyone wanted in.Part business adventure, part cultural time capsule, this is the story of the auction house that proved you don't need millions to own a piece of history--you just need curiosity, a sense of humor, and a willingness to see value where others don't. Because the real magic isn't just in what things are worth--it's in what they mean. A door, a suitcase, a scrap of paper: objects carry the lives, legends, and moments that shaped us. This book is a celebration of that invisible thread between people and things--and the surprising, often joyful ways our stories live on through what we leave behind.

Inside the Auction House That Made the Impossible Possible

The Art of the Unusual

How Difference Becomes a Source of Strength in Leadership

Pressure and Possibility

The Business of Public Relations is a comprehensive study of public relations as a strategic and socially responsible management discipline. It combines theoretical foundations, strategic planning models and practical tools to foster high-quality relationships and enhance corporate reputation.The book provides readers with a structured and accessible approach to mastering public relations, integrating theoretical insights with practical applications. It introduces a new strategic planning model (SMOPR) that guides readers through the phases of analysis, planning, implementation, and evaluation. Chapter recap questions and detailed checklists reinforce understanding and enable students and professionals to apply key concepts effectively in real-world contexts. It's clear and accessible language, combined with rigorous academic standards, makes it an invaluable resource for bridging the gap between academic knowledge and professional practice.Written primarily for undergraduate students, this textbook is also suitable for postgraduate courses and for practitioners in public relations and corporate communication.

Practical Strategies for Modern Communication

The Business of Public Relations

Entrepreneurs and brand-builders--they provide one of the most critical ingredients for the American economy--growth. The book is an outstanding tool for helping you develop the critical skills needed to deliver that growth--by building businesses and building brands. At the core of the Brand Builder Workbook is the simple yet powerful Brand Building Matrix: Business Goals, Target, Message, and Message Windows. The author presents step-by-step guidance for building a powerful marketing communications platform.

Volume 2

Brand Builder Workbook - 2nd Edition

The Car Wash Way

The Man Who Hated Advertising

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