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Gesamtkatalog

Catalogue complet

Bachnell G: The Man Who Hated
Advertising

The Man Who Hated Advertising

Howard Luck Gossage and the Advertising Revolution That Predicted the Future of Marketing

How AI Is Reshaping Deliverability, Engagement, Personalization, and the Future of the Inbox

Email in the Machine Age

XpressPress

The Adventures of a Bibliophile (Cram Edition)

Books and Bidders

A Beginner's Playbook for Growing a Following and Earning Real Money on TikTok

Built for the Feed

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

Contemporary World Issues

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.

A Reference Handbook

Advertising in America

A gripping and entertaining memoir that shines a rare light on an industry that is disrupting our lives. Veteran Morgan Stanley banker Alok Sama thought he'd seen it all. Then he found himself chief dealmaker at the most influential technology investor in the world-SoftBank, the backer of Arm Holdings, Yahoo, Nvidia, TikTok, Uber, T-Mobile, Alibaba and WeWork.The Money Trap is Sama's thrilling, stranger-than-fiction personal odyssey featuring his experiences alongside SoftBank's iconic founder, Masayoshi Son, a visionary maverick who wants to be remembered as "the crazy guy who bet on the future" and whose mission is "happiness for everyone." Sama takes the reader on a wild journey as he consorts with A-list CEOs and heads of state, and negotiates mega-deals on a Gulfstream jet, Son's sanctuary with its exquisite Japanese garden, and a waterside restaurant in the Turkish Riviera-all while contending with a mysterious dark-arts smear campaign that takes a toll on his private life.This fascinating and humorous saga provides a unique insider perspective on the insanity of high finance and venture investing. Written with self-deprecating wit, unflinching honesty and searing introspection, The Money Trap is ultimately a morality tale: in life, as in technology investing, more money isn't always the answer.

Lost Illusions Inside the Tech Bubble

The Money Trap

Harriman House

Why are children more inventive than adults? How do entrepreneurs - and tight-rope walkers - manage risk? And what can magic shows, honeybees and stale tortillas teach us about fresh thinking? The answer to all these questions, and many more, can be found inside this book. But the really amazing stuff is inside your head. That's because - despite the undoubted advances of AI - the human brain remains the world's most powerful generator of great ideas, if you know how to use it. In Your Creative Flame, award-winning adman and author Andy Nairn explains how this supercomputer works - and which buttons to push. Across 24 colourful chapters, he sets out the latest learnings from science but also tells short stories from all walks of life and his 30 years in the creative industry, to show how you can maximise your imagination - even if you don't think you're creative. In particular, he demolishes the myths that are holding you back, shows how you can develop a creative routine that works brilliantly for you and explains how technology can be your friend rather than your enemy. At a time when creativity is more important than ever - for us as individuals, but also to solve the problems facing society and our planet - this book is essential reading. So forget the doom and gloom and recognize the brilliance that lies within you. It's time to unleash your imagination, enrich your life and safeguard your future. It's time to ignite your creative flame.

24 Ways to ignite your imagination

Your Creative Flame

This isn't the office romance you expected... Perfect for fans of You've Got Mail, Attachments and Good Material 'Hilarious, heartbreaking, satirical, cutting and FUN' Laura Jane Williams 'For anyone who loves Curtis Sittenfeld, Nora Ephron, Alison Espach' Joanna Rackoff 'Super smart and assured . . . Fans of Tom Lake and The Flatshare will love it' Sarra Manning 'Rollicking and entertaining' People Magazine 'Captures all the thrills and aches of setting out in the world' Morgan Dick 1982 Jane Kinloch arrives at the legendary townhouse offices of the East River Review as a wide-eyed intern with big dreams. When she strikes up a friendship with glamorous fellow intern Rose, the two soon become inseparable. But Rose's attraction to their married boss, literary titan Edward David Adams, threatens to drive a wedge between them. 2022 Once upon a time in publishing, editors had their own offices. But now, to her great chagrin, Rebecca Blume of Avenue Publishing must share custody of a 'hot desk' with Ben Heath, editor at rival imprint Hawk Mills. What starts as a battle of passive-aggressive Post-it notes about an unwatered cactus notes escalates after the death of renowned writer Edward David Adams. He has left behind an unpublished manuscript, and Ben and Rebecca are soon vying for the career-making opportunity to publish it. But when Rebecca discovers that the manuscript contains a decades-old secret about her mother, Jane, she is determined to stop it from seeing the light of day. Can she persuade her infuriating (and annoyingly handsome) rival deskmate to let it go? A funny, sexy, unexpectedly moving novel that weaves a contemporary workplace romance with a gripping historical narrative set in the 1980s New York publishing industry.

Hot Desk

This book provides structured coverage of journalism law and regulation with an emphasis on practical issues confronting media companies, journalists, and their legal advisers, as they produce words and images for publication across different publishing platforms. The Second Edition is fully updated to include: - media convergence - online platforms - online safety concerns - the Online Safety Bill 2022 - data protection - privacy - press freedom.

Media Law and Regulation

The Post-Andromeda Meta Ads Playbook: Five Shifts DTC Brands Use to Break Past Six Figures a Month Without Burning Out on Creative Testing

The $100k Plateau

Kamal Shair's book is a classic rags to riches story: the village boy, who with determination and education, achieves business success, wealth, more wealth, and then influence and power. What makes it unusual is that it emanates from the Arab world. Rarely among Arabs have individuals from thoroughly modest backgrounds, with no access to links, networks or connections become truly global commercial players. Shair was born in a small town in what was then Transjordan and dragged himself through school (his mother was illiterate), moved to college in Beirut, then sailed off to America (Michigan and Yale) and returned to the Middle East to create a multinational corporate empire engaged in trade, construction and manufacturing. Dar al Handasah - Arabic for House of Engineers - was founded in a small flat in Beirut and today, spans the globe with offices in 37 countries. In its early years, Dar al Handasah fought off competition from established western consultancies to win contracts for prestige engineering throughout the Middle East. Eventually, its activities extended further to Europe, the United States, Africa and Asia. By not following the usual pattern of patronage and favours, Kamal Shair applied a fresh kind of ethic in an environment with a loosely-structured business ethic. In the process, he lived through and witnessed at first hand and at close quarters some of the most dramatic events of the modern Arab world. This is quite an extraordinary tale and a very original prism through which to read the turbulent post-World War II history of the Middle East. At the same time we see the growth, despite all the odds, of one of the world's great engineering and business enterprises in a narrative of epic and inspirational proportions.

The Emergence of an Arab Global Business

Out of the Middle East

Entrepreneurs and brand-builders--they provide one of the most critical ingredients for the American economy--growth. The book is an outstanding tool for helping you develop the critical skills needed to deliver that growth--by building businesses and building brands. At the core of the Brand Builder Workbook is the simple yet powerful Brand Building Matrix: Business Goals, Target, Message, and Message Windows. The author presents step-by-step guidance for building a powerful marketing communications platform.

Volume 2

Brand Builder Workbook - 2nd Edition

The Man Who Hated Advertising

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