<div class="raw-html-embed"><a href="https://staempflirecht.ch/fr/etudes">Études de droit ? Le savoir-faire d'expertes et d'experts du droit suisse – à portée de main !</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

James Woodfall

Cliff Lansley

The Heart of Finance

Emotional intelligence for financial planners

Introduction – 1 Hearts, Minds And Money – 2 The Client Journey – 3 Preparing For Action – 4 Initial Meeting – 5 Planning Meeting – 6 Implementation Meeting – 7 Difficult Conversations – 8 Ongoing Service Work – Conclusion – Notes – Appendix: The Trusted Adviser Method Questionnaire – Acknowledgements – The Authors

«Raja, que es un experto en marketing de vanguardia, no sólo ofrece una visión fascinante del Quinto Paradigma del Marketing, sino que también muestra cómo jugar hábilmente en él y ganar. Es un libro excepcional que marcará un hito en el mundo del marketing.» -—ASHOK VASWANI, director general de Banca de consumo y pagos de Barclays Raja Rajamannar, Chief Marketing &amp; Communications Officer de Mastercard, una de las marcas más premiadas y reconocidas a nivel mundial, nos comparte en este libro las estrategias más innovadoras y de vanguardiapara navegar los desafíos derivados de la evolución de la tecnología, la cual ha dado pasos agigantados en las últimas décadas y ha impactado en la forma en la que hacemos marketing en la actualidad. Aquí encontrarás las herramientas más visionarias para sumarte a tiempo a la revolución, para que tu marcacomercial tenga éxito y asegurarte de que tu empresa o el lugar donde trabajas siga siendo relevante de cara al futuro. En Quantum marketing los lectores aprenderán a: Comprender la evolución del marketing. Obtener las mejores tácticas de marketing que se deben seguir en una industria en constante evolución. Romper el paradigma mental para competir en cualquier empresa. Conocer a los principales especialistas en marketing de diversas industrias. ENGLISH DESCRIPTION Raja, who is an expert in cutting-edge marketing, not only offers a fascinating insight into the Fifth Paradigm of Marketing but also shows how to play skillfully within it and win. It is an exceptional book that will mark a milestone in the world of marketing.” —ASHOK VASWANI, Chief Executive Officer of Consumer Banking and Payments at Barclays Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Quantum marketing. Domina la nueva mentalidad para conectar con los consumidores de mañana / Quantum Marketing

3 Agilities for Strategic Decisions

Capacity Under Pressure

GO TO MARKET LIKE YOU MEAN IT: The Tactical Field Guide for Scaling SaaS Revenue is the first book in the Go To Market Like You Mean It(TM) series.

This book is a practical operating system for B2B SaaS founders and operators who need a repeatable revenue engine, not more theory. Most startups fail not because of product quality, but because their go-to-market motion never becomes predictable.

Written by the operators at Mir Meridian, this field guide distills real-world experience building and scaling revenue systems from zero to $100M+. It is designed for founders, CEOs, and revenue leaders navigating founder-led sales, early scale, or stalled growth.

Inside, you will learn how to:
Build a 30-day RevOps backbone that exposes funnel leaks
Define ICPs based on actual buying behavior
Create scalable messaging beyond the founder
Hire and manage sales teams with clear scorecards and operating rhythms
Run disciplined founder-led or founder-light sales motions



Each chapter delivers actionable frameworks, operator commentary, and ready-to-use templates built for startup environments.

If you are done guessing and ready to build a revenue machine with intent, this book is your starting point and the foundation for the Go To Market Like You Mean It(TM) series.

The Tactical Field Guide For Scaling SaaS Revenue

Go To Market Like You Mean It

The hardcover and digital audio editions feature new material, and a new introduction from Cian O'Clery, director of Netflix's hit series Love on the Spectrum!From Autistic Advocate, Love on the Spectrum cast member, and therapist Kaelynn Partlow, a warm, personal, and practical guide to understanding autism—from behaviors to communication and beyond.You've heard from autistic authors.You've heard from therapists.Now hear from one extraordinary young woman who's both.Experience autism from the inside out through a rare fusion of professional skill and personal understanding. Reshape what you know about the autism spectrum and increase your ability to give support. Varied perspectives among autistic individuals, their families, and professionals have often been difficult to reconcile. Now, you can bridge that divide with guidance from someone who’s lived in multiple worlds. Find immediate, actionable options to build connections, foster communication, navigate challenges, and enhance interactions.SPECIFIC CONTENT:Autism. What it is, what it isn’t, and what are the resulting misunderstandings across the spectrum?Communication. Exactly how do you avoid misunderstandings, encourage conversation, and build options for better interaction?Behavior. Learn about the origin and mechanics of meltdowns, stimming, perseveration, sensory distortion, and other common autistic challenges.Interaction. The struggles are real: autism-enhanced loneliness, social-skill deficits, goal-setting, and the thorny issues of disability accommodation.Common Questions. What are DSM-V diagnostic levels and why do they matter? What about therapy and ABA or routes to useful advocacy?"Loved Kaelynn Partlow's information on ambiguity and communication. She gives lots of practical pointers on how to be more direct and specific when talking to autistic individuals. Vague, open ended questions are not effective communication." — Temple Grandin, New York Times bestselling author of Visual Thinking: The Hidden Gifts of People Who Think in Pictures, Patterns, and Abstractions"As a rising star in the field, Partlow is poised to become this generation’s Temple Grandin." — Erin R. Hahn, Ph.D., Department Chair and Professor of Psychology, Furman University

Linking My World to Yours as an Autistic Therapist

Life on the Bridge

The sales manager as we know it is over.

What worked when selling was simpler does not work now. Organizations have responded by adding more training, more inspection, more technology, and more pressure to a role never designed to sustain behavior at scale. The result is familiar: strong training events, temporary improvement, and an inevitable return to old habits.

This book challenges a fundamental assumption. Behavior does not fail because people forget what they learned. It fails because the system around them cannot sustain it under pressure.

Skills do not create performance. Systems do.

Drawing on decades of experience helping organizations improve commercial performance, Michael Hvisdos introduces a behavior-based operating system built on seven reinforcing elements that turn capability into consistent execution. In this model, the traditional sales manager gives way to the behavior architect, someone who designs the conditions for success, removes friction, and reinforces what works.

For executives, boards, investors, and sales leaders facing a market that has outpaced its tools, this book offers a structural answer instead of a heroic one.

What sales needs now is not better managers.

It needs a different system.

Michael Hvisdos is a Managing Partner at BETR, a consulting and execution business focused on the effectiveness of clients' revenue generating teams, and is the founder and CEO of Inquizo where he helps Fortune 500 companies unlock curiosity and creativity to increase performance, innovation and engagement.

As We Know It

The Death of the Sales Manager

Joe Lazer

Why Storytelling Is the Superpower of the AI Age

Super Skill

“Schlink knows how to tell a gripping yarn . . . [The Granddaughter] is a rewarding and wonderfully readable novel.” —The Guardian“A brilliant dissection of a fragmented nation in which a glimmer of hope relieves a somber but wholly memorable tale.” —Kirkus (starred review)From the bestselling author of The Reader, a striking exploration of the past, told through the story of a German bookseller’s attempt to connect with his radicalized granddaughter.It is only after the sudden death of his wife, Birgit, that Kaspar discovers the price she paid years earlier when she fled East Germany to join him: she had to abandon her baby. Shattered by grief, yet animated by a new hope, Kaspar closes up his bookshop in present day Berlin and sets off to find her lost child in the east.His search leads him to a rural community of neo-Nazis, intent on reclaiming and settling ancestral lands to the East. Among them, Kaspar encounters Svenja, a woman whose eyes, hair, and even voice remind him of Birgit. Beside her is a red-haired, slouching, fifteen-year-old girl. His granddaughter? Their worlds could not be more different— an ideological gulf of mistrust yawns between them— but he is determined to accept her as his own.More than twenty-five years after The Reader, Bernhard Schlink once again offers a masterfully gripping novel that powerfully probes the past’s role in contemporary life, transporting us from the divided Germany of the 1960s to modern day Australia, and asking what unites or separates us.Translated from the German by Charlotte Collins

The Granddaughter

HBR's 10 Must Reads

Put customers at the core of your business.If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.This book will inspire you to: <ul><li>Align your sales and marketing teams for maximum impact</li><li>Measure the real-world value of customer loyalty</li><li>Blend human and machine intelligence to manage your brand</li><li>Reap the benefits of psychological targeting, ethically</li><li>Develop influencer campaigns that generate real returns</li><li>Build a customer strategy around personalization</li></ul>This collection of articles includes "Marketing Myopia," by Theodore Levitt; "Net Promoter 3.0," by Fred Reichheld, Darci Darnell, and Maureen Burns; "Analytics for Marketers," by Fabrizio Fantini and Das Narayandas; "Personalization Done Right," by Mark Abraham and David C. Edelman; "What Psychological Targeting Can Do," by Sandra Matz; "Why CMOs Never Last," by Kimberly A. Whitler and Neil A. Morgan; "Are Your Marketing and Sales Teams on the Same Page?," by Kelsey Raymond; "How AI Can Power Brand Management," by Julian De Freitas and Elie Ofek; "Attract New Customers Without Alienating Your Old Ones," by Ryan Hamilton and Annie Wilson; "Does Influencer Marketing Really Pay Off?," by Fine F. Leung, Jonathan Z. Zhang, Flora F. Gu, Yiwei Li, and Robert W. Palmatier; "The Right Way to Build Your Brand," by Roger L. Martin, Jann Schwarz, and Mimi Turner; "Is Your Marketing Organization Ready for What's Next?," by Omar Rodríguez-Vilá, Sundar Bharadwaj, Neil A. Morgan, and Shubu Mitra.HBR's 10 Must Reads are definitive collections of classic ideas, practical advice, and essential thinking from the pages of Harvard Business Review. Exploring topics like disruptive innovation, emotional intelligence, and new technology in our ever-evolving world, these books empower any leader to make bold decisions and inspire others.This Updated and Expanded edition features new, breakthrough articles, additional short-form pieces, and a detailed discussion guide to give you and your team the tools you need for sustained success.

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

&lt;p&gt;&lt;strong&gt;Discover your potential with 99 prompts designed to lift you up and strengthen the skills to help land your next great career opportunity.&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Whether you’ve been laid off, are actively seeking a career change, or are completely new to the job market, this guided journal is for you. The ninety-nine prompts in this journal will inspire you on the path to your new job, to explore your passions and prospects, and to use what you learn about yourself to take action. You’ll dive deep into topics like:&lt;/p&gt;
&lt;p&gt;Introspection, Goal Setting, Exploration, and Dream Job—to define what you &lt;em&gt;want and need&lt;/em&gt; from your next role.&lt;/p&gt;
&lt;p&gt;Resume Building, Interview Skills, and Connection—to build the &lt;em&gt;skills&lt;/em&gt; to land it.&lt;/p&gt;
&lt;p&gt;Motivation, Confidence, Gratitude, and Adaptability—to &lt;em&gt;keep you moving&lt;/em&gt; toward your goals.&lt;/p&gt;
&lt;p&gt;Filled with tips, tools, and practices for making the most of your search, and hard-won guidance from someone who’s been there, &lt;em&gt;Your Next Big Career Move&lt;/em&gt; is here to help you land your next job—one you can’t wait to start—in record time.&amp;#xa0;&lt;/p&gt;

Cara Bedick

A Guided Journal for Job Seekers

Your Next Big Career Move

Business and Management (R0)

Bernardo Nicoletti

Concepts, Applications and Implications

Agentic AI for Procurement

How to Build a Prospecting Playbook (for Sales Leaders)

Graphic Sales

Sell Smarter provides insights into the overlap between artificial and emotional intelligence, and the challenges leadership faces, especially in sales. Today's buyers and sellers stand at the threshold of transformation, equipped to harness data, empathy, and technology to elevate every interaction. In this new era of AI business models, decisions unfold with confidence and speed, driven by sharper insights and a richer understanding of what truly matters.Past distinctions between the characteristics of hunters and farmers are giving way to a dynamic fusion: the best sales professionals blend relentless drive with genuine care, adaptability, and self-awareness-qualities strengthened by both AI and emotional intelligence (EQ). Outdated professional selling labels don't define tomorrow's leaders; they champion progress, remain humble, and stay alert to innovations that not only enhance performance but also build lasting trust.Embrace this journey not as a shift in tactics, but as an awakening-one where every seller and buyer unlocks new levels of possibility. The future will reward those who combine insight with heart, technology with empathy, and strategy with authentic connection.

Sell Smarter

The Heart of Finance

Autres titres sur ce thème