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Brooks N: THE FRACTIONAL LEADER

THE FRACTIONAL LEADER

A Fractional CMO Consulting Career Guide for Marketing Executives

Beyond Progress series

In a world where working practices are increasingly transient and technological advancement is moving at breakneck pace, the ability to adapt and learn quickly has never been more important.This ability is known as learning agility. It is about having the motivation to rapidly learn from experience and to modify, experiment and apply that learning to meet a need, often in an unfamiliar situation or context. It requires the mind and skillsets to engage with change, take risk and adapt to solve problems creatively and quickly. This book uses the authors' Intero Model, which draws on learning theory, neuroscience and psychology, to explain this vital workplace skill to those looking to cultivate it themselves and leaders who want to develop it in their teams. Full of practical guidance, this book is an essential resource on the most important workplace skill of the day.Beyond Progress is a series about the skills that shape how you work, lead and grow. As jobs change and careers become less predictable, human skills like focus, adaptability and resilience matter more than ever. Straightforward and practical, these books help you build the confidence and judgment to handle anything work throws at you, collaborate seamlessly with others and keep growing in your career, no matter how the workplace evolves.

Unlearn Habits, Absorb Information and Perform in Ever-Changing Environments

Learning Agility

A practical method, backed by peer-reviewed research, for reimagining work to create your most distinctive, creative, energetic, and relatable professional self.In far too many organizations, the idea of bringing your 'full self' to the job is a liability.Emotion beyond enthusiasm for the task at hand is deemed unprofessional. Personal identity must be compressed into a carefully curated bio: relatable yet inoffensive.When people are conditioned to flatten the full social and emotional complexities of themselves, spirits dull and progress stalls, in life and in the workplace.But for a growing number of people, especially younger generations, this form of workplace culture no longer works. Surveys show that fewer individuals are willing to sacrifice their time and quality of life for a career, let alone an organization. With an increased focus on purpose, meaning, and mental health, many refuse to scrub their emotions, or the full range of their identities, to keep their professional lives separate.At the same time, in more progressive settings, the encouragement to bring people's full selves to work has sometimes unleashed more authenticity and personal revelation than managers and teams know how to handle.So how do we get it right?Lively and accessible, Human Mode features vibrant stories, expert insights, evidence-based techniques, and 'ah-ha' takeaways you can use immediately.Discover how to engage your inherent superpower - being immensely human - to unlock progress, connection, and achievement in your working life.

Unlock Your Unique Edge and Transform Your World of Work

Human Mode

Creating Success series

Networking can feel intimidating, but building the right professional relationships can have a powerful impact on your career and personal growth.How to Network is your practical guide to developing one of the most valuable workplace skills. From preparing for networking events and using AI tools to start conversations, to listening actively, building rapport and following up effectively, you'll learn how to create meaningful connections that last.Written by networking expert and consultant Kirsty James, this accessible guide shows you how to build trust, strengthen your professional network and create opportunities through referrals, partnerships and career development.With How to Network, you'll feel more confident starting conversations, growing your network and building relationships that support your long-term success.

A Guide to Professional Relationship Building and Connecting with Purpose

How to Network

A NO-NONSENSE GUIDE FOR FIXING WORK'S BIGGEST TIME-WASTERS: MEETINGS. __________________________________________ "This book will help you turn meetings from a mindless drain into a strategic advantage" NIR EYAL"Grab a copy of this book before your next week of meetings begins!" REID HOFFMANN"Fantastic" STEVEN ROGELBERG"Meetings are broken. This book fixes them - if we care enough to take action" SETH GODIN __________________________________________To anyone who has ever sat through a pointless meeting, wondering, "Why am I here?", this book is for you. And respectfully, it's also about you.Meetings are broken. They are relics from a bygone era, designed to issue orders, flaunt power, and keep the hierarchy intact. In today's digital, collaborate-or-bust era, this model isn't just inefficient, it actively harms employees and organisations.Drawing on decades of research and stories from leading companies like Google, Salesforce, Pixar, YouTube, and Dropbox, Your Best Meeting Ever provides a blueprint to transform your meetings from monotonous, soul-crushing time sinks into powerful tools for collaboration and innovation.The secret? Treat them like products. Using the seven product design principles, you'll turn your meetings into well-designed products that actually drive work forward and serve your most important users: the people in your organisation.Your Best Meeting Ever is the book every working professional and leader needs.

7 Principles for Designing Meetings That Get Things Done

Your Best Meeting Ever

In a world that is dominated by constant connectivity, the attention economy and rising burnout, sustained focus is harder than ever.But what if the answer isn't 'working harder'? What if the real blockers are unclear work, hidden friction and mental overload? In this book, productivity expert Liz Hardwick shows you how to prioritise smartly, align work with natural energy and design an environment that supports deep, uninterrupted focus. Filled with clear, practical advice, this book shows you how to set up systems that allow you to work to your highest level, developing rituals, breaks and workflows that make focus repeatable.Beyond Progress is a series about the skills that shape how you work, lead and grow. As jobs change and careers become less predictable, human skills like focus, adaptability and resilience matter more than ever. Straightforward and practical, these books help you build the confidence and judgment to handle anything work throws at you, collaborate seamlessly with others and keep growing in your career, no matter how the workplace evolves.

Rebuild Your Attention, Regain Control and Create Lasting Change

An evidence-based framework to diagnose and reshape how you lead In Redesigning Your Leadership: Understand, Challenge and Transform the Way You Lead, Claudio Feser, Senior Partner Emeritus of McKinsey and Honorary Professor at the University of St. Gallen, and Daniella Laureiro-Martinez, Professor at ETH Zurich, introduce the Leadership Operating Model-the ingrained system of habits, preferences, and patterns that shapes how leaders decide, behave, and interact. Redesigning Your Leadership draws on validated research from psychology and cognitive science to help leaders assess, challenge, and intentionally reshape their operating model. Through the fictional journeys of two leaders guided by a professor, the book connects theory to real practice and provides tools for self-assessment, targeted behavioural change, and sustained long-term development. Readers will also find: <ul> <li>A structured diagnostic framework for identifying leadership habits that once drove success but now limit effectiveness</li> <li>Practical, validated self-assessment tools grounded in psychological and cognitive science research for targeted behavioural change</li> <li>Narrative-driven case studies of two leaders navigating the process of redesigning their leadership operating models</li> <li>Evidence-based strategies for adapting leadership behaviours when shifting roles, complexity, or expectations demand new approaches</li> <li>A workbook format designed for continuous reflection, experimentation, and sustainable long-term professional leadership development</li> </ul> Written for executives in leadership positions, aspiring leaders, and MBA students, Redesigning Your Leadership provides a rigorous, actionable framework for anyone who recognizes that past success does not guarantee future effectiveness and is ready to deliberately evolve how they lead.

A Guide to Transforming How You Lead

Redesigning Your Leadership

Most women don’t have an ambition problem. They have a clarity problem. After decades of being told to “lean in,” “follow your passion,” or simply work harder, millions of women still find themselves stuck—burned out, underutilized, or quietly wondering, Is this really it? In Career Happy!, nationally recognized career strategist and media expert Julie Bauke delivers a direct, practical, and refreshingly honest guide to building a career that actually works for your life—not the other way around. Drawing on more than 30 years of experience in human resources, executive coaching, and career transition work, Bauke introduces a powerful and repeatable framework for navigating what she calls career chapters—the natural pivots and transitions that define a modern working life. Instead of chasing a single linear path, she shows women how to intentionally design careers that evolve alongside their priorities, responsibilities, and ambitions. At the center of the book is Bauke’s Career Happiness framework, built on four essential pillars: <ul> <li>Doing work you genuinely enjoy</li> <li>Being recognized and valued for your strengths</li> <li>Earning what you need (and deserve)</li> <li>Operating in an environment where you can succeed</li> </ul> When even one of these is out of alignment, dissatisfaction follows. When all four are aligned, everything changes. With the tone of a trusted advisor and the clarity of a seasoned expert, Julie Bauke offers a smarter, more realistic path forward for women at every stage—from early career to reinvention to late-stage pivots. Because work doesn’t have to feel like something you survive. It can be something that actually fits.

A Women's Guide to Pivoting at Any Stage

Career Happy!

Routledge Advances in Management and Business Studies

Sustainability has become a key priority for organisations across business markets and networks, yet understanding how it is enacted within and across business relationships remains an important challenge. At the heart of these relationships are humans: people who interpret sustainability, make decisions, negotiate priorities, develop relationships, and translate sustainability ambitions into practice. This book explores the human side of sustainability in business-to-business (B2B) marketing, foregrounding the role of human actors in relationships, organisations, networks, and wider systems.Across five parts, the book brings together conceptual perspectives and empirical studies examining how managers, employees, and other actors understand and enact sustainability in diverse B2B contexts. The chapters address topics including sensemaking, sustainable business relationships, circularity transitions, competence development, employee behaviour, humanistic management, governance, social sustainability, and sustainable procurement. Together, the contributions reveal sustainability as a multilevel and relational process shaped by the interplay between human agency, organisational practices, business relationships, and broader network and institutional contexts.The book will be of interest to researchers, academics, and students in B2B marketing, business relationships and networks, and sustainability, as well as managers and practitioners seeking to understand how sustainability is interpreted, negotiated, and implemented in practice.

The Human Side of Business Relationships

B2B Marketing and Sustainability

Make work work for you with this empowering guide to overcoming 'career comedown'.You've spent years climbing the career ladder, snagging promotions and basking in the glow of well-deserved pay rises. On paper (read: LinkedIn), everything seems great - enviable even. However, you can't quite help but feel ... underwhelmed? The go-getter energy that once propelled you out of bed has been replaced with burnout and now, beneath it all, you're left wondering: 'Is this really it?'If this sounds familiar, then you may be experiencing 'career comedown'. Thankfully, Stefanie Sword-Williams, award-winning founder and author of F*ck Being Humble, is here to help. Drawing upon Stefanie's years of experience as a career expert, and hundreds of hours of interviews and research, this personable and relatable handbook offers a trove of practical advice on what to do when work isn't working for you.Exploring three distinct pathways - stickingwith your current job but moulding it to suit you, twisting down a different path and reinventing yourself professionally, or tapping out from work being your identity altogether - Career Comedown is an engaging and essential guide to prioritising your needs in your working life.So if you've ever asked yourself...<ul><li>Am in the right career?</li><li>Am going to feel stuck forever?</li><li>How can I find better work life balance?</li><li>How can I stop letting work take over?</li><li>Can I reinvent myself and still be successful?</li></ul>...then this book is the one for you.Feel empowered to reflect on your values, take charge of your career journey and redefine success on your own terms.

Career Comedown

A silent epidemic is taking place. More and more frequently, executives and mid level leaders are experiencing the trauma of an unexpected professional exit and enforced silence, such as through an NDA (non-disclosure agreement). The cost in terms of identity disruption, personal and professional fall-out, with the erosion of self-worth can be paralyzing.But being told to 'zip it' is not the end of the story. Dr Claire Handby draws on years of top-level business experience, exposure and executive coach credentials, to set out a bold way forward.Reclaim your narrative, rediscover your agency and own your identity, to step boldly into the next chapter of your life and career with confidence.<ul> <li> The first book to address directly this growing but little-acknowledged business practice and its personal and professional impact. </li> <li> Includes case studies demonstrating the trajectory into positive career advancement </li> <li> Deals with both the emotional side and the practical aspects of this traumatic journey. </li> </ul>

The essential guide for those who’ve been professionally silenced

Zip It

Ground to a halt? What you need is Impetus.Everyone gets stuck at some point in their working day. You don't know what to do next - or you do know, but just don't want to do it. And maybe there's no one there who can help.This is a book for that moment.Whatever's keeping you stuck - constraints, resistance, objections, ignorance, panic, boredom, weariness - Impetus offers you a compendium of practical and manageable actions for the quick next step that will get you unstuck. Small wins that will give you the momentum to get going, and keep going, so you can do the work that matters.Including a simple diagnostic tool to help you to choose the right tactic, real examples that show how it will help you and notes on the science to explain why, this book will get you moving again with confidence.Kathryn Bishop CBE FRSA is a director, NED, educator and consultant who has worked with teams in the public, private and voluntary sectors to get difficult things done. She has distilled into this book everything she has ever tried that worked to make progress with those problems.

Tiny tactics for making progress

Impetus

THE FRACTIONAL LEADER

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