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Brooks N: THE FRACTIONAL LEADER

THE FRACTIONAL LEADER

A Fractional CMO Consulting Career Guide for Marketing Executives

Routledge Advances in Management and Business Studies

Sustainability has become a key priority for organisations across business markets and networks, yet understanding how it is enacted within and across business relationships remains an important challenge. At the heart of these relationships are humans: people who interpret sustainability, make decisions, negotiate priorities, develop relationships, and translate sustainability ambitions into practice. This book explores the human side of sustainability in business-to-business (B2B) marketing, foregrounding the role of human actors in relationships, organisations, networks, and wider systems.Across five parts, the book brings together conceptual perspectives and empirical studies examining how managers, employees, and other actors understand and enact sustainability in diverse B2B contexts. The chapters address topics including sensemaking, sustainable business relationships, circularity transitions, competence development, employee behaviour, humanistic management, governance, social sustainability, and sustainable procurement. Together, the contributions reveal sustainability as a multilevel and relational process shaped by the interplay between human agency, organisational practices, business relationships, and broader network and institutional contexts.The book will be of interest to researchers, academics, and students in B2B marketing, business relationships and networks, and sustainability, as well as managers and practitioners seeking to understand how sustainability is interpreted, negotiated, and implemented in practice.

The Human Side of Business Relationships

B2B Marketing and Sustainability

What if the key to success in a world of constant change was never really grit, or persistence - but curiosity? The modern era asks us to optimise ourselves into corners and build lives that run predictably while we stall inside. And the very blueprint we've been handed for success - one of relentless specialization - is not only incomplete, but completely counterproductive to a fulfilling life.Fusing groundbreaking research, elite business insights, and thrilling studies of history's greatest polymaths, Harvard educator Dr. T. Alexander Puutio uncovers the simple truth behind resilient, fulfilling lives: they're built in loops, not ladders.From Leonardo da Vinci to Steve Jobs, the people who shape the future don't follow straight lines - they explore widely, quit strategically, and stay flexible enough to keep becoming someone new.In a world that breaks ladders as fast as you can climb them, the code of curiosity offers a powerful model for thriving in uncertainty. Exploiting a loop of exploration, feedback and reinvention, curiosity is a force that supercharges our brain's capacity to learn and innovate. Those who can harness the cycle unlock not just a serious strategic edge, but a better way to cultivate a meaningful life.A joyful book that speaks to the meaning vacuum of modern life, The Curiosity Code upends the traditional pillars of self-development. Instead, it offers a bold, practical blueprint for navigating change, reclaiming agency, and building a life that evolves as fast as the world around you.

The Hidden Advantage of Curiosity in a World of Constant Change

The Curiosity Code

Beyond Progress series

In a world that is dominated by constant connectivity, the attention economy and rising burnout, sustained focus is harder than ever.But what if the answer isn't 'working harder'? What if the real blockers are unclear work, hidden friction and mental overload? In this book, productivity expert Liz Hardwick shows you how to prioritise smartly, align work with natural energy and design an environment that supports deep, uninterrupted focus. Filled with clear, practical advice, this book shows you how to set up systems that allow you to work to your highest level, developing rituals, breaks and workflows that make focus repeatable.Beyond Progress is a series about the skills that shape how you work, lead and grow. As jobs change and careers become less predictable, human skills like focus, adaptability and resilience matter more than ever. Straightforward and practical, these books help you build the confidence and judgment to handle anything work throws at you, collaborate seamlessly with others and keep growing in your career, no matter how the workplace evolves.

Rebuild Your Attention, Regain Control and Create Lasting Change

From a Fortune 100 HR Executive turned trusted workplace voice, a grounded, no-nonsense guide for anyone who’s tired of trying to make work “work” and ready to build a career they don’t have to recover from.At some point, work stopped working for you and you knew it before you could explain it.Maybe it started as exhaustion. Or constant second-guessing. Or the realization that no matter how hard you worked, something still felt off. So you told yourself it was normal. That this is just how work is. That you should be able to handle it.But what if the problem isn’t you?With more than two decades working in HR, Leigh Elena Henderson has had a front-row seat to how workplaces shape and quietly damage people’s lives. She’s coached leaders, supported employees at every level, and built a global following by saying what most people feel but won’t say out loud.In Workable, she introduces a clear, practical framework for moving out of survival mode and into a career that actually works for you:Vision helps you reconnect with who you are–your values, strengths, and what you actually want from your work–so that you can stop making decisions from burnout and start making them from clarity.Transition shows you how to move forward intentionally, whether that means leaving, shifting, or redefining your current role without creating more chaos in the process.Transformation is where the real shift happens–learning how to trust yourself again, protect your energy, and build a career that stays sustainable over time no matter what lies ahead.Through candid stories, honest insight, and approachable coaching, Leigh encourages you to move past unhealthy work environments and the toxic bosses that create them to redefine success on your own terms.Workable has everything you need to help you stop confusing endurance with success and leave what isn’t working for you:Drawn from Real-Life Experiences: Grounded in Leigh’s personal experience, as well as her work with clients, corporate leaders, and a global audience, these stories reflect what people are actually navigating at work.A Practical Framework: The three-phase Workable Model–Vision, Transition, and Transformation–helps you clarify what you want, move forward intentionally, and build a career that stays aligned over time.Actionable Guidance: From scripts to practical insight, Workable offers tools you can use immediately–so you’re not just thinking differently about work, you’re navigating it differently, too.For Anyone Ready for Something Different: Whether you’re an employee, leader, or coach, Workable meets you where you are and helps you build a career that fits your life, not one you have to recover from.

From a Fortune 100 HR Executive turned trusted workplace voice, a grounded, no-nonsense guide for anyone who’s tired of trying to make work “work” and ready to build a career they don’t have to recover from.At some point, work stopped working for you and you knew it before you could explain it.Maybe it started as exhaustion. Or constant second-guessing. Or the realization that no matter how hard you worked, something still felt off. So you told yourself it was normal. That this is just how work is. That you should be able to handle it.But what if the problem isn’t you?With more than two decades working in HR, Leigh Elena Henderson has had a front-row seat to how workplaces shape and quietly damage people’s lives. She’s coached leaders, supported employees at every level, and built a global following by saying what most people feel but won’t say out loud.In Workable, she introduces a clear, practical framework for moving out of survival mode and into a career that actually works for you:Vision helps you reconnect with who you are–your values, strengths, and what you actually want from your work–so that you can stop making decisions from burnout and start making them from clarity.Transition shows you how to move forward intentionally, whether that means leaving, shifting, or redefining your current role without creating more chaos in the process.Transformation is where the real shift happens–learning how to trust yourself again, protect your energy, and build a career that stays sustainable over time no matter what lies ahead.Through candid stories, honest insight, and approachable coaching, Leigh encourages you to move past unhealthy work environments and the toxic bosses that create them to redefine success on your own terms.Workable has everything you need to help you stop confusing endurance with success and leave what isn’t working for you:Drawn from Real-Life Experiences: Grounded in Leigh’s personal experience, as well as her work with clients, corporate leaders, and a global audience, these stories reflect what people are actually navigating at work.A Practical Framework: The three-phase Workable Model–Vision, Transition, and Transformation–helps you clarify what you want, move forward intentionally, and build a career that stays aligned over time.Actionable Guidance: From scripts to practical insight, Workable offers tools you can use immediately–so you’re not just thinking differently about work, you’re navigating it differently, too.For Anyone Ready for Something Different: Whether you’re an employee, leader, or coach, Workable meets you where you are and helps you build a career that fits your life, not one you have to recover from.

Leave Toxicity Behind and Build a Career That Works for You

Workable

A guide to organizational transformation targeting the country's trillion-dollar stagnancy problem-the "frozen middle" of corporate America-and offering strategies to overcome bureaucratic setbacks that hinder innovation, profit, and fulfillment Corporate America has a trillion-dollar problem: the frozen middle-paralysis in the critical layer of management caught between high-level leadership's vision and frontline employees' execution. This paralysis causes even the most promising initiatives to stall out. It traps passionate managers in inertia and stymies senior leadership. And every year it's costing companies billions. As experts in organizational transformation, Jimmy Leppert and Justin Wasserman have spent their careers figuring out how to thaw the frozen middle. Their consulting firm, Empactful Advisors, has led major organizations-including Chevron, Merck, and the Department of Defense-to generate more than $5 billion in cost savings and revenue growth. The key to their success comes from aligning senior leadership and middle management, using empathy and practical frameworks to illuminate the blocks that both sides face, and showing how they can shift from utter disconnect to collaborative goal setting that helps all parties-as well as the company-hit their targets. In Thaw, Leppert and Wasserman share their field-tested methods for turning strategic goals into tangible outcomes. Along the way, they offer a road map for employees at all levels to learn how to move through the bottlenecks that hold their organizations back and facilitate meaningful change. Middle managers will be empowered to unlock stalled careers, and senior leaders will learn how to galvanize their workforce and achieve bold, accelerated change. In the age of AI, a playbook for improving-and celebrating-human contribution is more essential than ever. Sharp, confident, and timely, Thaw is poised to be the definitive book on ending organizational paralysis and unlocking true potential.

Unfreeze Middle Management to Unlock Strategy, Innovation, and Growth

Thaw

A silent epidemic is taking place. More and more frequently, executives and mid level leaders are experiencing the trauma of an unexpected professional exit and enforced silence, such as through an NDA (non-disclosure agreement). The cost in terms of identity disruption, personal and professional fall-out, with the erosion of self-worth can be paralyzing.But being told to 'zip it' is not the end of the story. Dr Claire Handby draws on years of top-level business experience, exposure and executive coach credentials, to set out a bold way forward.Reclaim your narrative, rediscover your agency and own your identity, to step boldly into the next chapter of your life and career with confidence.<ul> <li> The first book to address directly this growing but little-acknowledged business practice and its personal and professional impact. </li> <li> Includes case studies demonstrating the trajectory into positive career advancement </li> <li> Deals with both the emotional side and the practical aspects of this traumatic journey. </li> </ul>

The essential guide for those who’ve been professionally silenced

Zip It

The 15 Metrics Everyone in Marketing Should Know � Made Easy with AI

Data-Driven Marketing, Second Edition

Make work work for you with this empowering guide to overcoming 'career comedown'.You've spent years climbing the career ladder, snagging promotions and basking in the glow of well-deserved pay rises. On paper (read: LinkedIn), everything seems great - enviable even. However, you can't quite help but feel ... underwhelmed? The go-getter energy that once propelled you out of bed has been replaced with burnout and now, beneath it all, you're left wondering: 'Is this really it?'If this sounds familiar, then you may be experiencing 'career comedown'. Thankfully, Stefanie Sword-Williams, award-winning founder and author of F*ck Being Humble, is here to help. Drawing upon Stefanie's years of experience as a career expert, and hundreds of hours of interviews and research, this personable and relatable handbook offers a trove of practical advice on what to do when work isn't working for you.Exploring three distinct pathways - stickingwith your current job but moulding it to suit you, twisting down a different path and reinventing yourself professionally, or tapping out from work being your identity altogether - Career Comedown is an engaging and essential guide to prioritising your needs in your working life.So if you've ever asked yourself...<ul><li>Am in the right career?</li><li>Am going to feel stuck forever?</li><li>How can I find better work life balance?</li><li>How can I stop letting work take over?</li><li>Can I reinvent myself and still be successful?</li></ul>...then this book is the one for you.Feel empowered to reflect on your values, take charge of your career journey and redefine success on your own terms.

Career Comedown

Creating Success series

Leadership is one of the most important skills in any career, but earning trust and bringing people with you can be a challenge.How to Be a Leader is your practical guide to becoming a confident and effective leader at work. Learn how to develop your own leadership style, set clear standards and motivate others to perform at their best. From handling challenges to your authority to building credibility and direction, this book breaks down the core principles of leadership into simple, actionable steps.Written by leadership expert Mike Clayton and built around the author's Leadership CREST model, this accessible guide is packed with practical advice and real-world insight you can apply straight away.With How to Be a Leader, you'll feel more confident stepping up, guiding your team and delivering results.

Set Standards, Meet Needs and Bring People With You

How to Be a Leader

Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape industries and inspire global audiences. In The Future Possible, Christian shares the latest groundbreaking innovation at the intersection of marketing and technology so that businesses of all types can learn what is needed to succeed over the coming decades.The key themes include: <ul><li>Trust as the primary currency (earned, measured, defended).</li><li>Moments as the flywheel that turns attention into adoption.</li><li>Networks as the distribution logic for ideas, products, and reputation.</li></ul>This is the playbook to building trust-first brands that travel across markets and media. Chapters include executive frameworks that leaders can apply immediately, and a clear way to lead through AI acceleration, cultural volatility, and the post-attention economy without whiplash.

The platform-backed blueprint for building the next generation of market-leading brands.

Leadership, Human Connection, and Creating What Comes Next

The Future Possible

A practical method, backed by peer-reviewed research, for reimagining work to create your most distinctive, creative, energetic, and relatable professional self.In far too many organizations, the idea of bringing your 'full self' to the job is a liability.Emotion beyond enthusiasm for the task at hand is deemed unprofessional. Personal identity must be compressed into a carefully curated bio: relatable yet inoffensive.When people are conditioned to flatten the full social and emotional complexities of themselves, spirits dull and progress stalls, in life and in the workplace.But for a growing number of people, especially younger generations, this form of workplace culture no longer works. Surveys show that fewer individuals are willing to sacrifice their time and quality of life for a career, let alone an organization. With an increased focus on purpose, meaning, and mental health, many refuse to scrub their emotions, or the full range of their identities, to keep their professional lives separate.At the same time, in more progressive settings, the encouragement to bring people's full selves to work has sometimes unleashed more authenticity and personal revelation than managers and teams know how to handle.So how do we get it right?Lively and accessible, Human Mode features vibrant stories, expert insights, evidence-based techniques, and 'ah-ha' takeaways you can use immediately.Discover how to engage your inherent superpower - being immensely human - to unlock progress, connection, and achievement in your working life.

Unlock Your Unique Edge and Transform Your World of Work

Human Mode

THE FRACTIONAL LEADER

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