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Brooks N: THE FRACTIONAL LEADER

THE FRACTIONAL LEADER

A Fractional CMO Consulting Career Guide for Marketing Executives

Beyond Progress series

If you're looking to connect with colleagues, stakeholders and peers, storytelling is one of your strongest assets. Many people rely on facts, statistics and data to communicate in the workplace, but the truth is that these can be cold and unstimulating. Crafting a narrative out of your information, using intrigue, allure and structure, can get your point across with far more impact. In this book, you'll learn how to how to make use of storytelling in a variety of professional contexts, including interviews, networking, online platforms, negotiating or team building, In a world of technological disruption and constantly shifting business practices, where communication is vital and uncertainty is rife, storytelling is the key to connecting when it counts. Beyond Progress is a series about the skills that shape how you work, lead and grow. As jobs change and careers become less predictable, human skills like focus, adaptability and resilience matter more than ever. Straightforward and practical, these books help you build the confidence and judgment to handle anything work throws at you, collaborate seamlessly with others and keep growing in your career, no matter how the workplace evolves.

Persuade, Motivate and Inspire Through the Power of Narrative

Storytelling

A Women's Guide to Pivoting at Any Stage

Career Happy!

In a world where working practices are increasingly transient and technological advancement is moving at breakneck pace, the ability to adapt and learn quickly has never been more important. This ability is known as learning agility. It is about having the motivation to rapidly learn from experience and to modify, experiment and apply that learning to meet a need, often in an unfamiliar situation or context. It requires the mind and skillsets to engage with change, take risk and adapt to solve problems creatively and quickly. This book uses the authors' Intero Model, which draws on learning theory, neuroscience and psychology, to explain this vital workplace skill to those looking to cultivate it themselves and leaders who want to develop it in their teams. Full of practical guidance, this book is an essential resource on the most important workplace skill of the day. Beyond Progress is a series about the skills that shape how you work, lead and grow. As jobs change and careers become less predictable, human skills like focus, adaptability and resilience matter more than ever. Straightforward and practical, these books help you build the confidence and judgment to handle anything work throws at you, collaborate seamlessly with others and keep growing in your career, no matter how the workplace evolves.

Unlearn Habits, Absorb Information and Perform in Ever-Changing Environments

Learning Agility

The 15 Metrics Everyone in Marketing Should Know � Made Easy with AI

Data-Driven Marketing

Creating Success series

Whatever stage you're at in your career, you could find yourself in a mentoring role. How to Mentor is your practical guide to building effective, meaningful mentoring relationships at work. Learn how to build trust, listen with empathy and give feedback that supports real development. From structuring conversations to using AI to enhance your meetings, this book shows you how to support your mentee while strengthening your own skills. Written by leadership expert Mike Clayton, this accessible guide is packed with practical advice and proven techniques you can apply straight away. With How to Mentor, you'll feel more confident guiding others, sharing your expertise and making a lasting impact on the next generation of talent.

Build Relationships that Challenge and Guide

How to Mentor

You are not imagining it. The room really is harder for you. You prepared. You spoke clearly. Your idea was solid. Someone even said "great point." And somehow the decision still drifted, the credit blurred, and by the time the follow-up landed in your inbox, the idea no longer felt like yours. Then comes the walk back to your desk. Should I have spoken sooner? Been firmer? Smiled less? Smiled more? &gt;You were told that if you were good enough, prepared enough, capable enough, you would be recognised. So you worked harder and became excellent. And still you are listened to but not followed, praised but not promoted, included but not influential. Here's the dirty truth. Competence is not the currency of power. Underneath every meeting, something older is running. We read status and authority in seconds, and in male-dominated rooms those instincts get read against you. Speak with force and you are "difficult." A man says the same thing and he is "decisive." The Cleopatra Effect does not ask you to fix yourself. It hands you the rules of the room that no one says out loud. Cleopatra did not rule by out-shouting anyone. She read the room, shaped how she was seen, and designed moments in which her leadership felt inevitable. Caesar charged. Cleopatra arranged the room. This book teaches that quieter, far more durable kind of power. Built on behavioural science, evolutionary psychology, and thousands of real conversations with women in real rooms, it shows you how status and authority are signalled, how influence actually moves through a group, and how to lead with a calm confidence you never have to fake, because it fits exactly who you already are. No armour. No mimicry. No army boots. Stop asking "what is wrong with me." Start asking "what is this room responding to." If you are done being the most prepared person in the room and the least followed, your first chapter starts here.

How Women Gain Status, Authority, and Influence Without Armour

The Cleopatra Effect

Turning your potential into meaningful progress in a world that wants everything: it takes guts.The working world is changing every day and the demands on leaders, experienced and aspiring, can be confusing and sometimes extreme. You know you're capable of more, but you also know there must be a better way than constantly teetering on the edge of burnout, or pretending to be something you're not.The Guts to Grow will help you discover more about yourself, what might be holding you back and what you're uniquely capable of.You'll need to do some deep self-search, explore vulnerabilities and take risks. This book supports you to find that edge in a sustainable way, with practical advice backed up by real-life stories from inspirational leaders in business and professional sport and practical reflection tools in every chapter.You'll emerge eyes open and empowered, with a way of leading yourself and others that adapts but doesn't compromise who you are, and which has the potential to renew your purpose and transform your performance.

Know yourself. Find your edge. Lead your way

The Guts to Grow

In a world that is dominated by constant connectivity, the attention economy and rising burnout, sustained focus is harder than ever. But what if the answer isn't 'working harder'? What if the real blockers are unclear work, hidden friction and mental overload? In this book, productivity expert Liz Hardwick shows you how to prioritise smartly, align work with natural energy and design an environment that supports deep, uninterrupted focus. Filled with clear, practical advice, this book shows you how to set up systems that allow you to work to your highest level, developing rituals, breaks and workflows that make focus repeatable. Beyond Progress is a series about the skills that shape how you work, lead and grow. As jobs change and careers become less predictable, human skills like focus, adaptability and resilience matter more than ever. Straightforward and practical, these books help you build the confidence and judgment to handle anything work throws at you, collaborate seamlessly with others and keep growing in your career, no matter how the workplace evolves.

Rebuild Your Attention, Regain Control and Create Lasting Change

A practical method, backed by peer-reviewed research, for reimagining work to create your most distinctive, creative, energetic, and relatable professional self.In far too many organizations, the idea of bringing your 'full self' to the job is a liability.Emotion beyond enthusiasm for the task at hand is deemed unprofessional. Personal identity must be compressed into a carefully curated bio: relatable yet inoffensive.When people are conditioned to flatten the full social and emotional complexities of themselves, spirits dull and progress stalls, in life and in the workplace.But for a growing number of people, especially younger generations, this form of workplace culture no longer works. Surveys show that fewer individuals are willing to sacrifice their time and quality of life for a career, let alone an organization. With an increased focus on purpose, meaning, and mental health, many refuse to scrub their emotions, or the full range of their identities, to keep their professional lives separate.At the same time, in more progressive settings, the encouragement to bring people's full selves to work has sometimes unleashed more authenticity and personal revelation than managers and teams know how to handle.So how do we get it right?Lively and accessible, Human Mode features vibrant stories, expert insights, evidence-based techniques, and 'ah-ha' takeaways you can use immediately.Discover how to engage your inherent superpower - being immensely human - to unlock progress, connection, and achievement in your working life.

Unlock Your Unique Edge and Transform Your World of Work

Human Mode

Your ability to listen is one of your strongest assets in a world of evolving job roles. The quality of our listening determines the quality of our relationships, the intelligence of our decisions, the effectiveness of our feedback, and the level of trust and engagement within our teams. In a world where new technologies are consistently disrupting working practices, being an expert listener is one of the best ways to maximise your effectiveness. Written by global teacher of listening skills Jane Adshead-Grant, this book is a vital resource for those looking to cement their relevance in an uncertain future of work. Beyond Progress is a series about the skills that shape how you work, lead and grow. As jobs change and careers become less predictable, human skills like focus, adaptability and resilience matter more than ever. Straightforward and practical, these books help you build the confidence and judgment to handle anything work throws at you, collaborate seamlessly with others and keep growing in your career, no matter how the workplace evolves.

Transform Relationships, Make Better Decisions and Unlock the Intelligence of Others

Listening

A Radical Rethink of Growth and Success for Business Leaders

The Burnout Cure

THE FRACTIONAL LEADER

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