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Hingarh Veena: The Family Business

The Family Business

A Global Playbook for Resilience, Growth, and Legacy

The Hidden Advantage of Curiosity in a World of Constant Change

The Curiosity Code

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Big-company systems, small-business budget.AI and automation have just put the kind of systems that once needed a corporate budget within reach of a five-person firm. For the first time, a small business can build them affordably. But affordable systems are only the start. What they really buy you is your time back, and a business that finally runs without you.Most small business owners are the engine their business runs on. Remarkable Business Systems shows you how to stop being the bottleneck, using the BUILD method, a five-step path to systems that fit how you really work and that your people will actually use. Whether you are a micro-business owner who wants their time back or you are heading up a growing team, this is the plain-English, step-by-step way to do it.Includes: <ul> <li> Ready-to-use AI prompts in every chapter </li> <li> Real small-business case studies </li> <li> The 90-Day Planner, a free interactive companion tool to track your progress and momentum week by week. </li> </ul>Richard Mawer is the founder of Ignite Growth and Leadnamic Systems, and the author of Remarkable Business Growth. He helps small business owners build systems that grow the business and give them their time back.

Get your time back with smarter systems, AI and automation

Remarkable Business Systems

A Memoir of Hollywood Heartbreak, Hard Passes, and Non-Vegan Deliciousness

Ice Cream Man

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

The Art of Data

Are you paying more taxes than you have to? The IRS is not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. It’s up to you. The savings can be tremendous.

Professionals, Contractors, Consultants, Stores & Shops, Gig Workers, Internet Businesses

475 Tax Deductions for Businesses and Self-Employed Individuals

With the frequent and rapid advancements in technology, businesses are increasingly vulnerable to sophisticated cyber attacks. This accessible guide provides small business owners and non-technical managers with a framework for responding to cyber-attacks in real time. Designed as a practical incident response for businesses without dedicated IT security teams, Preparing for and Dealing with Cyber Threats can be used during an actual crisis. From recognizing the early warning signs, through to recovering and building long-term resilience for your business, Stephen Dunn guides you through the complete incident response journey and demonstrates how readers can transfer these skills into other areas of their business. Each chapter provides actionable templates, checklists and design-making frameworks that are designed to work when readers are under extreme stress. With templates and geography-specific information provided in appendices, this is your one-stop resource for preparing your business to tackle cyber attacks, and to provide your team with the skills to prevent them going forward.

A non-technical guide to navigating a cyber attack

Preparing for and Dealing with Cyber Threats

A forthcoming Penguin Random House book publishing in 2027, brought to you by Penguin Life.

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This edited volume explores one of the defining phenomena of the contemporary global economy: the internationalisation of small and medium-sized enterprises (SMEs). Once constrained by limited resources, geographic distance, and restricted market access, SMEs now operate in interconnected international ecosystems shaped by globalization, digital technologies, and evolving institutional environments. Yet international expansion remains complex, especially across culturally diverse and institutionally heterogeneous contexts.
 
 Bringing together perspectives from international business, institutional theory, cross-cultural management, entrepreneurship, and digital transformation, this volume examines how informal institutions, cultural intelligence, and digitisation influence SME internationalisation. With a comparative focus on Central and Eastern Europe (CEE) and Asia, it demonstrates how informal institutions can compensate for institutional voids while fostering innovation. By emphasizing "soft infrastructure" as a strategic asset, the book challenges approaches that prioritize formal institutions alone and offers a more comprehensive framework for understanding SME growth across borders.
 Robert Dygas
 , PhD, Assistant Professor at SGH Warsaw School of Economics, specializes in geoeconomics, international business, and Asian economies. He has over 23 years of professional experience in multinational corporations across IT, telecommunications, and the public sector, and has edited and co-authored several international research monographs.
 Magda Górska Grginović
 , PhD, Assistant Professor at SGH Warsaw School of Economics, has over 15 years of experience in manufacturing firms and multinational corporations. Her research focuses on SME internationalisation, entrepreneurship, digital and green transitions, competitiveness, resilience, and sustainability.
 Elena-Mădălina Vătămănescu
 , PhD, Full Professor at the National University of Political Studies and Public Administration (SNSPA), Bucharest, research SME internationalisation, knowledge management, intellectual capital, entrepreneurial communication, and sustainability. She has published over 100 scholarly works.
 Prana Krishna Biswas
 , Visiting Professor at Nalanda University, India, has over 42 years of experience in management education. His expertise includes public policy, social entrepreneurship, ESG, sustainability, and development management. He has published extensively and completed more than 55 funded research projects

Informal Institutions, Cultural Intelligence, and Digitalisation Impact

SME Internationalisation

Waging Cooperation In Asia: A Balanced View Towards Regional Integration

The Family Business

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