The Brand and Its History
Trademarks, Branding and National Identity
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands.
janvier 2024, env. 412 pages, Anglais
Taylor and Francis
978-1-03-218735-8
Taylor and Francis
978-1-03-218735-8