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: Schweizerische Zivilprozessordnung (Art. 1–352 ZPO sowie Art. 400–408 ZPO)</div>

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Dieses Werk genügt den grundsätzlichen Anforderungen an Barrierefreiheit. Es ist textuell und visuell erfassbar. Es ist hierarchisch aufgebaut und alle relevanten Abbildungen haben einen Alternativtex

EPUB-Barrierefreiheitsspezifikation 1.0 AA

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Hoher Kontrast zwischen Text und Hintergrundfarbe

Strukturelle Navigation Nächste/Zurück

Das Erscheinungsbild aller Textinhalte kann angepasst werden

Johanna Gollnhofer

Jan Pechmann

The 60% Potential

Using Marketing to Win Over Mainstream Consumers for Sustainable Consumption

Do you want to know how to come up with bold, innovative ideas? Are you keen to learn how culture can be leveraged to create change? Are you eager to learn from industry insiders? This innovative new textbook assembles leading names from the world of advertising to share their insights and experience from all aspects of the industry, helping you understand the various professional roles available and how they relate to your study. Professionals working at a range of recognisable brands (such as the BBC and Molson Coors) and leading advertising agencies - including ManningGottlieb and VCCP - come together to provide the inside story on everything from idea generation to planning global ad campaigns. At the end of each chapter, editors Mike Ryder and Mary Hargreaves, leading scholars from Lancaster University Management School, provide academic responses to the issues raised. Intuitively structured to take you on a journey from the beginnings of advertising as a medium to topical considerations such as influencer marketing, Advertising: A Practitioner Perspective covers both the creative and analytical aspects of the discipline. By discovering the concerns and outlooks of some of the industry's leading lights, you will gain a deeper understanding of both sides of the agency-client relationship, as well as the critical and theoretical perspectives of the theorists who helped shape them. Perfect for undergraduate and postgraduate students aiming to work in advertising, this unique book offers a grounded, accessible and experience-led look at the industry. Advertising: A Practitioner Perspective helps you connect theoretical knowledge with practical insight, enabling you to embark on a well-researched career path fully prepared to hit the ground running in the dynamic world of advertising.

A Practitioner Perspective

Advertising

'An exhilarating, urgent work . . . [Dark Laboratory] threads together ecological and human crises in an original, glittering web' Afua Hirsch From award-winning writer and theorist Tao Leigh Goffe, an urgent investigation into the intertwined history of colonialism and the climate crisis - and the lessons we can learn to fight for a better world. Our planet is on the precipice of ecological breakdown and climate despair is at an all-time high. But there are many communities who have survived beyond the environmental destruction wrought on them by colonialism - and they hold the solutions for climate repair. Using the Caribbean as a case study, Tao Leigh Goffe traces the history of the islands back to the arrival of Christopher Columbus, when the Caribbean became the subject of Western exploitation. Charting the ecological forces that have shaped the islands - from guano to coral reefs, sugarcane to mongooses - and learning from Black, Indigenous and Asian island histories, Goffe makes the argument that the extractivist capitalism that is the origin of the climate crisis is borne from colonial thinking - and that to fight one effectively is to fight both. Treating the Caribbean as both a warning and a guide, Dark Laboratory is a lyrical, vibrant and urgent investigation into the greatest threat facing humanity. 'Noble and necessary' New York Times 'A work of searching curiosity and intelligence' Ekow Eshun 'Necessary, compelling and utterly unique' Monique Roffey 'Relentlessly engaging . . . shows us new ways to live' The Atlantic

On Columbus, the Caribbean, and the Origins of the Climate Crisis

Dark Laboratory

Only edition in print Written immediately after his return from his first trip to America in June 1934, A Voyage at Sea with Don Quixote follows the author's observations about life aboard a Dutch vessel bound for New York, interspersed with remarks on his reading of Cervantes's immortal novel. Using Don Quixote as a springboard, Mann reflects on a number of urgent topics: art, literature, religion, the artist's freedom of conscience and the misuse of technology. The result is an engaging dialogue between past and present, an offbeat, witty travelogue of a voyage undertaken during the Great Depression, a creative tour de force that will delight and amuse in equal measure all those wishing to experience a lesser-known facet of the great German novelist's oeuvre. Alma Classics is committed to making available a wide range of literature from around the globe. Most of the titles are enriched by an extensive critical apparatus, notes and extra reading material, as well as a selection of photographs. The texts are based on the most authoritative edition and edited using a fresh, accessible editorial approach. With an emphasis on production, editorial and typographical values, Alma Classics aspires to revitalize the whole experience of reading classics.

New Translation

A Voyage at Sea with Don Quixote

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies in today's digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This new edition has been updated to include:<ul> <li>New case studies have been introduced throughout the book, drawing on insights from both academics and leading industry practitioners. These cases and illustrations span multiple international regions and service sectors, such as hotels, airlines, food and beverage, events, tour operators, attractions, and destination marketing.</li> <li>Enhanced and extended content in two new chapters focusing on digital and interactive marketing and sustainability marketing and communications issues and strategies. These chapters introduce key contemporary topics, including social media marketing, AI and 'nudge' marketing.</li> <li>Online resources are provided for case study discussions and updated weblinks and reading suggestions, as well as review questions at the end of chapters.</li> </ul>This systematic and cohesive text is essential reading for tourism and hospitality management students and an invaluable resource for marketing practitioners in this growing area.

Marketing Communications in Tourism and Hospitality

Urban Future-Making

In an era of rapid change and growing uncertainty, we are facing an urgent question: How can cities be built for futures that defy prediction? The contributors to this volume tackle this challenge by exploring the role of contingency in urban future-making. Through a range of case studies, they examine relevant aims, strategies, and decision-making processes in both past and present contexts. They reveal how unexpected events and unpredictable factors unsettle established urban conditions but also spark new ideas and possibilities for rethinking and reshaping the city. The volume shows how urban future-making involves navigating highly uncertain environments and extreme conditions, opening new spaces of knowledge and action.

Pitfalls, Potentialities, and Transformative Practices

Contingencies in Urban Future-Making

A landmark exploration of women-led communities worldwide and what they can teach us about new ways to live, think and govern, from BBC global correspondent Megha Mohan. 'An inspiration for the future' GLORIA STEINEM 'Thoroughly researched and intelligently reported' THE TIMES 'The best of journalism' LYSE DOUCET 'Much-needed and compassionate' MARY ROBINSON 'A must-read' MARCUS RYDER Society isn't working for women - or any of us. But what if the rules were different? Imagine a world in which women have all the power. A world in which they work together to shape their societies and their futures. In reality, women's communities have always existed, and continue to thrive. In this vital and ground-breaking book, Megha Mohan goes in search of their roots, discovering a vibrant global history, brought together here for the first time. She also takes us into today's women-led spaces, where women live on their own terms, showing us how we can rethink society for new ways of living, working and collaborating. Through extensive research and exclusive first-hand reporting and inspired by her great-grandmother's own matrilineal community in South India, Mohan introduces us to fascinating and diverse groups of women. From the controversial feminist online trolls of South Korea to older women co-housing in Paris and North London and the Rain Queens of South Africa, this is a truly global look at women's community. Essential reading for anyone interested in our collective histories, cultures, economics and governance, Herlands shows the power and possibility of new ways of living - and leading - for us all.

Lessons From Societies Where Women Make the Rules

Herlands

European Advertising Academy

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.
The Editors
Christina Boutsouki is Professor of Marketing &amp; Advertising at Aristotle University of Thessaloniki and Director of the MSc in Strategic Marketing.
Leonidas Hatzithomas is Associate Professor of Marketing &amp; Advertising at the University of Macedonia, Thessaloniki, and Director of the Master in Business Analytics &amp; Data Science.&nbsp;
Anastasios Panopoulos is Professor of Marketing at the University of Macedonia, Greece, in Electronic Public Relations.&nbsp;
Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC Krems University of Applied Sciences and currently the Academic Head of the university.&nbsp;

Moving Forward, Looking Back: Advertising in the Advent of AI

Advances in Advertising Research XV

Developments and Advances in the Supply Chain Industry

Digital Transformation in Retail Supply Chain Management for Logistics 5.0 explains how these technologies are reshaping retail supply chain management. The book elucidates on the digital tools and strategies organizations can employ to optimize their retail supply chain management, minimize costs, enhance customer satisfaction, and achieve sustainability objectives through industry 5.0-enabled technologies. It innovatively blends the details of recent advancements across retail supply chains and supply chain-related digital transformations. Its cutting-edge perspective makes it an invaluable asset for industry professionals, policymakers, business owners, managers, researchers, practitioners, academicians, instructors, and students in retail, logistics supply chain management, digital business, and innovation. The book explores the nuances of the Supply Network 5.0, discussing the synergy between humans and machines, especially in the context of robotic process automation systems and artificial intelligence tools in the "new normal" of retail supply chain management. In addition, it specifically addresses textile products, FMCG, online products, construction, food and beverages, the shoe industry, SMEs, and other manufacturing sectors. Other sections delves into the often-overlooked environmental sustainability ramifications of the Fifth Industrial Revolution.

Digital Transformation in Retail Supply Chain Management for Logistics 5.0

'The Rights of Nature movement is one of the few rays of light on the dimming horizons of a planet. Jessica den Outer takes readers on a journey across the globe to chart the achievements of&nbsp; courageous activists, indigenous leaders and legal innovators' - Amitav Ghosh

'Jessica den Outer lends her voice to forests, rivers, and ecosystems that cannot speak for themselves. Read this book and you will be inspired to take action'&nbsp;- Jane Goodall

As the world grapples with the escalating climate crisis, ecosystems are collapsing, and the planet's future hangs in the balance. For centuries, our legal systems have treated nature as something to be owned and exploited, but a bold new movement is challenging this paradigm.

In The Forest Fights Back, Jessica den Outer explores a groundbreaking global movement - Rights of Nature - taking on the legal system to recognise the rights of rivers, forests, and mountains to exist, flourish, and sustain their ecological balance. From the fight for the Whanganui River in New Zealand to the battle for Spain's Mar Menor lagoon, den Outer highlights the campaigns led by grassroots communities, telling stories of determination and legal ingenuity. This movement goes beyond law - it represents a cultural shift that could reshape how we live, think, co-exist and advocate for nature.

Jessica den Outer is an expert in environmental law who advocates globally for the Rights of Nature. Since 2017, she's been consulted by and has spoken for institutions such as the UN and Harvard. She founded the NGO 'Stichting Rechten van de Natuur' and has received numerous awards for her pioneering work.

A Global Movement for the Rights of Nature

The Forest Fights Back

Coping with Crisis - Latin American Perspectives

This book provides critical conceptualizations of the Anthropocene from Latin American perspectives, addressing questions of coloniality and capitalism. Offering a rich array of contributors from Latin America, the book provides students and researchers with perspectives from the Global South on the new era of the Anthropocene.

Latin American Perspectives beyond Coloniality and Capitalism

Contesting the Anthropocene

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In this book, José Rente Nascimento explores the economic, environmental, social, and cultural dynamics of the Amazon. The book weaves five centuries of transformation, highlighting geographical conditions, Amerindian resource stewardship, the rubber boom, postcolonial policies, and today’s development pressures. Spanning infrastructure, mining, ranching, and agricultural expansion, the book analyzes Amazonian challenges within their historical context.
Drawing on lessons from both failed policies and successful initiatives, Nascimento addresses urgent contemporary issues, including deforestation, indigenous welfare, land tenure, forest-based development, and the complex balance between environmental protection and sustainable growth.
More than a historical account, this book presents a conceptual framework that links past trajectories to present challenges, providing an essential and inspiring resource for students, policymakers, researchers, and all those seeking to learn from Amazonia’s history to secure its sustainable future.
</div>
&nbsp;
José Rente Nascimento is a Brazilian scholar who specializes in forestry, agriculture, and environmental economics. He has supported development and conservation projects throughout Latin America while working for international institutions, governments, and NGOs. A former senior natural resource specialist at the Inter-American Development Bank, Nascimento is a forester and holds an MP and a PhD from the University of Minnesota.

An Economic, Environmental, and Social History

The Amazonian Odyssey

A top climate barrister shares ten legal battles that give hope for the protection of the planet

'Law could be our planet's greatest hope' - Isabella Tree

A Barrister for the Earth

The 60% Potential

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