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Johanna Gollnhofer

Jan Pechmann

The 60% Potential

Using Marketing to Win Over Mainstream Consumers for Sustainable Consumption

Understand how to transform your advertising to improve consumer trust that enables you to drive impactful results from your campaigns.

How to Harness the Value of Trust in Your Brand

Trusted Advertising

Nichts treibt Werbetreibende und deren Auftraggeber mehr um als die Frage: Was bringt meine Werbung eigentlich?
Die im vorliegenden Buch versammelten Cases stehen für die nachweislich erfolgreichsten Kampagnen des Jahres und liefern somit anschaulich Antworten auf die Frage nach der höchstmöglichen Marketing-Effektivität - sowohl für viele Kommunikationsanlässe als auch mit Blick auf unterschiedliche Branchen.
In diesem Buch finden CMOs und Kommunikationsagenturen
¿ Effectiveness Guidelines,
¿ viele Branchen-Insights 
¿ und zahlreiche aktuelle mit dem Effie Award ausgezeichnete Business Cases.

Praktiker:innen und Menschen aus der Praxis und der Wissenschaft geben zudem wertvolle Infos und Werkzeuge zum Thema Marken-Effektivität an die Hand.

Die erfolgreichsten Kampagnen des Jahres – Edition 2025 (Effie Awards)

Shaping Brands for Success

Graphis Journal Magazine

The Graphis Journal issue #383 is packed with top-tier creative talent that's changing the game across design, advertising, photography, and beyond. These aren't just names-they're industry disruptors and trailblazers who push boundaries and redefine what's possible in visual communication. This Journal is more than just a magazine-it's a masterclass in creativity, with insights from award-winning talents who are shaping the future of design and advertising. Why These Talents Matter:- David Carson (USA): Known for his groundbreaking work with Ray Gun magazine, David is the rebel of graphic design and one of today's biggest influencers in the industry today. His rule-breaking approach has led him to work with some of the biggest brands, including The Macallan, Nike, Stussy, a Dubai skatepark, and more, proving that pushing creative boundaries leads to success. &nbsp;&nbsp;- Ron Taft (USA): His design philosophy goes beyond visuals-it makes people feel something. Ron's work, including his recent ad campaigns, proves that great design isn't just seen; it's experienced. - Goodby, Silverstein &amp; Partners (USA): The legendary advertising firm behind iconic campaigns like "Got Milk?" These guys continue to raise the bar in creative storytelling and are revered across the industry for their ability to balance humor and impact. - Colin Douglas Gray (USA) and Lindsay Siu (CA): These photographers are capturing the essence of their subjects in a way that moves the viewer. Colin's work has been seen everywhere, from the New York Comic Con to high-end editorial shoots, while Lindsay brings a unique, multicultural perspective to her advertising and portrait photography. - SEAN &amp; EVE (UK/CA): This dynamic duo blends typography, illustration, and CGI like nobody else. Their ability to bridge digital and analog techniques sets them apart as true innovators in the field. - Simon Johnston (USA): A respected designer and professor at the ArtCenter College of Design, Simon isn't just creating beautiful work-he's shaping the next generation of design thinkers. His work combines intellectual depth with visual beauty, making him a leader both in and outside the classroom. Why Your Clients Will Love It:This Journal offers more than just stunning visuals. It's packed with in-depth exclusive Q&amp;As, where these creative icons share their stories, processes, and what drives them to succeed. It's a chance for customers to learn from the best-whether they're creatives themselves or simply appreciate the artistry behind award-winning work. Make It Relatable:Your clients who cater to creative minds are constantly seeking inspiration and insight into what's working in today's competitive market. The Graphis Journal issue #383 delivers exactly that-exclusive access to the thoughts and methods of today's industry leaders who are driving the biggest trends and innovations. It's not just a resource, it's a competitive advantage. What's In It for You:When you sell The Graphis Journal issue #383, you're not just selling a quarterly magazine-you're sharing insights that can only come from the world's top creative minds. Key Selling Points to Drive Home:- Exclusive interviews with today's industry leaders who shape global trends. - Stunning, full-page visuals of award-winning work. - Insights that can fuel the creative process. &nbsp;&nbsp;Get your clients excited about The Graphis Journal issue #383-because if they're serious about creativity, this is the ultimate resource they can't afford to miss!

Graphis Journal Magazine 383

Global Environmental Studies

This book assesses the importance of the cultural dimensions of water management, which differ from one region of the world to another, from humid Southeast Asia to arid parts of the Middle East and Africa. Water is a vital resource, and water circulation brings invaluable benefits in many ways. Too much or too little water can also create disasters, however, including flooding and drought. Water is considered "too much to control" in humid areas and "too little to survive" in arid regions. There is a great storehouse of traditional and scientific knowledge on water management as an expression of culture in both arid and humid areas. The qanat, for example, is used in some arid regions to control the transport of water underground. In humid areas, people have long existed under the threat of heavy flooding by drawing upon traditional knowledge for survival. Once-effective water management is threatened, however, by climate change such as global warming and by the globalization and urbanization of society. Adaptive water management is now imperative as climate and society undergo changes. Not only political and institutional solutions are called for. As well, adaptations of traditional methods must be introduced into modern systems of water management. This book provides valuable guidance on how that synthesis can be achieved.

The Cultures of Water Management

Covid-19 devastated countries in both developed and developing countries. Huge levels of mortality occurred in developed countries like USA, UK, France as well as in many developing countries like Brazil, India, South Africa.Untill April 13 2024,the world suffered with 704,753,890 infections and close to 7,010,681 deaths. In the US alone 1,219,487 deaths were reported until April 13,2024. Prevalence of COVID-19 had caused a significant decline in the number of patients seeking routine health services related to communicable and cardiovascular diseases in almost all countries belonging to both developed and developing regions. Covid-19 made a massive dent in the diagnostics sector with a steep fall in patient volumes since the beginning of 2020. The pandemic developed an haunting sense of fear among people, which eventually impacted hospital/clinic and lab visits. Regular checkups became cumbersome, stressful and time consuming.Dr.Anthony &nbsp;Fauci,&nbsp; former advisor to former US President Joe Biden asserted that domestic policy failure, and the lack of a public health infrastructure for handling an outbreak of such proportions has resulted such huge human loss.The focus of this book is to take a close look at case studies from various countries and find the lessons learned including rise in mental illnesses and&nbsp; development of health care post covid-19, to remain ready for any such pandemic in the future.

Covid-19: Impacts on Health and Health Systems

Written by two practitioners with deep professional experience, this book introduces readers to the practice of public interest communications, a profession that takes an evidence-based approach to using strategic communications to drive positive social change. It is ideal for students in various fields including advertising and marketing.

Strategy for Changemakers

Public Interest Communications

Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

Building Brand Communities and Engagement

Influencer Marketing

Business Guides on the Go

Unlock the secrets of advertising success with this comprehensive guide!&nbsp;Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. This book provides actionable research findings and tools to transform your advertising approach, ensuring your ads stand out and resonate with audiences. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide.This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns. It’s also a valuable resource for marketing and advertising educators who want to illustrate fundamental principles with real-world examples.

Lessons from the Super Bowl Ad Champions

Winning the Advertising Game

Great Thinkers in Marketing

Empirical Generalizations and Meta-Analysis

The Research Contributions of Donald R. Lehmann to Marketing, Volume 3

Wie und warum gelingt es uns, andere davon zu überzeugen, etwas zu kaufen, uns zu helfen, sich (ver)führen zu lassen? Und was können wir dafür von der Werbung lernen? Ein umfassender Überblick über die Erkenntnisse zur persuasiven Kommunikation - von einem der auch international bekanntesten deutschen Kommunikationswissenschaftler, auf der Erfahrung mit Forschung, Seminaren, Vorlesungen und Kursen aus mehr als 40 Jahren aufgebaut und auf dem neuesten Stand der Wissenschaft. Praktisch, aber mit gründlichem theoretischen Hintergrund. Mit allen Quellenangaben zum Weiterlesen. Für die sechste Auflage wurde der Band aktualisiert und überarbeitet.&nbsp;Der AutorProfessor Dr. Klaus Schönbach&nbsp;ist Honorarprofessor für Medienwissenschaft der Zeppelin-Universität, Friedrichshafen, und Honorary Fellow der Amsterdam School of Communication Research (ASCoR), Universität Amsterdam.

Persuasive Kommunikation – ein Überblick

Verkaufen, Flirten, Führen

Herausragende Verpackungen vereinen Kreativität und Nachhaltigkeit mit gutem Storytelling. Die achte Ausgabe von The Package Design Book präsentiert die Gewinner des Pentawards 2023/24, der größten Auszeichnung der Branche. Viele dieser Entwürfe beschäftigen sich mit neuen Materialien, umweltfreundlichen Lösungen und Smart Packaging.

The Package Design Book 8

Apocalyptic and Post-Apocalyptic Studies

A rupture of life on Earth is unfolding. What, then, does this rupture signify, not only in terms of being alive during such an upheaval, but also in terms of being alive to upheaval itself? Lyrical, playful, and deadly serious, Petrified takes the

Living During A Rupture Of Life On Earth

Petrified

The 60% Potential

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