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Johanna Gollnhofer

Jan Pechmann

The 60% Potential

Using Marketing to Win Over Mainstream Consumers for Sustainable Consumption

A bold and brilliant new collection of essays by one of our most important writers of life in America today This new collection gathers together for the first time sixteen essays by one of our most revered chroniclers of life in America, a landmark commentary on family, faith, community, and the threats of modernization. Ranging from the devastating effects of war on children to the endless problems of industrialism and the ubiquitous need for connection and community, Dispatches From Rural America captures a country isolated from its land and beginnings, too focused on mass production and output, and perilously estranged from the spiritual centers that make up the foundation of our lives.&nbsp; On the cusp of the fiftieth anniversary of Berry’s seminal book The Unsettling of America, Dispatches From Rural America is urgent and vital reading in this time of political chaos from one of our most important writers.

A bold and brilliant new collection of essays by one of our most important writers of life in America today This new collection gathers together for the first time sixteen essays by one of our most revered chroniclers of life in America, a landmark commentary on family, faith, community, and the threats of modernization. Ranging from the devastating effects of war on children to the endless problems of industrialism and the ubiquitous need for connection and community, Dispatches From Rural America captures a country isolated from its land and beginnings, too focused on mass production and output, and perilously estranged from the spiritual centers that make up the foundation of our lives.&nbsp; On the cusp of the fiftieth anniversary of Berry’s seminal book The Unsettling of America, Dispatches From Rural America is urgent and vital reading in this time of political chaos from one of our most important writers.

Sixteen Essays

Dispatches from Rural America

Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape industries and inspire global audiences. In The Future Possible, Christian shares the latest groundbreaking innovation at the intersection of marketing and technology so that businesses of all types can learn what is needed to succeed over the coming decades.The key themes include: <ul><li>Trust as the primary currency (earned, measured, defended).</li><li>Moments as the flywheel that turns attention into adoption.</li><li>Networks as the distribution logic for ideas, products, and reputation.</li></ul>This is the playbook to building trust-first brands that travel across markets and media. Chapters include executive frameworks that leaders can apply immediately, and a clear way to lead through AI acceleration, cultural volatility, and the post-attention economy without whiplash.

The platform-backed blueprint for building the next generation of market-leading brands.

Leadership, Human Connection, and Creating What Comes Next

The Future Possible

Woods and Andrews on Liquor Licensing Laws

"Lost Worlds convinces us of the value of slowing down to recognize the tremendous diversity of the human past. But he presses hard against the conclusion that there was any direction or pattern behind its complexity." —The Wall Street Journal“A spellbinding tour de force!” —Walter Scheidel, author of What Is Ancient History?“This is non-fiction storytelling at its finest.” —Eric H. Cline, author of 1177 B.C.The creator of the hit podcast Tides of History offers a new look at humanity’s deep past, showing us how our world was built not by inevitability, but by trial and error on a global scale.There’s a familiar story about us humans: we went from hunting and gathering to farming, wandering bands to villages and cities, clans and chieftains to states and kings. But Lost Worlds offers a new narrative of humanity’s deep history. Here beloved podcast host Patrick Wyman focuses on the 10,000-year span between the end of the Ice Age and the decline of the Bronze Age—the period when civilization as we understand it emerged, introducing social hierarchies, urbanism, complex political organizations, and the written word.In this nuanced retelling, human progress is no longer a straight march from caves to cities: Farming didn’t always replace foraging, villages didn’t automatically spark agriculture, and cities didn’t necessitate rigid hierarchies. For thousands of years, humans merely improvised. By the end of the Bronze Age, the world had become unrecognizable: mammoths and giant sloths replaced by cattle and sheep, scattered nomadic bands replaced by millions living in cities, and farming on nearly every continent. Wyman argues that the rise of states and steady food production wasn’t inevitable, but rather, the outcome of countless choices that reshaped the planet and made us who we are today.Combining cutting-edge science with gripping storytelling, Lost Worlds explores: <ul><li>A Sweeping New History of the Ancient World: Discover how early societies rose, adapted, and collapsed across thousands of years of human history.</li><li>The Archaeology Revolution: Ancient DNA, climate science, and new excavation methods are revealing how prehistoric people lived, migrated, and fought.</li><li>From Ice Age Hunters to Early Civilizations: Follow the dramatic transformation that led from nomadic foragers to farming, cities, and powerful states.</li><li>Why Societies Rise—and Fall: Learn how climate change, migration, population growth, and conflict shaped the fate of early civilizations.</li></ul>

"Lost Worlds convinces us of the value of slowing down to recognize the tremendous diversity of the human past. But he presses hard against the conclusion that there was any direction or pattern behind its complexity." —The Wall Street Journal“A spellbinding tour de force!” —Walter Scheidel, author of What Is Ancient History?“This is non-fiction storytelling at its finest.” —Eric H. Cline, author of 1177 B.C.The creator of the hit podcast Tides of History offers a new look at humanity’s deep past, showing us how our world was built not by inevitability, but by trial and error on a global scale.There’s a familiar story about us humans: we went from hunting and gathering to farming, wandering bands to villages and cities, clans and chieftains to states and kings. But Lost Worlds offers a new narrative of humanity’s deep history. Here beloved podcast host Patrick Wyman focuses on the 10,000-year span between the end of the Ice Age and the decline of the Bronze Age—the period when civilization as we understand it emerged, introducing social hierarchies, urbanism, complex political organizations, and the written word.In this nuanced retelling, human progress is no longer a straight march from caves to cities: Farming didn’t always replace foraging, villages didn’t automatically spark agriculture, and cities didn’t necessitate rigid hierarchies. For thousands of years, humans merely improvised. By the end of the Bronze Age, the world had become unrecognizable: mammoths and giant sloths replaced by cattle and sheep, scattered nomadic bands replaced by millions living in cities, and farming on nearly every continent. Wyman argues that the rise of states and steady food production wasn’t inevitable, but rather, the outcome of countless choices that reshaped the planet and made us who we are today.Combining cutting-edge science with gripping storytelling, Lost Worlds explores: <ul><li>A Sweeping New History of the Ancient World: Discover how early societies rose, adapted, and collapsed across thousands of years of human history.</li><li>The Archaeology Revolution: Ancient DNA, climate science, and new excavation methods are revealing how prehistoric people lived, migrated, and fought.</li><li>From Ice Age Hunters to Early Civilizations: Follow the dramatic transformation that led from nomadic foragers to farming, cities, and powerful states.</li><li>Why Societies Rise—and Fall: Learn how climate change, migration, population growth, and conflict shaped the fate of early civilizations.</li></ul>

How Humans Tried, Failed, Succeeded, and Built Our World

Lost Worlds

A textbook that examines how societies reach decisions about the use and allocation of economic resources While economic research emphasizes the importance of governmental institutions for growth and progress, conventional public policy textbooks tend to focus on macroeconomic policies and on tax-and-spend decisions. Markets, State, and People stresses the basics of welfare economics and the interplay between individual and collective choices. It fills a gap by showing how economic theory relates to current policy questions, with a look at incentives, institutions, and efficiency. How should resources in society be allocated for the most economically efficient outcomes, and how does this sit with society's sense of fairness? Diane Coyle illustrates the ways economic ideas are the product of their historical context, and how events in turn shape economic thought. She includes many real-world examples of policies, both good and bad. Readers will learn that there are no panaceas for policy problems, but there is a practical set of theories and empirical findings that can help policymakers navigate dilemmas and trade-offs. The decisions faced by officials or politicians are never easy, but economic insights can clarify the choices to be made and the evidence that informs those choices. Coyle covers issues such as digital markets and competition policy, environmental policy, regulatory assessments, public-private partnerships, nudge policies, universal basic income, and much more. Markets, State, and People offers a new way of approaching public economics. <ul><li>A focus on markets and institutions </li><li>Policy ideas in historical context </li><li>Real-world examples </li><li>How economic theory helps policymakers tackle dilemmas and choices </li></ul>

Economics for Public Policy

Markets, State, and People

Mastering Fashion Management

Fashion Advertising and Public Relations offers a historically grounded analysis of advertising and public relations in the fashion industry.It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry's rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.This unique textbook will be valuable for students of fashion marketing, business, and communication and for undergraduates studying public relations and advertising considering a career in fashion.Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.

A Historical and Sociological Perspective

Fashion Advertising and Public Relations

Sustainable Finance

This book aims to explore possible solutions to the climate crisis through the tools provided by law, with particular emphasis on tax law. In a rapidly changing and constantly evolving society, taxation assumes increasing importance, as exchanges become as swift and complex as the connections that bring people closer together. Tax law permeates every activity involving an exchange, including those conducted remotely.The chapters follow a linear progression, moving from description to the proposal of concrete solutions. The analysis begins with an examination of the status quo, paying particular attention to the warnings raised by academics who have long highlighted the challenges posed by climate change and emphasized the need for a just transition. The discussion then turns to the issue of taxonomy, which plays a crucial role both in taxation and in green finance.Subsequently, the book explores the opportunities offered by well-designed labor taxation, especially in relation to the development of green jobs. It also provides an overview of the taxation of the digital market, considered in both the Italian and international contexts, in order to address current fiscal challenges.The final chapters set out several relevant solutions, including both short- and long-term measures, implemented through a range of legal instruments. In addition, the book offers macroeconomic perspectives, including reflections on possible adjustments to existing economic theories, with the aim of encouraging further research at the intersection of law and economics.

Paving the Way to a Sustainable Future

Taxation as a Catalyst for Environmental Protection

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live our best, most human lives in an age of machines. “The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” —E.O WilsonOur choices and experience of the world are increasingly shaped by powerful interests and godlike technology. Somebody else is deciding what ‘good’ choices look like—and often that means good for them, not for you. From the social media apps hijacking your attention and algorithms quietly curating your reality, to the markets profiting from confusion and AI systems slowly eroding your thinking: your choices are shaped by people who understand your psychology better than you do, and use that knowledge for their own ends. Against this backdrop, it is easy to feel diminished and 'done to'.This book is about fighting back—individually and collectively—and becoming the best of ourselves. Becoming super-humans. Drawing on over 1,000 experiments run across more than 70 countries, Halpern and Costa show how you can boost your own agency and decision-making, how we can upgrade our systems and institutions so that it is easier for everyone to choose well, and how we can shape AI so that it amplifies human capability rather than replacing it.Super-Human ultimately asks us to make the biggest choice of all: in an age when machines can think, decide and even feel on our behalf—what kind of humans do we want to be? <ul><li>Human. Reclaiming agency and becoming a better decision-maker (Chapters 1-3). Understanding how human attention and sense-making works, so that we can self-guide, rather than be hacked by others - and more effectively turn our intentions into action.</li><li>Supra-human. Building systems that support us to choose well together. (Chapters 4-7). Humans are social creatures, who think aloud and together. It's a feature not a fault. Social networks, markets and institutions strongly enable us to achieve things we could never do alone, but also operate as ‘supra-human’ influences on our behavior. Yet individually and collectively we have power to channel and shape them too - more power than we realize</li><li>Super-human. Shaping the technology that will shape us. (Chapter 8) AI could be the ultimate ‘bicycle of the mind’, but it can also become a crutch rather than a coach. It poses opportunity and challenge - to boost our capabilities to superhuman levels, or to become our inadvertent master.</li><li>Future-human. What kind of humans do we ultimately want to be? (Conclusion) Our minds today have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We can make choices that will alter our minds and those that follow: what shall we choose?</li></ul>

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live our best, most human lives in an age of machines. “The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” —E.O WilsonOur choices and experience of the world are increasingly shaped by powerful interests and godlike technology. Somebody else is deciding what ‘good’ choices look like—and often that means good for them, not for you. From the social media apps hijacking your attention and algorithms quietly curating your reality, to the markets profiting from confusion and AI systems slowly eroding your thinking: your choices are shaped by people who understand your psychology better than you do, and use that knowledge for their own ends. Against this backdrop, it is easy to feel diminished and 'done to'.This book is about fighting back—individually and collectively—and becoming the best of ourselves. Becoming superhumans. Drawing on over 1,000 experiments run across more than 70 countries, Halpern and Costa show how you can boost your own agency and decision-making, how we can upgrade our systems and institutions so that it is easier for everyone to choose well, and how we can shape AI so that it amplifies human capability rather than replacing it.Superhuman ultimately asks us to make the biggest choice of all: in an age when machines can think, decide and even feel on our behalf—what kind of humans do we want to be? <ul><li>Human. Reclaiming agency and becoming a better decision-maker (Chapters 1-3). Understanding how human attention and sense-making works, so that we can self-guide, rather than be hacked by others - and more effectively turn our intentions into action.</li><li>Supra-human. Building systems that support us to choose well together. (Chapters 4-7). Humans are social creatures, who think aloud and together. It's a feature not a fault. Social networks, markets and institutions strongly enable us to achieve things we could never do alone, but also operate as ‘supra-human’ influences on our behavior. Yet individually and collectively we have power to channel and shape them too - more power than we realize</li><li>Super-human. Shaping the technology that will shape us. (Chapter 8) AI could be the ultimate ‘bicycle of the mind’, but it can also become a crutch rather than a coach. It poses opportunity and challenge - to boost our capabilities to superhuman levels, or to become our inadvertent master.</li><li>Future-human. What kind of humans do we ultimately want to be? (Conclusion) Our minds today have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We can make choices that will alter our minds and those that follow: what shall we choose?</li></ul>

Reclaiming Our Power to Choose and Shape the Future

Superhuman

Harriman House Essentials

The Illusion of Choice

Reciprocity begins with a simple but unsettling question: why have we come to believe that human beings are naturally self-interested, competitive and acquisitive? This galvanising, perspective-shifting book dismantles the myth of Homo economicus to show us the way towards a world whose realities align with our true selves.Drawing on a variety of disciplines, including anthropology, archaeology, evolutionary biology, psychology, economics and social epidemiology, Richard Wilkinson demonstrates that the characteristics which we assume to be our human nature are in fact effects of the market societies we live in. He traces how various systems of exchange have created profoundly different forms of social life throughout the course of history, shaping our behaviours, motivations, and the kinds of people we become. Though it may often feel like it, the avarice and oppressions that defines the twenty-first century are not an unchangeable reality we simply have to live with.The book explains why inequality, status competition and consumerism hold so much power over us and reveals the depths to which these forces are entwined with the ever-rising crises of mental illness, political polarisation and environmental destruction. Rather than asking how we can make individuals behave better, it makes a compelling case for restructuring our societies to make life happier, meaningful and more fulfilling for one and all.Rigorously researched, bracingly practical and full of passion and hope in equal measure, Reciprocity offers a bold reinterpretation of the world we live in. It equips us with the necessary tools to look beyond and remake it in our very own, amiably human image.

Reclaiming Humanity from the Market

Reciprocity

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In this book, José Rente Nascimento explores the economic, environmental, social, and cultural dynamics of the Amazon. The book weaves five centuries of transformation, highlighting geographical conditions, Amerindian resource stewardship, the rubber boom, postcolonial policies, and today’s development pressures. Spanning infrastructure, mining, ranching, and agricultural expansion, the book analyzes Amazonian challenges within their historical context.
Drawing on lessons from both failed policies and successful initiatives, Nascimento addresses urgent contemporary issues, including deforestation, indigenous welfare, land tenure, forest-based development, and the complex balance between environmental protection and sustainable growth.
More than a historical account, this book presents a conceptual framework that links past trajectories to present challenges, providing an essential and inspiring resource for students, policymakers, researchers, and all those seeking to learn from Amazonia’s history to secure its sustainable future.
</div>
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José Rente Nascimento is a Brazilian scholar who specializes in forestry, agriculture, and environmental economics. He has supported development and conservation projects throughout Latin America while working for international institutions, governments, and NGOs. A former senior natural resource specialist at the Inter-American Development Bank, Nascimento is a forester and holds an MP and a PhD from the University of Minnesota.

In this book, José Rente Nascimento explores the economic, environmental, social, and cultural dynamics of the Amazon. The book weaves five centuries of transformation, highlighting geographical conditions, Amerindian resource stewardship, the rubber boom, postcolonial policies, and today’s development pressures. Spanning infrastructure, mining, ranching, and agricultural expansion, the book analyzes Amazonian challenges within their historical context.Drawing on lessons from both failed policies and successful initiatives, Nascimento addresses urgent contemporary issues, including deforestation, indigenous welfare, land tenure, forest-based development, and the complex balance between environmental protection and sustainable growth.More than a historical account, this book presents a conceptual framework that links past trajectories to present challenges, providing an essential and inspiring resource for students, policymakers, researchers, and all those seeking to learn from Amazonia’s history to secure its sustainable future.

The 60% Potential

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