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Dieses Werk genügt den grundsätzlichen Anforderungen an Barrierefreiheit. Es ist textuell und visuell erfassbar. Es ist hierarchisch aufgebaut und alle relevanten Abbildungen haben einen Alternativtex

EPUB-Barrierefreiheitsspezifikation 1.0 AA

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Hoher Kontrast zwischen Text und Hintergrundfarbe

Strukturelle Navigation Nächste/Zurück

Das Erscheinungsbild aller Textinhalte kann angepasst werden

Johanna Gollnhofer

Jan Pechmann

The 60% Potential

Using Marketing to Win Over Mainstream Consumers for Sustainable Consumption

A landmark exploration of women-led communities worldwide and what they can teach us about new ways to live, think and govern, from BBC global correspondent Megha Mohan. 'An inspiration for the future' GLORIA STEINEM 'Thoroughly researched and intelligently reported' THE TIMES 'The best of journalism' LYSE DOUCET 'Much-needed and compassionate' MARY ROBINSON 'A must-read' MARCUS RYDER Society isn't working for women - or any of us. But what if the rules were different? Imagine a world in which women have all the power. A world in which they work together to shape their societies and their futures. In reality, women's communities have always existed, and continue to thrive. In this vital and ground-breaking book, Megha Mohan goes in search of their roots, discovering a vibrant global history, brought together here for the first time. She also takes us into today's women-led spaces, where women live on their own terms, showing us how we can rethink society for new ways of living, working and collaborating. Through extensive research and exclusive first-hand reporting and inspired by her great-grandmother's own matrilineal community in South India, Mohan introduces us to fascinating and diverse groups of women. From the controversial feminist online trolls of South Korea to older women co-housing in Paris and North London and the Rain Queens of South Africa, this is a truly global look at women's community. Essential reading for anyone interested in our collective histories, cultures, economics and governance, Herlands shows the power and possibility of new ways of living - and leading - for us all.

Lessons From Societies Where Women Make the Rules

Herlands

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In this book, José Rente Nascimento explores the economic, environmental, social, and cultural dynamics of the Amazon. The book weaves five centuries of transformation, highlighting geographical conditions, Amerindian resource stewardship, the rubber boom, postcolonial policies, and today’s development pressures. Spanning infrastructure, mining, ranching, and agricultural expansion, the book analyzes Amazonian challenges within their historical context.
Drawing on lessons from both failed policies and successful initiatives, Nascimento addresses urgent contemporary issues, including deforestation, indigenous welfare, land tenure, forest-based development, and the complex balance between environmental protection and sustainable growth.
More than a historical account, this book presents a conceptual framework that links past trajectories to present challenges, providing an essential and inspiring resource for students, policymakers, researchers, and all those seeking to learn from Amazonia’s history to secure its sustainable future.
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José Rente Nascimento is a Brazilian scholar who specializes in forestry, agriculture, and environmental economics. He has supported development and conservation projects throughout Latin America while working for international institutions, governments, and NGOs. A former senior natural resource specialist at the Inter-American Development Bank, Nascimento is a forester and holds an MP and a PhD from the University of Minnesota.

In this book, José Rente Nascimento explores the economic, environmental, social, and cultural dynamics of the Amazon. The book weaves five centuries of transformation, highlighting geographical conditions, Amerindian resource stewardship, the rubber boom, postcolonial policies, and today’s development pressures. Spanning infrastructure, mining, ranching, and agricultural expansion, the book analyzes Amazonian challenges within their historical context.Drawing on lessons from both failed policies and successful initiatives, Nascimento addresses urgent contemporary issues, including deforestation, indigenous welfare, land tenure, forest-based development, and the complex balance between environmental protection and sustainable growth.More than a historical account, this book presents a conceptual framework that links past trajectories to present challenges, providing an essential and inspiring resource for students, policymakers, researchers, and all those seeking to learn from Amazonia’s history to secure its sustainable future.

An Economic, Environmental, and Social History

The Amazonian Odyssey

Contemporary World Issues

This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.

A Reference Handbook

Advertising in America

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies in today's digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This new edition has been updated to include:<ul> <li>New case studies have been introduced throughout the book, drawing on insights from both academics and leading industry practitioners. These cases and illustrations span multiple international regions and service sectors, such as hotels, airlines, food and beverage, events, tour operators, attractions, and destination marketing.</li> <li>Enhanced and extended content in two new chapters focusing on digital and interactive marketing and sustainability marketing and communications issues and strategies. These chapters introduce key contemporary topics, including social media marketing, AI and 'nudge' marketing.</li> <li>Online resources are provided for case study discussions and updated weblinks and reading suggestions, as well as review questions at the end of chapters.</li> </ul>This systematic and cohesive text is essential reading for tourism and hospitality management students and an invaluable resource for marketing practitioners in this growing area.

The rapidly changing context of the modern tourism and hospitality industry has led to an increased emphasis on communications strategies in today’s digital era. Marketing Communications in Tourism and Hospitality discusses this vital discipline specifically for the tourism and hospitality industry.

Marketing Communications in Tourism and Hospitality

THE INTERNATIONAL BESTSELLER 'A wonderful book' - Tristan Gooley, author of How To Read A Tree 'Unique and thrilling' - Ben Rawlance, author of The Treeline 'A celebration of the oak as nature's masterpiece' - Daniel Lewis, author of Twelve Trees 'A glorious, revelatory tale of a tree that enlarges our world' - Patrick Barkham, author of The Butterfly Isles The enchanting biography of an ancient tree. For over two centuries, as rulers have risen and fallen and wars have raged, one majestic oak tree has lived out an epic drama. From germination in 1780 to adapting to the changing climate of the modern age, its struggles and triumphs took place far from human eyes. That is, until one day a young man named Laurent Tillon came across it, and a decades-long relationship began ... In this dazzling book, biodiversity expert Tillon narrates the story of the tree he calls Quercus. Evoking the richness which is all around us, he reveals that Quercus is embedded in a network of ever-shifting relationships, from close alliances between plants and animals to battles between insects, birds and fungi. A book of ecology unlike any other, Being An Oak offers a tree-eyed view of life on earth. Translated by the award-winning translator Jessica Moore.

Life as a tree

Being an Oak

This book compiles the proceedings of the National Conference on Integrating Equity &amp; Diversity in Business for a Sustainable Future (IEDBSF 2025), organized by the Faculty of Management Studies, CMS Business School, Jain Deemed-to-be University.

Shaping Sustainable Business Ecosystems

Empowering Inclusive Innovation

Only edition in print Written immediately after his return from his first trip to America in June 1934, A Voyage at Sea with Don Quixote follows the author's observations about life aboard a Dutch vessel bound for New York, interspersed with remarks on his reading of Cervantes's immortal novel. Using Don Quixote as a springboard, Mann reflects on a number of urgent topics: art, literature, religion, the artist's freedom of conscience and the misuse of technology. The result is an engaging dialogue between past and present, an offbeat, witty travelogue of a voyage undertaken during the Great Depression, a creative tour de force that will delight and amuse in equal measure all those wishing to experience a lesser-known facet of the great German novelist's oeuvre. Alma Classics is committed to making available a wide range of literature from around the globe. Most of the titles are enriched by an extensive critical apparatus, notes and extra reading material, as well as a selection of photographs. The texts are based on the most authoritative edition and edited using a fresh, accessible editorial approach. With an emphasis on production, editorial and typographical values, Alma Classics aspires to revitalize the whole experience of reading classics.

New Translation

A Voyage at Sea with Don Quixote

Sustainable Brand Leadership reveals, in simple steps, how to cultivate a leadership mentality to nurture future-fit brand management systems. These systems nurture balance, build resilience and evolve organisational cultures to sustainably achieve business outcomes. Distilling hundreds of case studies and decades of consultancy and agency expertise into an enjoyable, journey and story-based guide, this book is packed with engaging and compelling tips, best practices, and disruptive techniques for managing businesses, brands and ultimately your own leadership career.The book addresses head-on the worrying disconnect at a leadership and management level between organizations and their wider trading environment, including the community and natural world: the dangers of subsidised capitalism without effective boundaries; extreme liberalism; chaotic change management; rampant consumerism; chronic short-termism and the limitations of trickle-down and command and control management. Written in an accessible coaching-style, the authors re-examine the core hypothesis that organisations are more successful and sustainable if they focus on actual behaviour rather than clever words and promises, an increasing threat against a backdrop of rampant social media. They do this, in the very real context of the modern socio-political and commercial environment but take a positive, appreciative, balanced, business-focused and practical approach that motivates, challenges, enlightens and empowers. With quality contributions from business and thought leaders across sectors, including HRDs and CEOs, the book includes interviews and case studies from organizations as varied as Bellway, everflow, AIME, the Mind Gym, and National Trust.CEOs, COOs, Marcomms professionals, line managers, change agents, consultants, coaches and people professionals will all find this book invaluable.

How to Build a Lasting Legacy

Sustainable Brand Leadership

A Global Perspective

Corporate Communication and Sustainable Development

*Shortlisted for the Wainwright Prize* 'A fascinating exploration of the linkages between ancestral inheritance, diasporic belonging, and our climate future... I read it in one sitting, which took me on a moving and often unexpected journey' Aube Rey Lescure 'Part of me knew what the hungry ghosts wanted all along, what they still want. It is not vengeance. No, they want something else, but we refuse to listen. They want us to face up to our broken obligations.' Every spring during the Qingming Festival, people return to their home villages in China to sweep the tombs of their ancestors, making offerings of food and incense to prevent them from becoming hungry ghosts that could cause misfortune. Yet for the past century, a time ruptured by war and revolution, many tombs have been left unattended. Following a record year of wildfires, Alice Mah returns to her family's rice village in South China, and discovers that her ancestors are almost forgotten, and there are no tombs left to sweep. Instead, there are incalculable clan debts to be paid. Here Mah chronicles her journey from the rice villages of South China to her home in post-industrial England, through the Chinatowns of Western Canada where she grew up, to the isles and industry of Scotland where she now lives. As years pass and fires rage on, she becomes increasingly troubled by her ancestors' neglected graves. Her research on pollution gives way to growing eco-anxiety, culminating in a crisis of spiritual belief. A haunting blend of memoir, cultural history and environmental exploration, Red Pockets confronts the hungry ghosts of our neglected ancestors, while searching for an acceptable offering. What do we owe to past and future generations? What do we owe to the places that we inhabit?

An Offering

Red Pockets

Understanding professional communication is essential for understanding how organisations and communication imagine, enact, and change their culture and lived realities. Professional Communication is an essential resource for anyone interested in understanding and navigating the multifaceted, complex, and dynamic world of professional communication, including issues and trends in the field.Through real-world case studies and scenarios, Professional Communication explores key themes of technological disruption, industrial convergence, and the future of professional communication across increasingly complex platform ecosystems. It highlights the critical skills, core competencies, and ethical considerations necessary to navigate the evolving landscape and prepare students for diverse professional communication roles. As well as discussions on crucial ethical and cultural considerations in professional communication, the collection includes strategies for engaging diverse audiences and stakeholders. Showcasing practical guides for building effective communication strategies, the collection offers insights into trends in the field, the necessary skills for ever-changing roles in professional communication, and the increasing importance of fostering social good.The collection is divided into four major thematic sections, each of which details the increasingly blurred boundaries, convergence, and hybridisation of existing professional communication industries and disciplines. Reflecting the ever-changing nature of contemporary professional communication, the collection's modular structure caters to students and emerging professionals across a range of disciplines, fields, and roles, providing a flexible resource for excelling in today's and tomorrow's evolving professional communication landscape.

Influencing, Engaging, and Transforming

Professional Communication

Do you want to know how to come up with bold, innovative ideas? Are you keen to learn how culture can be leveraged to create change? Are you eager to learn from industry insiders? This innovative new textbook assembles leading names from the world of advertising to share their insights and experience from all aspects of the industry, helping you understand the various professional roles available and how they relate to your study. Professionals working at a range of recognisable brands (such as the BBC and Molson Coors) and leading advertising agencies - including ManningGottlieb and VCCP - come together to provide the inside story on everything from idea generation to planning global ad campaigns. At the end of each chapter, editors Mike Ryder and Mary Hargreaves, leading scholars from Lancaster University Management School, provide academic responses to the issues raised. Intuitively structured to take you on a journey from the beginnings of advertising as a medium to topical considerations such as influencer marketing, Advertising: A Practitioner Perspective covers both the creative and analytical aspects of the discipline. By discovering the concerns and outlooks of some of the industry's leading lights, you will gain a deeper understanding of both sides of the agency-client relationship, as well as the critical and theoretical perspectives of the theorists who helped shape them. Perfect for undergraduate and postgraduate students aiming to work in advertising, this unique book offers a grounded, accessible and experience-led look at the industry. Advertising: A Practitioner Perspective helps you connect theoretical knowledge with practical insight, enabling you to embark on a well-researched career path fully prepared to hit the ground running in the dynamic world of advertising.

A Practitioner Perspective

Advertising

The 60% Potential

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