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Johanna Gollnhofer

Jan Pechmann

The 60% Potential

Using Marketing to Win Over Mainstream Consumers for Sustainable Consumption

Sustainable Landscape Planning and Natural Resources Management

Management of Waste to Control Environmental Pollutions: Sustainability and Economic Feasibility

Covid-19 devastated countries in both developed and developing countries. Huge levels of mortality occurred in developed countries like USA, UK, France as well as in many developing countries like Brazil, India, South Africa.Untill April 13 2024,the world suffered with 704,753,890 infections and close to 7,010,681 deaths. In the US alone 1,219,487 deaths were reported until April 13,2024. Prevalence of COVID-19 had caused a significant decline in the number of patients seeking routine health services related to communicable and cardiovascular diseases in almost all countries belonging to both developed and developing regions. Covid-19 made a massive dent in the diagnostics sector with a steep fall in patient volumes since the beginning of 2020. The pandemic developed an haunting sense of fear among people, which eventually impacted hospital/clinic and lab visits. Regular checkups became cumbersome, stressful and time consuming.Dr.Anthony &nbsp;Fauci,&nbsp; former advisor to former US President Joe Biden asserted that domestic policy failure, and the lack of a public health infrastructure for handling an outbreak of such proportions has resulted such huge human loss.The focus of this book is to take a close look at case studies from various countries and find the lessons learned including rise in mental illnesses and&nbsp; development of health care post covid-19, to remain ready for any such pandemic in the future.

Covid-19 devastated countries in both developed and developing countries. Huge levels of mortality occurred in developed countries like USA, UK, France as well as in many developing countries like Brazil, India, South Africa. Until April 13 2024,the world suffered with 704,753,890 infections and close to 7,010,681deaths. In the US alone 1,219,487 deaths were reported until April 13,2024. Prevalence of COVID-19 &nbsp;had caused a significant decline in the number of patients seeking routine health services related to communicable and cardiovascular diseases in almost all countries belonging to both developed and developing regions. Covid-19 made a massive dent in the diagnostics sector with a steep fall in patient volumes since the beginning of 2020. The pandemic developed an haunting sense of fear among people, which eventually impacted hospital/clinic and lab visits. Regular checkups became cumbersome, stressful and time consuming.Dr.Anthony &nbsp;Fauci,&nbsp; former advisor to former US President Joe Biden asserted that domestic policy failure, and the lack of a public health infrastructure for handling an outbreak of such proportions has resulted such huge human loss.The focus of this book is to take a close look at case studies from various countries and find the lessons learned including rise in mental illnesses and&nbsp; development of health care post covid-19, to remain ready for any such pandemic in the future.

Covid-19: Impacts on Health and Health Systems

Graphis Journal Magazine

The Graphis Journal issue #383 is packed with top-tier creative talent that's changing the game across design, advertising, photography, and beyond. These aren't just names-they're industry disruptors and trailblazers who push boundaries and redefine what's possible in visual communication. This Journal is more than just a magazine-it's a masterclass in creativity, with insights from award-winning talents who are shaping the future of design and advertising. Why These Talents Matter:- David Carson (USA): Known for his groundbreaking work with Ray Gun magazine, David is the rebel of graphic design and one of today's biggest influencers in the industry today. His rule-breaking approach has led him to work with some of the biggest brands, including The Macallan, Nike, Stussy, a Dubai skatepark, and more, proving that pushing creative boundaries leads to success. &nbsp;&nbsp;- Ron Taft (USA): His design philosophy goes beyond visuals-it makes people feel something. Ron's work, including his recent ad campaigns, proves that great design isn't just seen; it's experienced. - Goodby, Silverstein &amp; Partners (USA): The legendary advertising firm behind iconic campaigns like "Got Milk?" These guys continue to raise the bar in creative storytelling and are revered across the industry for their ability to balance humor and impact. - Colin Douglas Gray (USA) and Lindsay Siu (CA): These photographers are capturing the essence of their subjects in a way that moves the viewer. Colin's work has been seen everywhere, from the New York Comic Con to high-end editorial shoots, while Lindsay brings a unique, multicultural perspective to her advertising and portrait photography. - SEAN &amp; EVE (UK/CA): This dynamic duo blends typography, illustration, and CGI like nobody else. Their ability to bridge digital and analog techniques sets them apart as true innovators in the field. - Simon Johnston (USA): A respected designer and professor at the ArtCenter College of Design, Simon isn't just creating beautiful work-he's shaping the next generation of design thinkers. His work combines intellectual depth with visual beauty, making him a leader both in and outside the classroom. Why Your Clients Will Love It:This Journal offers more than just stunning visuals. It's packed with in-depth exclusive Q&amp;As, where these creative icons share their stories, processes, and what drives them to succeed. It's a chance for customers to learn from the best-whether they're creatives themselves or simply appreciate the artistry behind award-winning work. Make It Relatable:Your clients who cater to creative minds are constantly seeking inspiration and insight into what's working in today's competitive market. The Graphis Journal issue #383 delivers exactly that-exclusive access to the thoughts and methods of today's industry leaders who are driving the biggest trends and innovations. It's not just a resource, it's a competitive advantage. What's In It for You:When you sell The Graphis Journal issue #383, you're not just selling a quarterly magazine-you're sharing insights that can only come from the world's top creative minds. Key Selling Points to Drive Home:- Exclusive interviews with today's industry leaders who shape global trends. - Stunning, full-page visuals of award-winning work. - Insights that can fuel the creative process. &nbsp;&nbsp;Get your clients excited about The Graphis Journal issue #383-because if they're serious about creativity, this is the ultimate resource they can't afford to miss!

Graphis Journal Magazine 383

Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.

Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today’s raging culture wars.

Consumer Brand Relationships in a Polarized World

The Righteous Brand

Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.

Building Brand Communities and Engagement

Influencer Marketing

Routledge Research in the Creative and Cultural Industries

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

Regime of Paradoxes

Advertising as a Creative Industry

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications. Clients now have opportunities to research potential suppliers through a variety of channels including social media. Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients. The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner's Forum combined with a new, 2015, BD Benchmark of professional service practitioners. The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm's culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms' struggle to survive and thrive in a fast-changing world market.

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications.    Clients now have opportunities to research potential suppliers through a variety of channels including social media.  Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients.  The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner’s Forum combined with a new, 2015, BD Benchmark of professional service practitioners.  The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm’s culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms’ struggle to survive and thrive in a fast-changing world market.

Effective Marketing and Business Development in Professional Services

Wie und warum gelingt es uns, andere davon zu überzeugen, etwas zu kaufen, uns zu helfen, sich (ver)führen zu lassen? Und was können wir dafür von der Werbung lernen? Ein umfassender Überblick über die Erkenntnisse zur persuasiven Kommunikation - von einem der auch international bekanntesten deutschen Kommunikationswissenschaftler, auf der Erfahrung mit Forschung, Seminaren, Vorlesungen und Kursen aus mehr als 40 Jahren aufgebaut und auf dem neuesten Stand der Wissenschaft. Praktisch, aber mit gründlichem theoretischen Hintergrund. Mit allen Quellenangaben zum Weiterlesen. Für die sechste Auflage wurde der Band aktualisiert und überarbeitet.&nbsp;Der AutorProfessor Dr. Klaus Schönbach&nbsp;ist Honorarprofessor für Medienwissenschaft der Zeppelin-Universität, Friedrichshafen, und Honorary Fellow der Amsterdam School of Communication Research (ASCoR), Universität Amsterdam.

Wie und warum gelingt es uns, andere davon zu überzeugen, etwas zu kaufen, uns zu helfen, sich (ver)führen zu lassen? Und was können wir dafür von der Werbung lernen? Ein umfassender Überblick über die Erkenntnisse zur persuasiven Kommunikation - von einem der auch international bekanntesten deutschen Kommunikationswissenschaftler, auf der Erfahrung mit Forschung, Seminaren, Vorlesungen und Kursen aus mehr als 40 Jahren aufgebaut und auf dem neuesten Stand der Wissenschaft. Praktisch, aber mit gründlichem theoretischen Hintergrund. Mit allen Quellenangaben zum Weiterlesen. Für die sechste Auflage wurde der Band aktualisiert und überarbeitet.

Persuasive Kommunikation – ein Überblick

Verkaufen, Flirten, Führen

Edition Nachhaltig wirtschaften

Dieses Buch zeigt, wie man nachhaltiges Verhalten durch kleine, gezielte Anstöße – sogenannte Nudges – effektiv fördert. Zunächst führen die Autorinnen in die Bedeutung und Dringlichkeit nachhaltiger Veränderungen ein. Danach beleuchten sie die psychologischen Prinzipien, die dem Nudging-Ansatz zugrunde liegen, und stellen verschiedene Formen des Green Nudgings vor. Erfolgreiche Praxisbeispiele veranschaulichen die Wirkung dieses Ansatzes. Abschließend werden die Möglichkeiten und Grenzen von Green Nudging diskutiert und ein Ausblick auf zukünftige Potenziale gegeben. Die Autorinnen liefern allen, die nachhaltiges Handeln in Gesellschaft und Wirtschaft vorantreiben möchten, praxisnahe Einblicke und Werkzeuge, mit denen sie Green Nudging in verschiedenen Kontexten erfolgreich einsetzen können.Der Inhalt<ul><li>Warum Green Nudging der Schlüssel zur nachhaltigen Veränderung ist</li><li>Psychologische Prinzipien hinter dem Nudging-Ansatz</li><li>Arten von Green Nudging</li><li>Best-Practice-Beispiele für Green Nudging</li><li>Möglichkeiten und Grenzen des Green Nudgings</li></ul>Die Autorinnen 
Prof. Dr. Andrea Rumler lehrt seit 2012 Betriebswirtschaftslehre und Marketing an der Hochschule für Wirtschaft und Recht Berlin. Zusammen mit Prof. Dr. Volker Quaschning erforschte sie die Erzeugung von Solarstrom auf Mietshäusern (Mieterstrom). Das Institut für angewandte Forschung Berlin finanzierte ihre Projekte MieterstromPlus und SolarBerlin.&nbsp; Laura Wagner arbeitet seit 2023 als wissenschaftliche Mitarbeiterin an der Hochschule für Wirtschaft und Recht Berlin. Ihre Forschung begann im Projekt SolarBerlin, das bürgernahe Kommunikationsstrategien in Mieterstrom-Häusern in Berlin testete und deren Wirkung analysierte. Ein besonderer Schwerpunkt lag auf dem Einsatz von Green Nudging. Seit 2024 ist sie im Nachhaltigkeitsmanagement und der Nachhaltigkeitskoordination der Hochschule tätig.&nbsp; 
&nbsp;

Dieses Buch zeigt, wie man nachhaltiges Verhalten durch kleine, gezielte Anstöße – sogenannte Nudges – effektiv fördert. Zunächst führen die Autorinnen in die Bedeutung und Dringlichkeit nachhaltiger Veränderungen ein. Danach beleuchten sie die psychologischen Prinzipien, die dem Nudging-Ansatz zugrunde liegen, und stellen verschiedene Formen des Green Nudgings vor. Erfolgreiche Praxisbeispiele veranschaulichen die Wirkung dieses Ansatzes. Abschließend werden die Möglichkeiten und Grenzen von Green Nudging diskutiert und ein Ausblick auf zukünftige Potenziale gegeben. Die Autorinnen liefern allen, die nachhaltiges Handeln in Gesellschaft und Wirtschaft vorantreiben möchten, praxisnahe Einblicke und Werkzeuge, mit denen sie Green Nudging in verschiedenen Kontexten erfolgreich einsetzen können.

Der Schlüssel zur nachhaltigen Veränderung

Green Nudging

Written by two practitioners with deep professional experience, this book introduces readers to the practice of public interest communications, a profession that takes an evidence-based approach to using strategic communications to drive positive social change. It is ideal for students in various fields including advertising and marketing.

Strategy for Changemakers

Public Interest Communications

The 60% Potential

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

Weitere Titel zum Thema