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Hower M: Sustainability Storytelling

Sustainability Storytelling

Translating Strategy into Effective Stories

Sustainable Environmental Waste Management Strategies

Bioremediation Technology for Sustainable Mining Waste Management

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing

Use this fully updated CIPD textbook to understand the theory and practice of the developments that are shaping the world of work.

Work and Employment in a Changing Business Environment

An Integrated Approach to Aviation and Tourism

Airlines and Tour Operations

A How-To Guide for Implementation and Management

AI for Public Relations

Explores the complex factors - from climate to colonialism - that have shaped ideas of tropical architecture from the eighteenth century to the present.

Narratives of Disease, Discomfort, Development and Disaster

Reconsidering Tropical Architecture and Urbanism

Strategic CEO Communication

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.With relevant case studies and examples, particularly of fast-moving consumer goods (FMCG), this volume provides strategic directions and lessons for creating and developing brands that can stand test of the time. It also expounds on building brand equity in challenging times, brand extension, brand strategy as well brand accounting and valuation. The book also covers strategies for building service brands -- marketing strategies and processes have changed over time with technology and brands now must be built through social media and digital marketing, which is discussed comprehensively with cases in this title.The book will be useful to students and teachers of Marketing, Advertising and Brand Management, Business Studies, Business Communication, Media and Journalism and Public Relations. It will also be an invaluable resource for brand marketers and practitioners.

Surviving the Competitive Environment

Strategic Brand Management

Human Factors in Design, Engineering, and Computing

Modern Technologies in Ergonomics and Workplace Safety

Sustainable Textiles: Production, Processing, Manufacturing & Chemistry

Cultural Sustainability in Fashion

Realising that the need for conservation of the Outstanding Universal Values (OUVs) of World Heritage Sites still remains much more dominant than a holistic approach towards the wider social, economic and environmental implications, the book "World Heritage and Sustainable Development" aims to examine and propose ways in which sustainable cultural development can become an integral part of successful conservation and management within the context of World Heritage Sites (WHSs). In order to do so, thematic chapters concentrating on issues of building conservation, climate change and human development within the context of World Heritage Sites (WHSs) will be included.

World Heritage and Sustainable Development

Learn how to plan, design and deliver sustainable events, while considering and measuring the long-term impacts to meet the triple bottom line (TBL) of people, planet and profit.

Planning, Designing and Delivering

Sustainability in Events Management

Sustainability Storytelling

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