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Intelligent Technologies and Robotics (R0)

Sandeep Kautish

Álvaro Rocha

Ankur Gupta

Sahil Sawhney

Strategy Analytics for Business Resilience Theories and Practices

&lt;p&gt;Enhancing Organizational Success: A Strategic Approach to Data Quality and Governance.- Strategic Analytics for Startup Organizations.- Corporate Social Responsibility (CSR): A Strategic tool for Indian companies for investment in the Education sector using a standard event study.- Strategic Analytics for Synergizing Digital and Real Economies.- Strategic Marketing and Customer Analytics.- Leveraging Strategic Analytics to Enhance Organizational Maturity and Resilience.- A bibliometric approach to success indicators of entrepreneurship in business incubators and STEM start-ups.- Harnessing Strategic Analytics for Start-Up Success: Innovations, Insights, and Impact&amp;amp;quot;.- Optimization Techniques for Strategic Analytics.- Identifying the influential factors for Mutual Fund Investments.- Corporate Social Responsibility (CSR): A Strategic tool for Indian companies for investment in the Education sector using a standard event study.- Strategic marketing analytics A Systematic Review.&lt;/p&gt;


This timely book challenges the prevailing notion that marketing is--or should be--a purely scientific discipline. Drawing inspiration from Germaine Greer's claim that "marketing is the art form of the twentieth century," Tasgal argues that the field's relentless pursuit of scientific rigor--particularly its imitation of physics through universal laws, reductionism, and "arithmocracy"--has suppressed marketing's artistic and cultural essence.Tasgal delivers a powerful call to action for marketers and communicators, urging them to reclaim creativity from the margins and restore it to the heart of their work. He asks why creativity was ever isolated and reserved for a select group of "creatives," rather than recognized as fundamental to all marketing endeavors.The Art in Marketing Book offers a compelling vision for bridging the false divide between science and art in marketing, showing how a shift toward an art-centered approach can unlock greater distinctiveness, creativity, and meaningful insight for brands in today's complex marketplace.

Why we need less science and more art in marketing

The Art in Marketing

Indigenous knowledge systems are a profound contribution to our understanding of management and organizations but have long been overlooked and repressed. Through a wide array of chapters, which span five continents and five core concepts of: stories, place, politics, communities, and business, this book showcases Indigenous approaches to, and frameworks for, good management, organization and entrepreneurship. 
A diverse collection of contributions includes chapters on Indigenous self-determination, organization studies, allyship, organizing and resistance, cultural appropriation and community-based enterprises from a global community of scholars spanning New Zealand, Australia, Peru, Brazil, India, Bali, the Philippines, Ghana, Greenland, Canada, the US and beyond. 
Written and edited by experts in the field, this book is essential reading for students, academics, and private, public and third sector leaders in management, organization and entrepreneurship. 
Jesse Pirini is Senior Lecturer in Management at Te Herenga Waka - Victoria University of Wellington, Aotearoa New Zealand. 
Stephen Cummings is Professor of Strategy and Innovation at Te Herenga Waka - Victoria University of Wellington, Aotearoa New Zealand.
Ana Maria Peredo is Professor and Tier 1 Canada Research Chair in Social and Inclusive Entrepreneurship at the University of Ottawa, Canada.

Knowledges & Frameworks

Indigenous Management

Explore themes often glossed over in traditional Agile texts: navigating the transition from a technical architect to a servant leader, handling conflicting priorities and leadership misalignments, and managing value delivery in client-driven environments where frameworks alone are not enough. This book is an honest and relatable look into the day-to-day realities of leading Agile teams—filled with hard-earned lessons, internal conflicts, and war stories from the trenches of IT service delivery.&nbsp;Many Agile professionals find themselves constrained by process rigidity, unable to adapt to real-world pressures. These topics are more relevant than ever, as enterprises demand agility in outcomes, not just ceremonies. This book offers timely guidance on how to focus on execution while remaining Agile in spirit. Structured as a series of thematic chapters based on real events and personal “confessions,” each section ends with reflection questions and actionable takeaways. The narrative style guarantees engagement, while the learnings guarantee impact.&nbsp;
 Unlike traditional guides that idealize Agile or limit themselves to theory, 
 Confessions of an IT Scrum Master
 acknowledges the gray areas and equips you to navigate them with confidence. Its confession-style storytelling is not only compelling but also deeply authentic—because it’s written by someone who’s lived it.
 You will:<ul><li>Understand the practical gaps between Agile theory and enterprise execution</li><li>Review how internal conflicts (e.g., architect vs. Scrum Master) affect delivery</li><li>Learn techniques to focus on value delivery in process-heavy environments</li></ul>

Real Stories, Practical Tips, and Hard-Learned Lessons in Agile

Confessions of an IT Scrum Master

Mastery in the 21st-century digital economy demands a new approach. This book offers a groundbreaking guide for business leaders looking to navigate the complexities of this new era. Based on extensive research and proprietary tools like the Capability Profile and Leadership Scorecard, this book moves beyond outdated management techniques to provide a practical framework for success. It reveals how to identify your organization's dominant patterns - whether based on management style, growth stage, or industry - and then leverage that insight to overcome capability barriers that stifle growth and innovation. The book is not just a theoretical exploration; it is a hands-on resource filled with actionable business cases. Through 21 detailed examples from diverse industries like Financial Services, Healthcare, Technology, and Education, you will gain a deep understanding of what truly drives performance. The book's unique application of the "digital twin" concept to management provides a visual, data-driven representation of your organization, helping you to "see around corners" and make informed, low-risk decisions. By adopting this dynamic approach, you can master complexity, anticipate change, and unlock sustainable competitive advantage.

Business cases for the digital economy

Patterns of Mastery

What can dealmakers learn from The Godfather? Can you use Bridget Jones' Diary as a guide to career development? And what is Breaking Bad if not the ultimate manual for side hustlers? The TV MBA explores the working styles, leadership qualities and business strategies of some of the most iconic characters in TV and film. Referencing hundreds of well-loved scenes, characters and plot lines in pop culture, the book pulls out key management, careers and leadership lessons that can be enjoyed and absorbed by everyone - from graduate trainees and CEOs, to pop culture enthusiasts and cinephiles. Tackling themes ranging from emotional intelligence, teamwork dynamics and climbing the corporate ladder to disrupting markets, crisis management, and toxic cultures, Rhymer Rigby offers a unique blend of entertainment and business wisdom. Whether it's Patrick Bateman's personal branding in American Psycho, Mulder and Scully's working relationship in The X-Files, how Professor Dumbledore deals with staff turnover at Hogwarts, or the fundamental failures of risk management in the Alien franchise, The TV MBA casts an eye over celebrated characters and scenes pulling out lessons and insights that apply to the real-world business environment.

Business lessons from popular culture

The TV MBA

Cambridge Studies on Governing Knowledge Commons

Governing Corporate Knowledge Commons

“The world needs more builders like Jeremy Ghez. Drawing on his deep expertise, insatiable curiosity, and certainly inspired by fellow Architects, Jeremy provides a toolbox that 'speak of its time and place, but yearns for timelessness' as Frank Gehry would put it. In times of bewildering uncertainty, and widespread fatalism, this book shows that things can actually be done – both a powerful call to action and a blueprint for change agents around the world."
 
 —
 Ludovic Subran
 , Group Chief Investment Officer, Allianz
 
 “It is common to hear that we live in turbulent times shaped by geopolitics, technology, and climate change. It is much less common to hear what to do about it. This book helps business leaders think like architects rather than firefighters, arguing that they can be transformative in the private sector. It pulls you away from 'business as usual' and empowers you to become an agent of change with the strategic foresight necessary for success." &nbsp;
 
 —
 Greg Treverton
 , Former Chairman of the US National Intelligence Council
 What is the difference between a fire fighter and an architect? One deals with crises as they arise while the other is capable of building something that can withstand all weathers.
 Using this analogy, this revised edition of 
 Architects of Change
 provides you with the tools to grasp, leverage and harness the dynamics that shape tomorrow's markets. It encourages you to nurture an entrepreneurial mind-set to transform the way a business – or even an entire industry – operates.
 With updated content taking into account two water-shed events – the post-pandemic reality and the emergence of generative AI – this second edition incorporates crucial lessons from recent years. It expands on how the pandemic introduced us to exponential change – a pattern we’ll likely see replicated with climate change – and explores the intensifying impact of geopolitical rivalries and AI advancement.Giving you the tools to analyse your environment and future trends to reinvent the way you do business, this book will teach you how to:<ul><li>Identify actors of change</li><li>Conduct simulations about the future</li><li>Assess threats of political instability</li><li>Build a strategy for a profitable and sustainable firm amid ongoing uncertainty</li><li>Become an architect of change yourself</li></ul>Containing original interviews with industry insiders, this is a critical resource to help you thrive in the current business environment.Jeremy Ghez
 is a Professor of Economics and International Affairs (Education Track) at HEC Paris, France. He is the academic director of the HEC Paris Center for Geopolitics and he was the previous scientific director of the school’s master program in Sustainability and Social Innovation. His research and teaching focuses on managerial economics, the global business environment, strategic foresight, tech giants, as well as on US and European politics. In 2019, he was named one of the world’s 40 best under-40 MBA professors by Poets and Quants, and in 2021 he received the Pierre Vernimmen prize for his teaching. He has appeared on Bloomberg, the BBC and France 24, as well as on various French media.

Designing Strategies for a Turbulent Business Environment

Architects of Change

From the creator of AdviceWithErin, the definitive book on how to use the right words at work—so you can build the career you deserve We’ve all been there: you’re sweating, sitting in front of your laptop, and the interviewer on the screen says, “Tell me about yourself.” You freeze. Is that even a question? What are they expecting from you? What do you say? If that paragraph made your heart beat a little faster, TikTok star, career educator, and “the internet’s big sister” Erin McGoff is here to help. In The Secret Language of Work, McGoff shares her best, customizable scripts for how to communicate in the professional world—word-for-word, exactly what to say during interviews, while negotiating salaries, when you need to set boundaries with co-workers, as you advocate for yourself, and in any sticky situation at the office. With McGoff’s advice, you will master the unwritten rules of work speak that are key to career advancement. Learning how to say the right words, in the right order, in the right way, at the right time, is an art that too few people are taught. Stellar communication is probably the most valuable skill you can possess—and once you know the secret language of work, you will be able to confidently tackle anything your sure-to-be outstanding career presents to you.

Hyper-Helpful Scripts for Every Situation

The Secret Language of Work

Routledge Focus on Management and Society

Engagements and Agendas

Sociology and Management Education

A science-based, practical blueprint for cultivating a life - at work and at home - full of a sense of belonging, joy and vitality, from the New York Times bestselling author of The Culture Code<ul><li>How do we set about finding greater fulfilment in our lives?</li><li>How do we achieve a sense of well-being?</li><li>How do we foster relationships that will add depth and meaning to our existence?</li><li>How, in other words, do we go from living to flourishing?</li></ul>In his new book, bestselling author Daniel Coyle trains his expert eye on the people who have demonstrated exceptional powers of dynamism and connectivity, and teases out their secrets.<ul><li>The Chilean miners who withstood being trapped deep underground for 33 days by establishing rituals of belonging and purpose.</li><li>The Dutch community that sparked urban renewal through a smart system of self-organisation.</li><li>The delicatessen in Michigan that has grown into a multi-million dollar enterprise, not by writing business plans but by shaping attentional space - focussing on how people show up, listen and engage.</li></ul>From such remarkable stories of individual and group achievement, Coyle distils the core dynamics that make them possible - and, in the process, shows how small, deliberate shifts in how we think and interact can create extraordinary impact. Whether you are seeking a deeper sense of personal contentment or aspiring to transform a team or community, Flourish is the indispensable guide to shaping the future you want.

The Art of Building Meaning, Joy and Fulfilment

Flourish

Schlüsselqualitäten des Menschseins im Wandel - Der Homo Creator Transcendens

Das Bewusstsein, in dem der Geist eine zentrale Rolle spielt, ist die bedeutendste Qualität im Menschsein. Darum ergründen wir in diesem Buch die Prinzipien und Ursachen des Seins und untersuchen, wie der Geist Wissen schafft. Denn die Art und Weise beeinflusst auch die menschliche Fähigkeit, Inventionen und Innovationen hervorzubringen. Die Zukunft ruft uns Menschen auf, sie mit einem holistischen Blick auf die Welt zu gestalten. Wie können wir also unsere Qualitäten einsetzen, um wahrlich über uns selbst und das Bestehende hinaus zu sein, zu denken und zu handeln? Dazu ist ein Verständnis für die Zusammenhänge notwendig, um zu erkennen, welche Absichten und Aufgaben das Bewusstsein, der Geist und die Seele im Kontext des Menschseins und des großen Ganzen haben. Eine Reise zu den tiefsten Tiefen unseres Seins bringt neue Erkenntnisse und Perspektiven für die Ausrichtung des Lebens und des Wirtschaftens.

Der Homo Creator Transcendens IV

Erkundung des Bewusstseins – das geistige Selbst

Dieses Buch bietet Führungskräften einen kompakten Einblick in die Grundlagen von Resilienz und Affektregulation sowie in erprobte Methoden der Mediation. Denn: Gerade in Zeiten rasanter Veränderungen und volatiler Märkte entstehen in Unternehmen unweigerlich menschliche Spannungen – umso wichtiger ist die Fähigkeit, belastbar und lösungsorientiert zu bleiben.
Der Autor zeigt, wie emotionale Prozesse und Persönlichkeit die Dynamik von Konflikten prägen – und wie diese durch wirksame Mediation und Affektregulation zu einer steigenden Resilienz führen können. Auf Basis von Studien, psychologischen Modellen und jahrzehntelanger Beratungspraxis erklärt Winfried Neun den Ansatz der resilienzorientierten Führung und bietet praxisnahe Impulse, um Konflikte in Veränderungsprozessen konstruktiv zu gestalten und menschliche Faktoren stärker in den Mittelpunkt professioneller Konfliktlösung zu rücken.
Ein praxisnaher Ratgeber für Führungskräfte sowie ausgebildete Mediatoren und Schlichter, die Konfliktsituationen souveräner meistern möchten. Ergänzt wird das Werk durch Tipps, die auch außerhalb der Unternehmenswelt für jegliche Art von Konfliktlösung angewendet werden können.

Psychologische Grundlagen für menschzentrierte Konfliktlösungen

Resilienzorientierte Führung durch Mediation und Affektregulation

Strategy Analytics for Business Resilience Theories and Practices

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