Strategic Management of Market Niches

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.
Contents

• Fundamentals of Niche Research
  
• Theoretical Pillar of the Niche Model Framework
  
• Market Niche Model Framework for Strategic Management
  

Target Groups

• Researchers in the field of organizational sciences 
  
• Managers and practitioners involved in business strategy or strategic management
  

The Author
Dr. Gorazd Ocvirk is director of a global acting consultant company.