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McQuire E: Strategic Capture

Strategic Capture

The System That Drives Predictable Growth: Tools and Templates for Capture Managers

An indispensable guide to dealing with disasters from one of today's foremost thinkers in crisis management, now updated with a new afterword"In a world marred by preventable miscalculation, Juliette Kayyem's The Devil Never Sleeps provides a playbook for making it out alive." -The New YorkerThe future may be unpredictable, but nowadays, disasters are not. We live in a time of consistent catastrophe, where things more often go wrong than right. So why do we still fumble when crisis strikes?In The Devil Never Sleeps, Juliette Kayyem outlines a radical new way to prepare for disasters. Traditional principles of crisis management, focused on preventing disasters, are no longer viable. We need a forward-thinking approach that allows us to respond, recover, and build more resilience when crisis occurs. Drawing on her experience in national security and assessing real-life examples-from natural disasters like the California wildfires to human-made ones like airplane collisions-Kayyem identifies common lessons that can be implemented now to limit harm in the future. The Devil Never Sleeps is an essential guide for developing strategies that actually work in the face of perpetual catastrophe.

Learning to Live in an Age of Disasters

The Devil Never Sleeps

Hyper-Helpful Scripts for Every Situation

The Secret Language of Work

'Brimming with surprising insights and useful tips... the resource we need for making genuine connections' Adam Grant, bestselling author of Think Again How do you resolve a misunderstanding before it becomes a conflict? How do you build influence when you're not in the room? How do you create real connection when your team works apart? Drawing on award-winning Professor Andrew Brodsky's groundbreaking research, as well as real-world examples, Ping reveals: ¿ The hidden strengths and weaknesses of every communication channel ¿ When to email, message, call, meet - or let AI help ¿ How to make memorable virtual first impressions ¿ How to build trust, influence, and stronger relationships at a distance ¿ How to negotiate, persuade, and solve problems through a screen Ping will change the way you think about every message you send. 'A must read for everyone who communicates online - in other words, everyone' Jake Knapp, co-founder of Google Meet and bestselling author of Sprint

Change The Way You Think About Every Message You Send

Ping

Bcom

The Benefits of Not Making Up Your Mind

Indecision

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

We all know what it's like to hold back from making a decisive move, offering our most candid feedback, or even advocating for ourselves because it was easier and safer to take the well-travelled path - but these are also the hinge points that transform reputations, relationships, and results.Drawing on a landmark seven-year study of 34,000 people, JP Pawliw and Bill Benjamin reveal a consistent pattern: in high-stakes moments people hold back an average of 7.56% of what can make the crucial difference between 'taking your shot' and regret at failing to do so. Rounded, they call this gap the 'Last 8%'. The book explores the brain function reasons for this gap and equips readers with effective tools to close the gap. Blending neuroscience, behavioural research, and stories from astronauts, Olympic athletes, Fortune 100 executives, and frontline professionals, THE LAST 8% provides a practical roadmap for acting with decisiveness in pressure situations.It teaches individuals to regulate their biology in the heat of the moment, while also offering leaders a proprietary framework - the Last 8% Culture Map - to build teams and organisations where candour, accountability and trust drive performance.

The Last 8%

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively &gt;This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

Harriman House Essentials

The Illusion of Choice

In The Four Paradigms in Economics: Theories, Concepts, and Analytical Tools, Kavous Ardalan demonstrates how these four paradigms explain any economics phenomenon differently, and therefore, together they provide a broader and deeper understanding of the economic phenomenon under consideration. The main theme of The Four Paradigms of Economics is that social theory can usefully be conceived in terms of these four key paradigms: functionalist, interpretive, radical humanist, and radical structuralist. The four paradigms are founded upon different assumptions about the nature of social science and society, and therefore, provide different explanations of any phenomenon. The book also looks at the major prevailing schools of thought in economics (Neo-Classical Economics, New Institutional Economics, Behavioral Economics, Austrian Economics, Post-Keynesian Economics, Institutional Economics, Social Economics, Radical Economics, and Marxist Economics) from the point of view of the four paradigms and locates them within the four-paradigm framework.

Theories, Concepts, and Analytical Tools

The Four Paradigms in Economics

Strategies for finding big, long-lasting success.We're drawn to stories of people who succeed against the odds. But what if those stories aren't just inspiring? What if they reveal a strategy?In Your Life Needs a Strategy, Martin Reeves, Christian Stadler, Julia Hautz, and Hamad Buamim argue that extraordinary success is rarely the product of talent or effort alone--and it's never just luck. It comes from knowing how to work with uncertainty: spotting opportunities others miss, experimenting when outcomes are unclear, influencing situations that seem fixed, and creating possibilities that didn't exist before.At the heart of the book is a simple but powerful idea: you can't control the future, but you can shape the conditions that determine your odds. By choosing the right strategy for the environment you're in--and knowing when to shift--you gain leverage over outcomes that once felt random.Success doesn't go to the smartest or the hardest working. It goes to those who understand how success actually happens in complex systems. Your Life Needs a Strategy is a practical guide for anyone who wants to increase their visibility, influence, and impact by thinking more strategically about where to play, how to move, and when to change course.

How to Increase Your Odds of Doing Extraordinary Things

Your Life Needs a Strategy

Strategic Capture

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