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Malatji O: Stolen By Contract

Stolen By Contract

The legal robbery of authors, musicians, and creators

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Unlock the world of Marketing Communications with this accessible and engaging textbook. Combining clear theory with practical insight, it offers dedicated coverage of digital marketing and social media, helping students understand how brands communicate in today's fast-moving media landscape.
This fully updated 5th edition introduces new material on MarTech, artificial intelligence, the rise of TikTok and the ethics of influencer marketing. Fresh case studies-including examples featuring OpenAI, Google and Perrier water-bring concepts to life and connect them to real-world practice.
Concise, contemporary and comprehensive, this textbook is essential reading for students of Marketing Communications and related subjects.
John Egan is Professor of Marketing at Regent's University, London.
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Marketing Communications

This is the updated and expanded edition of the only radical, multidisciplinary, international introduction to intellectual property in its socio-economic contexts. Bringing together voices from law, sociology, economics, political science, and cultural studies from across the Global North and Global South, experts and activists Mat Callahan and Jim Rogers offer a detailed history and analysis of IP before asking critical questions designed to underscore its importance in the broader struggle between capital and the commons. What are the broader implications of IP, whether for agribusiness, pharmaceuticals, education, or entertainment? Is IP law a fundamental pillar of our culture, or has it been used to protect and assert the ownership of, and thus limit, the spread of ideas and creativity? With a chapter structure moving from historical and theoretical foundations to industry-specific conflicts and policy analysis, this book covers the breadth and depth of IP areas, including patents, copyrights, trademarks, and trade secrets, as well as emerging issues such as digital rights and biotechnology. Key features include: - voluminous, up-to-date case studies, both Western and non-Western; - an extensive, jargon-busting list of abbreviations of specialized or technical terms; - a new chapter on copyright and socialism; - revisions and updates accounting for the seismic impacts of artificial intelligence. This is a foundational must-read for all researchers, students, and activists interested in critical analyses of IP laws and policies--not just their legal frameworks, but also their broader social, economic, and political implications.

A Radical Guide to the Past, Present, and Future of the Ownership of Ideas

Rethinking Intellectual Property

The Business of Public Relations is a comprehensive study of public relations as a strategic and socially responsible management discipline. It combines theoretical foundations, strategic planning models and practical tools to foster high-quality relationships and enhance corporate reputation.The book provides readers with a structured and accessible approach to mastering public relations, integrating theoretical insights with practical applications. It introduces a new strategic planning model (SMOPR) that guides readers through the phases of analysis, planning, implementation, and evaluation. Chapter recap questions and detailed checklists reinforce understanding and enable students and professionals to apply key concepts effectively in real-world contexts. It's clear and accessible language, combined with rigorous academic standards, makes it an invaluable resource for bridging the gap between academic knowledge and professional practice.Written primarily for undergraduate students, this textbook is also suitable for postgraduate courses and for practitioners in public relations and corporate communication.

Practical Strategies for Modern Communication

The Business of Public Relations

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

What are the legal challenges to ensuring that food innovation promotes sustainability, protects fundamental rights, and strengthens global food security? Food Innovation and Legal Challenges offers a rigorous, interdisciplinary examination of emerging technologies, innovative production methods, and evolving governance models in the agrifood sector. Covering topics from insect-based proteins and cultured meat to Agriculture 4.0, vertical farming, biotechnology, and innovative policies addressing food waste and food poverty, the volume brings together research from scholars with expertise in constitutional, international, EU, comparative, food, and agricultural law. Combining doctrinal analysis with comparative and empirical perspectives, it delivers concrete recommendations and original insights for scholars, policymakers, and practitioners.

Food Innovation and Legal Challenges

Made for Curious, Smart (and Slightly Silly) Kids (Kid Approved!)

Warning: This book may cause the following effects: sudden bursts of curiosity, knowledge of interesting characters throughout history, and sudden opinion change of history.
Forget the snoozefest history books filled with confusing dates and grumpy dead guys.
Unboring Newsies History for Kids is the laugh-out-loud, totally visual, totally digestible guide to Newsies History your kids (and you) didn't know they needed.
Packed with weird facts, brain-boosting quizzes, cool pictures, clickable videos, and activities that actually make sense, this book was built for real kids with real short attention spans and maybe even a few parents who want to finally understand what the history was really all about! 
 
What's Inside This Totally Unboring Book:Bite-sized chapters that keep kids engaged without melting their brains
Timelines at the end to connect the dots (because time travel isn't a real option yet)
Images and illustrations that are way cooler than clipart
QR codes or links to videos that explain the good stuff, fast
Fun activities and short quizzes after each chapter so they actually remember it



Great For:Homeschool families who are tired of boring textbooks
Classrooms that want to wake students up (without shouting "pop quiz!")
Parents who want a refresher without secretly Googling everything
Kids ages 8-14 who like to laugh and learn (Edited by a Kid)
Anyone who thinks "history" should have more memes, more maps, and less yawning



 
If your child ever said "history is boring~" this book is your comeback.
Because history isn't boring. You just needed the Unboring version.

Ready to Start Learning Without Yawning?
And that's not all! You'll also get a bonus - Interactive QR code links to videos (it's relevant, mom I promise).

Unboring Newsies History for Kids

Mastering TikTok

You built the foundation. Now it is time to build the business.In Book One of the Mastering TikTok Series, you learned the architecture of TikTok success - how the algorithm works, how to find your audience, how to write hooks that stop the scroll, and how to generate content ideas that never run dry.Book Two is about turning that foundation into actual creator presence.Inside you will discover: - The specific camera settings, lighting setups, and editing workflows that make phone-filmed content look genuinely professional- The complete AI toolkit transforming creator work - from using Claude and ChatGPT for script writing to generating voiceovers, B-roll video, and entire faceless content productions- The CapCut walkthrough that takes you from beginner to editing-fluent in hours, not months- The honest truth about posting frequency, optimal timing, hashtag strategy, and trend participation that actually works in the current platform state- The complete playbook for the first one thousand followers phase - why it is the hardest part of every creator's journey, and exactly how to get through it- The scaling strategies that take you from one thousand followers to ten thousand and beyond, including TikTok Ads, creator collaborations, Live broadcasts, Series premium content, and community buildingIf you have read Book One, you are ready for this.If you are new to the series, start here - and consider reading Book One for the complete strategic foundation.Either way, what you hold in your hands is the practical production and growth playbook the creator economy has been missing.

CREATING AND GROWING : Film, Edit, and Use AI to Create Professional Content - Master the Algorithm and Scale From Zero to Ten Thousand Followers

Routledge Studies in Asian Law

This book offers a comprehensive analysis of Malaysia's biobanking landscape, examining the complex intersection of ethics, law, and culture in a rapidly developing healthcare research environment.Adopting a case-based methodology, this book presents realistic scenarios that mirror dilemmas faced by ethics committees, researchers, and policymakers. Each chapter begins with a hypothetical case study followed by detailed commentary analysing ethical concerns, regulatory gaps, and best practices within Malaysia's unique socio-legal context. By exploring globally relevant topics like informed consent in multicultural settings, religious perspectives on tissue ownership, data privacy in cross-border collaborations, commercialisation of biospecimens, and incidental findings management, this book bridges the gap between academic theory and professional application.This book will be of interest to scholars of bioethics, medical law, healthcare regulation, and health policy, especially those in Southeast Asia.

Lessons from Malaysia

Biobanking Ethics and Regulation in East Asia

Militants de canapé

Independently published

Ils crient, ils partagent, ils s'indignent. Puis ils éteignent l'écran et vont se coucher. Militants de canapé dissèque cette illusion moderne: l'engagement sans risque, sans effort, sans conséquence. Un militantisme qui se mesure en clics et se dissout dès que le réel commence.Skye MacLir démonte la mécanique. Réseaux sociaux, indignation instantanée, posture morale à faible coût: tout y passe. Derrière les hashtags et les slogans, une réalité plus crue apparaît. L'engagement devient un produit, une identité, parfois un alibi.Ce livre ne flatte pas. Il expose. Pourquoi tant de causes deviennent des tendances ? Pourquoi l'action réelle recule pendant que la visibilité explose ? Et surtout, qui profite de cette agitation stérile ?Militantisme digital, activisme performatif, illusion d'impact: si tu veux comprendre ce qui se joue vraiment derrière l'engagement en ligne, prépare-toi à regarder sans filtre.

Like, partage... et dors Anatomie d'un engagement en carton

The Career Lessons You Need Are Already in Your Closet What do mud-covered combat boots, a vintage blue jumpsuit, and Manolos signed by the designer himself have in common? For media executive Natalie Mazzarella, each marks a turning point and a reminder that building a career takes as much care as building a wardrobe. Wear You Are Now is part memoir and part career guide. Through seventeen garments and accessories, Natalie traces a path that runs from wearing an Aerosmith tee to her best job interview ever to ruining her favorite pants on the way to her worst, examining the highs and lows with humor, candor, and gratitude for those beside her. Readers will learn how to: <ul> <li>Build resilience through their toughest professional moments</li> <li>Show up authentically without sacrificing credibility</li> <li>Recognize that unconventional paths often lead to the greatest success</li> <li>Invest in yourself and the relationships that fuel lasting growth</li> <li>Know when to endure and when to let go</li> </ul> Whether you are navigating a transition, seeking more authenticity at work, or simply curious how what we wear shapes who we become, Wear You Are Now reminds you that the most extraordinary destinations sit on the most unconventional paths.

Tailoring a Career That Fits

Wear You Are Now

Copyright and Human Rights in International and Domestic Law

Access Norms in Tension

For much of the past century, with the U.S. considered the world leader in innovation, its economic growth based on continued creative contributions from its citizens was a given. But this privileged position is under threat. In recent years, the U.S. has lagged behind other countries on several innovation measures, and including an ability to compete against international cities for venture-capital backed startups and creative talent. The arrival of AI only adds urgency to the questions of whether the U.S. will continue to be an innovation leader, and whether that leadership will advance human flourishing. &nbsp;&nbsp;The Creativity Tax draws on neuroscience, psychology, economics, law, and public policy to make the case that reducing poverty and inequality through a federal guaranteed income is the missing key to unlocking our collective creative potential and expanding our innovative capacity. It explains how policy inaction in addressing poverty and inequality is taxing our innovative capacities in ways that threaten our continued ability to produce high quality, socially beneficial innovation. The book also reveals how these questions of innovation leadership are deeply entwined with questions of who gets to innovate in this country and what kinds of innovation is produced—innovation for innovation's sake that benefits a few, or truly useful innovation that advances human flourishing. &nbsp;&nbsp;Synthesizing a broad range of scholarship, Stephanie Plamondon makes a novel argument for addressing poverty and inequality, not only as a matter of social welfare policy, but also for our nation's continued progress as an innovation leader.

How Poverty and Inequality Silence Innovation, and How to Fix It

The Creativity Tax

Stolen By Contract

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