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Baer S: Stickology

Stickology

How to Build Unbreakable Connections with Employees and Customers for Life

How employers can compete in a challenging labor market—by hiring differently, redesigning job quality, and rethinking their government relations strategies. From two leaders in business and workforce development with a proven track record in innovative workforce strategies. Over the past ten years, the U.S. labor market has been buffeted, with demand shifting dramatically. At the same time, demographic trends mean that U.S. labor supply will steadily tighten into the coming decade: Relatively fewer native-born workers are entering the workforce; a greater percentage are choosing not to work; and an aging baby boom generation is exiting the workforce. What’s worse, this systemic tightening of the US labor market has been exacerbated by the Trump administration’s decision to dramatically constrain immigration, the primary source of recent labor market growth. Welcome to the “forever-tight” labor market. In Help Wanted, Jerry Rubin and Steven Dawson combine their 80 years of experience in management and workforce development to offer employers an “employee-focused competitive strategy.” This strategy includes a wide range of practical, well-researched tools and detailed case studies from a breadth of employers that will help readers compete for talent and retain a productive workforce. Since the underlying cause of the tightening labor supply is structural, employers—whether for-profit, nonprofit, or governmental—must respond in kind. They too must undertake structural changes in finding, hiring, and retaining workers. Now equal in importance to an organization’s customer-service strategy, an employee-focused strategy is no longer simply a competitive advantage—it is fast becoming a competitive necessity.

How to Find and Keep Talent in a Forever-Tight Labor Market

Help Wanted

Transforming the Service Sector With New Technology

Islamic economics and finance, grounded in ethical and value-based principles, play a significant role in the financial choices of over 1.9 billion Muslims worldwide. As the industry rapidly grows surpassing US$4.5 trillion in assets it is becoming an increasingly influential part of the global financial system, particularly in Asia and the Middle East. At the same time, the widespread adoption of information and communication technologies (ICT) is transforming how financial services are delivered and accessed. Exploring the intersection of ICT and Islamic finance is crucial for understanding how digital innovation can enhance financial inclusion, transparency, and compliance within a values-based economic framework. This convergence holds the potential to reshape the future of ethical finance on a global scale. Implications of ICT for Islamic Finance and Economics investigates the implications of ICT for Islamic finance and economics from a multidisciplinary perspective. Through a multidisciplinary lens, it examines how digital innovation can enhance financial inclusion, operational efficiency, and ethical compliance in value-driven financial systems. Covering topics such as participation banks, Shariah principles, and Monte Carlo simulations, this book is an excellent resource for financial practitioners, business leaders, economists, professionals, researchers, scholars, academicians, and more.

Implications of ICT for Islamic Finance and Economics

How corporations can address legacies of historical oppression in ways that are good for them and good for others. Increasingly, corporate executives find themselves called upon to atone for their predecessors’ moral transgressions. While many are prepared to address inherited failed product lines or dysfunctional teams, few know how to handle demands that their enterprise address legacies of mass atrocity such as slavery, genocide, or colonialism. In Corporate Reckoning, Sarah Federman provides a corporate atonement model for corporate leaders and employees across industries around the world. When survivors and descendants demand reckoning, many corporate leaders initially shirk the responsibilities that follow from these requests. They may claim that history belongs to the historians, that their company’s activities were legal at the time, or that too much time has passed. If it comes to it, courts will rule in their favor, they reassure themselves. Others avoid these issues simply because they have no idea how to address them. Demands for reckoning ebb and flow, but these histories do not disappear. This book offers a way forward that serves companies and those affected by these historical harms. Taking responsibility for irreparable harm is not easy or comfortable. Despite the dilemmas and difficulties, the only way out is through.

How Businesses Can Address Historical Wrongs

Corporate Reckoning

This book—the first to treat workplace culture like a garden instead of a construction project—offers the proven framework that transforms toxic environments into thriving ecosystems where all talent flourishes. Organizations fail when they treat culture like a construction project. But they thrive when they treat it like a garden, cultivating conditions for growth rather than engineering behavior through rigid blueprints. Award-winning consultant Abi Adamson introduces the SERN framework—Soil, Exposure, Roots, Nourishment—to guide leaders toward sustainable cultural transformation. Through compelling stories from her work redesigning cultures at Spotify, Sony Music, and the Gates Foundation, Adamson shows how to make the following positive changes: <ul><li>Detoxify organizational foundations</li><li>Ensure that diverse perspectives get real influence</li><li>Create authentic belonging</li><li>Distribute resources equitably</li></ul> Organizations using this approach report dramatic improvements in psychological safety, authentic engagement, and the ability to retain diverse talent pools. Unlike traditional culture initiatives focused on compliance and conformity, this framework helps leaders identify toxic environmental conditions, move beyond demographic headcounts to actual inclusion, enable people to contribute authentically, and recognize that equal treatment in unequal systems produces unequal outcomes. Set during a pivotal moment when workplace culture programs are being dismantled or reimagined, this practical guide offers leaders a sustainable alternative—treating culture as a living ecosystem that requires ongoing cultivation rather than a one-time structural fix.

Nurturing Workplaces Where People Grow

Culture Blooming

Burnout rising. Systems cracking. Talent leaving. The solution: design for human dignity and full-person diversity—with this award-winning guide. The Canary Code reorganizes work for thriving—starting with those first impacted by faulty systems, like canaries first sensing toxic air in coal mines. Neurodivergent talent (members of ADHD, autism, Tourette’s syndrome, and learning-differences communities, and others who think and experience life differently) offer unique skills and exceptional work ethics, yet face employment barriers. Their unique abilities and perspectives are excluded, and their canary warnings about bullying, broken workflows, or ethical drift are ignored. This practical guide helps CEOs, managers, HR leaders, and changemakers improve work for all. Drawing on science and lived experience, 2025 Thinkers50 Talent Award winner and internationally renowned management expert Ludmila Praslova shows how embracing neurodiversity creates healthier, more innovative systems. A neurodivergent organizational psychologist with over twenty-five years of global practice and research on inclusive organizations, she offers the following: <ul><li>A holistic framework of human differences (social, cognitive, emotional, physical)</li><li>An intersectional, whole-person approach to neuroinclusion</li><li>Dignity-based talent practices, from hiring to leadership development</li><li>Global perspectives celebrating diverse neurodivergent voices</li><li>Actionable strategies for change at any organizational level</li></ul> Blending lived experience, academic rigor, and accessible writing, this groundbreaking work exemplifies neuroinclusion. It clearly indicates academic, applied, and personal content, supporting an individualized reader experience.

A Guide to Neurodiversity, Dignity, and Intersectional Belonging at Work

The Canary Code

What if you could step into each day with the capacity to make a profound impact with everyone you meet? 


Communication mishaps, interpersonal conflict, and poor leadership are the most common challenges a business can face. The solution, however, is neither costly nor complicated. It starts with understanding that most problems in business are people problems, requiring a deliberate shift toward refined leadership and personalized communication. 


It's Personal: Growing Your Leadership, Impact, and Relationships is a quick and easy guidebook, examining five areas of your life that benefit most from personalization:

Self-awareness
Leadership style
Business impact
Appreciation style
Feedback style 




Personalization is a pathway to human connection and professional growth. Incorporate it into your life and watch your world change for the better!

Growing Your Leadership, Impact, and Relationships

It's Personal

Entrepreneur and membership expert, Stu McLaren, teaches authors, speakers, coaches, consultants and business owners how to create a recurring revenue stream.

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

Palgrave Executive Essentials

Dr. V. Kumar (VK)&nbsp;is the Professor of Marketing, and the Goodman Academic-Industry Partnership Professor, Goodman School of Business, Brock University, ON, Canada. Prior to joining Brock, VK was the Salvatore Zizza Professor of Marketing, Tobin College of Business at St. John’s University, NY. He has held/holds several Distinguished Faculty Positions and Fellowships across universities worldwide.&nbsp; VK has also been honored as a&nbsp;Legend in Marketing&nbsp;through the 10-Volume Legends in Marketing series published by Sage Publications with commentaries from scholars worldwide. Professor Kumar has published over 300 scholarly papers and 30 books, received over 20 Lifetime Achievement Awards, and over 25 Research and Teaching Excellence Awards. Professor Kumar has served as the&nbsp;Editor-in-Chief of the&nbsp;Journal of Marketing&nbsp;(2014-2018) and serves/served as the&nbsp;Department Editor of&nbsp;POM, and as the&nbsp;Consulting Editor of&nbsp;JIBS. Global Fortune 500 firms have implemented many of VK’s ideas and models in multiple areas of marketing and operations which have resulted in gains of over multi-billion dollars. (URL:&nbsp;www.drvkumar.com&nbsp;and&nbsp;www.vkclv.com&nbsp;).&nbsp;

Strategies to Measure and Maximize Profitability

Valuing Customer Engagement

Routledge Studies in Marketing

Happiness and Well-Being in Customer Experience: Transformative Research Techniques in the Time of AI introduces a comprehensive framework for studying, designing, and assessing customer experiences that foster happiness and well-being.

Transformative Research in the Time of AI

Happiness and Well-Being in Customer Experience

"This is an original approach for executive teams to harness innovation through strategic engagement with both external innovation ecosystems and internal systems"--

Competitive Advantage through Ecosystem Engagement

Accelerating Innovation

An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York Times, BMW, and Chipotle--that are using games to win over customers.Today's consumers demand more than products--they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.In Press Play, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies--ranging from Adidas and Puma to NASCAR and Unilever--Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.Filled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, Press Play will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.

Why Every Company Needs a Gaming Strategy

Press Play

Stickology

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