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James E: Starting and Running a Small
Business

Starting and Running a Small Business

The Bare Facts

An extraordinary tale that starts with a home kitchen recipe and ends with the multi-million-dollar sale of a world-famous liquor company - and everything in between In Tastes Like Money, veteran liquor industry leader and founder of RumChata - the clever kitchen experiment that became a global phenomena - Tom Maas, delivers a first-hand story that exposes the behind-the-scenes battles, trademark wars, crises, and triumphs that built a world-famous product. The book begins with the day Maas was unceremoniously and unexpectedly dismissed from his role as Vice President of Marketing and Sales at Jim Beam at age 49. From there, the author details the ups and downs of what would turn out to be his true calling: the creation of a drink called RumChata. Tastes Like Money draws generalizable lessons from Maas' wild ride: about passionate selling, brand protection, and the critical importance of never compromising on quality or cutting corners just to make a quick buck. In the book, you'll also find: <ul> <li>Specific strategies for building distributor relationships without the benefit of a huge corporate war chest</li> <li>How to compete against industry titans when you've got a target on your back</li> <li>A detailed, unvarnished memoir of from-scratch ingenuity from an entrepreneur who pulled out all the stops in the pursuit of his dream</li> </ul> Perfect for aspiring entrepreneurs seeking inspiration and guidance as they navigate their own business journeys, Tastes Like Money is a gripping and instructive story about ambition, resilience - and a little bit of luck. It's a must-read for everyone interested in how a global brand got built from scratch and what it took to make it happen.

RumChata and the Making of a Beloved Brand

Tastes Like Money

Einsendeaufgabe aus dem Jahr 2024 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 1,3, SRH Fernhochschule, Veranstaltung: Concept &amp; Business Planning, Sprache: Deutsch, Abstract: Inwiefern unterscheiden sich Motivation, Geschäftsmodelle und Herausforderungen von Social Entrepreneurs gegenüber klassischen Startup-Gründern – und welchen Einfluss haben diese Unterschiede auf die langfristige Nachhaltigkeit und den sozialen Impact? 

Diese wissenschaftliche Hausarbeit bietet eine fundierte Analyse der Konzepte Social Entrepreneurship und Social Business im direkten Vergleich zu traditionellen Startups. Die Arbeit wurde im Rahmen des Masterstudiengangs Management (Master of Science) im Modul „Concept &amp; Business Planning“ an der SRH Fernhochschule verfasst und überzeugt durch ihre stringente Struktur, klare Argumentationslinie und aktuelle Quellenlage. 

Die Arbeit gliedert sich in sechs klar aufgebaute Kapitel und kombiniert theoretische Grundlagen mit praxisnahen Fallbeispielen. Neben einer systematischen Literaturauswertung werden zwei exemplarische Social Businesses – eines aus Deutschland und eines aus dem internationalen Kontext – im Detail analysiert. Dabei wird insbesondere die Anwendung des Business Model Canvas zur Geschäftsmodellarithmetik für soziale Projekte aufgegriffen, um strategische Erfolgsfaktoren greifbar darzustellen.

Thematische Schwerpunkte:

- Definition und Merkmalsanalyse von Social Entrepreneurs; 
- Abgrenzung und Einordnung des Konzepts „Social Business“ im internationalen Vergleich; 
- Herausforderungen in Finanzierung, rechtlichem Rahmen und Impact-Messung; 
- Praktische Anwendung des Business Model Canvas auf Social Projects; 
- Analyse von Skalierungsstrategien und Erfolgsfaktoren sozialer Geschäftsmodelle. 

Die Arbeit richtet sich an Studierende, Lehrende sowie Fachpersonen aus dem Bereich Entrepreneurship, Management und Social Innovation. Sie eignet sich als wissenschaftliche Referenz, strukturelles Vorbild oder thematischer Impulsgeber für eigene Hausarbeiten, Seminararbeiten oder Abschlussprojekte.

Mit hoher inhaltlicher Tiefe, praxisbezogener Relevanz und methodischer Klarheit ist diese Arbeit ein wertvolles Beispiel für akademisches Arbeiten im Masterstudium und eine hilfreiche Grundlage für alle, die sich mit den Herausforderungen und Potenzialen sozialunternehmerischen Handelns auseinandersetzen.

 Anonymous

Social Entrepreneurship und Social Business. Eine Analyse der Merkmale, Abgrenzungen und Herausforderungen im Vergleich zu traditionellen Startups

Standard corporate evaluation approaches are improved by trendy innovation, especially as it concerns technological scale up and environmental issues such as digital networking or ESG compliance. Whereas traditional firm appraisal follows institutional guidelines and best practices, frontier research still must define the boundaries of these trendy issues, linking a strong theoretical background to practical advances that still need fine-tuning. This revised book, written by an academic who is also a senior consultant, combines theoretical rigor with practical insights, providing an innovative framework for researchers, evaluators, managers, and practitioners.

From Digital Networking to ESG Compliance

Augmented Corporate Valuation

Creating Success series

A strong marketing plan can turn a great idea into lasting success. How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time. Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.

Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

How to Write a Marketing Plan

"Systems for Startups: Scale Your Business From Day 1 of Operations" is a practical guide for startups and entrepreneurs who want to start a new business or grow an existing one. The book provides an approach that includes 9 business process, offers a technology platform (SaaS software), and defines key people roles that can help startups to succeed.It covers important startup system topics such as the processes in marketing, sales, human resource, finance, information technology, to build a successful business.Overall, "Systems for Startups" is a valuable resource for any type of startup, particularly, a boot-strapped entrepreneur, that wants to build a successful business. It provides a comprehensive framework for building an operating system for a business that can help the business to succeed in today's fast-paced and competitive market.

SCALE YOUR BUSINESS FROM DAY 1

SYSTEMS FOR STARTUPS (B&W)

Social Entrepreneurship. Unternehmerische Kompetenzen und Geschäftsmodellentwicklung im wissenschaftlichen Diskurs

À la suite du succès de INC - Le guide de l'entrepreneur, Daniel présente le deuxième volume de sa trilogie entrepreneuriale: NEXT - Le guide de l'entrepreneur.

Alors que le premier ouvrage introduisait le lecteur à l'univers de l'entrepreneuriat, ce second tome plonge au cœur de l'expansion et de la croissance d'entreprise. L'entrepreneuriat est un voyage palpitant rempli de victoires, de défis imprévus et de leçons transformatrices. Fidèle à son style authentique et engageant, Daniel guide une fois de plus les lecteurs à travers trois dimensions clés de l'entrepreneuriat, cette fois centrées sur l'art de faire grandir son entreprise.

L'aventure commence avec Le parcours de l'auteur, où Daniel partage des moments charnières et des récits personnels de son chemin entrepreneurial. À travers des anecdotes sincères et des réflexions inspirantes, il ouvre une fenêtre intime sur les réussites, les obstacles et les choix décisifs qui ont forgé son évolution comme leader d'affaires. Son témoignage rappelle la détermination, la passion et la persévérance nécessaires pour bâtir quelque chose de durable.

Vient ensuite Les bases une section riche et pratique explorant les piliers de l'expansion réussie. De la planification stratégique à l'optimisation des opérations, en passant par la gestion du changement, les fusions-acquisitions ou encore la performance financière, Daniel traduit des concepts complexes en stratégies concrètes et applicables. Cette section devient un véritable manuel pour tout entrepreneur prêt à faire passer son entreprise au prochain niveau.

Enfin, chaque chapitre est enrichi par L'étude de cas, mettant en lumière des exemples réels tirés de parcours d'entrepreneurs accomplis et de leaders de l'industrie. Ces récits illustrent les principes abordés et montrent comment des décisions clés, des virages audacieux ou des moments décisifs ont façonné le succès d'autres entreprises. Le lecteur y puise des perspectives concrètes à adapter à son propre contexte.

À l'image de son prédécesseur, NEXT est bien plus qu'un livre c'est un allié de confiance, un mentor chevronné et une source d'inspiration. Il invite les entrepreneurs à élever leur parcours grâce à des réflexions profondes et des conseils stratégiques. Avec sa combinaison de clarté, de pertinence et d'authenticité, ce second volume est un incontournable pour ceux qui souhaitent croître avec intention et diriger avec impact.

En explorant les leçons et expériences partagées dans ces pages, les entrepreneurs acquièrent non seulement des outils concrets pour accélérer leur croissance, mais aussi l'état d'esprit nécessaire pour relever les défis à venir.

NEXT - Le guide de l'entrepreneur marque ainsi une étape décisive vers un succès durable. Après INC, il constitue une progression essentielle avant d'arriver à EXIT, le dernier volume de la trilogie The Entrepreneur's Playbook.

PROPULSEZ VOTRE ENTREPRISE À UN NIVEAU SUPÉRIEUR

ESSOR LE GUIDE DE L'ENTREPRENEUR

For every founder, creative, and multi-hyphenate professional rewriting the rules about work. The world tells you to pick one path, follow the rules, and shrink yourself to succeed. The Unapologetic Professional: How to Lead, Create, and Succeed without Shrinking Yourself to Fit the Mold is your permission slip to do the opposite, and thrive. Veteran marketer and entrepreneur, Brianna Doe, delivers the tools, tactics, and real talk you actually need to build a resilient, fulfilling career on your own terms. This book is a how-to guide for designing a path that reflects your values, your voice, and your vision for what work should be. If you've ever thought, "Is it just me, or is this whole system broken?" You're not imagining it. But there's another way. Through strategic insights, personal stories, and actionable frameworks, Doe will show you how to: <ul> <li>Build a flexible, future-proof career without burning out or selling out</li> <li>Navigate pivots, plot twists, and nonlinear paths with clarity and confidence</li> <li>Overcome imposter syndrome, systemic bias, and career uncertainty-and reclaim your voice</li> <li>Identify the work only you can do, and let go of what's holding you back</li> <li>Redefine success on your terms (not your manager's, your job title's, or social media's)</li> </ul> Whether you're a first-gen professional, creative multi-hyphenate, or an entrepreneur figuring it out as you go, this is more than a career guide. It's a blueprint for building something meaningful and sustainable, without waiting for anyone's permission. The Unapologetic Professional is your toolkit for leading, creating, and succeeding in the modern working world-and doing it without losing yourself in the process.

How to Lead, Create, and Succeed without Shrinking Yourself to Fit the Mold

The Unapologetic Professional

Regain the balance in your life! Discover the three powerful habits needed to minimize distractions, maximize accomplishments, and find time to do what matters most. This second edition of a time management bestseller is now updated with 30% new material, including a chapter on sustaining momentum as you develop healthy habits. Real personal transformation requires both the right mindset and skillset. This book reveals how to adopt both while providing the actionable toolkit necessary for lasting change in your time-prioritizing development. Drawing on the authors’ forty years of leadership research, they offer three powerful habits that that will help people and teams do what matters most. These three high-performance habits are: <ul><li>developing a written personal vision</li><li>identifying and setting annual roles and goals</li><li>and consistently doing pre-week planning </li></ul> People who live these three habits can increase productivity by at least 30 to 50 percent, while reducing stress. For organizations, this means higher profits, happier employees, and increased innovation. For individuals, it means better physical and mental health, stronger relationships, and a greater sense of peace and balance.&nbsp; By implementing this book’s simple and easy-to-understand habits, supported by time management tools like a Personal Productivity Assessment, you will learn how to lead a life by design, not by default—you will feel the power that comes with a sense of control, direction, and purpose.

Lead a Life by Design, Not by Default

Do What Matters Most, Second Edition

Construction Business for the 21st Century: Managing Risk and Improving Profits covers the business side of construction contracting. This book provides 21st-century processes, procedures, and practices that will advance the construction industry into the future.The industry that built the United States suffers from diminishing profit margins, causing it to have the second highest failure rate in the nation. Drawing from decades of research into the causes of contractor failure, the author offers solutions for improved profits and risk management and identifies "legacy" industry practices that have become obsolete. The topics covered, such as project selection, the low-bid process, risk identification and management, and understanding market cycles, are critical subjects for 21st-century construction professionals. This book also addresses in detail the important subjects of succession planning, industry consolidation, growth limits, joint ventures, equipment management, and boards of directors/advisors. Readers will receive critical insights into financial and accounting processes, which are rarely covered in technicians' and engineers' education.Whether a general contractor, construction manager, specialty contractor, credit grantor, or student, this book will provide a thorough understanding of the intricacies and complexities needed to succeed in the construction business.

Managing Risk and Improving Profits

Construction Business for the 21st Century

Starting and Running a Small Business

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