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James E: Starting and Running a Small
Business

Starting and Running a Small Business

The Bare Facts

JUMP START YOUR SMALL BUSINESSReady to turn your business idea into a thriving enterprise?Starting a business can feel overwhelming, but the right roadmap can make the journey clearer and more manageable. In Jump Start Your Small Business, attorney and entrepreneur Lee S. Saunders provides a practical, step-by-step guide to help aspiring business owners move confidently from idea to execution.Whether you're launching your first startup, building a side business, or strengthening an existing company, this guide provides practical strategies for navigating today's competitive business environment.Inside, you'll discover how to: - Evaluate business ideas and market opportunities - Develop a compelling value proposition and strong brand identity - Build a sustainable business model and strategic plan - Conduct market research and competitive analysis - Understand financial management, budgeting, funding, and risk - Navigate business structures, legal requirements, taxes, and intellectual property - Develop effective marketing, branding, and social media strategies - Improve productivity, time management, and entrepreneurial focus - Identify opportunities for growth and scale operations with less risk - Use technology, automation, and data-driven strategies - Build professional networks, mentorships, and leadership skills - Learn from setbacks and continuously adapt to changing marketsWritten in clear, practical language, Jump Start Your Small Business is designed as an entrepreneurial roadmap for readers at different stages of their business journey.If you're ready to stop dreaming and start building, this guide can help you take the next step toward creating a stronger, more sustainable business.Start your journey today and build the business you've envisioned.

Step By Step Guide To Entrepreneurial Success

Jump Start Your Small Business

This second edition offers a primer on the valuation of startups and scaleups. Innovative startups are characterized by high growth potential that usually absorbs liquidity. These features are unattractive for traditional banks, which are replaced by other specialized intermediaries such as venture capital or private equity funds, which diversify their portfolios and base their strategies on a multi-year exit. Startups coexist in an evolving ecosystem with established firms, to which they transfer innovativeness, technology, flexibility, and time-to-market speed, contributing to reinventing the business models and receiving feedback from mature firms on the current market features, the existing clients, and their unsatisfied needs. The valuation paradigms represent a central issue for any startup seeking external finance, either from family and friends or through a wider professional network. This updated book, complemented by practical cases (for instance, FinTechs, digital platforms, and e-Health applications), offers a guide to practitioners, students, and academics about the trendy valuation patterns of startups based on their strategic business planning.Roberto Moro-Visconti
 is a professor of Corporate Finance at the Catholic University of the Sacred Heart in Milan, Italy. He also leads Studio Moro-Visconti, a financial consultancy specializing in intellectual property appraisal grounded in a long-standing tradition of professional consulting.

From Strategic Business Planning to Digital Networking

Startup Valuation

There are ideas you have carried for years. Plans you have talked about, prayed over, and even started, but never fully structured. Not because you lack ability, but because you were never shown how to take what you see and turn it into something that can be built, positioned, and funded.
Write the Vision, Then Fund It closes that gap.
In this powerful and practical guide, Dr. Kara Lock-Harris introduces a clear framework designed to help entrepreneurs, small business owners, and vision-driven individuals move from idea to execution with confidence. Drawing from more than twenty five years of experience in finance and business strategy, she breaks down what it truly takes to build a business that is not only meaningful, but fundable.
This is not a book about dreaming bigger. It is a book about building smarter.
Inside, you will learn how to transform your vision into a structured plan that can be understood, evaluated, and supported. You will gain clarity on what lenders, grantors, and investors are actually looking for, and how to position your business so it aligns with real funding opportunities. From business formation and foundational structure to understanding credit, funding pathways, and execution discipline, this book provides the tools needed to move forward with intention.
Whether you are starting from an idea or refining an existing business, this book will help you:
¿ Turn your vision into a clear, structured plan
 ¿ Build a business that communicates credibility and purpose
 ¿ Understand the key components funders evaluate before making decisions
 ¿ Position yourself for grants, loans, and other funding opportunities
 ¿ Strengthen your business foundation through structure, compliance, and clarity
 ¿ Move from hesitation to execution with confidence and discipline
Dr. Kara Lock-Harris is a business strategist, author, and founder of KLH Business Solutions. After losing her corporate role due to automation, she transformed her experience into a proven framework that now helps entrepreneurs build with clarity, structure, and confidence.
If you have a vision, it is your responsibility to build it.
Because somewhere, someone is waiting for the solution your business was created to provide.
And that solution starts with clarity.

A KLH Business Solutions Framework for Building Fundable Businesses

Write the Vision Then Fund It

An extraordinary tale that starts with a home kitchen recipe and ends with the multi-million-dollar sale of a world-famous liquor company - and everything in between In Tastes Like Money, veteran liquor industry leader and founder of RumChata - the clever kitchen experiment that became a global phenomena - Tom Maas, delivers a first-hand story that exposes the behind-the-scenes battles, trademark wars, crises, and triumphs that built a world-famous product. The book begins with the day Maas was unceremoniously and unexpectedly dismissed from his role as Vice President of Marketing and Sales at Jim Beam at age 49. From there, the author details the ups and downs of what would turn out to be his true calling: the creation of a drink called RumChata. Tastes Like Money draws generalizable lessons from Maas' wild ride: about passionate selling, brand protection, and the critical importance of never compromising on quality or cutting corners just to make a quick buck. In the book, you'll also find: <ul> <li>Specific strategies for building distributor relationships without the benefit of a huge corporate war chest</li> <li>How to compete against industry titans when you've got a target on your back</li> <li>A detailed, unvarnished memoir of from-scratch ingenuity from an entrepreneur who pulled out all the stops in the pursuit of his dream</li> </ul> Perfect for aspiring entrepreneurs seeking inspiration and guidance as they navigate their own business journeys, Tastes Like Money is a gripping and instructive story about ambition, resilience - and a little bit of luck. It's a must-read for everyone interested in how a global brand got built from scratch and what it took to make it happen.

RumChata and the Making of a Beloved Brand

Tastes Like Money

A business idea is not a business model.
A product, app, shop, service, audience, or brand is only the beginning. The real question is how the business makes money, delivers value, keeps customers, carries costs, manages risk, and survives once the first excitement has gone.
The Rough Start Guide to Business Models is a practical guide for founders, entrepreneurs, creators, operators, and serious business readers who want to understand the commercial structures behind real companies. It explains more than 50 business models, from direct selling, e-commerce, subscriptions, freemium, marketplaces, licensing, franchising, white label supply, hidden revenue, customer data, luxury, no frills, automation, and platform models through to performance contracts, sensor as a service, crowdfunding, revenue sharing, and experience-led businesses.
This book is not about startup slogans or fashionable labels. It is about asking harder questions before committing time, money, and reputation to the wrong structure.
Who pays? Why do they pay? What does it cost to serve them? Why will they return? What happens when the model grows? What could break it?
For anyone trying to build, analyse, fund, operate, or understand a business, this guide offers a clear framework for choosing a model that can survive contact with reality.

A Rough Start Guide To Business Models

Standard corporate evaluation approaches are improved by trendy innovation, especially as it concerns technological scale up and environmental issues such as digital networking or ESG compliance. Whereas traditional firm appraisal follows institutional guidelines and best practices, frontier research still must define the boundaries of these trendy issues, linking a strong theoretical background to practical advances that still need fine-tuning. This revised book, written by an academic who is also a senior consultant, combines theoretical rigor with practical insights, providing an innovative framework for researchers, evaluators, managers, and practitioners.

From Digital Networking to ESG Compliance

Augmented Corporate Valuation

The ideal textbook for business and management students needing to develop and understand accounting and finance skills. Taking a unique and practical approach that focuses on the financial aspects of business decisions, Accounting and Finance for Managers covers the core topics of accounting and finance. Now in its fourth edition, it includes new advice on budgetary control, outlining new techniques and emerging methods to help students understand how to make better business decisions. Featuring 'traditional' accounting practices in detail, Accounting and Finance for Managers covers topics with a strategic and accessible focus. With new content covering essential tools such as contribution and breakeven analysis and the growing presence of automation and machine learning, this is an essential textbook for business and management students on accounting and finance modules. Supporting online resources include additional exercise questions, curated further reading and lecture slides for each chapter.

A Business Decision Making Approach

Accounting and Finance for Managers

Construction Business for the 21st Century: Managing Risk and Improving Profits covers the business side of construction contracting. This book provides 21st-century processes, procedures, and practices that will advance the construction industry into the future.The industry that built the United States suffers from diminishing profit margins, causing it to have the second highest failure rate in the nation. Drawing from decades of research into the causes of contractor failure, the author offers solutions for improved profits and risk management and identifies "legacy" industry practices that have become obsolete. The topics covered, such as project selection, the low-bid process, risk identification and management, and understanding market cycles, are critical subjects for 21st-century construction professionals. This book also addresses in detail the important subjects of succession planning, industry consolidation, growth limits, joint ventures, equipment management, and boards of directors/advisors. Readers will receive critical insights into financial and accounting processes, which are rarely covered in technicians' and engineers' education.Whether a general contractor, construction manager, specialty contractor, credit grantor, or student, this book will provide a thorough understanding of the intricacies and complexities needed to succeed in the construction business.

Managing Risk and Improving Profits

Construction Business for the 21st Century

When Disruption Tweets: Listening to the Public Pulse for Business Resilience

Latshaw Doctrine Series

Dreams are possible. It is not easy. And nobody hands you the map. The chapters that follow are the map.
 
 In 1999, on a sand volleyball court at Camp Able Sentry in Macedonia, a U.S. Army helicopter pilot met a tall woman on the other side of the net. Six years later, they founded Lexicon Consulting at her parents' dining-room table in Fillmore, California - with a laptop, a phone, a P.O. box, and a year living in an RV. By year five, Lexicon employed 460 people on three continents. Inc. Magazine ranked them #4 on the Inc. 500 - and #1 woman-owned in America. In 2012, they turned down an acquisition offer that would have changed every number in their life. They were building something bigger than the check.
 
 Twenty-one years later, three generations of the Latshaw family operate together under one roof in Los Angeles, with four ventures running inside the household.
 
 Wheels Up is the operating doctrine that made all of it possible - the five non-negotiables and the twenty-one chapters of frameworks that one founder and his wife built across two decades of running companies, and now hand to the next operator at the legal pad.
 
 This is not a motivational book. It is a doctrine. With workbook pages at the end of every chapter, because the book is the legal pad. If you read it without writing in it, you have read half of it.
 
 For founders. For family teams. For veterans translating the cockpit into the conference room. For anyone who has a dream big enough to be worth the cost - and wants the map a working operator actually used.
 
 Dreams are possible. Wheels up.

Wheels Up

Creating Success series

A strong marketing plan can turn a great idea into lasting success. How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time. Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.

Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

How to Write a Marketing Plan

Starting and Running a Small Business

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