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James E: Starting and Running a Small
Business

Starting and Running a Small Business

The Bare Facts

Latshaw Doctrine Series

Dreams are possible. It is not easy. And nobody hands you the map. The chapters that follow are the map.
 
 In 1999, on a sand volleyball court at Camp Able Sentry in Macedonia, a U.S. Army helicopter pilot met a tall woman on the other side of the net. Six years later, they founded Lexicon Consulting at her parents' dining-room table in Fillmore, California - with a laptop, a phone, a P.O. box, and a year living in an RV. By year five, Lexicon employed 460 people on three continents. Inc. Magazine ranked them #4 on the Inc. 500 - and #1 woman-owned in America. In 2012, they turned down an acquisition offer that would have changed every number in their life. They were building something bigger than the check.
 
 Twenty-one years later, three generations of the Latshaw family operate together under one roof in Los Angeles, with four ventures running inside the household.
 
 Wheels Up is the operating doctrine that made all of it possible - the five non-negotiables and the twenty-one chapters of frameworks that one founder and his wife built across two decades of running companies, and now hand to the next operator at the legal pad.
 
 This is not a motivational book. It is a doctrine. With workbook pages at the end of every chapter, because the book is the legal pad. If you read it without writing in it, you have read half of it.
 
 For founders. For family teams. For veterans translating the cockpit into the conference room. For anyone who has a dream big enough to be worth the cost - and wants the map a working operator actually used.
 
 Dreams are possible. Wheels up.

Wheels Up

Everyone dreams about being an entrepreneur. A 'start up' is a recipe for failure. Buy an existing small business and make it your own. Most people don't try when they lose their job because there is no 'how to' guide. So, they go back to searching for another job. This book gives you the blue print to find, buy, and operate a small business to build wealth for your retirement.

How to Buy a Business Instead of Searching for Work

Own Your Next Job

The ideal textbook for business and management students needing to develop and understand accounting and finance skills. Taking a unique and practical approach that focuses on the financial aspects of business decisions, Accounting and Finance for Managers covers the core topics of accounting and finance. Now in its fourth edition, it includes new advice on budgetary control, outlining new techniques and emerging methods to help students understand how to make better business decisions. Featuring 'traditional' accounting practices in detail, Accounting and Finance for Managers covers topics with a strategic and accessible focus. With new content covering essential tools such as contribution and breakeven analysis and the growing presence of automation and machine learning, this is an essential textbook for business and management students on accounting and finance modules. Supporting online resources include additional exercise questions, curated further reading and lecture slides for each chapter.

A Business Decision Making Approach

Accounting and Finance for Managers

Starting and growing a side hustle
This book provides an informative step-by-step guide on how to turn a business idea into a profitable side hustle.
'Starting and growing a side hustle' will take the reader on an exciting and profitable journey.
You will walk away with many new ideas and ready to start your business as you receive advice on how to identify your niche and ideas by accessing your skills.
Highlighted in this book are examples of both interests and experiences to determine a side hustle that suits you, you will gain knowledge on how to build your brand and online presence and how to optimise productivity and time management and how to build an online presence.
Written By Karen Wilson

Starting And Growing A Side Hustle

Creating Success series

A strong marketing plan can turn a great idea into lasting success. How to Write a Marketing Plan is your step-by-step guide to creating a clear, effective and results-driven plan. Learn how to carry out a marketing audit, set objectives, manage budgets and build campaigns that deliver measurable impact. You'll also discover how to use digital tools, from email and social media to mobile marketing and web analytics, to reach the right audience at the right time. Written by leading marketing expert, John Westwood, this updated edition is packed with practical exercises, templates and top tips to help you present and implement your plan with confidence. Complete with summaries and a detailed sample plan, it's the essential guide for anyone who wants to boost their brand or business.

Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

How to Write a Marketing Plan

JUMP START YOUR SMALL BUSINESSReady to turn your business idea into a thriving enterprise?Starting a business can feel overwhelming, but the right roadmap can make the journey clearer and more manageable. In Jump Start Your Small Business, attorney and entrepreneur Lee S. Saunders provides a practical, step-by-step guide to help aspiring business owners move confidently from idea to execution.Whether you're launching your first startup, building a side business, or strengthening an existing company, this guide provides practical strategies for navigating today's competitive business environment.Inside, you'll discover how to: - Evaluate business ideas and market opportunities - Develop a compelling value proposition and strong brand identity - Build a sustainable business model and strategic plan - Conduct market research and competitive analysis - Understand financial management, budgeting, funding, and risk - Navigate business structures, legal requirements, taxes, and intellectual property - Develop effective marketing, branding, and social media strategies - Improve productivity, time management, and entrepreneurial focus - Identify opportunities for growth and scale operations with less risk - Use technology, automation, and data-driven strategies - Build professional networks, mentorships, and leadership skills - Learn from setbacks and continuously adapt to changing marketsWritten in clear, practical language, Jump Start Your Small Business is designed as an entrepreneurial roadmap for readers at different stages of their business journey.If you're ready to stop dreaming and start building, this guide can help you take the next step toward creating a stronger, more sustainable business.Start your journey today and build the business you've envisioned.

Step By Step Guide To Entrepreneurial Success

Jump Start Your Small Business

When Disruption Tweets: Listening to the Public Pulse for Business Resilience

"Entrepreneur Suite: Building a Successful Startup from Scratch" is an essential guide for aspiring entrepreneurs ready to embark on their business journey. This comprehensive book covers every aspect of starting a business, from developing an entrepreneurial mindset to scaling your business for global expansion. With detailed chapters on ideation, market research, business planning, legal considerations, funding strategies, team building, product development, marketing, financial management, and much more, it provides a roadmap for building a successful startup from the ground up. Whether you're looking to innovate, expand your market reach, or navigate the complexities of international business, this book offers the insights and strategies needed to thrive in today's competitive landscape. It's an invaluable resource for anyone committed to creating a sustainable, profitable business.

Building a Successful Startup from Scratch

Entrepreneur Suite

A Practical Framework For Clearer Thinking, Bolder Choices And A More Focused, Fulfilling Business

The Decision Operating System for Entrepreneurs

There is a leadership skill no one taught you--yet it determines the quality of every decision you make.Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today's environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don't yet know how to say.In Winning Without Persuading, Esther Choy--founder of the Leadership Story Lab--offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.The real leadership power lies in learning how to find the stories that change everything.Through her T² principle--Transaction × Transformation--Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.You'll learn how to: <ul><li>Make better decisions by uncovering what your team isn't saying--before it's too late</li><li>Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal</li><li>Create interpersonal connections that enable people to feel seen, speak up, and stay--strengthening engagement, retention, and team performance</li><li>Ask the questions that surface original, high-value thinking--not rehashed answers</li><li>Lead with clarity, human insight, and authentic voice in an age where AI can generate answers--but not understanding</li></ul> In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.

Are you a sage on the stage---or a guide on the side?  Good leaders are one. Great leaders are both.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

There are ideas you have carried for years. Plans you have talked about, prayed over, and even started, but never fully structured. Not because you lack ability, but because you were never shown how to take what you see and turn it into something that can be built, positioned, and funded.
Write the Vision, Then Fund It closes that gap.
In this powerful and practical guide, Dr. Kara Lock-Harris introduces a clear framework designed to help entrepreneurs, small business owners, and vision-driven individuals move from idea to execution with confidence. Drawing from more than twenty five years of experience in finance and business strategy, she breaks down what it truly takes to build a business that is not only meaningful, but fundable.
This is not a book about dreaming bigger. It is a book about building smarter.
Inside, you will learn how to transform your vision into a structured plan that can be understood, evaluated, and supported. You will gain clarity on what lenders, grantors, and investors are actually looking for, and how to position your business so it aligns with real funding opportunities. From business formation and foundational structure to understanding credit, funding pathways, and execution discipline, this book provides the tools needed to move forward with intention.
Whether you are starting from an idea or refining an existing business, this book will help you:
¿ Turn your vision into a clear, structured plan
 ¿ Build a business that communicates credibility and purpose
 ¿ Understand the key components funders evaluate before making decisions
 ¿ Position yourself for grants, loans, and other funding opportunities
 ¿ Strengthen your business foundation through structure, compliance, and clarity
 ¿ Move from hesitation to execution with confidence and discipline
Dr. Kara Lock-Harris is a business strategist, author, and founder of KLH Business Solutions. After losing her corporate role due to automation, she transformed her experience into a proven framework that now helps entrepreneurs build with clarity, structure, and confidence.
If you have a vision, it is your responsibility to build it.
Because somewhere, someone is waiting for the solution your business was created to provide.
And that solution starts with clarity.

A KLH Business Solutions Framework for Building Fundable Businesses

Write the Vision Then Fund It

For every founder, creative, and multi-hyphenate professional rewriting the rules about work. The world tells you to pick one path, follow the rules, and shrink yourself to succeed. The Unapologetic Professional: How to Lead, Create, and Succeed without Shrinking Yourself to Fit the Mold is your permission slip to do the opposite, and thrive. Veteran marketer and entrepreneur, Brianna Doe, delivers the tools, tactics, and real talk you actually need to build a resilient, fulfilling career on your own terms. This book is a how-to guide for designing a path that reflects your values, your voice, and your vision for what work should be. If you've ever thought, "Is it just me, or is this whole system broken?" You're not imagining it. But there's another way. Through strategic insights, personal stories, and actionable frameworks, Doe will show you how to: <ul> <li>Build a flexible, future-proof career without burning out or selling out</li> <li>Navigate pivots, plot twists, and nonlinear paths with clarity and confidence</li> <li>Overcome imposter syndrome, systemic bias, and career uncertainty-and reclaim your voice</li> <li>Identify the work only you can do, and let go of what's holding you back</li> <li>Redefine success on your terms (not your manager's, your job title's, or social media's)</li> </ul> Whether you're a first-gen professional, creative multi-hyphenate, or an entrepreneur figuring it out as you go, this is more than a career guide. It's a blueprint for building something meaningful and sustainable, without waiting for anyone's permission. The Unapologetic Professional is your toolkit for leading, creating, and succeeding in the modern working world-and doing it without losing yourself in the process.

How to Lead, Create, and Succeed without Shrinking Yourself to Fit the Mold

The Unapologetic Professional

Starting and Running a Small Business

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