Sports Business Management
Decision Making Around the Globe
This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.
août 2020, env. 626 pages, Anglais
Taylor and Francis
978-0-367-35606-4
Taylor and Francis
978-0-367-35606-4

