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Sports Business Management

Decision Making Around the Globe

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.

August 2020, ca. 626 Seiten, Englisch
Taylor and Francis
978-0-367-35606-4

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