<div class="raw-html-embed"><a href="https://libratech.ai/ch/?utm_source=partner&amp;utm_medium=website&amp;utm_campaign=wkch_libra_prsp_staempfli_07_2026
">Stämpfli - L’innovation technologique au service de la littérature juridique - Testez gratuitement !</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Lauhoff C: So werden aus Einmal- und
Mehrfachspendenden Dauerspendende. Digi

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

2079 - Designing Freedom ist ein analytisches Sachbuch über Selbstbestimmung, Verantwortung und Zugehörigkeit in einer Welt, die zunehmend von intelligenten Systemen geprägt wird. Das Buch untersucht, wie künstliche Intelligenz, automatisierte Entscheidungsprozesse und digitale Infrastrukturen menschliche Urteilsfähigkeit, institutionelle Macht und individuelle Autonomie verändern - oft schleichend und ohne bewusste Entscheidung.

Im Zentrum steht die Frage, wie Selbstsouveränität unter Bedingungen von Delegation erhalten bleiben kann. Nicht als technisches Feature, sondern als kognitive, institutionelle und kulturelle Praxis. Der Autor zeigt, warum Effizienz, Automatisierung und Skalierung allein keine Freiheit garantieren - und wo die Grenzen individueller Selbstbestimmung liegen, wenn Entscheidungen an Systeme ausgelagert werden.

Statt Zukunftsprognosen bietet das Buch einen begrifflich klaren Orientierungsrahmen: Es analysiert, welche Entscheidungen nicht delegiert werden dürfen, wie Governance und Institutionen unter Druck geraten und warum Verantwortung neu gedacht werden muss. 2079 richtet sich an Leserinnen und Leser, die verstehen wollen, wie Freiheit gestaltet werden kann, bevor sie unbemerkt neu definiert wird.

In a world shaped by AI and automated decision-making, freedom no longer persists by default.
2079 - Designing Freedom explores how agency can be preserved under conditions of delegation and scale.
A diagnostic framework for sovereignty, governance, and human judgment in intelligent systems.

Self-Sovereignty, Technology, and the Future of Belonging

2079 - Designing Freedom

From the acclaimed co-author of Why Empires Fall, a bold vision for how to put Western economies back on a sustainable footing.

Why Rich Economies Are Struggling - and How to Fix Them

Icarus Economics

Reimagine physical retail as a strategic growth driver in a digital-first world. Culture Stores provides a proven framework for senior executives, brand leaders and decision-makers to understand the financial, cultural and strategic impact of retail transformation. As online shopping grows and physical retail evolves, this book equips leaders with tools for informed decision-making, brand governance and long-term value creation. Drawing on expert interviews and global examples, authors Ibrahim Ibrahim and Koral Ibrahim demonstrate how leading brands are leveraging physical spaces to deliver results that extend far beyond transactions. You'll discover how to: - Apply strategic models to maximize ROI from retail assets - Align store design with cultural trends and consumer expectations - Use data-led insights to integrate digital and physical brand experiences - Transform retail spaces into hubs of community, loyalty and brand equity - Evaluate governance and investment choices for long-term resilience Featuring real-world examples from Netflix House, Battersea Power Station and The Shirt Bar, Culture Stores shows how to deliver measurable results by turning customers into fans and building immersive, profitable brand ecosystems. This is an essential resource for senior professionals seeking to lead with confidence, future-proof retail strategy and deliver sustainable growth. Themes include: retail transformation, brand governance, ROI, consumer behaviour, cultural trends, experiential marketing

Redefining the Shopping Space through Connection to Community

Culture Stores

Palgrave Studies in Public Debt, Spending, and Revenue

This book examines the interplay of professional norms and political accountability in the process of making decisions about whether, how, and how much debt state and local governments should incur. The careful analysis of accountability in actual decisions, focusing particularly on whether and how individual and collective decision-making behavior responds to general (stipulated) norms and situational (negotiated) expectations in their broader social contexts, is a familiar approach in the study of management and public organizations generally, but has not been extensively applied to this area of public financial decision making. Political economists, especially those identified with the public-choice approach, have done extensive macro-level normative and theoretical analysis of public debt, but not in an empirically rich fashion. This book therefore constitutes a missing link that uses analyses of selected cases to advance conceptual understandings of organizational accountability spaces in general, and decisions to incur public indebtedness and the implications of those decisions specifically, by examining the intersection of the macro, meso, and micro levels of expectations for and practices of public financial decision making.

Professionalism and Accountability in Public Finance Decision-Making

Debt Reckoning

Classroom Companion: Economics

A Comprehensive Introduction to Strategic Decision Making

Mastering Game Theory

'You need this book.' Steven Bartlett, author of The Diary of a CEO New York Times bestseller The world is changing. It's time for a new financial playbook. In this must-have guide to optimizing your life for wealth, success and happiness, you'll learn: ¿ how to find and follow your talent ¿ what small steps you can take now that pay big returns later ¿ how to develop better financial habits Bursting with practical, game-changing advice from one of the world's most popular business school professors, The Algebra of Wealth is the practical guidebook you need to win today's wealth game. Today's workers have more opportunities and mobility than any previous generation. They also face unprecedented challenges, including inflation, labour and housing shortages, and climate volatility. Even the notion of 'retirement' is undergoing a profound rethink, as our lifespans extend and our relationship with work evolves. In this environment, the tried-and-true financial advice our parents followed no longer applies. In The Algebra of Wealth, Galloway lays bare the rules of financial success in today's economy. In characteristic unvarnished, no-BS style, he explains you what you need to know in order to improve your chances of achieving economic security no matter what.

A Simple Formula for Success

The Algebra of Wealth

Zum Werk
Das Handbuch beschäftigt sich umfassend mit allen Themenbereichen rund um die Non Profit-Organisation. Von der Gründung und Strukturierung, bis zur Umstrukturierung und Beendigung einer NPO wird alles berücksichtigt.
Das Werk bietet eine ausführliche Einführung in die Grundlagen und befasst sich detailliert mit den verschiedenen Rechtsformen sowie der richtigen Rechtsformwahl von NPOs.
Darüber hinaus werden steuerrechtliche und wirtschaftliche Aspekte sowie Bilanzierung, Rechnungslegung und Finanzierungsformen eingehend beleuchtet.
Dabei werden sowohl die Reform des Gemeinnützigkeitsrechts durch das Jahressteuergesetz 2020, als auch die am 1.7.2023 in Kraft tretende Stiftungsrechtsreform ausführlich berücksichtigt.

Vorteile auf einen Blick<ul><li>fundiert</li><li>umfassend</li><li>auf dem neuesten Stand</li></ul>
Zielgruppe
Für Beraterinnen und Berater, Gründerinnen und Gründer und Leitungskräfte von Non Profit-Organisationen.

Handbuch Non Profit-Organisationen. NPO

Der Leitfaden für erfolgreiche CopyWorte mit echtem Mehrwert. Sätze, die im Kopf bleiben. Texte, die deine Kunden zum Handeln bewegen. So geht gutes Copywriting!In diesem Handbuch lernst du, wie du dein Angebot überzeugend und gewinnbringend kommunizierst und vermarktest - egal ob du völlig neu in der Welt des Werbetextens oder fortgeschrittener Marketing-Spezialist bist.Lukas Greitemann führt dich in das Handwerk erfolgreicher Copy ein und zeigt dir verständlich und praxisnah, wie du deine Texte in effektive Conversion-Hebel verwandelst. Von den Verkaufs-Basics über die psychologischen Prinzipien überzeugender Texte bis zu Praxistipps für den Berufsalltag, erprobten Text-Templates und dem Einsatz von KI.<ul><li>Kunden verstehen, Kampagnen konzipieren, Copy schreiben, Verkäufe steigern</li><li>Texte mit echtem Mehrwert durch psychologisches Know-how</li><li>Inklusive Templates, Vorlagen und Best Practices für den Copywriting-Alltag</li></ul> Aus dem Inhalt:<ul><li>Grundlagen der Verkaufspsychologie</li><li>Zielgruppenanalyse und Konzeption</li><li>Bewährte Textformeln</li><li>Storytelling für überzeugende Texte</li><li>Positionierung und USP entwickeln</li><li>Der richtige Schreibstil und die passende Tonalität</li><li>Einsatz von KI im Copywriting</li><li>Texte optimieren und editieren</li><li>Wortwahl für Headlines, CTAs &amp; Co.</li><li>Praxistipps für den Texter-Alltag</li><li>Textbaupläne für Websites, Landingpages, Ads, E-Mails und mehr</li></ul>

Worte, die wirken. Sätze, die verkaufen. Ideen, die bleiben

Copywriting

Game Theory and Its Applications

An unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford Graduate School of Business’s product management course.Mark Pincus has been at the forefront of each iteration of the internet. He built the original app company ahead of the mobile app economy&nbsp;and sold virtual goods to the masses long before in-app purchase generated $85 billion on smartphones. As the founder of Zynga, he brought us FarmVille, CityVille, and Words with Friends, launching eight hit games and reaching more than a billion users in four years.&nbsp;&nbsp;&nbsp;&nbsp;Pincus has turned hit-making into a repeatable system, birthing one of his favorite guiding principles that “all new fails”. Life at the Speed of Play is his framework for moving faster and massively increasing your odds of success. His insights and advice are essential in the new world of AI, where&nbsp;speed of testing and learning defines winners.Bursting with wit, wisdom, and a core belief in tech’s endless capacity, each chapter of Life at the Speed of Play contains actionable takeaways based on Pincus’s unorthodox “Mark-isms” including “hire people with broken resumes,” “protect investors from themselves,” and, paradoxically, to “f*** scale” in favor of quality over quantity.What They Don’t Teach You at Harvard Business School for the twenty-first century, here is the essential “bible” for entrepreneurs, product managers, innovators, and anyone who has an idea—digital or analog—that they dream of turning into a reality.

Launch Products People Love!

Life at the Speed of Play

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for 2030, made back in 2016. The timing might be slightly off, but it's undeniably true that ownership is on a significant decline and is creating a tectonic shift from a society of owners to a society of users, renters, and streamers.As a result, we're trading ownership for access, purchases for subscriptions, and possessions for the rights to cloud-stored digital copies. Homeowners are giving way to forever renters, and some have even embraced the life of a digital nomad.This shift is more than just an economic one; it's a profound challenge to centuries of using ownership to form our identity. In fundamental, human ways, we are what we own. So what are we if we don't own much?In Possessions, Carey Morewedge, a leading researcher and powerful voice in behavioral science, marketing, and consumer behavior, leads us on a journey to answer that question. He takes us on a fascinating tour of the rapidly shifting landscape, from a life of creating ownership--possessing things--to a life of "liquid consumption"--life-as-a-service, in which all you possess are your experiences and your brand (and probably a phone). From Delaware goat farms to Australian housing tracts to a Quebec City ice hotel; from an artist in London to a former economist who lived for a time with only his devices and what he could carry on his back, you'll visit places and meet people that show just how complicated and compelling the idea of ownership is, why you value your things so much, and what happens when you can't (or decide not to) own something.As the economy continues to shift toward a reality closer to the World Economic Forum's prediction for 2030, Possessions will help you understand that shift and what it means to all of us--when we own less and use more.

How We Think about Our Stuff, and Ourselves, as We Own Less and Use More

Possessions

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

Autres titres sur ce thème