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Lauhoff C: So werden aus Einmal- und
Mehrfachspendenden Dauerspendende. Digi

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

A textbook that examines how societies reach decisions about the use and allocation of economic resources While economic research emphasizes the importance of governmental institutions for growth and progress, conventional public policy textbooks tend to focus on macroeconomic policies and on tax-and-spend decisions. Markets, State, and People stresses the basics of welfare economics and the interplay between individual and collective choices. It fills a gap by showing how economic theory relates to current policy questions, with a look at incentives, institutions, and efficiency. How should resources in society be allocated for the most economically efficient outcomes, and how does this sit with society's sense of fairness? Diane Coyle illustrates the ways economic ideas are the product of their historical context, and how events in turn shape economic thought. She includes many real-world examples of policies, both good and bad. Readers will learn that there are no panaceas for policy problems, but there is a practical set of theories and empirical findings that can help policymakers navigate dilemmas and trade-offs. The decisions faced by officials or politicians are never easy, but economic insights can clarify the choices to be made and the evidence that informs those choices. Coyle covers issues such as digital markets and competition policy, environmental policy, regulatory assessments, public-private partnerships, nudge policies, universal basic income, and much more. Markets, State, and People offers a new way of approaching public economics. <ul><li>A focus on markets and institutions </li><li>Policy ideas in historical context </li><li>Real-world examples </li><li>How economic theory helps policymakers tackle dilemmas and choices </li></ul>

Economics for Public Policy

Markets, State, and People

Theoretical and Policy Perspectives

Social and Behavioural Macroeconomics

Reimagine physical retail as a strategic growth driver in a digital-first world. Culture Stores provides a proven framework for senior executives, brand leaders and decision-makers to understand the financial, cultural and strategic impact of retail transformation. As online shopping grows and physical retail evolves, this book equips leaders with tools for informed decision-making, brand governance and long-term value creation. Drawing on expert interviews and global examples, authors Ibrahim Ibrahim and Koral Ibrahim demonstrate how leading brands are leveraging physical spaces to deliver results that extend far beyond transactions. You'll discover how to: - Apply strategic models to maximize ROI from retail assets - Align store design with cultural trends and consumer expectations - Use data-led insights to integrate digital and physical brand experiences - Transform retail spaces into hubs of community, loyalty and brand equity - Evaluate governance and investment choices for long-term resilience Featuring real-world examples from Netflix House, Battersea Power Station and The Shirt Bar, Culture Stores shows how to deliver measurable results by turning customers into fans and building immersive, profitable brand ecosystems. This is an essential resource for senior professionals seeking to lead with confidence, future-proof retail strategy and deliver sustainable growth. Themes include: retail transformation, brand governance, ROI, consumer behaviour, cultural trends, experiential marketing

Redefining the Shopping Space through Connection to Community

Culture Stores

From the acclaimed co-author of Why Empires Fall, a bold vision for how to put Western economies back on a sustainable footing.

Why Rich Economies Are Struggling - and How to Fix Them

Icarus Economics

Classroom Companion: Economics

This textbook offers a clear and accessible introduction to the core principles of microeconomics. Designed for students new to the subject, it covers all the essential topics found in a standard microeconomics course-including consumer theory, producer theory, market structures, imperfect competition, and game theory.
What sets this book apart is its innovative use of illustrations and storytelling. These elements complement the formal analysis, bringing abstract concepts to life and making the material more engaging and easier to understand. The text combines straightforward language, mathematical tools, and visual aids to support a deeper and more intuitive grasp of economic theory.
A&nbsp;companion Workbook, featuring a wide range of exercises and fully worked solutions, is available for separate purchase.

This textbook offers a clear and accessible introduction to the core principles of microeconomics. Designed for students new to the subject, it covers all the essential topics found in a standard microeconomics course—including consumer theory, producer theory, market structures, imperfect competition, and game theory.What sets this book apart is its innovative use of illustrations and storytelling. These elements complement the formal analysis, bringing abstract concepts to life and making the material more engaging and easier to understand. The text combines straightforward language, mathematical tools, and visual aids to support a deeper and more intuitive grasp of economic theory.
 A&nbsp;
 companion Workbook
 , featuring a wide range of exercises and fully worked solutions, is available for separate purchase.

An ABC in 1-2-3

Microeconomics Made Simple

A leading psychologist and philosopher challenge the shortcomings of rational choice theory-and propose a new framework for understanding decision-makingFor many decision scientists, their starting point-drawn from economics-is a quantitative formula called rational choice theory, allowing people to calculate and choose the best options. The problem is that this framework assumes an overly simplistic picture of the world, in which different types of values can be quantified and compared, leading to the "most rational" choice. Behavioral economics acknowledges that irrationality is common but still accepts the underlying belief from economics of what a rational decision should look like.In this book, Barry Schwartz and Richard Schuldenfrei offer a different way to think about the choices we make every day. Drawing from economics, psychology, and philosophy-and both inspired by and challenging Daniel Kahneman's Thinking, Fast and Slow-they show how the focus on rationality, narrowly understood, fails to fully describe how we think about our decisions, much less help us make better ones. Notably, it overlooks the positive contribution that framing-how we determine what aspects are most important to us-contributes to good decisions. Schwartz and Schuldenfrei argue that our choices should be informed by our individual "constellation of virtues," allowing for a far richer understanding of the decisions we make and helping us to live more integrated and purposeful lives.

Rationality, Ethics, and the Art of Decision-Making

Choose Wisely

Palgrave Studies in Public Debt, Spending, and Revenue

This book examines the interplay of professional norms and political accountability in the process of making decisions about whether, how, and how much debt state and local governments should incur. The careful analysis of accountability in actual decisions, focusing particularly on whether and how individual and collective decision-making behavior responds to general (stipulated) norms and situational (negotiated) expectations in their broader social contexts, is a familiar approach in the study of management and public organizations generally, but has not been extensively applied to this area of public financial decision making. Political economists, especially those identified with the public-choice approach, have done extensive macro-level normative and theoretical analysis of public debt, but not in an empirically rich fashion. This book therefore constitutes a missing link that uses analyses of selected cases to advance conceptual understandings of organizational accountability spaces in general, and decisions to incur public indebtedness and the implications of those decisions specifically, by examining the intersection of the macro, meso, and micro levels of expectations for and practices of public financial decision making.

Professionalism and Accountability in Public Finance Decision-Making

Debt Reckoning

A Comprehensive Introduction to Strategic Decision Making

Mastering Game Theory

Studienwissen kompakt

Dieses Lehrbuch vermittelt einen anschaulichen und praxisorientierten Überblick über die Grundlagen des digitalen Marketings. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Es richtet sich damit an alle, die sich mit Fragen des Online-Marketings im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.In der 4. Auflage wurden von Ralf T. Kreutzer gemeinsam mit der neuen Co-Autorin Sonja Klose zentrale Neuerungen in der Online-Welt eingeordnet. Dazu gehören: Integration der aktuellen Entwicklungen im Bereich Künstliche Intelligenz in allen relevanten Bereichen, Überarbeitung und Ergänzung der strategischen Optionen im Online-Marketing, Integration der aktuellen Entwicklungen in der Online-Werbung, Einbindung neuer Konzepte der Suchmaschinenoptimierung, Ausloten weiterer Facetten des E-Mail-Marketings.&nbsp;Der Inhalt<ul><li>Instrumente, Erfolgsfaktoren und Ziele des Online-Marketings</li><li>Konzeption des Online-Marketing-Einsatzes</li><li>Instrumente des Online-Marketings</li><li>E-Commerce</li></ul>
 Die Autoren
 
 Prof. Dr. Ralf T. Kreutzer
 
 ist emeritierter Professor für Marketing der Hochschule für Wirtschaft und Recht in Berlin. Er hat mehr als 65 Fachbücher zu den Themen Marketing, Online-Marketing, digitale Transformation, Künstliche Intelligenz und Nachhaltigkeit verfasst. Er ist ein international geschätzter Keynote-Speaker, Coach und Consultant. 2023 wurde er in die Hall of Fame des Deutschen Dialogmarketing Verbandes aufgenommen.
 Prof. Dr. Sonja Klose
 ist Professorin für Marketing an der Hochschule für Wirtschaft und Recht in Berlin und zudem als Trainerin, Consultant und Coach aktiv. Zuvor war sie als Marketing-Führungskraft in verschiedenen Start-ups tätig und lehrte an der ESCP Business School, der SRH Hochschule und der FOM Hochschule für Oekonomie &amp; Management.

Dieses Lehrbuch vermittelt einen anschaulichen und praxisorientierten Überblick über die Grundlagen des digitalen Marketings. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Es richtet sich damit an alle, die sich mit Fragen des Online-Marketings im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.In der 4. Auflage wurden von Ralf T. Kreutzer gemeinsam mit der neuen Co-Autorin Sonja Klose zentrale Neuerungen in der Online-Welt eingeordnet. Dazu gehören: Integration der aktuellen Entwicklungen im Bereich Künstliche Intelligenz in allen relevanten Bereichen, Überarbeitung und Ergänzung der strategischen Optionen im Online-Marketing, Integration der aktuellen Entwicklungen in der Online-Werbung, Einbindung neuer Konzepte der Suchmaschinenoptimierung, Ausloten weiterer Facetten des E-Mail-Marketings.&nbsp;

Online-Marketing

Why do some donors give once, while others become deeply committed champions of a mission?
In Mattership, veteran fundraiser Bill Crouch explores a simple but powerful truth: people are far more likely to give generously and stay engaged when they genuinely feel that they matter.
Too often, fundraising becomes transactional-focused on targets, campaigns, and closing the next gift. But lasting generosity is built on something deeper: meaningful human connection.
Drawing from decades of fundraising experience, Crouch introduces the Mattership(TM) framework, a relationship-first approach that helps fundraisers move beyond scripts and strategies to create authentic donor engagement. Through practical insights, proven principles, and immediately applicable tools, Mattership equips readers to build stronger donor relationships, inspire greater generosity, and rediscover the deeper purpose behind their work.
Whether you're a seasoned development professional, nonprofit leader, advancement officer, or someone new to fundraising, this book offers a refreshing and effective approach to cultivating support that lasts.
Because when people know they matter, they respond differently.

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

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