<div class="raw-html-embed"><a href="https://libratech.ai/ch/?utm_source=partner&amp;utm_medium=website&amp;utm_campaign=wkch_libra_prsp_staempfli_07_2026
">Stämpfli Fachinhalte - jetzt im rechtssicheren Libra All-In-One AI Workspace verfügbar - Jetzt kostenlos testen!</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Open Access Policy

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Lauhoff C: So werden aus Einmal- und
Mehrfachspendenden Dauerspendende. Digi

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

'A stirring call to action' - TIM HARFORD 'A masterclass' - DARON ACEMOGLU 'An excellent book' - NASSIM NICHOLAS TALEB Two decades ago, behavioral economics burst from academia to the halls of power, on both sides of the Atlantic, with the promise that correcting individual biases could help transform society. The hope was that governments could deploy a new approach to addressing society's deepest challenges, from inadequate retirement planning to climate change-gently, but cleverly, nudging people to make choices for their own good and the good of the planet. It was all very convenient, and false. As behavioral scientists Nick Chater and George Loewenstein show in It's On You, nudges rarely work, and divert us from policies that do. For example, being nudged to switch to green energy doesn't cut carbon, and it distracts from the real challenge of building a low-carbon economy. It's on You shows how the rich and powerful have repeatedly used a clever sleight of hand: blaming individuals for social problems, with behavioral economics an unwitting accomplice, while lobbying against the systemic changes that could actually help. As two original proponents of the nudge principle, Nick and George now argue that rather than trying to "fix" the victims of bad policies, real progress requires rewriting the social and economic rulebook for the common good.

How the Rich and Powerful Have Convinced Us that We're to Blame for Society's Deepest Problems

It's On You

A fairer, healthier, more caring and sustainable society is entirely within our grasp. The renowned co-author of The Spirit Level shows us the way. ¿ How do we ensure that everyone has good health and receives the care they need? ¿ How do we provide education that allows every child to flourish? ¿ How do we ensure safety, justice and a sustainable environment for all? Kate Pickett is a world-leading social scientist whose life's work has been to identify the underlying causes of society's most important problems - and the long-term solutions that will actually work. In this inspiring book, she shows that to make a good society - in which everyone has what they need to be well, and everyone would be better off - we must prioritise the health, care, education and rehabilitation of those who have the least and suffer the most. This means confronting once and for all the fundamental problems of poverty and inequality that lie behind all the others. Drawing on over three decades of evidence, and an array of proven solutions and real-world success stories from across the globe, The Good Society cuts to the essence of the challenges we face and presents us with a practical, galvanising, perspective-shifting vision for how to tackle them. 'Just what these times are crying out for' KATE RAWORTH, author of Doughnut Economics

And How We Make It

The Good Society

This book focuses on four key parts of the Blockchain ecosystem, which are the most relevant for financial services executives: Tokenomics and Digital Platforms, Markets, Privacy and the emerging phenomenon of Decentralized Autonomous Organizations (DAOs).

Tokenomics and Digital Platforms explores some of the key tenants of distributed ledger technology. Markets introduces important dynamics of both centralized (CeFi) and decentralized finance (DeFi). Privacy describes the cryptographic primitives that enable safe, blockchain-based digital transactions, perhaps the most critical infrastructure for global adoption of Web3. The last part of the book on DAOs highlights benefits but also risks and boundaries of the emerging new form of organization.

Each part is introduced in a short chapter to set the stage, followed by the contributions of selected scholars. The chapters explain not only what the phenomenon in question is, but also what the associated opportunities and risks are. They highlight what practitioners can do with the insight their research provides.

All chapters are short, easy-to-read, and tailored to the practitioners who need to understand these topics but whose busy schedule doesn’t allow for enough time to read full academic articles to do so.

This book focuses on four key parts of the Blockchain ecosystem, which are the most relevant for financial services executives: Tokenomics and Digital Platforms, Markets, Privacy and the emerging phenomenon of Decentralized Autonomous Organizations (DAOs).Tokenomics and Digital Platforms explores some of the key tenants of distributed ledger technology. Markets introduces important dynamics of both centralized (CeFi) and decentralized finance (DeFi). Privacy describes the cryptographic primitives that enable safe, blockchain-based digital transactions, perhaps the most critical infrastructure for global adoption of Web3. The last part of the book on DAOs highlights benefits but also risks and boundaries of the emerging new form of organization.Each part is introduced in a short chapter to set the stage, followed by the contributions of selected scholars. The chapters explain not only what the phenomenon in question is, but also what the associated opportunities and risks are. They highlight what practitioners can do with the insight their research provides.All chapters are short, easy-to-read, and tailored to the practitioners who need to understand these topics but whose busy schedule doesn’t allow for enough time to read full academic articles to do so.

Current Academic Insights Condensed for Busy Practitioners

The Blockchain Scholars Book

A leading psychologist and philosopher challenge the shortcomings of rational choice theory-and propose a new framework for understanding decision-makingFor many decision scientists, their starting point-drawn from economics-is a quantitative formula called rational choice theory, allowing people to calculate and choose the best options. The problem is that this framework assumes an overly simplistic picture of the world, in which different types of values can be quantified and compared, leading to the "most rational" choice. Behavioral economics acknowledges that irrationality is common but still accepts the underlying belief from economics of what a rational decision should look like.In this book, Barry Schwartz and Richard Schuldenfrei offer a different way to think about the choices we make every day. Drawing from economics, psychology, and philosophy-and both inspired by and challenging Daniel Kahneman's Thinking, Fast and Slow-they show how the focus on rationality, narrowly understood, fails to fully describe how we think about our decisions, much less help us make better ones. Notably, it overlooks the positive contribution that framing-how we determine what aspects are most important to us-contributes to good decisions. Schwartz and Schuldenfrei argue that our choices should be informed by our individual "constellation of virtues," allowing for a far richer understanding of the decisions we make and helping us to live more integrated and purposeful lives.

Rationality, Ethics, and the Art of Decision-Making

Choose Wisely

Die Schweiz gilt weltweit als Synonym für Stabilität und Vertrauen. Doch genau diese Stärke prägt ein Finanzsystem, das Wettbewerb begrenzt und Abhängigkeiten schafft. Dieses Buch zeigt, wie Vertrauen zum Steuerungsinstrument von Kapital geworden ist, warum alternative Finanzierungsformen kaum durchdringen und weshalb Kapital zwar vorhanden ist, aber oft Wirkung verliert. Eine fundierte, kritische und zugleich konstruktive Analyse für Unternehmer, Investoren und internationale Kapitalgeber, die das Schweizer Finanzsystem verstehen und Finanzierungsentscheidungen bewusster treffen wollen.

Wie das Schweizer Finanzsystem Stabilität verspricht und strukturelle Abhängigkeiten erzeugt

Das Vertrauensmonopol im Schweizer Finanzsystem

From artificial intelligence to identity theft and increasing concerns about privacy and sustainability, consumer issues are an integral part of daily life. This updated fifth edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today's global economy.This definitive textbook introduces students to these potential issues and covers key topics, including consumer behavior, the history of the consumer movement, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include:¿ new case studies and projects to encourage students to develop their critical thinking skills through analyzing global consumer issues ¿ coverage of the influence of AI, FinTech and digital platforms on everyday decision-making ¿ expanded discussion of cybersecurity, data privacy and ethical consumerism ¿ revised consumer alerts: practical advice and guidance to help students make smart consumer decisions ¿ PowerPoint slides and a test bank of questions for each chapter.This textbook is suitable for students studying consumer sciences to understand what works, what doesn't and how consumers are changing.

Issues and Behaviors

Consumer Economics

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career marketers who want to strengthen credibility and develop campaigns grounded in how people actually think, feel and decide. As competition intensifies and consumer behaviour becomes harder to predict, this book shows how to implement evidence-based techniques that enhance recall, deepen emotional resonance and improve results across channels. Written by expert trainer Katie Hart, the book translates academic neuroscience into clear, actionable tools that marketers can apply immediately. Drawing on research and examples from brands including Aldi and Galaxy, it demonstrates how sensory cues, cognitive triggers and behavioural insights can be used to optimize strategy and improve performance. You'll learn how to: - Apply neuroscience principles to improve attention, memory and decision-making outcomes - Implement sensory and emotional cues that strengthen brand recall and campaign resonance - Analyze, test and refine creative ideas using behavioural insight - Optimize messaging and targeting by understanding the unconscious drivers of consumer choice - Use real-world examples to build your credibility and apply techniques across industries With detailed chapters, practical models and insights backed by real brand research, Neuromarketing equips marketers to develop more effective strategies, deliver stronger results and stand out in a crowded marketplace. Themes include: neuromarketing strategy, behavioural insight, sensory marketing, consumer decision making, creative optimization, campaign effectiveness

Practical Insights for Improving Customer Engagement

Neuromarketing

Exploring Geography

Capitalism, Globalization, and Landscapes

Economic Geography

The Measure of Generosity

A textbook that examines how societies reach decisions about the use and allocation of economic resources While economic research emphasizes the importance of governmental institutions for growth and progress, conventional public policy textbooks tend to focus on macroeconomic policies and on tax-and-spend decisions. Markets, State, and People stresses the basics of welfare economics and the interplay between individual and collective choices. It fills a gap by showing how economic theory relates to current policy questions, with a look at incentives, institutions, and efficiency. How should resources in society be allocated for the most economically efficient outcomes, and how does this sit with society's sense of fairness? Diane Coyle illustrates the ways economic ideas are the product of their historical context, and how events in turn shape economic thought. She includes many real-world examples of policies, both good and bad. Readers will learn that there are no panaceas for policy problems, but there is a practical set of theories and empirical findings that can help policymakers navigate dilemmas and trade-offs. The decisions faced by officials or politicians are never easy, but economic insights can clarify the choices to be made and the evidence that informs those choices. Coyle covers issues such as digital markets and competition policy, environmental policy, regulatory assessments, public-private partnerships, nudge policies, universal basic income, and much more. Markets, State, and People offers a new way of approaching public economics. <ul><li>A focus on markets and institutions </li><li>Policy ideas in historical context </li><li>Real-world examples </li><li>How economic theory helps policymakers tackle dilemmas and choices </li></ul>

Economics for Public Policy

Markets, State, and People

A PRACTICAL ROADMAP FOR IMPLEMENTING AI INTO YOUR PROFESSIONAL WORKFLOW TODAY You've seen the reports, read the articles, and digested the studies about AI's transformative impact on work, technology, and everything else. And now you're probably wondering: What should I do about it? How to Do More With Less answers that question directly, moving beyond explanations of what AI is toward actionable guidance on integrating it into your daily workflow. Sharon Gai takes you on a journey from understanding to implementation, with a glimpse of what lies ahead. Written for marketers, knowledge workers, entrepreneurs, and leaders managing lean teams with tight budgets, How to Do More With Less speaks to anyone who feels the world is changing faster than they can keep up. Whether you're anxious about your future or seeking competitive advantage, Gai provides the practical guidance you need to excel in an AI-driven economy.

Future-Proofing Yourself in an AI-driven Economy

How to Do More with Less

Stop losing margin to unnecessary discounts with a structured pricing defense framework In Priced to Win: The Sales Leader's Framework for Closing Deals Without Caving on Price, Victor Antonio, a globally recognized sales authority and former President of Global Sales and Marketing, reveals why discounting is a behavioral reflex rather than a pricing strategy. Drawing on behavioral science and negotiation psychology, Antonio provides a structured approach for responding to price pressure with confidence instead of concessions. At the core of the book is the proprietary 4Q Framework-Gain, Retain, Grow, Re-engage-which reframes discount requests through the lens of relationship stage and strategic context. Readers gain eight psychologically grounded countermeasures to price pressure, real-world scripts, decision frameworks, and a leadership blueprint for building a no-discount culture from the ground up. Readers will also discover: <ul> <li>Why most price pressure stems from psychological discomfort and misaligned incentives rather than genuine market forces</li> <li>How to diagnose buyer uncertainty and respond with the appropriate countermeasure for each specific relationship stage</li> <li>Real-world scripts and structured decision frameworks designed for immediate deployment during high-stakes live sales conversations</li> <li>A leadership blueprint for embedding margin protection into sales team culture, training, and compensation structures</li> <li>Strategies for defending price in environments increasingly shaped by digital procurement tools and AI-driven buyer research</li> </ul> Written for both B2B and B2C sales professionals, small and midsize business owners, revenue leaders, CROs, sales managers, and CEOs concerned about margin erosion, Priced to Win&nbsp;delivers a ready-to-deploy operating system for protecting profitability without sacrificing deal volume or buyer relationships.

The Sales Leader's Framework for Closing Deals Without Caving on Price

Priced to Win

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

Weitere Titel zum Thema