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Lauhoff C: So werden aus Einmal- und
Mehrfachspendenden Dauerspendende. Digi

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

We’ve been on a raucous, century-long merry-go-round of dueling ideas and personalities: efficient versus inefficient markets; rational versus irrational investors; concepts of risk so profoundly different they don’t seem to reside on the same planet; rich families for whom money is among their least important characteristics; bitter, lifelong feuds. Along the way we’ve met some odd characters and had some amusing experiences.This book brings together the foundational ideas that have shaped investment and wealth management over the past hundred years. Curating thirty landmark works—from Benjamin Graham’s The Intelligent Investor to contemporary classics on behavioral finance and family governance—the book offers a structured guide to the principles, strategies, and philosophies that underpin successful wealth stewardship.Organized in three parts, the book surveys twentieth-century investment breakthroughs, twenty-first-century innovations, and the emerging canon of private wealth management. Each chapter distills the essence of a classic text, explains its historical significance, and demonstrates its relevance for today’s advisors and families. Topics include modern portfolio theory, risk management, behavioral economics, family enterprise governance, and intergenerational planning.Designed as an accessible reference for practitioners and informed readers, this book addresses the complexity of managing family capital—taxes, trusts, governance, and human dynamics—while grounding practice in enduring ideas. By synthesizing a century of scholarship and experience, A Century of Wealth Management Wisdom provides wealth advisors, estate planners, and family office professionals with a definitive resource for navigating the challenges of preserving and growing capital across generations.Gregory Curtis&nbsp;
 is the author of eight books, including three investment books: 
 Family Capital, The Stewardship of Wealth, and Creative Capital
 . He is the author of nearly 50 white papers and journal articles on a variety of investment topics. He has lectured at Harvard Law School, the Tepper School at Carnegie Mellon University, and the University of Pittsburgh School of Law, all in the USA. He has also lectured at the University of Zurich in Switzerland, the University of Vienna in Austria, and Corvinus University in Hungary.

We’ve been on a raucous, century-long merry-go-round of dueling ideas and personalities: efficient versus inefficient markets; rational versus irrational investors; concepts of risk so profoundly different they don’t seem to reside on the same planet; rich families for whom money is among their least important characteristics; bitter, lifelong feuds. Along the way we’ve met some odd characters and had some amusing experiences.This book brings together the foundational ideas that have shaped investment and wealth management over the past hundred years. Curating thirty landmark works—from Benjamin Graham’s The Intelligent Investor to contemporary classics on behavioral finance and family governance—the book offers a structured guide to the principles, strategies, and philosophies that underpin successful wealth stewardship.Organized in three parts, the book surveys twentieth-century investment breakthroughs, twenty-first-century innovations, and the emerging canon of private wealth management. Each chapter distills the essence of a classic text, explains its historical significance, and demonstrates its relevance for today’s advisors and families. Topics include modern portfolio theory, risk management, behavioral economics, family enterprise governance, and intergenerational planning.Designed as an accessible reference for practitioners and informed readers, this book addresses the complexity of managing family capital—taxes, trusts, governance, and human dynamics—while grounding practice in enduring ideas. By synthesizing a century of scholarship and experience, A Century of Wealth Management Wisdom provides wealth advisors, estate planners, and family office professionals with a definitive resource for navigating the challenges of preserving and growing capital across generations.

Classic Ideas and Contemporary Strategies for Family Capital and Investment Practice

A Century of Wealth Management Wisdom

A fairer, healthier, more caring and sustainable society is entirely within our grasp. The renowned co-author of The Spirit Level shows us the way.'An uplifting vision for solving inequality that benefits everyone' ANDY BURNHAM'Poverty and inequality are at the heart of all our problems. Kate Pickett's book shows how tackling them must be at the heart of our solutions too' ZACK POLANSKI'Just what these times are crying out for' KATE RAWORTHHow do we ensure that everyone has good health and receives the care they need? How do we provide education that allows every child to flourish? How do we ensure safety, justice and a sustainable environment for all?In this inspiring book, world-leading social scientist Kate Pickett shows that to make a good society - in which everyone has what they need to be well, and everyone would be better off - we must prioritise the health, care, education and rehabilitation of those who have the least and suffer the most. Drawing on decades of proven solutions and success stories from around the globe, The Good Society cuts to the essence of the challenges we face and presents us with a practical, perspective-shifting vision for how to tackle them.'Genuinely transformative. A powerful and deeply humane vision that focuses on what really matters' DANIEL CHANDLER'Daringly optimistic' FINANCIAL TIMES'Electrifying' POLLY MORLAND'Vital ... shines a light for hope' INDEPENDENT

And How We Make It

The Good Society

The author decided to write this pamphlet to express his disappointment with Germany. 
In particular, Germany's development over the last 20 years gives him cause for concern, frustration and, very often, anger. 
On closer inspection of our country, especially from an international perspective, it is clear that there are significant signs of social decline, be it a lack of respect, dishonesty, insincerity, or a lack of commitment to anything or anyone, which is embodied by the so-called Merkel generation in particular. 

'What do my neighbours matter to me, as long as my life and my advancement are secure?' 
Since 2005, under the governments of Angela Merkel and her successors, Germany has fallen into a deep sleep, and waking up from it will be very painful. The idiotic austerity measures at any price and the reduction of state services are based on no foundation and no reasonable economic knowledge. The so-called black zero in the budget does not exist in economic theory. 

Germany's entire infrastructure, its moral state, its social constitution and its international reputation have suffered greatly. Intolerance, racism, hatred, anti-Semitism and Islamophobia have increased significantly. Politicians can no longer get this under control, and it is now up to us, society, to stand up and put a stop to these developments. 

The future of our country and our children, our prosperity, our happiness and our position in the world depend on it. 

Against this backdrop, this book puts its finger on the wounds of today's Germany. It adresses those who question themselves and society, a book against the hypocrisy and cowardice of German society and politics.

 But this behaviour can also be found in a similar form in other Western societies.

Lord, do not forgive them, for they know what they are doing!

Dieses Buch stellt Ihnen das aktuell verfügbare Wissen über professionelles Fundraising und sein systematisches Management zur Verfügung. Dabei profitieren Sie sowohl von den neuesten wissenschaftlichen Erkenntnissen zu Nonprofit-Management und Fundraising als auch von der mehr als 40-jährigen Praxiserfahrung der beiden Autoren aus über 100 Beratungsprojekten zum Auf- und Ausbau von Fundraising in kleinen und großen gemeinwohlorientierten Organisationen.
 
 Knapp 300 Best-Practice-Beispiele sowie über 300 Abbildungen und Tabellen veranschaulichen praxisnah, wie Sie das Fundraising für Ihre gemeinwohlorientierte Organisation systematisch einsetzen können. Ein umfassender Service-Teil am Ende nennt Adressen von Fachverbänden, Anbietern von Aus- und Weiterbildung sowie Dienstleistern in Deutschland, Österreich und Schweiz.
 
 Für die 9. Auflage konnte Sonja Harken als fachlich kompetente und in der Branche anerkannte Co-Autorin gewonnen werden. Diese Auflage wurde vollständig durchgesehen, aktualisiert und insbesondere beim Thema „Online-Fundraising“ ergänzt.
 Die Autoren Michael Urselmann
 ist seit 2004 Professor für Sozialmanagement mit dem Forschungsschwerpunkt Fundraising an der Technischen Hochschule Köln. Daneben berät er seit 2004 als freier Berater der Urselmann Fundraising Consulting GmbH zahlreiche gemeinwohlorientierte Organisationen im In- und Ausland in allen Fragen des Fundraising. Urselmann ist seit 2009 gewähltes Mitglied im Deutschen Komitee für UNICEF, seit 2016 Mitglied im Beirat der Rheinischen Stiftung für Bildung und seit 2017 ehrenamtlicher Botschafter der Sachspendenplattform Innatura.
 Sonja Harken
 ist freiberufliche Fundraiserin, Fundraising-Beraterin und beschäftigt sich praktisch sowie wissenschaftlich mit Fundraising. Seit 2017 im Fundraising unterwegs, war sie sowohl auf Organisations- als auch auf Agenturseite für Organisationen in Deutschland, Österreich und der Schweiz tätig. Ihre Forschung zu Online-Fundraising verknüpft Wissenschaft und Praxis. Zudem ist sie Lehrbeauftragte an der Katholischen Hochschule Mainz.

Dieses Buch stellt Ihnen das aktuell verfügbare Wissen über professionelles Fundraising und sein systematisches Management zur Verfügung. Dabei profitieren Sie sowohl von den neuesten wissenschaftlichen Erkenntnissen zu Nonprofit-Management und Fundraising als auch von der mehr als 40-jährigen Praxiserfahrung der beiden Autoren aus über 100 Beratungsprojekten zum Auf- und Ausbau von Fundraising in kleinen und großen gemeinwohlorientierten Organisationen.
 
 Knapp 300 Best-Practice-Beispiele sowie über 300 Abbildungen und Tabellen veranschaulichen praxisnah, wie Sie das Fundraising für Ihre gemeinwohlorientierte Organisation systematisch einsetzen können. Ein umfassender Service-Teil am Ende nennt Adressen von Fachverbänden, Anbietern von Aus- und Weiterbildung sowie Dienstleistern in Deutschland, Österreich und Schweiz.
 
 Für die 9. Auflage konnte Sonja Harken als fachlich kompetente und in der Branche anerkannte Co-Autorin gewonnen werden. Diese Auflage wurde vollständig durchgesehen, aktualisiert und insbesondere beim Thema „Online-Fundraising“ ergänzt.

Professionelle Mittelbeschaffung für gemeinwohlorientierte Organisationen

Fundraising

From artificial intelligence to identity theft and increasing concerns about privacy and sustainability, consumer issues are an integral part of daily life. This updated fifth edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today's global economy.This definitive textbook introduces students to these potential issues and covers key topics, including consumer behavior, the history of the consumer movement, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include:¿ new case studies and projects to encourage students to develop their critical thinking skills through analyzing global consumer issues ¿ coverage of the influence of AI, FinTech and digital platforms on everyday decision-making ¿ expanded discussion of cybersecurity, data privacy and ethical consumerism ¿ revised consumer alerts: practical advice and guidance to help students make smart consumer decisions ¿ PowerPoint slides and a test bank of questions for each chapter.This textbook is suitable for students studying consumer sciences to understand what works, what doesn't and how consumers are changing.

Issues and Behaviors

Consumer Economics

Palgrave Studies in Public Debt, Spending, and Revenue

This book examines the interplay of professional norms and political accountability in the process of making decisions about whether, how, and how much debt state and local governments should incur. The careful analysis of accountability in actual decisions, focusing particularly on whether and how individual and collective decision-making behavior responds to general (stipulated) norms and situational (negotiated) expectations in their broader social contexts, is a familiar approach in the study of management and public organizations generally, but has not been extensively applied to this area of public financial decision making. Political economists, especially those identified with the public-choice approach, have done extensive macro-level normative and theoretical analysis of public debt, but not in an empirically rich fashion. This book therefore constitutes a missing link that uses analyses of selected cases to advance conceptual understandings of organizational accountability spaces in general, and decisions to incur public indebtedness and the implications of those decisions specifically, by examining the intersection of the macro, meso, and micro levels of expectations for and practices of public financial decision making.

Professionalism and Accountability in Public Finance Decision-Making

Debt Reckoning

The Money Decisions That Matter MostYou already know the rules.Save more. Spend less. Diversify. Stay the course.Yet the financial decisions that matter most rarely come down to knowing the rules.They involve choosing between competing priorities, navigating uncertain outcomes, and making decisions that will shape the course of your life. Should you retire now or work longer? How do you balance enjoying life today with preparing for an uncertain future? How do you choose between several reasonable paths when none offers certainty?There is rarely a perfect answer. There is, however, a better way to think.The Money Decisions That Matter Most
 provides a practical framework for making sound financial decisions when the future cannot be known. Drawing on financial planning, behavioral finance, decision science, and personal values, Laura Mattia helps readers evaluate alternatives, recognize biases, assess risk, and distinguish a good decision from a good outcome.
 Unlike most personal finance books, this book is not organized around investment products, tax strategies, or financial rules. It is organized around the decision-making process itself. The framework can be applied to virtually every major financial choice, including retirement, inheritance, career transitions, business ownership, family responsibilities, and legacy planning.Financial software can model scenarios. Artificial intelligence can generate recommendations in seconds. Neither can determine what matters most to you, which trade-offs are worth making, or which future you ultimately want to pursue.Those decisions require judgment.
 For readers who have outgrown one-size-fits-all advice, 
 The Money Decisions That Matter Most
 offers a practical framework for making financial decisions with confidence and clarity, even when certainty is impossible.

How to Make Life's Biggest Financial Choices in an Uncertain World

The Money Decisions That Matter Most

An unsparing challenge to conventional thinking about data regulation, showing that privacy laws choke off beneficial technologies without protecting society and individuals from harm. Ask anyone about the downsides of the digital economy, and one of the first concerns that comes to mind will be privacy. Indeed, activists and politicians increasingly talk about data privacy as though it were a fundamental human right. In this boldly contrarian rejoinder, Omri Ben-Shahar argues that many privacy laws are worse than useless. They do nothing to address the serious social problems of our data-soaked world-think, for instance, of algorithmic discrimination, concentrated platform power, or social media's impact on mental health. Meanwhile, promising digital technologies are held back by privacy regulations. Tracking devices that provide feedback on dangerous driving could cut fatal car crashes by 30 percent, yet they are prohibited in California. Facial recognition technology has already been used to rescue thousands of victims of human trafficking, yet it is largely banned in the EU. And machine-learning analysis of electronic health records would be a boon to biomedical research, but privacy rules often stand in the way. Fear of Data offers a new paradigm for the age of AI: We should think about data not in terms of individual rights but as a shared concern, like the environment. Technology's pollution of our digital commons can be remediated only through collective action. And just as we regulate factory emissions without shutting down factories altogether, so we can regulate data technologies without giving up all the good they have to offer. Drawing on the latest research and vivid real-world cases, Ben-Shahar helps us navigate the cost-benefit trade-offs that will enable a future of data-enriched flourishing.

How Privacy Panic Led Tech Regulation Astray—and How to Fix It

Fear of Data

Das Umwelt-Rechtsbehelfsgesetz
eröffnet anerkannten Umweltverbänden weitreichende Klagerechte. Es ist zentral für den umweltrechtlichen Rechtsschutz und die gerichtliche Kontrolle umweltrelevanter Vorhaben.

Der Handkommentar 
erläutert das UmwRG wissenschaftlich fundiert und zugleich praxisnah. Er wertet Rechtsprechung und Literatur umfassend aus und bietet eine verlässliche Orientierung für Anwaltschaft, Behörden, Gerichte sowie Umweltverbände und NGOs. 

Aktuell
Die aktuelle Novelle des UmwRG im Rahmen des Infrastruktur-Zukunftsgesetzes ist vollständig kommentiert. Zudem werden die europäischen Entwicklungen und die aktuellen Beschleunigungsbestrebungen im Planungsrecht einschließlich ihrer Auswirkungen auf den Rechtsschutz systematisch eingeordnet.

Handkommentar

Umwelt-Rechtsbehelfsgesetz: UmwRG

Dieses Lehrbuch bietet einen fundierten, praxisnahen Einstieg in die Welt der Customer Journeys. Es erklärt die psychologischen Grundlagen von Kaufentscheidungen, beleuchtet Touchpoints in digitalen und analogen Kanälen und zeigt, wie Erlebnisse entlang der gesamten Journey gesteuert und optimiert werden können.Neben etablierten Modellen und Ansätzen werden aktuelle Entwicklungen berücksichtigt, darunter datengetriebene Personalisierung, Künstliche Intelligenz, Marketing Automation sowie und AR/VR. Instrumente wie Customer Journey Mapping, Personas und Moments of Truth werden ebenso vorgestellt wie Methoden zur Analyse, Messung und Gestaltung von Customer Experiences.Die Inhalte sind didaktisch klar aufbereitet und durch Beispiele, Lernziele sowie Wissenschecks ergänzt. Das Lehrbuch vermittelt Studierenden die zentralen Grundlagen, um Kundenverhalten zu verstehen und Customer Journeys systematisch zu analysieren und zu gestalten.&nbsp;Der Inhalt<ul><li>Einführung in die Customer Journey und Kaufentscheidungen</li><li>Touchpoints</li><li>Customer Journey Mapping</li><li>Gestaltung und Optimierung der Customer Journey</li><li>Zukünftige Entwicklungen und Trends in der Customer Journey</li><li>Customer Journey Management und die organisatorische Verankerung</li></ul>&nbsp;Der AutorDr. Florian Perst
 ist Dozent und Forscher im Fachbereich Business &amp; Management mit den Schwerpunkten Marketing, Customer Journey, Customer Experience sowie digitale Transformation. Seine Forschungs- und Lehrtätigkeit konzentriert sich insbesondere auf Konsumentenverhalten, digitale Interaktionsprozesse und den Einsatz Künstlicher Intelligenz entlang der Customer Journey.

Dieses Lehrbuch bietet einen fundierten, praxisnahen Einstieg in die Welt der Customer Journeys. Es erklärt die psychologischen Grundlagen von Kaufentscheidungen, beleuchtet Touchpoints in digitalen und analogen Kanälen und zeigt, wie Erlebnisse entlang der gesamten Journey gesteuert und optimiert werden können. Neben etablierten Modellen und Ansätzen werden aktuelle Entwicklungen berücksichtigt, darunter datengetriebene Personalisierung, Künstliche Intelligenz, Marketing Automation sowie und AR/VR. Instrumente wie Customer Journey Mapping, Personas und Moments of Truth werden ebenso vorgestellt wie Methoden zur Analyse, Messung und Gestaltung von Customer Experiences.Die Inhalte sind didaktisch klar aufbereitet und durch Beispiele, Lernziele sowie Wissenschecks ergänzt. Das Lehrbuch vermittelt Studierenden die zentralen Grundlagen, um Kundenverhalten zu verstehen und Customer Journeys systematisch zu analysieren und zu gestalten.&nbsp;Der Inhalt·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Einführung in die Customer Journey und Kaufentscheidungen·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Touchpoints ·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Customer Journey Mapping·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Gestaltung und Optimierung der Customer Journey·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Zukünftige Entwicklungen und Trends in der Customer Journey·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Customer Journey Management und die organisatorische Verankerung

Modelle, Methoden und Management kundenzentrierter Interaktionsprozesse

Grundlagen der Customer Journey

A blueprint for how we can collectively build a thriving world, from a leading behavioural scientistEat healthily, cut back on alcohol, quit smoking, cycle to work, fly less - we all know what we should be doing. So why aren't we?The answer is both simple and radical: the world is stacked against us. From the moment we wake up, our decisions are shaped by the shops we visit, the streets we walk, the ads we scroll through. These environments are not neutral. They are designed for our convenience and immediate gratification, and to serve the interests of four industries: tobacco, ultra-processed food, alcohol and fossil fuels.Together, these industries drive the climate crisis, from greenhouse gas emissions to deforestation, and contribute to at least one in four deaths worldwide. Yet we are told the problem is one of personal responsibility - that with more information, smarter habits or new technologies, we can change our behaviour.This book challenges those myths. Drawing on decades of cutting-edge science and compelling case studies from around the world, leading behavioural scientist Theresa Marteau explores what actually works, and why those in power keep failing to act on the evidence. From taxing sugary drinks in Mexico to redesigning streets in Paris, from restricting junk food advertising in London to electing more women to office, Marteau shows how proven interventions applied at scale could transform our health and the health of our planet.Clear-eyed and incisive, this is an inspiring blueprint for how together, citizens and governments can push back against corporate power and build a better, brighter future.

How Four Industries Are Making Us Sick, and How We Can Reclaim Control

Pushback

“This volume offers a refreshing departure from the Western-centric focus of behavioural public policy research and debate. By grounding the narrative in the institutional realities of Central and Eastern Europe, the authors relate behavioural theories to people living and operating in post-transition societies.”--Maros Servatka, Professor, Macquarie Business School, Australia and Bratislava University of Economics and Business, Slovakia.“This timely book bridges the gap between behavioural theory and real-world application, specifically tailored to Central and Eastern Europe. From designing smarter choice architecture in healthcare and boosting property tax collection to understanding the housing and transport trade-offs young adults face, this volume serves as a practical toolkit.”--Jiří Špalek, Professor, Masaryk University, Czechia.This book examines the use of behavioural economics to address policy issues in Central and Eastern Europe.&nbsp;Drawing on case studies from different countries across the region and policy areas – including housing, transportation, and healthcare – the book assesses how insights from behavioural economics have been utilised in the public sector to inform public policy. In doing so, it throws important light on the unique challenges for policy design, implementation and service delivery in Central and Eastern Europe, especially with regard to migration, urbanisation, ageing populations, and regional inequalities. By focusing on an underexplored region, it also extends and challenges existing knowledge on behavioural public policy more generally.At a time when Europe is undergoing significant demographic and social change, this timely book will appeal to scholars and students of public policy, public administration and economics.&nbsp;Mária Murray Svidroňová &nbsp;is Associate Professor in the Department of Public Economics and Regional Development, Matej Bel University, Slovakia.&nbsp;Nikoleta Jakuš Muthová is Assistant Professor in the Department of Public Economics and Regional Development, Matej Bel University, Slovakia.&nbsp;

Behavioural Public Policy in Central and Eastern Europe

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

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