Shoppernomics
How to Shorten and Focus the Shoppers' Routes to Purchase
What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message, in what orde
juin 2024, env. 328 pages, Anglais
Taylor and Francis
978-1-032-83746-8
Taylor and Francis
978-1-032-83746-8