Shareworthy
Shareworthy
Advertising That Creates Powerful Connections Through Storytelling
Contenu
Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share.
Informations bibliographiques
juin 2024, Anglais
University Presses
978-0-231-20826-0