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Shareworthy

Shareworthy

Advertising That Creates Powerful Connections Through Storytelling

Inhalt

Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share.

Bibliografische Angaben

Juni 2024, Englisch
University Presses
978-0-231-20826-0

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