Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share.
Bibliografische Angaben
Juni 2024, Englisch
University Presses
978-0-231-20826-0
Inhaltsverzeichnis
Schlagworte
Inhalt
Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive-and that audiences enthusiastically share.