Stop losing leads to a slow or awkward first response - and start turning every objection into a sale.
Every sales floor has the same problem: leads go cold in the first sixty seconds, and objections get met with silence, arguing, or a script that sounds robotic. Sales Objection 101: Turn Objections Into Sales fixes both problems with short, ready-to-use language you can apply the moment a lead, a text, or a tough question hits your desk.
Built by a dealership sales manager who has coached internet lead desks and sales floors for years, this guide skips the theory and gets straight to the words that work - organized so you can find the exact response you need in seconds, not minutes.
Inside, you'll find:
The 5-part formula behind every strong first lead response
Ready-to-adapt scripts for 8 common lead types - price, availability, payment, trade, credit challenges, "just looking," multi-vehicle shoppers, and out-of-area buyers
The Acknowledge-Clarify-Respond-Advance framework for handling any objection without arguing
A full breakdown of the four-square price presentation - how to write it, why order matters, and the exact objections that come up while you're building it
52 word-for-word rebuttals covering every objection you hear on the floor
A text-message quick-reply bank, phone word tracks, and a one-page desk reference
Every script is a framework, not a word-for-word read - built to be adapted to your voice, your brand, and your customer. Keep it at your desk. Keep it in your CRM binder. Keep it in your pocket.
Also by R.C. McIntosh: The Modern Automotive Sales Professional.