Renewal and Expansion

A Practical Guide to Sustainable Growth for B2B and SaaS Enterprises

This book revolutionizes subscription growth by addressing a critical gap: 80% of SaaS revenue comes from existing customers (Gartner), yet most strategies ignore cultural nuances. Through the Tao-Fa-Shu-Qi (Strategies-Methodologies-Tactics-Tools) framework—blending Eastern philosophy with Silicon Valley execution—it offers a hybrid methodology proven in China’s hyper-competitive SaaS market. Learn from how leading Global SaaS companies drove renewal and recurring revenue in China and even Asian market, as well as how to leverage AI-powered up-sell engine for current AI era. Whether defending against commoditization or navigating relationship-driven deals, this is the ultimate playbook for infinite growth.

août 2026, env. 316 pages, Management for Professionals, Anglais
Springer EN
978-981-9237-87-6

Autres titres de la collection: Management for Professionals

Afficher tout

Autres titres sur ce thème