A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.
Informations bibliographiques
décembre 2025, env. 376 Pages, Anglais
Kogan Page
978-1-3986-2037-7
Mots-clés
Contenu
A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.