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This PDF does not fully comply with PDF/UA standards, but does feature limited screen reader support, described non-text content (images, graphs), bookmarks for easy navigation and searchable, selecta

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Kirsten Johnson

Burton St. John III

Personalized News Communication and Media Trust in the Modern Era

&lt;p&gt;Chapter1.Introduction.- Chapter2.The Personalization of News, Credibility, and Trust.- Chapter3.The Tenets of Journalism.- Chapter4.The Erosion of Media Credibility and Rebuilding Trust Through Personalization.- Chapter5.The Customization of News.- Chapter6.Social Media and Personalization.- Chapter7.Interacting with the Audience through News Comment Sections.- Chapter8.Engaged Journalism and Personalized Content.- Chapter9.Personalized Communication and the Role of Public Relations.- Chapter10.The Perceived Credibility of Public Relations Material as News on Social Media.- Chapter11.Corporate Social Advocacy and the News.-Conclusion.&lt;/p&gt;


This book defines media subimperialism through three key characteristics: resistance and collaboration with imperial media, regional dominance despite partial domination by imperial systems, and reliance on imperial media for technology and content. Here, “imperial” or “metropolitan” media refers to systems rooted in imperial centers. Together, these traits not only clarify the role of “southern players” in global media but also challenge the notion that they signal the end of media imperialism. Grounded in Marxist theories of imperialism and subimperialism, this work offers a novel perspective on the rise of media giants from the global South.This book is a groundbreaking contribution to global media studies for two main reasons: it frames emerging media giants from the South as subimperial powers and, uniquely, examines multiple case studies (e.g., Brazil, South Africa, Turkey) collectively rather than individually. It highlights a phenomenon at the intersection of media and power.This book’s scope is twofold: first, it conceptualizes media subimperialism in the context of globalization, global hegemony, and media imperialism; second, it examines a range of case studies to allow for comparative insights, with at least seven cases analyzed. As pioneering research, this book sets the stage for future studies and captivate media scholars and students worldwide.Farooq Sulehria is Assistant Professor in the Department of Liberal Arts, Beaconhouse National University, Lahore. With a doctorate in Development Studies (SOAS University of London), he has MA in Global Media and Postnational Communication (SOAS University of London).

Media Subimperialisms and the Rise of Global South

Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.

Principles, Planning and Practice

Event Planning and Management

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

Politikstrafrecht

Was sind die Aufgaben eines Community Managers? Welche Fähigkeiten sind für diesen Beruf unerlässlich? Mit diesem Handbuch für Ausbildung und Beruf erfahren Sie, wie erfolgreiches Community Management richtig geht. Vivian Pein definiert das Berufsbild des Community Managers klar und zeigt, welche Chancen, An- und Herausforderungen sich bieten. Strategische und psychologische Grundlagen, Content-Strategien, Dialog Management, Community Monitoring, Zielgruppenmanagement und vieles mehr werden klar und verständlich erläutert. Mit vielen Beispielen und Exkursen, praxisnah und umfassend!

Aus dem Inhalt:

<ul><li>Chancen und Herausforderungen für Unternehmen</li>
<li>Berufsbild, Anforderungen und Aufgabengebiete</li>
<li>Strategische Grundlagen für erfolgreiche Communities</li>
<li>Die psychologischen Grundlagen</li>
<li>Aufbau einer Community - Die Besonderheiten der sozialen Netzwerke</li>
<li>Die eigene Community (On-Domain Community)</li>
<li>Internes Community Management</li>
<li>Content-Strategie und Management</li>
<li>Dialog Management - Professionelle Kommunikation mit den Nutzern</li>
<li>Community Monitoring und Measurement</li>
<li>Die rechtlichen Grundlagen des Community Managements</li></ul>

Das Handbuch für Ausbildung und Beruf. So geht gutes Community Management in Social Media

Community Manager*in

Understand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication.

Translating Strategy into Effective Stories

Sustainability Storytelling

Palgrave Practical Guides in Communication

This book uses cutting-edge research in media psychology to offer a practical guide for creating content that captures and maintains attention. The Digital Engagement Model (DEM) reimagines how content can better serve mobile-first users by depicting second-by-second relationships between users and content. The DEM shows why users’ diverse needs and behaviors are more complex than traditional practices account for. A model combining new variables and structures can extend the value of good writing, multimedia, and interactivity to users overwhelmed by too much information. Importantly, the model communicates content for both scanners with limited time and interest, and readers who are motivated to consume more detailed information. Drawing from cognitive psychology, communication, education, human-computer interaction, and neuroscience, the book explores the cognitive processes underlying attention. It offers practical strategies to align content with users’ incidental exposure and fragmented consumption. The final chapters assemble the model’s variables into an innovative Smart Story Suite.

How to Capture and Keep Audience Attention

The Digital Engagement Model

This book explores how the media, and journalism in a cross-disciplinary sense, has treated conflicts&nbsp;in Nigeria, West Africa and the Sahel.&nbsp;Contributors connect theoretical foundations with practical experiences in the study of media, conflicts and national security, seeking to unravel the mediated and communication logic(s) in news coverage and analyse the media's role in pre-conflict, in-conflict and post-conflict discourses. The work maps out the impact of mediated narratives on security, risk, terrorism, banditry and general society, relying on local, on-the-spot and ontological cultural experiences in Africa, especially Nigeria, Ghana, Sierra Leone and other parts of West Africa.Abiodun Adeniyi is Professor and Dean of the School of Postgraduate Studies at Baze University, Nigeria. He has written for the&nbsp;Guardian and covered various beats in Lagos and Abuja for over a decade. He is the author of Diasporic Communication in the Digital Age and From Newsroom to Classroom: Notions of Media Theory and Practice in Africa.Paul A. Obi is a Lecturer at the Department of Mass Communication at Baze University. Between 2009 and 2018, he worked as a journalist with THISDAY Newspaper&nbsp;in Nigeria. He has more than 20 publications in edited volumes and international peer-reviewed journals, and is co-author of&nbsp;Media and Nigeria's Constitutional Democracy: Civic Space, Free Speech, and the Battle for Freedom of the Press.Sani K. Usman,&nbsp;mni, is a retired Brigadier General and public relations, strategic communication, and security expert. Usman previously served as Director of Public Relations for the Nigerian Army and is currently a doctoral student at the Nigerian Defence Academy, Kaduna, Nigeria.Ibrahim U. Yusuf, PhD&nbsp;is a Lecturer with the Department of Mass Communication at University of Maiduguri, Borno State, Nigeria. He was the pioneer General Manager of radio station Lafiya Dole. He has published over 20 articles, book chapters and book reviews in international, national and local journals in the areas of broadcasting, Hausa home videos, media and conflicts and cultural communication.

Communicating (In)security in Nigeria, West Africa and the Sahel

Media, Conflicts and the National Security Question

A comprehensive, research-based guide to CEO communication, this book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders.Strategic CEO Communication is informed by communication theory and research insights from public relations and strategic communication scholarship to help readers build relationships, improve corporate reputation, and ensure ethical business practices in rapidly changing business, social, and media environments. It covers topics such as corporate reputation, leadership, internal communication, CEO activism, crisis management, ethics, and social media and the growing role of emerging technologies. It offers insight into how leaders can engage employees while meeting public expectations for corporate responsibility, diversity and inclusion, and sustainability.Ideal for advanced undergraduates and graduate students of leadership, management, and organizational communication in public relations, communication, or management programs as well as corporate leaders seeking research-informed guidance on effective communication for strategic success.

Strategic CEO Communication

Während lange Zeit die Kreation großer Kampagnen und ihre Verbreitung über klassische Medien als Maxime für wirksame Markenkommunikation galt, sind längst neue Prinzipien an ihre Stelle getreten. Mit der Multiplikation und Digitalisierung markenprägender Touchpoints sowie einer Welt der Co-Creation hat sich das Spielfeld grundlegend verändert. Viele Marketingverantwortliche begegnen diesem Umbruch mit Unsicherheit. 

Holistic Brand Communication knüpft an diese Herausforderungen an und zeigt Markenverantwortlichen, was es für eine ganzheitliche Markenkommunikation braucht, um einen nachhaltigen Beitrag zum Unternehmenserfolg zu leisten. 

Der grundlegend neue Ansatz rückt dabei vier Meta-Jobs in den Mittelpunkt: 
¿ Allure
¿ Edutain
¿ Bond 
¿ Moderate 

'Holistic Brand Communication' basiert auf umfassender Forschungsarbeit an der Universität St.Gallen und wurde im Austausch mit renommierten Marken wie Red Bull, Hermès, BMW, Nivea und Jägermeister entwickelt.

Ein Guide für die erfolgreiche Markenkommunikation

Holistic Brand Communication

6-Minute Smarts

Getting media coverage helps you stand out as a business. But how come it always seems to be your competitor, not you, who gets the headlines?Former BBC journalist Felicity Cowie has the insider secrets you need to build great relationships with the media so that you become the go-to authority in your field. Discover how to set your business apart and secure outstanding coverage, consistently, in just 6 minutes!Felicity Cowie is a media relations coach who has helped some of the world's leading organisations gain extensive news coverage. Having been pitched at least 100,000 story ideas as a journalist, she has an insider's view on what breaks through and why.

The Speed Storytelling Toolkit

Cambridge Studies in US Foreign Relations

"Spinning the World is the first book to examine the public relations industry's hidden hand of influence on American foreign relations. It is for students, scholars, and general readers interested in twentieth century US history, US foreign policy, and international relations, as well as PR, business, and communications"-- Provided by publisher.

The Public Relations Industry and American Foreign Relations

Spinning the World

Personalized News Communication and Media Trust in the Modern Era

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