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Pradhan Y: Fueling Impact

Fueling Impact

How to Improve Personal Branding in the Oil and Gas Industry

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

Concise Advice

Since the height of the pandemic, working styles, cultures and relationships have changed - probably forever. Managers and leaders who think they can simply return to their old ways and methods will be the least effective in this new age of work. This book sets out the key attributes that the modern leader must learn and/or develop. Such attributes centre on the themes of trust, strengths, compassion, flexibility, family, creativity, risk, values, empowerment and even humour. Leaders and managers who are more progressive and are seen to value their people will be the ones that stand out in terms of both individual and team performance. This practical book provides the foundation for any manager who wants to make the transition into being a modern and effective leader.

Achieving the Empathetic Edge

The Leadership Book

When your brand is performative, you fracture under pressure. But when your brand is you, you become unshakeable.

In BrandYOU, creative strategist and branding expert Jo Starling shares her raw, riveting journey through betrayal, burnout, and rediscovery -- a journey that led to the development of Atomic-Level Branding (ALB). This is not another how-to book on logos or polished online personas. It's a deeply human guide to uncovering the core frequency you were born with -- and aligning every aspect of your public and private identity with that truth.

From the wreckage of cancel culture to the revelation of unshakeable authenticity, this book offers a radical new model of personal branding for founders, creatives, thought leaders, and anyone exhausted by performance. It's time to stop building brands from the outside in. It's time to tune into the one you already carry -- and amplify it with resonance, courage, and clarity.

This isn't personal branding. It's homecoming.

Human Intelligence In The Age Of A.I

Brand YOU

NATIONAL BESTSELLER • A life-changing path to the financial freedom we all deserve: How to Be a Rich Old Lady is filled with humor, heart, and real-world perspective. Amanda Holden spent years working in investment management, where she saw exactly who gets access to the power, ease, and opportunity money can bring—and it wasn’t people like her friends. She also saw how the financial system is designed to feel exclusive and confusing, and how it blames individuals for economic problems they didn’t create. So, Amanda left her finance job to launch Invested Development, a financial education company where she has taught more than twenty-five thousand students how to invest with radical clarity, accessibility, and joy. Here, all her expertise is packed into a guide that won’t feel like getting cornered by a crypto bro. Instead, it reads like a text from your smartest friend: “Let’s figure out money, so we can stop thinking about money.” Because this practice isn’t just about planning for your wild and glorious future—it’s about the relief of knowing you’re doing everything you can right now. In these pages, you will: <ul> <li>Set up a fully automated investing strategy—so you can move on with your life</li> <li>Use hands-on tools and worksheets to guide you to financial independence</li> <li>Learn about investing in a way that is truly memorable</li> <li>Demystify retirement accounts and tax rules</li> <li>Learn who to trust in the finance world—and who to avoid</li> <li>Master how to research, buy, and track the right investments for you</li> <li>Explore what it means to live a wild, beautiful life beyond Roth IRAs</li> </ul> How to Be a Rich Old Lady is a step-by-step road map to financial freedom. It’s not just about numbers on a spreadsheet but building a life that feels secure enough to dream into. Maybe your Rich Old Lady is wearing belly chains at the beach, tanned and wrinkly and totally unbothered. Maybe she’s befriending the birds at her cozy forest cabin. Maybe she’s leaving $500 tips on her diner coffee. Whatever your vision, this approachable guide to investing and wealth-building will help you build a plan to greet her with confidence, security, and genuine hope for tomorrow.

How to Be a Rich Old Lady

This book teaches leaders how to harness the power of small, intentional words in their daily interactions to create significant positive changes. By focusing on how we communicate-through thoughtful word choice, active listening, and consistent messaging-this book shows how even the smallest words can have a big impact on your team and organization. Each chapter focuses on a different aspect of communication, such as the use of inclusive language, the strategic power of silence, and the framing of feedback, providing leaders with practical strategies to enhance their influence and create meaningful change. Drawing on psychological research, real-world examples, and actionable advice, this book demonstrates how leaders can foster a positive, collaborative environment through the deliberate use of language. By focusing on the nuances of word choice and timing, leaders can better motivate their teams, build trust, and drive organizational success. This book offers a fresh perspective on leadership development by highlighting the profound impact of seemingly minor language choices. It challenges the notion that leadership is only about big decisions and bold moves, showing instead how everyday conversations and word choices can lead to significant transformations. Designed to be both insightful and practical, this book provides tools and techniques that readers can immediately apply to their leadership practices. Whether you are a seasoned executive or an emerging leader, this book provides a roadmap for becoming a more effective and intentional communicator.

How Our Words Shape Character, Connection, and Culture

What We Say, Who We Become

Routledge Contemporary Russia and Eastern Europe Series

This book examines the development of the Russian oil and gas industry over recent decades, showing how, in a series of in-depth case studies of previous international company involvement, international companies should in future cope with the business environment, how they should acquire local knowledge, deal with the state, and forge partnerships with domestic companies, but only to a limited extent.

International Joint Ventures and Local Companies

The Russian Oil and Gas Industry

Critical University Studies

How Entrepreneurialism Captured Higher Education

The Start-Up Factory

"A powerful guide to turning ambition into action—by focusing not on willpower but on what matters most."—Charles Duhigg, author of Supercommunicators and The Power of Habit Setting goals is easy. Following through on them? A whole lot harder. It turns out, the secret to finishing what you start isn’t sheer willpower or the latest productivity hack. It’s becoming more intentional. With Intentional, bestselling author Chris Bailey distills a decade of deep research on productivity to deliver a profound, practical, and counterintuitive road map to getting things done. Forget extensive to-do lists and a never-ending workload. To reach your goals, you must structure your daily actions around what’s most important to you—and let go of the rest. This way, getting things done becomes second nature. Integrating the science of desire, values, and procrastination with the wisdom of Buddhist monks, Bailey lays out step-by-step strategies for intentional accomplishment, covering how to: • Structure short-term goals to increase the likelihood of completion • Make unappealing, boring, or frustrating tasks more attractive • Lower the chance of procrastinating on long-term goals • Create a system for tracking progres • Know when a goal isn’t for you—and when it’s time to let it go What matters most to you? Intentional shows that the answer has the power to unlock not just greater productivity but a deeper and more satisfying sense of accomplishment.

How to Finish What You Start

Intentional

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

New Frontiers in Regional Science: Asian Perspectives

The primary objective of this book is to address a formal representation of household economy in welfare economics in spatial terms. Although it has been argued since the nineteenth century that in exploring a reasonable indicator to measure the real welfare level of households, several difficulties remain to be faced in economic theory. The most relevant method in this specific topic is social welfare function. While various types of indicators were historically developed and improved as a replacement of existing economic growth indicators such as GDP and GRP using social welfare function, there still is a problem with evaluating the individual's utility as an aggregate term. As an alternative method of measuring the real welfare level of households, location theory may be a possibility for solving some potentially problematic issues. To be precise, location theory requires the inclusion of notions of transportation costs, spatially constrained internal and external economies, and other distance-related variables. From the standpoint of equality, this specific approach enables an analysis to investigate spatial differentiation. In other words, spatial differentiation of households can be interpreted as spatial consumer exclusion. Hence, the real welfare level of households can be measured by means of the accessibility of goods and services, of which there are several types, such as essential and luxury ones. As a result, spatial distribution of goods and services depending on their types can be considered a component of social welfare function. The topics addressed in the book include social welfare function in spatial terms, location theory related to firms and households, attractiveness of regions, economic and social infrastructure elements, and sustainable growth and development of regions.

As a Measure of Social Welfare Function

Attractiveness of Regions and Sustainable Regional Economic System

The Science of Succeeding with People

Captivate

Emerging Technologies and Materials in Thermal Engineering

Plate Heat Exchanger Enhancement Techniques: in Support of the Energy Transition and a Circular Economy provides fundamental knowledge on the applications of the plate heat exchanger (PHE) and how it can be optimized to make energy conversion more efficient. In addition, it introduces relevant studies that explain the heat transfer mechanism of the PHE, its design, and how developing more compact and evolved heat exchangers contributes to a sustainable, cleaner, and more energy-efficient future. Researchers, scientists, engineers, professionals, and students working in nanotechnology, materials science, and sustainability will find this volume valuable to their work.

in Support of the Energy Transition and a Circular Economy

Plate Heat Exchanger Enhancement Techniques

Fueling Impact

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