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Gesamtkatalog

Catalogue complet

Pradhan Y: Fueling Impact

Fueling Impact

How to Improve Personal Branding in the Oil and Gas Industry

Use this jargon-free, step-by-step guide to create an agile, customer-centric marketing strategy and unlock the full capability of data and analytics.

Leverage Analytics and Data to Optimize Marketing Strategies

Marketing Metrics

Routledge Communication Series

This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving approaches that people adopt in dealing with almost any kind of life problem.

This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving approaches that people adopt in dealing with almost any kind of life problem.

Communicative, Cognitive, and Perceptive Bases

Situational Theory of Problem Solving

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

The objective of a business continuity plan is to ensure that your business will be able to continue operating in the event of a disruption in service caused by a natural or man-made incident. This book provides a framework for businesses to assess their general and specific risks, determine measures to counter these risks, and establish a business continuity plan that will work regardless of the type of disruptive event. Written by a leading expert in the field, this text is a must-read for experienced professionals as well as those just starting out.

The objective of a business continuity plan is to ensure that your business will be able to continue operating in the event of a disruption in service caused by a natural or man-made incident. This book provides a framework for businesses to assess their general and specific risks, determine measures to counter these risks, and establish a business continuity plan that will work regardless of the type of disruptive event. Written by a leading expert in the field, this text is a must-read for experienced professionals as well as those just starting out.

How to Build an End to End Business Continuity Program

Become the Manager You Want to Be (And Others Need)

You’re the Boss

9 in 10 women experience ill mental health from poor life-work balance This book is for working women who feel dissatisfied with life, and who want to reinvent themselves to lead successful and fulfilling lives, in their personal life and at work. Our changing and challenging times have left many of us, and especially women, feeling burnt out, chronically worried and uncertain. At the same time, it's difficult to overstate just how much attitudes towards emotional wellbeing have changed in the last five years. As more and more of us struggle about how to exist in this unstable environment, question arise such as: How do you behave if you have a leadership role, given the unattractive role models we see currently in the US and elsewhere? What do you do as a mother when your children tell you they learnt at school that there will be a world war? The change is that women want a life that has meaning and purpose and there's more willingness to call out prejudice and predatory behaviour. Yet many of the same old problems persist. All of this is a case for stressing the importance of emotional connection, creativity and open-mindedness: attitudes and behaviours that will be at the heart of this timely book from pioneer coach, Jenny Rogers.

No-nonsense advice for the complexities of midlife

Your Time

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

The continuing evolution of digital marketing and technology means businesses are no longer confined to local markets for their customer base. With this textbook, students will learn how brands can generate successful international marketing strategies to build customer relationships across borders. International Marketing provides cutting-edge guidance on how to harness the power of digital technologies while maintaining a culturally sensitive and legally compliant approach to international marketing. It combines theoretical frameworks with practical applications and real-world examples, equipping students with the knowledge and tools needed to thrive in an increasingly digital and interconnected world. This textbook is ideal for postgraduate marketing students taking modules on International Marketing as part of their degrees. Features include: - Guidance on how to leverage digital platforms in international marketing, from market entry and dynamic pricing strategies to building brand loyalty across borders - Coverage on how organizations can develop products that meet local market needs and universal quality standards whilst considering environments and societal impact - Examination of legal and regulatory issues in international marketing, as well as the sustainability goals and ethical practices that need to be considered in the global marketplace - Chapter overviews, key learning outcomes, key concepts boxes and exercise questions to support student learning - Online resources of PowerPoint lecture slides, lecturers' manuals and exercise answers.

Utilize a Digital Approach in International Marketing Strategies

International Marketing

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications. Artificial Intelligence in Marketing by Kshitij Bhoumik is ideal for upper-level undergraduate and postgraduate students taking modules in AI in Marketing and Digital Marketing as part of their Marketing degrees. This textbook bridges the gap between technical possibility and marketing purpose, empowering future marketers to shape the technology, not just adopt it. This textbook includes: - Foundational marketing principles - The role AI plays in enhancing marketing techniques and strategies from using Generative AI to create new campaigns to how AI can be used to spot trends in social media - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to help students apply theory to practice - Critical ethical questions and debates in each chapter, challenging students to consider issues such as bias, fairness and regulation -Twelve chapters structured around 12-weeks of teaching with activities and pedagogical features to match classroom needs and engage student with real-world technologies and tools

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Routledge Studies in Energy Policy

Based on extensive fieldwork in Europe and North America, this book offers a comprehensive and systematic comparative analysis of the politics of shale gas development and regulation in these two regions and will be of great interest to students and scholars of energy and environmental politics and policy.

Based on extensive fieldwork in Europe and North America, this book offers a comprehensive and systematic comparative analysis of the politics of shale gas development and regulation in these two regions and will be of great interest to students and scholars of energy and environmental politics and policy.

The Politics of Shale Gas

Fueling Impact

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