Offre spéciale sur les Précis de droit Stämpfli : Jusqu’à fin novembre, profitez d’un rabais de 20% sur les manuels d’enseignement et les livres pour la pratique suivants.
Thèmes principaux
Publications
Services
Auteurs
Éditions
Shop

Nike's Digital Marketing. A Case Study

Contenu

Case Study from the year 2023 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Coventry University (Business Marketing), course: Digital Marketing, language: English, abstract: This case study explores Nike's digital marketing strategy, analyzing its brand selection and overview, product range, and revenue success from 2005 to 2022. It delves into understanding Nike's customer base through situation and business environment analysis, including Porter’s Five Forces, PESTEL, and SWOT analysis. The study investigates Nike's customer segmentation, behavior evolution, and data analytics sources. Additionally, it examines Nike's marketing mix, encompassing product, promotion, and marketing tools like CRM and PPC advertising. Nike's strategic objectives to enhance brand awareness, customer acquisition, retention, and engagement are detailed, alongside a multi-channel strategy and timeline of activities. The study concludes with insights into KPI identification, performance measurement strategies, and monitoring techniques, providing a comprehensive view of Nike’s digital marketing prowess and strategic management.

Informations bibliographiques

septembre 2024, 31 Pages, Anglais
GRIN VERLAG
9783389073117

Mots-clés

Autres titres sur ce thème