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NETWORKING HURTS

Salerno M: NETWORKING HURTS

Why 419 Relationships Sell More Than 41,900 Followers

Toister Performance Solutions

The Skills AI Can't Replace

Human Service

The App Layer Wins: How One Founder Built an AI Workforce That Runs a Real Company

Agentic Software

Avant de vous rendre aux foires chinoises

FOIRES COMMERCIALES EN CHINE

What the Mirror Sees

The Memory Architect

Case Studies from the Swiss Watch Industry

Luxury Brand Management and Heritage Revival

The F2F Fundraising Playbook How to Master Face-to-Face Fundraising, Build Confidence, and Create a Real CareerFace-to-face fundraising isn't just a job - it's a skillset that can change your life.Whether you're brand new to fundraising or already on the streets knocking doors and stopping passers-by, The F2F Fundraising Playbook is the most complete, practical, no-nonsense guide ever written for people who want to earn more, grow faster, and lead teams in the fundraising industry.Written by industry professionals who have built and scaled high-performing fundraising teams across the UK, this book breaks down exactly how successful fundraisers think, act, and win - day in, day out.No fluff. No hype. Just proven systems. What You'll Learn Inside How face-to-face fundraising really works The psychology behind donor decisions Street fundraising vs door-to-door - and how to master both How to confidently approach strangers without fear The exact structure of a high-converting fundraising conversation How to handle objections calmly and professionally Daily habits that top fundraisers use to stay consistent How pay, bonuses, and progression actually work How to move from fundraiser → team leader → office leader How to build leadership skills that transfer to business and lifeThis playbook doesn't just teach you how to raise more money - it teaches you how to develop confidence, communication skills, resilience, and leadership that last long after the pitch ends. Who This Book Is For- New fundraisers who want a fast, confident start - Experienced fundraisers who want to increase conversions - Team leaders and managers building high-performance teams - Anyone curious about a career in face-to-face sales or fundraising - Entrepreneurs who want to master communication and influenceIf you've ever wondered "How do top fundraisers make it look so easy?" - this book answers that question step by step. Why This Book Is DifferentMost fundraising guides talk around the job.This one was written from inside the industry.It shows you the mindset, standards, discipline, and systems used by award-winning fundraising teams - and how you can apply them immediately, whether you're on your first day or your fifth year.This is the book many fundraisers wish they'd been given on day one. Your Playbook Starts NowIf you're ready to: - Earn more - Speak with confidence - Build leadership skills - Create real career progression - Become an authority in face-to-face fundraisingThen The F2F Fundraising Playbook is your next read.

The F2F Fundraising Playbook

PRAISE FOR MARKETING 7.0 "Legendary for his insight and foresight, Philip Kotler, with his long-time co-authors Hermawan Kartajaya and Iwan Setiawan, take the next step in their leading-edge marketing series. Building on advances in social media, AI and immersive technology from their previous three editions, Marketing 7.0 creatively applies cognitive science concepts and theories to show how marketers can navigate gateways to the human mind to design more personal, relevant and influential marketing." -KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College "Marketing 7.0 by Philip Kotler is a visionary guide that captures the next evolution of marketing in the age of AI, sustainability, and humanity. This book is an essential read for anyone who wants to understand where marketing is headed and how to stay ahead of the curve." -HERMANN SIMON, Founder and Honorary Chairman, Simon-Kucher "Marketing 7.0 unites technology and human insight, illustrating how marketing has evolved from products and data to the exploration of the depths of the human mind. By integrating AI, immersive technology, and cognitive science, Philip Kotler redefines marketing as a discipline that goes beyond understanding customers and connects with their thoughts, emotions, and experiences." -ALEXANDER CHERNEV, Professor of Marketing, Kellogg School of Management, Northwestern University

A Guide for Thinking Marketers in the Age of AI

Marketing 7.0

A New Leadership Framework for Sales and Marketing in the Age of AI-Augmented Systems

The Gravity Effect

Chantal Bouchard

Les clients qui se taisent

A PRACTICAL ROADMAP FOR IMPLEMENTING AI INTO YOUR PROFESSIONAL WORKFLOW TODAY You've seen the reports, read the articles, and digested the studies about AI's transformative impact on work, technology, and everything else. And now you're probably wondering: What should I do about it? How to Do More With Less answers that question directly, moving beyond explanations of what AI is toward actionable guidance on integrating it into your daily workflow. Sharon Gai takes you on a journey from understanding to implementation, with a glimpse of what lies ahead. Written for marketers, knowledge workers, entrepreneurs, and leaders managing lean teams with tight budgets, How to Do More With Less speaks to anyone who feels the world is changing faster than they can keep up. Whether you're anxious about your future or seeking competitive advantage, Gai provides the practical guidance you need to excel in an AI-driven economy.

Future-Proofing Yourself in an AI-driven Economy

How to Do More with Less

Build a customer culture that drives consistent, human-centred business results. Customer Passion by Steven Van Belleghem is a practical, evidence-based guide for managers, team leads and business strategists who want to translate customer-centric principles into measurable performance. Moving beyond theory, it offers a framework for embedding customer-first behaviour into everyday operations through 101 actionable steps, proven strategies and real-world case studies. You'll discover how to: - Apply customer experience principles that improve engagement and loyalty - Implement practical models that turn empathy into operational excellence - Optimize processes to align automation with authentic human connection - Develop consistent habits that create emotional impact and brand trust - Build credibility by applying frameworks used by leading global organizations Grounded in real-world insight and shaped by global best practice, Customer Passion helps professionals bridge the gap between intention and execution. It equips leaders to implement change, influence culture and strengthen business value through a customer-first approach. Themes include: customer strategy, experience design, behavioural frameworks, culture change, AI integration, service optimization

101 Ways to Meet Customer Expectations and Stand Out

Customer Passion

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

NETWORKING HURTS

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