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Peter D. Johnston

Negotiating with Trump

Lessons on Power, Influence, and Dealing with Extreme Bargainers

'This book will make you better at your job' - Jonah Berger, bestselling author of Contagious Discover the psychological biases that shape every buying decision - and how to use them in business. Every day we make hundreds of choices, many of them commercial. What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. In The Illusion of Choice, Richard Shotton, author of the acclaimed The Choice Factory, identifies the 16 and a half most important psychological biases that everyone in business needs to be aware of. Drawing on academic research, advertising campaigns and his own original field studies, he shows how any business can utilise these biases to win and retain customers, sell more products and make money. In this fascinating and highly practical guide, you'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit - and much, much more. Full of marketing insights, The Illusion of Choice is essential for anyone seeking to understand consumer behaviour. Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Illusion of Choice

Winner, 2021 Porchlight Business Book of the Year Award, for Leadership and Strategy&nbsp; "THE MOST UNLIKELY OF PEOPLE, IN THE MOST IMPROBABLE OF CIRCUMSTANCES, CAN BECOME EXTRAORDINARY." WE NEED MORE LEADERS. From socio-political chaos and workplace disruption to the climate change crisis, we have never needed people with the skill and will to collaborate to create a better world more than now. We need people who are willing to fill the leadership void. People who will embrace the influence they have. People who believe in improving society and workplace culture - not only because it makes life better, but because it is proven to yield positive results. The Promises of Giants is a challenge to anyone who aspires to make a difference in their environment. Over fourteen promises, it seamlessly intertwines personal anecdotes and workplace and social observation with the latest research, to provide practical, proven tips and strategies to empower you to maximize your own potential and inspire others. It is not a self-help book. It is a how-to guide for winning, rooted in the belief that the most unlikely of people, in the most improbable of circumstances, can become extraordinary. John Amaechi well understands the responsibilities and potential that come with being a giant. The Promises of Giants is the product of a lifetime spent observing and studying effective leadership - from accompanying his mother's visits to her dying patients to competing at the highest levels of professional sport, through two decades of management consulting with multinational corporations. These experiences have shown that everyone has the ability to act decisively to influence the world in a positive way. Everyone is a giant to someone.

How YOU can fill the leadership void --THE SUNDAY TIMES BESTSELLER--

The Promises of Giants

The law codes in the Middle East North Africa (MENA) region are a well-crafted blend of civil and Islamic law in which civil law principles do not violate Islamic provisions. Yet, common law principles derived either from English common law or Islamic customary usages remain unidentified and thus ignored. Here, this complex scenario is rectified through a comparative analysis of the primary data (e.g. cases, statutes and arbitral award decisions), adding common law and uncodified Islamic custom to MENA law codes. The purpose of this comparative analysis is to allow common legal principles found in civil, common and Islamic law to be distilled in order to create a new, harmonised international commercial arbitration law code (HICALC) or uniform Arab arbitration law (UAAL) for adoption in the MENA region, where these principles already greatly influence the legal systems and can be readily assimilated into a harmonised or uniform code. The work demonstrates that this new code would lead to improved arbitral award enforcement in the MENA.

A Model Harmonised International Arbitration Law Code for the Middle East and North Africa

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

The Choice Factory

A manifesto in lectures about the material conditions and absurdities of being a writer and adjunct professor under capitalism-by turns funny, angry, despairing, and hopeful-from a writer who "has invented a new form" (Annie Ernaux). 
 
 In the spring of 2025, Heroines and Drifts author Kate Zambreno taught a weekly nonfiction "craft" lecture at Columbia University, thinking through the crises of the adjunct loop in the United States and the question of labor and writing in publishing and the university. This project became more absurd, and more urgent, as the Trump administration quickly turned to authoritarianism and the university became complicit with the administration, creating a dystopian and paranoid atmosphere in which students were kidnapped from university housing and student protestors were expelled. How can we study together and create under such conditions? 
 
 The resulting essays are funny, angry, often in despair, and somehow also full of optimism as to the future of writing, even amidst the collapse of the institutions meant to support writers and students. Zambreno engages with texts including Sofia Samatar's Opacities, Fred Moten and Stefano Harney's The Undercommons, Noémi Lefebvre's The Poetics of Work, Heike Geissler's Seasonal Associate, and Samuel Delaney's Times Square Red, Times Square Blue. 
 
 A craft book against a "craft" divorced from political and material realities, Against Nonfiction is for anyone trying to write and make art in impossible times.

Writing Through Capitalist Realisms

Against Nonfiction

Crypto crises examines how the cryptocurrency industry has become a powerful force in global capitalism. Far from the promise of decentralisation, it reveals how crypto is deepening social inequality, fuelling environmental destruction, and reshaping political power. Drawing on extensive research and vivid examples, the book traces the rise of a new class of "crypto-capitalists" - from billionaire investors and mining conglomerates to populist politicians - who are embedding digital assets at the heart of finance and governance. It exposes the hidden networks of influence linking crypto to Wall Street, Big Tech, and the Global South, where exploitation is reframed as innovation. Provocative and timely, the book offers a critical account of how cryptocurrency's dream of liberation became one of the defining engines of twenty-first-century capitalism.

How digital currencies accelerate global instability

Crypto crises

The Battle for Global Economic Supremacy

Peak China?

Warum sich in Taiwan jederzeit die Zukunft der internationalen Ordnung neu entscheiden kann - und was wir über den Konflikt mit China wissen müssen Wenn in Europa von Taiwan die Rede ist, geht es meistens um einen möglichen Krieg mit China. Doch die Insel ist weit mehr als ein geopolitischer Krisenherd: eine lebendige Demokratie, deren Menschen sich Freiheit und politische Mitbestimmung nach Jahrzehnten der Diktatur erkämpft haben. Heute müssen sie diese Errungenschaften gegen Desinformation, politische Einflussnahme und militärische Drohungen aus Peking verteidigen.Doch wie lebt es sich in einem Land, das ein übermächtiger Nachbar für sich beansprucht? Warum hat Taiwan keinen Sitz in den Vereinten Nationen und darf bei den Olympischen Spielen nicht unter seinem eigenen Namen antreten? Wo liegen die historischen Wurzeln des Konflikts mit China? Und warum betrifft die Frage nach Taiwans Zukunft auch uns in Europa?Gestützt auf exklusive Gespräche mit Politikerinnen, Aktivisten und zahlreichen Zeitzeugen erzählt David Demes die Geschichte eines Landes, das um seinen Platz in der Welt ringt. <ul><li>Die geopolitische Zeitbombe in Asien: Wie ein Krieg um Taiwan beginnen könnte und was das für die Welt bedeutet</li><li>Taiwans Überlebensstrategien und was wir im Umgang mit China daraus lernen können</li><li>Historisch, politisch, militärisch, kulturell: David Demes' Reportagen geben dem Land und den Menschen ein Gesicht</li><li>Der Autor lebt und arbeitet seit 2013 als Journalist in Taiwan, spricht fließend Chinesisch und engagiert sich neben seiner Arbeit für das Thema Menschenrechte </li></ul>

Wie der Inselstaat sich gegenüber China behauptet und was die Welt daraus lernen kann

Taiwan: Das Land, das es nicht geben darf

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live their fullest human life in an age of powerful technology.We have more choice than ever before yet feel less in control. This book is about fighting back—individually and collectively—and becoming the best of ourselves.Drawing on over 1,000 experiments run across more than seventy countries, Halpern and Costa pair rigorous scientific findings with compelling stories, to pull back the curtain on the psychological, systemic, and technological forces that shape our decisions and behavior. More than that, they outline practical ways to make better decisions and put humans back in the driver’s seat with agency to shape—rather than be manipulated by—the forces around us.Super-Human unfolds across three parts: <ul><li>Human. What can each of us do to sharpen our own decision-making and strengthen our agency?</li><li>Supra-Human. How can we design social networks, markets, and institutions to expand human agency?</li><li>Super-Human. How can we shape artificial intelligence so that it amplifies human capability and agency rather than replacing or eroding it?</li></ul>Our minds have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We have an advantage they lacked: we can see the choices coming. Super-Human ultimately asks us to make the biggest choice of all: in an age when machines can “think,” act, and even “feel” on our behalf—what kind of humans do we want to be? Can we become both more super, and more human?

Reclaiming Our Power to Choose and Shape the Future

Super-Human

How can we stay connected without losing ourselves, and be ourselves without turning against one another? We are always falling apart and coming together. Families feud and reconcile. Teams splinter and regroup. Communities, organizations, and nations fragment, fight, ally, and unite. Our biggest problem isn’t falling apart and coming together—it’s falling apart or coming together. Increasingly we’re getting trapped in two dangerous extremes: <ul><li>Combat (separateness without togetherness): pulling back into hostile camps, weaponizing differences, and fracturing into polarization and isolation.</li><li>Subordination (togetherness without separateness): demanding harmony, erasing difference, and silencing dissent.</li></ul> Drawing on thirty-five years of work with diverse groups at all scales all around the world—from apartheid and civil war to everyday organizational and family dynamics—bestselling author Adam Kahane offers a practical way to navigate between these extremes. At the heart of his approach is a recognition of two fundamental universal drives: love, our drive to connect and unite with others as interdependent teammates, and power, our drive to do our thing and realize ourselves as independent parties. Kahane shows how these drives can be harmonized only&nbsp; through building justice: living containers—boundaries, rules of the game, and norms—that enable us to be both separate and together as interrelated kin. Through gritty, real-world stories from Kahane’s professional and personal experiences, readers will learn how to <ul><li>steer between combat and subordination;</li><li>work more skillfully with love, power, and justice;</li><li>repair structures and relationships that are cracking; and</li><li>create conditions for people to live and work together across their differences.</li></ul> For anyone trying to lead a family, team, organization, community, or nation so people can remain themselves and stay connected, Falling Apart and Coming Together offers a hopeful, practical path forward and a survival guide for a fracturing world.

A Theory and Practice of Love, Power, and Justice

Falling Apart and Coming Together

Sneakers are a $100 billion business and a global obsession that started in the pages of a catalog called Eastbay.This is a startup story unlike most you've read, but as instructive and inspiring as any of the rest. It's the story of two entrepreneurs with $4,000 worth of track shoes stuffed into an AMC Gremlin who eventually launched a mail-order catalog, Eastbay, that became a bible and a cultural icon to Gen X and Millennial kids. The catalog that was such a powerful and authentic tastemaker that pro athletes swore by it and a burgeoning generation of sneakerheads coveted it.This is also the story of a company ahead of its time that understood the affirming power and cultural significance of sneakers. A company that mastered the mail-order business we take for granted today before most of us understood it. A company that never wavered from its mission as it grew fast, suffered massive setbacks, then grew even faster until the catalog reached tens of millions of kids across the world.And this is the story of Art and Rick, born two days apart, bonded by the company they founded together and by a lifelong friendship that's lasted throughout a tumultuous, heady, difficult, exhilarating, frustrating, and ultimately profoundly rewarding career. Together they built a business that mattered, with as talented and devoted a team as any leaders could hope for.In Eastbay, a generation of kids were encouraged to dream big and dream often, which is just what the founders were doing all along. This is their story.

Two Friends and the Catalog That Changed the Sneaker Business Forever

The Book of Eastbay

Public Policy

Global Public Policy Imperatives

Negotiating with Trump

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