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Peter D. Johnston

Negotiating with Trump

Lessons on Power, Influence, and Dealing with Extreme Bargainers

«Raja, que es un experto en marketing de vanguardia, no sólo ofrece una visión fascinante del Quinto Paradigma del Marketing, sino que también muestra cómo jugar hábilmente en él y ganar. Es un libro excepcional que marcará un hito en el mundo del marketing.» -—ASHOK VASWANI, director general de Banca de consumo y pagos de Barclays Raja Rajamannar, Chief Marketing &amp; Communications Officer de Mastercard, una de las marcas más premiadas y reconocidas a nivel mundial, nos comparte en este libro las estrategias más innovadoras y de vanguardiapara navegar los desafíos derivados de la evolución de la tecnología, la cual ha dado pasos agigantados en las últimas décadas y ha impactado en la forma en la que hacemos marketing en la actualidad. Aquí encontrarás las herramientas más visionarias para sumarte a tiempo a la revolución, para que tu marcacomercial tenga éxito y asegurarte de que tu empresa o el lugar donde trabajas siga siendo relevante de cara al futuro. En Quantum marketing los lectores aprenderán a: Comprender la evolución del marketing. Obtener las mejores tácticas de marketing que se deben seguir en una industria en constante evolución. Romper el paradigma mental para competir en cualquier empresa. Conocer a los principales especialistas en marketing de diversas industrias. ENGLISH DESCRIPTION Raja, who is an expert in cutting-edge marketing, not only offers a fascinating insight into the Fifth Paradigm of Marketing but also shows how to play skillfully within it and win. It is an exceptional book that will mark a milestone in the world of marketing.” —ASHOK VASWANI, Chief Executive Officer of Consumer Banking and Payments at Barclays Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Quantum marketing. Domina la nueva mentalidad para conectar con los consumidores de mañana / Quantum Marketing

<div>'Brilliant. A fresh and highly engaging look at how Rome still shapes the world today.' Jonn Elledge 'This book will change the way you think about world history.'&nbsp; Raphael Cormack'Authoritative and engaging.' Subhadra Das'A fascinating and entertaining analysis of how Rome’s propaganda has colonized our collective imaginations.'Eleanor Janega 'Eloquent, well-researched and witty.' David M. Perry How many times a day do you think about the Roman Empire? The general consensus seems to be an awful lot. All Roads Lead to Rome explains why. Rome is more than just a city; it’s an enduring idea, a symbol of identity, power and legitimacy that has shaped the course of history for over 1,500 years. From ancient emperors to modern world leaders, Rome’s influence in building the world we know today is undeniable.&nbsp; In All Roads Lead to Rome, author and historian Rhiannon Garth Jones embarks on a fascinating exploration of how the idea of Rome has been seized by emperors, modern governments, religious leaders and even pop-culture icons. &nbsp; Each chapter examines how Rome’s famous history, politics and mythology have been reimagined through the centuries, and explores how these interpretations continue to shape our modern world. Whether you’re interested in history, contemporary global issues or simply curious about why Rome remains relevant, this book offers a fresh perspective on the lasting significance of one of history’s most famous civilisations.&nbsp; Dive into the history of Rome and its pervasive influence and gain a deeper understanding of the forces shaping the global landscape today.&nbsp;</div>

Why we think of the Roman Empire daily

All Roads Lead to Rome

"Lost Worlds convinces us of the value of slowing down to recognize the tremendous diversity of the human past. But he presses hard against the conclusion that there was any direction or pattern behind its complexity." —The Wall Street Journal“A spellbinding tour de force!” —Walter Scheidel, author of What Is Ancient History?“This is non-fiction storytelling at its finest.” —Eric H. Cline, author of 1177 B.C.The creator of the hit podcast Tides of History offers a new look at humanity’s deep past, showing us how our world was built not by inevitability, but by trial and error on a global scale.There’s a familiar story about us humans: we went from hunting and gathering to farming, wandering bands to villages and cities, clans and chieftains to states and kings. But Lost Worlds offers a new narrative of humanity’s deep history. Here beloved podcast host Patrick Wyman focuses on the 10,000-year span between the end of the Ice Age and the decline of the Bronze Age—the period when civilization as we understand it emerged, introducing social hierarchies, urbanism, complex political organizations, and the written word.In this nuanced retelling, human progress is no longer a straight march from caves to cities: Farming didn’t always replace foraging, villages didn’t automatically spark agriculture, and cities didn’t necessitate rigid hierarchies. For thousands of years, humans merely improvised. By the end of the Bronze Age, the world had become unrecognizable: mammoths and giant sloths replaced by cattle and sheep, scattered nomadic bands replaced by millions living in cities, and farming on nearly every continent. Wyman argues that the rise of states and steady food production wasn’t inevitable, but rather, the outcome of countless choices that reshaped the planet and made us who we are today.Combining cutting-edge science with gripping storytelling, Lost Worlds explores: <ul><li>A Sweeping New History of the Ancient World: Discover how early societies rose, adapted, and collapsed across thousands of years of human history.</li><li>The Archaeology Revolution: Ancient DNA, climate science, and new excavation methods are revealing how prehistoric people lived, migrated, and fought.</li><li>From Ice Age Hunters to Early Civilizations: Follow the dramatic transformation that led from nomadic foragers to farming, cities, and powerful states.</li><li>Why Societies Rise—and Fall: Learn how climate change, migration, population growth, and conflict shaped the fate of early civilizations.</li></ul>

How Humans Tried, Failed, Succeeded, and Built Our World

Lost Worlds

'An excellent look at what Palantir does, as well as a fascinating insight into the mind of its eccentric chief executive' TelegraphPalantir Technologies is the most interesting company in the world -&nbsp;and the most controversial.&nbsp;Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends and connections that might elude the human eye. Founded in 2003 to help the U.S. government in the war on terrorism - an early investor was the CIA - Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the U.S. military, the National Health Service in England, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to healthcare to the future of warfare, the company is at the nexus of the most critical issues of the twenty-first century.&nbsp;Its billionaire CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he's a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir's work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp's close friend and Palantir co-founder Peter Thiel.&nbsp;In The Philosopher in the Valley, journalist Michael Steinberger is the first to tell the story of Alex Karp and Palantir from the beginning. Steinberger offers new biographical details and a rich psychological portrait of the man leading one of the world's most secretive companies. Full of revelations, this is an urgent and insightful book about technological power, the surveillance state and the future we all face.

Alex Karp, Palantir and the Rise of the Surveillance State

The Philosopher in the Valley

Use Storytelling to Become a Better Public Speaker

How To Speak So Others Listen

Warum sich in Taiwan jederzeit die Zukunft der internationalen Ordnung neu entscheiden kann - und was wir über den Konflikt mit China wissen müssen Während die Welt auf China blickt, wird Taiwan oft übersehen. Dabei leben hier Menschen, die seit Generationen darum ringen, gehört zu werden - zwischen kolonialem Erbe, chinesischem Druck und demokratischem Aufbruch. Vieles, was wir über Taiwan zu wissen glauben, ist geprägt von alten Narrativen, gezielter Propaganda und hartnäckigen Missverständnissen. David Demes, der seit über 10 Jahren in Taiwan lebt und als Journalist arbeitet, will diese Perspektive korrigieren. Sein Buch erzählt die Geschichten jener, die im Schatten der Großmächte um Sichtbarkeit, Sicherheit und Selbstbestimmung kämpfen. Es erklärt, wie das Land sich auf eine mögliche Invasion Chinas vorbereitet. Und es zeigt, warum der Kampf um Taiwans Zukunft auch uns in Deutschland und Europa betrifft - politisch, wirtschaftlich und moralisch. <ul><li>Die geopolitische Zeitbombe in Asien: Wie ein Krieg um Taiwan beginnen könnte und was das für die Welt bedeutet</li><li>Taiwans Überlebensstrategien und was wir im Umgang mit China daraus lernen können</li><li>Historisch, politisch, militärisch, kulturell: David Demes' Reportagen geben dem Land und den Menschen ein Gesicht</li><li>Der Autor lebt und arbeitet seit 2013 als Journalist in Taiwan, spricht fließend Chinesisch und engagiert sich neben seiner Arbeit für das Thema Menschenrechte </li></ul>

Wie der Inselstaat sich gegenüber China behauptet und was die Welt daraus lernen kann

Taiwan: Das Land, das es nicht geben darf

A guide to communicating professionally and authentically in today's workplace. Whether you are a leader, manager, or ambitious young professional, this book provides strategies you can use to communicate effectively and professionally without losing your own voice, command a room without dominating it, and inspire action without forcing it. Drawing on the author's experience teaching Business Communication courses and working for both international organizations and startups, you'll be equipped with proven techniques you can apply right away. Grounded in real-world examples, including how to write a persuasive email, how to navigate a difficult conversation with a colleague, how to craft an engaging virtual presentation, and how to effectively use AI as a support tool, Buxton covers all you need to know about written, spoken, and digital forms of communication.

Speaking and Writing with Professional Impact

Magnetic Communication

The Quiet Power of Influence and Execution Persuasive Communication for Modern Leadership

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

Visionary marketing insider, Christian Muche, Founder of the annual Possible conference, has built his career by turning bold ideas into transformative platforms that shape industries and inspire global audiences. In The Future Possible, Christian shares the latest groundbreaking innovation at the intersection of marketing and technology so that businesses of all types can learn what is needed to succeed over the coming decades.The key themes include: <ul><li>Trust as the primary currency (earned, measured, defended).</li><li>Moments as the flywheel that turns attention into adoption.</li><li>Networks as the distribution logic for ideas, products, and reputation.</li></ul>This is the playbook to building trust-first brands that travel across markets and media. Chapters include executive frameworks that leaders can apply immediately, and a clear way to lead through AI acceleration, cultural volatility, and the post-attention economy without whiplash.

Leadership, Human Connection, and Creating What Comes Next

The Future Possible

The Sunday Times Bestseller 'Provides a way of understanding what happened to us that preserves the humanity of all parties and points the way forward toward renewal' Jonathan Haidt 'Makes moral and cultural sense of a profoundly perplexing time... This is an essential book' Yuval Levin Painting a clear and detailed picture of the ideas and events that have paved the way for the dramatic paradigm shift in social justice that has taken place over the past few years, Thomas Chatterton Williams provides an incisive, culturally observant analysis of the evolving mores, manners and taboos of social justice orthodoxy. Exploring what has shaped the ways we think about diversity and freedom of expression, Williams unravels the ideology of critical race theory. Examining the rise of an oppressive social media, the fall from Obama to Trump and the twinned crises of COVID-19 and the murder of George Floyd, he documents the extent to which these events have altered the ambient language and culture we use to make sense of our daily lives. Showing how liberalism - the very foundation of an open and vibrant society - is experiencing an existential crisis, under assault from the right and the left, this is an essential and compelling examination of our place in a radically changing world.

The Age of Certainty and the Demise of Discourse

Summer of Our Discontent

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

How Corporations Built Our Choices and Sold Our Freedom

Choose Your Captivity

Negotiating with Trump

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