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Gesamtkatalog

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Professional and Applied Computing (R0)

Michele Galli

Navigating the Product Galaxy

A Practical Handbook for Product Managers

&lt;p&gt;1: Introduction to Product Management.- 2: Strategy Development.- 3: Stakeholder Management.- 4: User Research &amp;amp; Product Metrics.- 5: Go-to-Market &amp;amp; Product Launch.- 6: Team Leadership, Collaboration, and Ethical Considerations.- 7: Current and Future Trends in Product Management.&lt;/p&gt;


How the Apple Store changed shopping forever - one customer at a time.In The Apple Store: A Retail Story, visionary retailer Ron Johnson reveals the untold story of how he and Steve Jobs created the Apple store. From the first store's opening to a global empire of over 500 locations, Johnson shares a behind-the-scenes look at iconic moments, including the opening of their first UK store on Regent Street and the restoration of the ancient Covent Garden store.Part business memoir, part insider account, the book uncovers Johnson's philosophy - 'Good Things Happen When People Come to the Store,' 'You Can't Automate Service' - and offers timeless lessons on leadership, innovation and customer experience. Filled with personal stories, hard-won wisdom and reflections on working with Steve Jobs, this is an inspiring read offering insights that readers can apply in their own work and lives.Co-written with Zander Nethercutt, this is the definitive account of how Apple's 'houses of worship' became a retail phenomenon that forever changed how we shop.

A Retail Story

Shop Different

Gain cutting-edge skills in crafting reliable, efficient end-to-end tests with Playwright Test. This book is your comprehensive guide to Playwright Test that will help you to create and debug blazing fast tests, and integrate and customize Playwright Test to fit your testing needs.&nbsp;
The book begins with an introduction to Playwright and teaches you the fundamentals of how to write tests efficiently. The book then gets into concepts like Locators and explain how to set up a CI using Playwright Test. After this, you will gain experience in two important aspects of testing – speed and customization. You will then be taken through a deep dive into Fixtures followed by an exploration of strategies like mocking and emulation through which you can achieve more control of the testing environment. The book also provides a detailed discussion on flakiness and how Playwright Test can help you with it. It then teaches you how to automate tests and ends with a discussion on how Playwright Test changes the landscape of testing, and how to integrate it in your daily practices and testing strategy.
By reading this book, you will become an expert in the specificities of Playwright Test and how to test critical user flows, reduce bugs in production, and ultimately ship reliable software with confidence.
What You Will Learn
<ul>
<li>Create and debug reliable end-to-end tests efficiently with the perfect locators</li>
<li>Set up a CI using Playwright Test to get results, test reports and useful traces</li>
<li>Understand how to use and write Fixtures</li>
<li>Customize Playwright to fit your needs</li>
</ul>

Next-Generation Web Testing and Automation

Practical Playwright Test

Part I: First look at Go.- Chapter 1: A Brief Look at Go vs. Java.- Chapter 2: What Java has that Go does not.- Chapter 3: A Deeper Comparison of Go and Java.- Part II: The Go Language.- Chapter 4: Key Go Aspects.- Chapter 5: Go Basic Features.- Chapter 6: Go Types.- Chapter 7: Errors and Panics.- Chapter 8: Go Statements.- Chapter 9: Applications for interfaces.- Chapter 10: Go Unit Tests and Benchmarks.- Chapter 11: Go Generic Types, Functions and Sample Programs.- Part III: Go Library Survey.- Chapter 12: Key Packages Comparison.- Chapter 13: Key Method/Function Comparison.- Chapter 14: Go Package Survey.- Chapter 15: SQL Database Access.- Chapter 16: Client and Server Support.- Chapter 17: Go Runtime.- Appendix A. Installing Go.- Appendix B: Some Go FAQs.- Appendix C: Go Gotchas to look out for.- Appendix D: Mark-Sweep Pseudo-code.- Appendix E: ASCII vs. UTF-8..- Appendix F: Go Playground Examples.- G. Java Example Source.

Learn Google's Go Programming Language

Go for Java Programmers

In the evolving landscape of SAP development, performance is no longer just a nice-to-have—it's a necessity. With the power of SAP HANA and the enhancements introduced in ABAP 7.5, developers are now equipped to rethink how applications are built, executed, and optimized. This book is your guide to that transformation.
We begin by understanding the core shift: moving data-intensive operations directly into the HANA database. When implemented correctly, this "code pushdown" philosophy dramatically reduces data transfer and processing overhead. AMDP (ABAP Managed Database Procedures), our in-database processing engine, enables us to write complex logic directly in SQLScript, harnessing HANA’s parallel processing capabilities. We focus on crafting efficient AMDP procedures by adopting set-based operations and minimizing unnecessary data movement.
Next, we explore Core Data Services (CDS) Views, our go-to data modeling tool. CDS Views are not just simple database views; they act as semantic layers that define how our applications interact with data. We learn to create optimized CDS Views by leveraging associations, annotations, and table functions, enabling us to build reusable, high-performance data models. These views simplify complex queries, improve data consistency, and enhance application flexibility.
We then turn to Native SQL, our direct line to the HANA database. While AMDP and CDS Views provide powerful abstractions, Native SQL offers ultimate control for specialized tasks. We embed Native SQL within AMDP procedures to access database-specific features and fine-tune performance for critical operations. Along the way, we apply best practices for writing efficient queries, with a strong focus on indexing, join strategies, and precise data filtering.
Throughout this journey, we emphasize the importance of rigorous testing and proactive monitoring. Just like a race car undergoes extensive testing before hitting the track, our ABAP applications require careful validation to ensure accuracy and optimal performance. We explore techniques for unit testing AMDP procedures, validating CDS Views, and monitoring query performance. We also look at strategies for detecting and addressing potential bottlenecks before they affect end users.
SAP ABAP 7.5 Optimization for HANA is not just about writing faster code—it’s about fundamentally rethinking how we develop applications. By embracing code pushdown, leveraging AMDP, CDS Views, and Native SQL, and implementing robust testing and monitoring strategies, we build ABAP applications that are not only faster, but also more scalable, maintainable, and adaptable to the ever-evolving demands of modern business.
You Will:
<ul>
<li>Learn how to implement the "code pushdown" philosophy, moving data-intensive operations directly into the HANA database to reduce data transfer and processing overhead</li>
<li>Understand to create optimized CDS Views, leveraging associations, annotations, and table functions to build reusable, high-performance data models that simplify complex queries and improve data consistency</li>
<li>Explore how to write complex logic directly in SQLScript using AMDP, harnessing HANA's parallel processing capabilities, and using Native SQL for specialized tasks, accessing database-specific features to optimize performance</li>
</ul>

AMDP, CDS and Native SQL for Peak Performance

SAP ABAP 7.5 Optimization for HANA

Explore themes often glossed over in traditional Agile texts: navigating the transition from a technical architect to a servant leader, handling conflicting priorities and leadership misalignments, and managing value delivery in client-driven environments where frameworks alone are not enough. This book is an honest and relatable look into the day-to-day realities of leading Agile teams—filled with hard-earned lessons, internal conflicts, and war stories from the trenches of IT service delivery.&nbsp;Many Agile professionals find themselves constrained by process rigidity, unable to adapt to real-world pressures. These topics are more relevant than ever, as enterprises demand agility in outcomes, not just ceremonies. This book offers timely guidance on how to focus on execution while remaining Agile in spirit. Structured as a series of thematic chapters based on real events and personal “confessions,” each section ends with reflection questions and actionable takeaways. The narrative style guarantees engagement, while the learnings guarantee impact.&nbsp;
 Unlike traditional guides that idealize Agile or limit themselves to theory, 
 Confessions of an IT Scrum Master
 acknowledges the gray areas and equips you to navigate them with confidence. Its confession-style storytelling is not only compelling but also deeply authentic—because it’s written by someone who’s lived it.
 You will:<ul><li>Understand the practical gaps between Agile theory and enterprise execution</li><li>Review how internal conflicts (e.g., architect vs. Scrum Master) affect delivery</li><li>Learn techniques to focus on value delivery in process-heavy environments</li></ul>

Real Stories, Practical Tips, and Hard-Learned Lessons in Agile

Confessions of an IT Scrum Master

This book provides insight into the luxury yacht (or superyacht) tourism market and industry. Superyacht tourism is a distinct form of tourism by virtue of the fact that luxury yacht consumers (guests) receive a bespoke vacation experience co-created with both the yachts’ crew and associated allied agencies. Elaborating on these co-created superyacht experiences, the book explores the inputs of both guests and stakeholders and is unique in three main ways. Firstly, it presents insight into the luxury value proposition all the way from yacht design through to ownership, staffing, charter management and consumption. Secondly, it presents an understanding of the luxury yacht market proposition through the unifying framework of customer experience. In doing so the book follows the shift in focus from the material and symbolic elements of luxury towards the experiential element. Finally, the book incorporates both academic and industry expert insights into the co-creation of luxury yacht experiences.

Exploring the Superyacht Market

Co-creating Luxury Customer Experiences in Tourism

Explore PHP 8, from foundational concepts to the advanced, modern features that drive today’s web applications. Whether you are a beginner, an experienced developer, or returning to PHP after some time away, this book offers practical techniques to help you write cleaner, more efficient code.&nbsp;
The book starts with a detailed guide on setting up a variety of systems for PHP development tailored to your needs. PHP's data handling features are explained in detail, with reference to the underlying architecture of modern computers, before moving on to language concepts and features. Finally, PHP 8 is placed in its context as a leading programming language for the internet, with features explained in tandem with the relevant core internet technologies.&nbsp;
You will learn how to correctly handle multibyte text, a classic source of bugs in web development. You will explore PHP’s object-oriented features, gaining a clear understanding of how objects work and how to design and use them effectively. Throughout the book, PHP 8’s latest features are showcased and explained through a wealth of code examples and detailed explanations. &nbsp;
You Will:&nbsp;

Understand the basics of computer programming, data representation, and web development.&nbsp;


Master object-oriented design in PHP using advanced PHP 8 features.&nbsp;


Work in different environments, including Docker.&nbsp;


Review common mistakes and how to avoid them.&nbsp;


Handle numbers, text, structured data, and manage dates and times effectively.&nbsp;


Analyze problems and implement code solutions.&nbsp;


Apply techniques for debugging and error handling.&nbsp;

Small Steps to Giant Leaps

Exploring PHP 8

FOM-Edition

Künstliche Intelligenz (KI) ist längst zu einem festen Bestandteil in Marketing und Vertrieb geworden. KI-basierte Lösungen wie personalisierte Empfehlungssysteme, automatisierte Kundeninteraktionen und prädiktive Analysen definieren die Landschaft von Marketing und Vertrieb neu. Dieses Buch geht zentralen Fragen auf den Grund: Wie beeinflusst KI das Konsumentenverhalten? Welche Auswirkungen hat sie auf die Effektivität von Marketingstrategien und Vertriebsprozessen? Und vor allem, wie können Unternehmen KI nutzen, um eine harmonische Symbiose von Mensch und Technologie zu schaffen und den Kunden ein einzigartiges Einkaufserlebnis über sämtliche Interaktionspunkte zu bieten? Das Thema wird sowohl aus der Kunden- als auch aus der Vertriebs- bzw. Marketingperspektive beleuchtet.

Einsatzmöglichkeiten von KI in Marketing und Vertrieb

Marketing & Sales Innovation 2026

PraxisWissen Marketing – Arbeitsgemeinschaft für Marketing

Strategien, Potenziale und Anwendungen für eine personalisierte Kundenansprache

Hyper-Personalization

A Framework for Adaptive CX

Unmapping Customer Journeys

This book is grounded in the Customer Experience Professionals Association (CXPA) framework and addresses the core questions CX practitioners face across its domains. It explores how to design experiences that endure (Customer Understanding &amp; Experience Design), how to align strategy, culture, governance, and metrics to consistently deliver on the brand promise (CX Strategy, Culture &amp; Accountability, Metrics &amp; Measurement), and how to mobilize people, processes, and creative capabilities to drive innovation and sustainable growth (Organizational Adoption &amp; Enablement).

The Nine Golden Rules for CX Success

Die Kundenzentrierung ist heute der entscheidende Erfolgsfaktor für Unternehmen. Denn neben Preisstrategie und Leistungsangebot ist sie das zentrale Differenzierungsmerkmal, um sich nachhaltig vom Wettbewerb abzuheben und Kunden in Erinnerung zu bleiben. Mit dem CX/CRM Growth Wheel haben die Leser ein Modell an der Hand, das sie dabei unterstützt, die Bedürfnisse und Erwartungen ihrer Zielgruppen systematisch zu identifizieren und wirksam zu erfüllen. Als Lerninstrument und Self-Assessment-Tool bietet es Verantwortlichen eine Orientierung für eine erfolgreiche CX- und CRM-Transformation durch anerkannte Studien und Fakten in jeder Entwicklungsstufe.
In acht Fachbereichen vermittelt das Modell fundiertes Grundlagen-wissen und erprobtes Praxis-Know-how - genau das, was es braucht, um erfolgreiche Veränderungsprozesse im Unternehmen anzustoßen und konsequent umzusetzen. Der hohe Praxisbezug wird durch vier aufeinander aufbauende Aktionsstufen sichergestellt:
¿ Einsteiger: Wissensaufbau für Entscheidungsfindung &amp; Identifikation von Aktionspotenzial im Unternehmen
¿ Impulsgeber: Bereitschaft für Veränderungsprozesse schaffen und diese als Piloten initialisieren
¿ Wegweiser: Umsatzrelevante Ergebnisse definieren, erzielen und gemeinschaftlich nachverfolgen
¿ Transformierer: Langfristige Effekte durch Erneuerung erzielen und ganzheitliche Veränderungen bewirken

Customer Experience (CX) und Customer Relationship Management (CRM) praktisch anwenden

Navigating the Product Galaxy

Autres titres sur ce thème