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Mountain Resort Marketing and Management

Mountain Resort Marketing and Management

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Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry.

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janvier 2024, 194 pages, Routledge Advances in Tourism, Anglais
Taylor and Francis
978-1-03-206404-8

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