Commander aujourd'hui : Schweizerische Zivilprozessordnung (Art. 1–352 ZPO sowie Art. 400–408 ZPO)
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Destination Marketing
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Destination Marketing

An international perspective
Livre (broché)env. 80.00 CHF
livrable dans env. 10-20 jours

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

avril 2018, env. 212 pages, Routledge Advances in Tourism, Anglais
Taylor and Francis
978-1-138-59225-4

Autres titres de la collection: Routledge Advances in Tourism

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Interdisciplinary Research and Tourism
Taylor and Francis, 2026
978-1-032-78398-7
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Asian Mobilities Consumption in a Changing Arctic
Taylor and Francis, 2024
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Mountain Resort Marketing and Management
Taylor and Francis, 2024
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Evaluating the Local Impacts of the Rio Olympics
Taylor and Francis, 2022
978-0-367-51184-5
env. 76.00 CHF
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Asian Mobilities Consumption in a Changing Arctic
Taylor and Francis, 2021
978-0-367-48361-6
env. 250.00 CHF
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Tourism, Resilience and Sustainability
Adapting to Social, Political and Economic Change
Taylor and Francis, 2021
978-0-367-24415-6
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Evaluating the Local Impacts of the Rio Olympics
Taylor and Francis, 2020
978-0-367-49172-7
env. 250.00 CHF
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Encountering Nazi Tourism Sites
Taylor and Francis, 2019
978-1-138-09733-9
env. 250.00 CHF
livrable dans env. 10-20 jours
Positive Tourism
Taylor and Francis, 2019
978-0-367-36886-9
env. 80.00 CHF
livrable dans env. 10-20 jours
Tourism and the Creative Industries
Theories, policies and practice
Taylor and Francis, 2018
978-1-138-59243-8
env. 80.00 CHF
livrable dans env. 10-20 jours
Slow Tourism, Food and Cities
Pace and the Search for the "Good Life"
Taylor and Francis, 2017
978-1-138-92091-0
env. 250.00 CHF
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Wellness Tourism
A Destination Perspective
Taylor and Francis, 2017
978-1-138-08200-7
env. 86.00 CHF
livrable dans env. 10-20 jours

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