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Gesamtkatalog

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Methods and Applications of Quick
Commerce (Q-Commerce)

Methods and Applications of Quick Commerce (Q-Commerce)

Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence. Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leaders who need to prove value, secure stakeholder buy-in, and connect advocacy initiatives to business performance. Written by Alison Bukowski, this practical and evidence-based playbook addresses one of the biggest challenges facing advocacy professionals today: demonstrating strategic impact in environments where influence often matters more than authority. Whether you're building a new advocacy function or scaling an established program, this book provides the frameworks, metrics, and communication tools needed to earn credibility and drive measurable outcomes. Drawing on the Be AWARE Metrics framework, diagnostic assessments, stakeholder management tools, and executive communication templates, Alison Bukowski provides a structured approach to aligning advocacy with organizational priorities. Featuring insights and real-world examples from leaders at Google, Microsoft, Siemens, Adobe, Freshworks, Forrester, and Optum/UnitedHealth Group, the book shows how high-performing advocacy teams translate customer engagement into outcomes that executives understand and support. You'll learn how to:- Measure advocacy impact using meaningful business metrics - Build executive influence without direct authority - Align advocacy programs with revenue and retention goals - Communicate value using leadership-focused business language - Scale customer advocacy with confidence and credibility Whether your goal is increasing customer retention, strengthening stakeholder relationships, or elevating advocacy as a strategic business function, Customer Advocacy That Counts equips you with the tools, frameworks, and leadership mindset needed to turn customer advocacy into a measurable source of growth and competitive advantage. Themes include: customer advocacy, customer marketing, customer experience, stakeholder management, customer retention, executive influence, business impact measurement, advocacy strategy, revenue growth, customer-led growth

How to Build Influence and Drive Customer Experience Results

Customer Advocacy That Counts

Digital transformation (DT) has emerged as a distinctive and evolving phenomenon that is reshaping individuals, organizations, and societies. Although it was initially perceived as a new label for long-standing processes, it has become increasingly evident that DT embodies unique and novel characteristics that set it apart from related concepts such as digitalization and digitization.
Addressing a gap in current research, this book explores the specific innovations and implications associated with DT and artificial intelligence. It builds on insights developed through more than four years of direct involvement in the digital transformation of complex organizations, drawing on the reflections, experiences, and understandings that arose from this sustained engagement.
Furthermore, advanced text analysis techniques are employed to uncover the distinctive features of digital transformation across multiple disciplines. While the book primarily targets scholars in fields such as information systems, organization studies, and innovation management, it also offers practical insights relevant to a broader audience interested in understanding the multifaceted nature of digital transformation.

The Digital Transformation of Organizations

How do today's celebrities have the enormous power and influence to be able to push products and change minds? The dizzying proliferation of platforms, channels, and content formats in today's digital world has fed a ravenous market for celebrity culture. Companies fork out billions each year to hire celebrities and influencers to endorse products, brands, political figures, and charitable causes--because the right celebrity endorsement is worth its weight in gold. In The Golden Pitch, Martha Laham reveals how celebrities leverage their fame to drive consumer choices and sway opinions, and how companies harness this star power to move products and engage audiences. Through a vivid array of historical and contemporary examples and stories, she delves into the history of celebrity, society's fascination with fame, the use of influencer endorsements, the rise of the microcelebrity, and the future of fame and celebrity in the digital age. This in-depth look at the persuasive power of celebrities and influencers uncovers the roots of celebrity worship and illustrates the significant role that the media has played in fueling today's celebrity culture. With a thoughtful consideration of the next stage in the evolution of celebrity and influence, The Golden Pitch also charts the future of fame and how it will influence brands, advertising, politics, and more in the years to come.

How Celebrities and Influencers Shape the Way We Think, Feel, and Act

The Golden Pitch

Rudi Birkmeyer, Jahrgang 1952, lebt mit seiner Ehefrau in der Südpfalz. 
100 Jahre Nello - Hütte oder wie finanziert man eine 1616m lange Wasserleitung 
ist sein Erstlingswerk.
Der gelernte Büromaschinenmechaniker und Industriemeister war in einem großen Konzern über 35 Jahre beschäftigt, neben seinen hauptberuflichen Aufgaben auch im betrieblichen Gesundheitsmanagement bzw. Betriebssport sehr aktiv. Daraus resultierte, dass er dann als selbständiger Dienstleister und geschäftsführender Vorstand, in dieser Thematik, bis in den Ruhestand sehr erfolgreich tätig war.
In der Region ist er als kreativer Organisator von Großveranstaltungen und Spendenaktionen bekannt. So brachte er fertig, in einer beispiellosen Aktion eine Versorgungstrasse zur Nello Hütte zu finanzieren. 1616 m Wasser - und Abwasserleitungen, Strom sowie Glasfaser liegen nun im Pfälzerwald und versorgen die alte Wanderhütte.
Auch als Streiter im Kampf gegen rückwirkende Vertragsänderung durch den Staat (Doppelverbeitragung von Betriebsrenten und Direktversicherungen) ist er deutschlandweit anerkannt und seine Expertise geschätzt.
Neben vielen Medien berichtete auch das ZDF, Frontal 21 über seine unzähligen Aktivitäten. 
Der ehemalige Nationalfahrer (Radsport) hat in den Sozialen Medien ein großes Netzwerk aufgebaut, dass er vielfältig nutzt. So konnte Rudi Birkmeyer für einen kleinen Wanderverein über 145.000 Euro zum Bau einer Wasser-Versorgungsleitung einsammeln. 
Seit diesem Jahr (2023) unterstützt er als Pfalzkümmerer auch die Sammelaktion für krebskranke und bedürftige Kinder im Verein VOR -TOUR der Hoffnung e. V. für den zweifachen Vater und vierfachen Opa eine Herzensangelegenheit.

oder wie finanziere ich eine 1616 m lange Wasserleitung - Einblicke in ein Weltkulturerbe

100 Jahre "Nello Hütte" - Eine Erfolgsgeschichte

Routledge Studies in Management, Organizations and Society

Psychological Dark Sides of Organizational Behavior explores the often-overlooked negative aspects of workplace environments. It provides a comprehensive analysis of detrimental behaviors and unethical practices within organizations, highlighting their profound influence on individuals, teams, and overall organizational health. Through real-world examples and robust research, the book uncovers how these hidden undercurrents shape workplace dynamics. Readers will gain insights into the complex interplay between organizational structures and individual psychologies that lead to harmful behaviors such as abuse, favoritism, and corporate corruption. The book employs theoretical frameworks like social learning theory and conservation of resources theory to explain how toxic leadership and negative interactions affect employee well-being and organizational performance. Practical recommendations and case studies offer strategies for mitigating these issues, promoting healthier, more inclusive work environments.This research volume is essential for academics, researchers, and students in organizational behavior, management, and psychology. It is also invaluable for corporate managers, HR professionals, and anyone interested in understanding and addressing the darker aspects of organizational life. By exploring these hidden dynamics, the book provides actionable insights for fostering ethical and productive workplaces, making it a crucial resource for anyone committed to organizational improvement and employee well-being.

Psychological Dark Sides of Organizational Behavior

Across the last 50 years, there have been increasing studies on Organizational Ambidexterity (OA). However, there has been a disproportionate focus on the theory underpinning OA with less recourse to the implementation of OA. The primary purpose of this book is to close gaps in the understanding of Organizational Ambidexterity Implementation (OAI) and its relationship with organizational performance. It identifies key components crucial for successful OAI, including dynamic capabilities, organizational culture, organizational design and market orientation. The scope encompasses both qualitative and quantitative analysis, investigating the factors that drive or obstruct OAI and assessing performance disparities among organizations. This book is intended for academics, researchers, and professionals interested in corporate strategy with focus on the management of organizational resources and capabilities within organizational structure and design for performance improvement. It serves as a valuable resource for those seeking to understand how organizational culture, dynamic capabilities, market orientation, and design impact the successful implementation of ambidexterity and, consequently, overall organizational performance. Additionally, business leaders and managers can gain insights to help their organizations evaluate and enhance their abilities in these critical areas, ultimately fostering a culture of innovation and efficiency.

Design, Structure and Implementation

Organisational Ambidexterity and Strategy

Practical Branding Strategies for Small Businesses - Build Recognition, Loyalty, And Sustainable Growth is a practical handbook for entrepreneurs, startup founders, freelancers, and local business owners who want to build a powerful and memorable brand without the budget of a huge corporation. The book distills branding into straightforward, achievable actions that can be used instantly, regardless of industry or business size.Readers will learn to develop a compelling brand identity, clarify their goal and values, grasp their target demographic, and how to craft language that resonates with customers. It talks about how visuals like logos, colors, typography, and packaging come together with the customer experience, the style of communication, and the reputation to create a unified brand presence.
This is not theory but a focus on sustainable growth through consistent branding decisions that, over time, build consumer relationships. Real-world examples, checklists, and strategies for implementation help users turn branding concepts into actionable business results. Whether you are starting a brand-new business, rebranding an existing one, or seeking to recruit more loyal consumers, Practical Branding Strategies for Small Businesses gives a straightforward blueprint for developing a brand that people will know, trust, and recommend. The book is designed to help small businesses compete more successfully, speak with confidence, and develop long-term value in an increasingly crowded environment.

Build Recognition, Loyalty, And Sustainable Growth

Practical Branding Strategies for Small Businesses

"Das ist doch total normal, mich mit anderen zu vergleichen? Und an diese Minderwertgefühle muss ich mich halt gewöhnen. Geht doch allen so!" - Kennst du solche Gedanken?
Lass dich von Leuten inspirieren, die erlebt haben, wie der Kreislauf von negativem Denken gestoppt wurde. Die ausgestiegen sind aus Neid, Stolz, Einsamkeit, Anxiety, Depression und "Wer bin ich eigentlich"-Frust. In diesem Buch erzählen dir junge Frauen und Männer sehr persönlich von ihrem Weg zu einer starken Identität: von der Fähigkeit, Gefühle leiten zu können und ein gesundes Ego zu entwickeln; von einer unerklärlichen Liebe von Gott und wie aus Krisenzeiten echte Chancen wurden. 
Du bist für ein Leben in Freiheit geschaffen! Let's go!

Wie du wirst, wer du bist

Who I am

Your team is not struggling because people do not care. More often, teams struggle because the work itself is making success harder than it should be.
In organizations everywhere, capable people are putting in effort, staying busy, and still producing inconsistent results. Deadlines slip. Errors repeat. Frustration grows. Leaders are left wondering why hard work is not leading to better outcomes.

The usual response is familiar: more training, more accountability, more communication, more pressure. Sometimes those efforts help for a while. Often, they do not. The same problems return in slightly different forms, and leaders are left treating symptoms without ever addressing the real cause.

In When Performance Stalls, Jennifer Lilly offers a different way to understand workplace performance. Through the story of a leadership retreat set in the Colorado mountains, readers follow a team of executives as they confront a difficult question: why are talented, committed people working hard and still falling short?

What they discover changes the way they see leadership, performance, and the design of work itself. At the center of the book is the JL³ Performance Levers(TM) framework, a practical method for diagnosing the hidden conditions that shape results. Instead of focusing only on motivation or accountability, this framework helps leaders examine the environment surrounding the work and identify what is truly driving performance.

This book helps leaders diagnose the hidden factors affecting team performance, identify where systems, expectations, and support are misaligned, move beyond surface-level solutions that fail to last, and design work environments where strong performance becomes more consistent and sustainable.

If you preorder the book, visit jl3learningsolutions.com/preorder to claim your preorder gifts.

If you have ever looked at a capable team and wondered why effort is not translating into reliable performance, this book will give you a clearer way to see the problem and a better way to solve it. Because when the work is designed well, teams do not just work harder. They perform.

Six Levers for Fixing the Work So Teams Can Perform

When Performance Stalls

The Strategy, Governance, and Economics of Agentic AI

Building an Agentic Organization

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

Methods and Applications of Quick Commerce (Q-Commerce)

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